2013 Media Kit - Fleet Owner

®
A Penton Media Publication

WELCOME TO FLEET OWNER
Fleet Owner is the leading information source for
trucking. We produce in print and online the most
trusted editorial package for executives of fleets of
five or more commercial vehicles. And we deliver
the highest-quality circulation available to costeffectively
reach the individuals who purchase and
recommend the products and services sought by truck fleets.
We know this market and its needs because Fleet Owner has
lived and breathed commercial trucking alone for 85 years. Our
hallmark is an award-winning editorial team known for understanding
and meeting the information needs of our professionally
diverse readership, which includes managers of for-hire and
private truck fleets operating throughout the United States and
beyond.
To be sure, trucking is a large and diverse business that hauls
roughly 80% of America’s commercial freight and serves virtually
every vocational segment of U.S. business. Truck fleets in the
U.S. operate over 12-million trucks and 3.5-million trailers.
Fleets fall into two basic categories: for-hire carriers and private
fleets. For-hire carriers haul freight and provide transportation
services for others. Trucking is their primary business. Private
fleets, on the other hand, are the proprietary transport, distribution,
or service arms of companies that are not in the trucking
business. A private fleet’s primary function is to haul its own
company’s goods or perform a vocational service in support of its
company’s main business. Private fleets make up over two-thirds
of the commercial vehicle market.
Fleets are defined as trucking operations of five or more commercial
vehicles. The “5+” truck-fleet segment is the heart of
the trucking market, accounting for more than 80% of the total
commercial vehicle population. Fleet Owner is focused on this
segment of the market. If you want to reach the people driving the
truck-fleet marketplace, Fleet Owner has the numbers.
Thank you for the opportunity to serve you. We promise to
continue to work with you to help meet your marketing goals and
objectives for 2013 and beyond.
American Business Media:
Jesse H. Neal Award for
Outstanding Journalism
Thomas W. Duncan
Publisher
203-358-4201
tom.duncan@penton.com

THE MARKET
American Society of
Business Press Editors:
Award for Editorial
Excellence, Award for
Design Excellence
Folio Magazine:
Award for Editorial
Excellence
Trade Assn. Business
Publications International:
Tabbie International
Award for Design
The Stephen Barr Award
for Feature Writing
In Fleet Owner’s long history of market leadership,
it has been recognized by 15 separate and independent
studies as #1 in readership in the truck-fleet
market—MORE THAN ANY OTHER TRUCKING
PUBLICATION. Erdos & Morgan, J.D. Power and
Associates, Alfred Politz Research, Hagan Communications,
International Communications Research,
and Frontline Research are among the independent
re search firms to have recognized Fleet Owner as #1 in
its field.
CIRCULATION
EDITORIAL
FLEETOWNER.COM
INTEGRATED MEDIA
PRODUCT FAMILY

The market
Fleets of five or more vehicles make up only
23% of the commercial-trucking market,
yet operate over 80% of all commercial
trucks and all commercial vehicles. Private fleets
operate over six times as many trucks as for-hire
carriers.
1-4
Vehicles
189,000
273,300
Trucks
223,550
For-Hire
Carriers
Commercial
(Class 3-8)
Trucking Operations*
1.61 Million
5+ Vehicles
34,550
1.32 Million
Trucks
5+ Vehicles
333,850
8.45 Million
Trucks
1.39 million
Private
Fleets
1-4 Vehicles
1.06 Million
2.28 Million
Trucks
*Operations with at least one Class 3-8 truck; excludes bus-only and
trailer-only operations
Sources: Commercial Motor Vehicle Consulting, American Trucking Assns.,
National Private Truck Council, Fleet Owner Composite Database
1.24 Million
Trucks
5+ Vehicles
368,400 Fleets
9.77 Million Trucks
Commercial
(Class 3-8)
Trucks
6.11 Million
4.88 Million
Trucks
For-Hire
352,500
Trucks
Commercial
(only)
Light-Duty
6.21 Million
Private
5.85 Million
Trucks
Commercial Trucks
12.32 Million
Total Commercial
Trucks
12.32 Million
Heavy-Duty
2.47 Million
Class 8
Over 33,000 lbs.
GVW
For-Hire
0.86 Million
Private
1.61 Million
Medium-Duty
1.14 Million
Class 7
26,001 - 33,000 lbs.
GVW
Class 6
19,501 - 26,000 lbs.
For-Hire
117,300
Private
1.02 Million
Class 5
16,001 - 19,500 lbs.
GVW
The equipment
Midrange
2.51 Million
Light-Duty
6.2 Million
Class 4
14,001 - 16,000 lbs.
GVW
Class 3
10,001 - 14,000 lbs.
GVW
Class 1-2
Under 10,000 lbs.
GVW
For-Hire
261,800
For-Hire
352,500
Private
2.25 Million
Private
5.85 Million
The commercial-trucking market is a
collection of almost 16-million vehicles—trucks,
tractors and trailers—of
all types and sizes, from light to heavy-duty,
serving all segments of the nation’s economy.
On-Highway
3.53 Million
Trailers
3.53 Million
For-Hire
2.13 Million
Private
1.4 Million
Note: Light-duty count reflects commercial-only usage; no mixed-use or personal-use vehicles.
Sources: Commercial Motor Vehicle Consulting, Fleet Owner Composite Database
Total Commercial Vehicles
15.85 Million

