T h e I n f o r m a T I o n S o u r c e f o r T r u c k I n g - Fleet Owner
T h e I n f o r m a T I o n S o u r c e f o r T r u c k I n g - Fleet Owner
T h e I n f o r m a T I o n S o u r c e f o r T r u c k I n g - Fleet Owner
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®<br />
The Information Source For Trucking<br />
012<br />
media
Welcome to FLEET OWNER<br />
<strong>Fleet</strong> <strong>Owner</strong> is the leading information<br />
source for trucking. We produce in print<br />
and online the highest-quality editorial<br />
package for executives of fleets of<br />
five or more commercial vehicles. And<br />
we deliver the highest-quality circulation<br />
available to cost-effectively reach the individuals<br />
who purchase and recommend the products and services<br />
sought by truck fleets.<br />
We know this market and its needs because <strong>Fleet</strong> <strong>Owner</strong><br />
has lived and breathed commercial trucking alone for over 80<br />
years. Our hallmark is a full-time editorial staff known not only<br />
for winning journalism awards, but better still for discerning and<br />
meeting the information needs of our professionally diverse readership,<br />
which includes managers of for-hire and private truck fleets<br />
operating throughout the United States and beyond.<br />
To be sure, trucking is a large and diverse business that hauls<br />
roughly 80% of America’s commercial freight and serves virtually<br />
every vocational segment of U.S. business. Truck fleets in the U.S.<br />
operate over 12-million trucks and 3.5-million trailers.<br />
Truckers fall into two basic categories: for-hire carriers and<br />
private fleets. For-hire carriers haul freight and provide transportation<br />
services for others. Trucking is their primary business.<br />
Private fleets, on the other hand, are the proprietary transport,<br />
distribution, or service arms of companies that are not in the<br />
trucking business. A private fleet's primary function is to haul<br />
its own company's goods or perform a vocational service in<br />
support of its company's main business. Private fleets make up over<br />
two-thirds of the commercial vehicle market.<br />
<strong>Fleet</strong>s are defined as trucking operations of five or more commercial<br />
vehicles. The “5+” truck-fleet segment is the heart of the<br />
trucking market, accounting for more than 80% of the total commercial<br />
vehicle population. <strong>Fleet</strong> <strong>Owner</strong> is focused on this market.<br />
If you want to reach the big wheels driving the truck-fleet marketplace,<br />
<strong>Fleet</strong> <strong>Owner</strong> has the numbers.<br />
Thank you for the opportunity to serve you. We promise to continue<br />
to work with you to help meet your marketing goals and objectives<br />
for 2012 and beyond.<br />
American Business Media:<br />
Jesse H. Neal Award for<br />
Outstanding Journalism<br />
In <strong>Fleet</strong> <strong>Owner</strong>’s long history of<br />
market leadership, it has been<br />
recognized by 15 separate and<br />
independent studies as #1 in<br />
readership in the truck-fleet market—MORE<br />
THAN ANY OTHER<br />
TRUCKING PUBLICATION. Erdos<br />
& Morgan, J.D. Power and Associates,<br />
Alfred Politz Research,<br />
Hagan Communications, International<br />
Communications Research,<br />
and Frontline Research<br />
are among the independent<br />
re search firms to have recognized<br />
<strong>Fleet</strong> <strong>Owner</strong> as #1 in its field.<br />
Thomas W. Duncan<br />
Publisher<br />
203-358-4201<br />
tom.duncan@penton.com
THE MARKET<br />
American Society<br />
of Business Press<br />
Editors:Award for Editorial<br />
Excellence, Award for<br />
Design Excellence<br />
Folio Magazine:<br />
Award for Editorial<br />
Excellence<br />
Trade Assn. Business<br />
Publications International:<br />
Tabbie International<br />
Award for Design<br />
The Stephen Barr Award<br />
for Feature Writing<br />
CIRCULATION<br />
EDITORIAL<br />
FLEETOWNER.COM<br />
INTEGRATED MEDIA<br />
PRODUCT FAMILY
the market<br />
<strong>Fleet</strong>s of five or more vehicles make up only<br />
23% of the commercial-trucking market,<br />
yet operate over 80% of all commercial<br />
trucks and all commercial vehicles. Private fleets<br />
operate over six times as many trucks as for-hire<br />
carriers.<br />
1-4<br />
Vehicles<br />
189,000<br />
273,300<br />
Trucks<br />
223,550<br />
For-Hire<br />
Carriers<br />
Commercial<br />
(Class 3-8)<br />
Trucking Operations*<br />
1.61 Million<br />
5+ Vehicles<br />
34,550<br />
1.32 Million<br />
Trucks<br />
5+ Vehicles<br />
333,850<br />
8.45 Million<br />
Trucks<br />
1.39 million<br />
Private<br />
<strong>Fleet</strong>s<br />
1-4 Vehicles<br />
1.06 Million<br />
2.28 Million<br />
Trucks<br />
*Operations with at least one Class 3-8 truck; excludes bus-only and<br />
trailer-only operations<br />
Sources: Commercial Motor Vehicle Consulting, American Trucking Assns.,<br />
National Private Truck Council, <strong>Fleet</strong> <strong>Owner</strong> Composite Database<br />
1.24 Million<br />
Trucks<br />
5+ Vehicles<br />
368,400 <strong>Fleet</strong>s<br />
9.77 