Commercial vehicle
sales in the past decade
400,000
North American Retail Sales
350,000
300,000
250,000
200,000
150,000
Heavy-Duty
Medium-Duty
Midrange
Trailers
100,000
50,000
0
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012* 2013**
Heavy-Duty
Medium-Duty
Midrange
Trailers
181,170 251,693 308,662 348,119 206,957 184,393 119,085 142,683 217,317 249,OO0 272,000
131,485 161,036 168,721 181,260 141,994 107,318 69,232 77,398 92,841 103,000 110,500
193,102 229,617 274,440 267,934 282,661 266,498 188,935 170,813 312,443 293,000 310,000
174,261 228,907 241,200 277,390 234,360 158,640 81,435 67,240 222,500 261,000 276,000
* Projected ** Forecast
vehicle population
Fleet Size # Fleets % Fleets Total Trucks % Trucks Total Trailers % Trailers Total Vehicles % Vehicles
1000+ 650 0.04% 1,644,100 13.34% 933,500 26.42% 2,577,600 16.26%
500-999 950 0.06% 655,500 5.32% 214,600 6.07% 870,100 5.49%
100-499 8,100 0.50% 1,441,100 11.70% 484,100 13.70% 1,925,200 12.14%
51-99 17,150 1.06% 1,171,600 9.51% 325,800 9.22% 1,497,400 9.44%
21-50 53,050 3.28% 1,685,800 13.68% 447,500 12.67% 2,133,300 13.46%
5 to 20 288,500 17.86% 3,170,100 25.73% 536,500 15.19% 3,706,600 23.38%
5+ total 368,400 22.80% 9,768,200 79.28% 2,942,000 83.27% 12,710,200 80.17%
1-4 1,247,300 77.20% 2,553,400 20.72% 590,900 16.73% 3,144,300 19.83%
Grand Total 1,615,700 100.00% 12,321,600 100.00% 3,532,900 100.00% 15,854,500 100.00%

print
circulation
Buying
power
Fleet Owner delivers soughtafter
commercial truck fleet
buyers because our circulation
is purpose-built to mirror
the commercial for-hire
and private truck fleet market.
Fleet Owner provides the most
extensive readership coverage in
the trucking market of fleets operating
five or more commercial
vehicles—which is where nearly
80% of all power units are put to
work.
This is circulation leadership.
This is unit leadership. And
it’s why Fleet Owner brings your
message to more truck fleet buyers
in more business locations.
It adds up to the broadest
truck fleet coverage overall and
the deepest coverage of private
fleets.
Quality Numbers
Fleet Size
SUBSCRIBERS
500 or more vehicles: 4,236 3,189
100-499 vehicles: 11,225 9,088
50-99 vehicles: 11,716 9,829
25-49 vehicles: 18,957 16,580
10-24 vehicles: 35,657 32,221
5-9 vehicles: 23,209 22,231
Total: 105,000 93,138
Business/Industry Classification
UNITS
For-Hire Trucking:
Truck/Trailer Lease Rental Leasing:
Food Mfg/Distribution: Sanitation: Government: 34,947
2,024
9,573
2,654
6,081
30,989
1,732
8,408
2,335
5,307
Construction && Mining: 17,924
Manufacturing/Processing: Mfg/Processing 4,893
15,796
4,324
Petroleum: Public Utilities:
3,346
2,753
2,938
2,383
Retail/Wholesale Delivery: 8,028 7,322
Services: Bus Fleets: Other: 6,785
1,685
4,307
6,336
1,467
3,783
Total circulation
Unit locations
GVW
Class 8: 76,254 66,080
Class 7: 45,142 38,751
Class 6: 37,529 32,194
Class 3-5: 41,879 36,298
Class 1-2: 60,612 52,959
Purchase Influence
Vehicles: 79,900
Components: 76,881
Replacement Parts: 77,191
Tires: 77,115
Fuels, Oils, Lubricants, Additives: 76,065
Shop Equipment: 72,581
Terminal Equipment & Services: 68,391
Information Systems & Mobile Communications: 65,591
Lease/Credit/Finance/Insurance: 60,487
Source: June 2012 BPA Statement
Maintenance
72,789 subscribers maintain vehicles at 63,193 locations

Quality Readers
Fleet Owner is read by over 320,000
industry professionals every month.
Fleet Owner Subscriber Job Titles:
Owner 28%
President 18%
Fleet Manager 10%
CEO 9%
Operations Manager 5%
General Manager 5%
Vice President 5%
Maintenance 4%
Equipment Manager 3%
Director of Transportation 3%
Safety Director 2%
Logistics Manager 1%
CFO 1%
Other titles 6%
Owner
President
Fleet Manager
CEO
Operations Manager
General Manager
Vice President
Maintenance
Equipment Manager
Director of Transportation
Logistics Manager
CFO
Other titles (including
Director of Administration,
Fleet Administrator,
Purchasing, Supervisor,
Vehicle Engineering)
Subscribers regularly read Fleet Owner for...
New product reports 72%
Equipment information 70%
Technology information 51%
Regulatory news 50%
Fleet news 44%
Breaking industry developments 39%
Analysis of industry issues 37%
Buyer's Guide 30%
International industry information 10%
Readers also go to FleetOwner.com to...
Read industry news 56%
Find product information 49%
Access industry and supplier links 27%
Seach Buyer's Directory 24%
Retrieve archived articles 21%
Read our blogs 19%
n Fleet Owner subscribers spend an average of 48 minutes reading each issue.
Source: Fleet Owner Reader Profile Study

fleetowner.com
Wherever fleet
executives are
Fleet Owner reaches truck fleet owners
and other industry decision makers wherever
they are—even across the globe—
with engaging, focused and trusted editorial
content to help them manage their
businesses, today and for the future.
Reach the truck m
FleetOwner.com and Fleet Owner in p
it hits the trucking industry and with a
We’ve got you covered:
q Fleet Owner Newsline: Trucking-specific,
breaking news every business day delivered
via email and on www.fleetowner.com.
q Fleet Owner InfoTech: Weekly e-newsletter
dedicated to information technology
issues and news.
q Fleet Owner blogs: Regular, thoughtful
commentary from Fleet Owner editors
that have become must-reads for industry
leaders here and abroad.
q Fleet Owner Webcasts: Panels of
experts take on the industry’s toughest
challenges and changes to bring fleets the
information they need in an interactive,
online format.
q Fleet Owner Equipment Weekly: Delivering
a quick easy-to-navigate summary
of the most significant equipment news
hitting the truck market.
q Are you interested in Facebook, Twitter,
Discus, YouTube, Flickr, RSS feeds or
other social media formats? Fleet Owner
is there and expanding all the time.
Fleet Owner’s FleetSeek: The web-based
fleet database & search engine
q More than 200,000 truck fleet listings,
updated every 72 hours.
q Company name, mailing address,
telephone number, fax, web address,
and the name and title of the decision
maker in each fleet, along with complete
demographic information and operating
characteristics.

arket like never before
rint dominate the market with breaking news as
nalysis industry decision makers have come to trust
SmartLinks
Bring the readers you want to reach
right to content on your own website while
they are reading related editorial on
FleetOwner.com. Fleet Owner is the only
site serving trucking that offers Smart-
Links, a feature designed to analyze the
content posted on our site not just by keyword,
but by the actual context in which the
words are used. Ask about how to harness
this powerful lead-generating tool today.
Online services
Contact your Fleet Owner representative
about these popular online services
as well:
q Video product guide
q Searchable Equipment Buyer's Guide
q Online and print editorial archives
q Photo galleries
q Podcasts
q White paper publishing and
distribution
q “Ask the Experts” virtual panel

Penton
custom
solutions
Inform your customers with
websites and mobile apps
that perform to your online
marketing goals.
Generate leads, and send sales-ready
opportunities to your teams—as they
develop!
PENTON
MARKETING
SERVICES.COM
Webinars
Virtual Conferences

Drive traffic to your website with
our Search Engine Optimization
and Pay-Per-Click programs.
Don’t leave buyers behind. Reach prospects
at the moment of relevance. Your position
in search engine results, whether paid or
natural, will make the difference in whether
a prospect buys from you or your competitor.
Let’s make sure they find you.
Educate your customers and
establish thought leadership.
Search Engine Marketing & Optimization
Amp up your Marketing Strategy
with our research and audit
products designed to give you
insight and direction.
Social Media eListening
Custom Magazines
eNewsletters
eMedia Centers
Trade Research
Research
White Papers
Polling

integrated media
A full-service
marketing
partner
Break through the clutter of a crowded and competitive
marketplace with innovative online and
print marketing tools, searchable industry databases,
directory resources, and one-of-a-kind,
integrated marketing programs designed to deliver
results. We measure our success by yours.
Unbeatable B2B
marketing capabilities
MARKET RESEARCH—Work with research
experts to develop a unique and proprietary project
or ask about our customizable, fast-response
research tools, including MindShare, which provides
a snapshot of the most recognized brand
names within various product categories, and
Purchasing Practices, which delivers information
about the factors and considerations that drive
purchase decisions.
PRINTING SERVICES—Take advantage of
our publishing expertise, distribution capabilities
and high-volume, print production rates for your
own projects. Fleet Owner offers a full range of
custom publishing services from writing and design
through printing, binding and distribution.
DIRECT MARKETING MEDIA DATA SERVICES—
Use Fleet Owner and Penton Media Data Services
to make your campaigns more cost-effective, efficient
and easy to manage, including acquiring
home addresses of individuals you want to reach,
appending email addresses or phone numbers to
your existing and prospective customers’ files, finding
more customers like your current best customers,
and more.
REPRINTS—When your company, its products
or people are featured in Fleet Owner, you can leverage
that editorial coverage with article reprints.
Order exact reprints, posters, plaques or postcards
through Penton Media Reprints: reprints@pentonreprints.com
or call 888-858-8851.

Fleet Owner Mobile
MOBILE AND TABLET APPS DESIGNED TO ENGAGE
READERS ON THEIR PERSONAL DEVICES.
iPad App
q Specifically designed for the tablet experience
q Provides breaking news, monthly management
content, blogs, and video
q Delivers top stories and must-reads for the
subscriber
q Offers dynamic ad units you can use to
establish a dialogue with Fleet Owner readers
iPhone App
q Delivers trucking-specific
breaking news in a mobilefriendly
format
q Provides a late-breaking
environment, enabling you to
accomplish tremendous frequency
with your advertising
message

product family
Partnering
to win
Fleet Owner is constantly looking for
new services and new business partners
to help bring you the most comprehensive
suite of marketing tools available in
the trucking industry. Here are some of
the most popular and widely respected
additional resources available through
Fleet Owner today.
Reach more tha
professionals in
Prism Business Media
®
TRUCKING
Fleet Owner
Fleet Seek
American Trucker
Trailer/Body Builders
Refrigerated Transporter
Bulk Transporter
Price Digests
Truck Bluebook
Penton Online Auctions
AUTOMOTIVE AND
LIGHT TRUCK
Ward’s Auto World
Ward’s Dealer Business
Ward's Information Products
AVIATION
Air Transport World
Speed News
Air Charter Guide.com
DESIGN ENGINEERING
Machine Design
Hydraulics & Pneumatics
Motion System Design
ELECTRICAL SYSTEMS,
ENERGY, AND
CONSTUCTION
Electrical Construction & Maintenance
Transmission & Distribution World
Coal Prep
Rental Equipment Register
PUBLIC
INFRASTRUCTURE
American City & County
Fire Chief
Transmission & Distribution World
REFUSE
Waste Age
Waste Expo
AGRICULTURE
Farm Industry News
Hay & Forage Grower
Beef
Corn and Soybean Digest
National Hog Farmer

n 6 million business
30 industries
Whether you want to use various
online marketing tools, social media, video,
telemarketing, print or direct marketing
to reach customers and potential
customers, Fleet Owner can help you
greatly expand your reach or sharpen
your marketing focus. Our parent corporation,
Penton Media Inc., is THE largest
independent business-to-business media
company in the United States, serving
more than 6 million business professionals
in 30 industries.
MECHANICAL SYSTEMS
Contracting Business
FOOD
Supermarket News
Contractor
Modern Baking
HVACR Distribution Business
Baking Management
MANUFACTURING &
SUPPLY CHAIN
PARTNERSHIPS &
SPECIAL EVENTS
Industry Week
New Equipment Digest
Red Eye Radio program sponsorships
EHS Today
Alternative Clean Transportation Expo
American Machinist
Material Handling & Logistics
Hybrid Truck Users Forum
Used Equipment Network
Truckload Carriers Association Web Events
Business Finance

®
2013 Advertising Rates
Fleet Owner 2013 Advertising Rates Fleet Owner 2013 “Same As” Advertising Rates Fleet Owner 2013 “More Than” Advertising Rates
Black & White 1x 3x 6x 9x 12x
Page 16,833 16,253 16,008 15,730 15,498
2/3 Page 12,160 12,080 11,987 11,849 11,721
1/2 Island/Vert. 9,832 9,793 9,740 9,675 9,588
1/2 Page 8,960 8,905 8,848 8,785 8,703
1/3 Page 5,976 5,938 5,889 5,825 5,762
1/4 Page 4,488 4,459 4,412 4,351 4,287
Black & White 1x 3x 6x 9x 12x
Page 16,422 15,857 15,618 15,346 15,120
2/3 Page 11,863 11,785 11,695 11,560 11,435
1/2 Island/Vert. 9,592 9,554 9,502 9,439 9,354
1/2 Page 8,741 8,688 8,632 8,571 8,491
1/3 Page 5,830 5,793 5,745 5,683 5,621
1/4 Page 4,379 4,350 4,304 4,245 4,182
Black & White 1x 3x 6x 9x 12x
Page 15,944 15,395 15,163 14,899 14,680
2/3 Page 11,517 11,442 11,354 11,223 11,102
1/2 Island/Vert. 9,313 9,276 9,225 9,164 9,082
1/2 Page 8,474 8,435 8,381 8,321 8,244
1/3 Page 5,660 5,624 5,578 5,517 5,457
1/4 Page 4,251 4,223 4,179 4,121 4,060
Standard Color 1x 3x 6x 9x 12x
Page 18,684 18,498 18,245 17,897 17,557
2/3 Page 14,388 14,264 14,098 13,872 13,676
1/2 Island/Vert. 12,047 11,809 11,644 11,588 11,564
1/2 Page 11,922 11,024 10,897 10,757 10,552
1/3 Page 8,199 8,158 8,007 7,947 7,351
1/4 Page 6,683 6,657 6,639 6,597 6,548
Standard Color 1x 3x 6x 9x 12x
Page 18,228 18,047 17,800 17,460 17,129
2/3 Page 14,037 13,916 13,754 13,534 13,342
1/2 Island/Vert. 11,753 11,521 11,360 11,305 11,282
1/2 Page 11,631 10,755 10,631 10,495 10,295
1/3 Page 7,999 7,959 7,812 7,753 7,172
1/4 Page 6,520 6,495 6,477 6,436 6,388
Standard Color 1x 3x 6x 9x 12x
Page 17,697 17,521 17,282 16,951 16,630
2/3 Page 13,628 13,511 13,353 13,140 12,953
1/2 Island/Vert. 11,411 11,185 11,029 10,976 10,953
1/2 Page 11,292 10,442 10,321 10,189 9,995
1/3 Page 7,766 7,727 7,584 7,527 6,963
1/4 Page 6,330 6,306 6,288 6,249 6,202
Matched Color 1x 3x 6x 9x 12x
Page 19,050 18,804 18,498 18,111 17,738
2/3 Page 14,778 14,644 14,494 14,292 14,064
1/2 Island/Vert. 12,395 12,277 12,160 11,960 11,834
1/2 Page 11,501 11,390 11,311 11,176 11,034
1/3 Page 8,557 8,523 8,470 8,397 8,312
1/4 Page 7,063 7,032 6,983 6,921 6,838
Matched Color 1x 3x 6x 9x 12x
Page 18,585 18,345 18,047 17,669 17,305
2/3 Page 14,418 14,287 14,140 13,943 13,721
1/2 Island/Vert. 12,093 11,978 11,863 11,668 11,545
1/2 Page 11,220 11,112 11,035 10,903 10,765
1/3 Page 8,348 8,315 8,263 8,192 8,109
1/4 Page 6,891 6,860 6,813 6,752 6,671
Matched Color 1x 3x 6x 9x 12x
Page 18,044 17,811 17,521 17,154 16,801
2/3 Page 13,998 13,871 13,728 13,537 13,321
1/2 Island/Vert. 11,741 11,629 11,517 11,382 11,209
1/2 Page 10,893 10,788 10,714 10,585 10,451
1/3 Page 8,105 8,073 8,022 7,953 7,873
1/4 Page 6,690 6,660 6,615 6,555 6,477
4-Color 1x 3x 6x 9x 12x
Page 21,613 21,294 20,875 20,390 20,152
2/3 Page 17,334 17,160 16,904 16,556 16,326
1/2 Island/Vert. 14,995 14,842 14,668 14,447 14,224
1/2 Page 14,072 13,929 13,762 13,556 13,350
1/3 Page 11,087 10,960 10,851 10,757 10,626
1/4 Page 9,571 9,507 9,426 9,366 9,285
4-Color 1x 3x 6x 9x 12x
Page 21,086 20,775 20,366 19,893 19,660
2/3 Page 16,911 16,741 16,492 16,152 15,928
1/2 Island/Vert. 14,629 14,480 14,310 14,095 13,877
1/2 Page 13,729 13,589 13,426 13,225 13,024
1/3 Page 10,817 10,693 10,586 10,495 10,367
1/4 Page 9,338 9,275 9,196 9,138 9,059
4-Color 1x 3x 6x 9x 12x
Page 20,472 20,170 19,773 19,314 19,087
2/3 Page 16,418 16,253 16,012 15,682 15,464
1/2 Island/Vert. 14,203 14,058 13,893 13,684 13,473
1/2 Page 13,329 13,193 13,035 12,840 12,645
1/3 Page 10,502 10,382 10,278 10,189 10,065
1/4 Page 9,066 9,005 8,928 8,872 8,795
Covers 6x 12x
Cover 2 22,359 21,653
Cover 3 22,058 21,236
Cover 4 23,440 21,447
Covers 6x 12x
Cover 2 21,814 21,125
Cover 3 21,520 20,718
Cover 4 22,868 20,924
Covers 6x 12x
Cover 2 21,179 20,509
Cover 3 20,893 20,115
Cover 4 22,202 20,315
Other Frequencies 18x 24x 36x 48x
Full Page Only
Black & White 15,378 15,255 15,047 14,799
Standard Color 17,462 17,212 16,961 16,763
Matched Color 17,557 17,411 17,123 16,848
4-Color 19,789 19,441 19,062 18,917
Other Frequencies 18x 24x 36x 48x
Full Page Only
Black & White 15,003 14,883 14,680 14,438
Standard Color 17,036 16,792 16,547 16,354
Matched Color 17,129 16,986 16,705 16,437
4-Color 19,306 18,967 18,597 18,456
Other Frequencies 18x 24x 36x 48x
Full Page Only
Black & White 14,566 14,450 14,252 14,017
Standard Color 16,540 16,303 16,065 15,878
Matched Color 16,630 16,491 16,218 15,958
4-Color 18,744 18,415 18,055 17,918

General Information
MAILING INSTRUCTIONS
Shipping Instructions — General: All space orders, advertising material, insertion orders,
and correspondence pertaining to advertising should be addressed to:
Curtis Jansen, Production Coordinator
Fleet Owner
9800 Metcalf
Overland Park, KS 66212
Phone: 913-967-1816 Fax: 913-981-5621
curtis.jansen@penton.com
INSERT ADVERTISING
Mechanical requirements and regional advertising available on request.
Insert Quantities — Quantity for pre-printed inserts: 112,000. Contact your
Fleet Owner sales representative for regional and demo quantities.
Space Charge — Rate based on the earned B&W rate, multiplied by the number of
pages. Please contact your Fleet Owner sales representative. There is a minimum space
charge of $4,110 gross per page.
COMMISSION
Agency Commission — 15% of gross billing allowed to agencies on space, color, and
position. All mechanical costs are non-commissionable. Agency commissions are payable
provided the account is paid within the stated terms of sale.
GENERAL
Year Established — 1928. Fleet Owner is published monthly to over 100,000 managers
and executives in commercial-trucking fleets of five or more vehicles.
The publisher reserves the right to reject any advertising that does not conform to publication
standards.
Advertiser and advertising agency are jointly and severally liable for payment. The Publisher
will not release any advertising agency from liability even if a sequential liability clause is
included in the contract, insertion order, purchase order, etc. All invoices are payable in
30 days. No cash discounts are allowed.
Advertisers will be billed for lost frequency discounts if, within a twelve (12) month period
from date of the first insertion, they do not use the amount of space upon which their
billing rate was based.
Publisher is not liable for delays in delivery and/or non-delivery in the event of an Act of
God, action by any government or quasi-governmental entity, fire, flood, insurrection, riot,
explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation
interruption of any kind, work slowdown, or any circumstance beyond the control of
the publisher affecting production or delivery.
MECHANICAL REQUIREMENTS
Publication Trim Size — 7 3/4” x 10 3/4”
Weight of Stock — For inserts of four pages or less, maximum weight of stock is 100
lb. text coated (25” x 38” basis). Check with the Fleet Owner Production Department for
weight of stock for inserts over four pages.
Size of Inserts — Delivered folded and untrimmed at 8 1/8” x 11”. Insert will trim to
7 7/8” x 10 3/4”. Vital advertising matter should be kept at least 3/8” away from trim
on all four sides.
Closing Date — For pre-printed inserts, the 20th of the month preceding month of
publication.
Shipping Instructions — Ship prepaid to:
Jill Seal
Customer Service Representative
R.R. Donnelley
1600 N. Main Street
Pontiac, IL 61764
Phone: 815-844-1461 Fax: 815-844-1326
jill.seal@rrd.com lisa.guzek@quebecorworld.com
The issue date and Fleet Owner should be CLEARLY MARKED ON EVERY CARTON or
SKID. Insertion order and three copies of the insert should be sent to:
Curtis Jansen, Production Coordinator
Fleet Owner
9800 Metcalf
Overland Park, KS 66212
Phone: 913-967-1816 Fax: 913-981-5621
curtis.jensen@penton.com
Non-Bleed Bleed
Full Page 6 3/4” x 9 3/4” 8” x 11”
Spread 14 1/2” x 9 3/4” 15 3/4” x 11”
2/3 Vertical 4 3/8” x 9 3/4” 5 1/8’’ x 11”
1/2 Island 4 3/8” x 7 1/2” N/A
1/2 Vertical 3 1/4” x 9 3/4” 3 3/4” x 11
1/2 Horizontal 6 3/4” x 5” 8” x 5 1/2”
1/2 Page Spread 14 3/4” x 5” 15 3/4” x 5 1/2”
1/3 Vertical 2 1/8” x 9 3/4” N/A
1/3 Square 4 3/8” x 5” N/A
1/4 Page 3 1/8” x 5” N/A
BOUND-IN REPLY CARDS
Rates: $5,495 commissionable
There is an extra charge to print the postcard from supplied material. Postcards do not
earn frequency rates, and printing costs are non-commissionable. All in-book postcards
must meet the standards in the DMM (Domestic Mail Manual).
Minimum size: 5” x 3 1/2”
Maximum size: 6” x 4 1/4”
FOR DIGITAL AD SUBMISSION GUIDELINES GO TO: www.pentondigitalads.com
Vital advertising matter should be kept at least 1/4” away from trim on all four sides. For
spread ads allow a total of 1/2” safety in gutter.
Reproduction Materials — 4c—133 line screen, BW—120 line screen, matchprint or
progressive proof must be sent with film along with one blueline. Register and trim marks
must be shown 1/4” outside the trim area.
NOTE: Unless a written request is made, materials are discarded after 13 months of the
issue date.
Production Charges — Artwork, mechanicals, and discs will be made up on order
and charged at prevailing rates. Charges are non-commissionable.
ISSUANCE AND CLOSING DATES
Fleet Owner is published monthly. Closing date for advertising reservations is the 5th of
the month preceding the issue date. Advertising material close is the 10th of the month
preceding the issue date.
Weight of the card stock must be at least 75#. For binding specifications, please
call the production department.
Call your Fleet Owner sales representative for pricing information on sizes above the
maximum.
REGIONAL/DEMOGRAPHIC ADVERTISING
Regional/demographic advertising is limited to full page or more advertisements.
Regional advertising must include one or more complete geographical regions as defined
on Fleet Owner's current BPA Audit Statement. All regional advertising will incur a
mechanical charge of $995 net per page or $1,495 net per spread. An additional $250
will be added to the mechanical charge for advertising using only a portion of a region.
Regional/demographic advertising space rates are computed by taking the percentage
of circulation and multiplying it by the earned black and white frequency rate. For color
ads, applicable color charges will apply.
There is a minimum space charge of $4,110 gross per page. Mechanical charges apply.
CLASSIFIED ADVERTISING
Fleet Owner classified ads are published monthly to the full audience. For more
information, call Jeff Kuryla at 859-282-0440. Fax: 913-514-6736
a. Classified ads, per column inch — $138 (2 1/16” x 1”)
b. The minimum size for a classified ad is one column wide (2 1/16”) by 1” deep.
Double column ads are 4 5/16” wide.
Classified advertising frequency discounts —
3% for 3 insertions
5% for 6 insertions
10% for 12 insertions
d. There is a one-time charge of $50 to typeset and/or design a classified ad.
e. Classified ads are non-commissionable.
f. All Classified ads must be received at Fleet Owner by the 10th of the month
preceding publication. Send all classified advertising material to:
Jeff Kuryla
Fleet Owner
7550 Sussex Drive
Florence, KY 41042
859-282-0440
Fax: 913-514-6736
email: jeff.kuryla@penton.com
SPECIAL ADVERTISING OPPORTUNITIES
FLEET OWNER BUYER’S DIRECTORY LOGOS
Logo sections within key industry directories are produced twice a year.
Dates — March (Closing date is January 14)
October (Closing date is August 15)
Dates —
For more information, call Jeff Kuryla at 859-282-0440 or jeff.kuryla@penton.com
FLEET OWNER LIST SERVICE
The largest industry-wide truck fleet data file totaling over 100,000 commercial fleets
of five or more vehicles. Lists specifications can be tailored to include the names
of the executives in those fleets, and selectability options include:
❑ Fleet size
q Fleet type
❑ Number of vehicles by type
❑ In-house maintenance
❑ Use of diesels
❑ GVW class
❑ State, SCF, zip
❑ Purchase influence
For more information, call Marie Briganti at 914-368-1023 or mbriganti@meritdirect.com.
THE PRIVATE FLEET DIRECTORY
Private Fleets represent approximately 75% of all fleets, but they are typically harder
to identify and reach than For-Hire carriers. Therefore, this extensive database of
Private Fleets is an invaluable resource. For more information, call Reggie Lawrence at
678-957-1414, or your Fleet Owner sales representative.
For additional advertising information, visit us at advertisers.fleetowner.com.

®
A Penton Media Publication
SALES STAFF LISTING
CLASSIFIED SALES
REPRESENTATIVE
Jeff Kuryla • 859-282-0440
E-mail: jeff.kuryla@penton.com
C I R C U L AT I O N I N Q U I R I E S
866-505-7173
1-847-763-9584 (outside the U.S.)
L I S T R E N T A L R E P R E S E N T A T I V E
Marie Briganti• 914-368-1023
E-mail: mbriganti@meritdirect.com
Reggie Lawrence
Managing Director, Sales
8190 Prestwick Circle
Duluth, GA 30097
678-957-1414 Fax: 913-514-3822
rlawrence@fleetowner.com
AL, AR, FL, GA, LA, MS, NC, OK,
SC, TN, TX
William J. Doucette
24 Fieldstone Drive
Holliston, MA 07146
603-236-3310 Fax: 774-759-3020
wjduce@aol.com
CT, DE, Eastern PA, MA, MD, ME,
Metro NY, NH, NJ, RI, VA, VT
David Haggett
P.O. Box 1816
Palatine, IL 60078-1816
847-934-9123
Fax: 847-934-9128
dghaggett@aol.com
IL, IN, KS, KY, IA, MN, MO, ND,
NE, SD, WI
Tom Neil
Group Director, Integrated Media Sales
7627 Kingfisher Court
Dexter, MI 48130
734-426-3297 Fax: 913-514-3983
Tom.Neil@penton.com
Eastern Canada, MI, NY State,
OH, Western PA, WV
Woody Newell
14000 S.E. 25th Circle
Vancouver, WA 98683
360-944-6572 Fax: 360-944-8452
swnewell@earthlink.net
AZ, CA, CO, ID, MT, NM, NV, OR, WA, UT,
WY, AK, HI, Western Canada
RATE POLICY AND CONTRACT PROVISIONS: All advertisements are accepted and published entirely on the
representation that the Advertising Agency and/or Advertiser are properly authorized to publish the entire contents
and subject matter thereof. It is understood that, in consideration of the publication of advertisements, the
Advertiser and/or Advertising Agency will indemnify and hold the Publisher harmless from and against any claims
or suits for libel, violation of rights of privacy, plagiarism, trademark, patent and copyright infringements (including
the text and photographs within the advertisements), and other claims based on the contents or subject matter of
such publication. The Publisher reserves the right to reject any and all advertising, which the Publisher feels is not
in keeping with the publication’s standards, policies and principles. The Publisher reserves the right to add the
word “Advertisement” at the top and/or bottom of, or anywhere within any publication page, that in the Publisher’s
sole judgment, too closely resembles editorial pages of the publication. The Publisher will not be bound by any
conditions, printed or otherwise appearing on any order blank, insertion order or contract when they conflict with the
terms or conditions of the publication’s rate card, or any amendment thereof. The Publisher shall not be subject to
any liability whatsoever for any failure to publish or circulate all or any part of the publication issue or issues due to
strikes, work stoppages, accidents, fires, acts of God or any circumstance not within control of the Publisher. The
Publisher is not responsible for the accuracy of any corrections or changes made to any Advertiser’s materials.
AGENCY COMMISSION: 15% of the gross billing allowed to recognized advertising agencies on space, color,
bleed, and position only, provided account is paid within 30 (thirty) days of invoice date. Advertiser’s material
must be prepared in accordance with production specifications to qualify for agency commission. No cash
discounts allowed.
SEQUENTIAL LIABILITY: Advertiser and Advertising Agency are jointly and severally liable for payment. The
Publisher will not release the Advertising Agency from liability even if a sequential liability clause is included in the
contract, insertion order, purchase order, etc.
CANCELLATION POLICY: Neither the Advertiser nor its Advertising Agency may cancel advertising after closing
date. Cancellations prior to closing must be in writing. Verbal cancellations will not be accepted.
11 Riverbend Drive South
P.O. Box 4211
Stamford, CT 06907-0211
203-358-9900 ■ 1-800-776-1246
®
®
ERROR LIABILITY LIMIT: The Publisher’s liability for any error will not exceed the charge for the advertisement
in question. The Publisher assumes no liability for errors in key numbers, the Reader Service section, advertisers’
index, or any type set by the Publisher. The Publisher is not responsible for the accuracy of any corrections or
changes made to the Advertiser’s copy/materials.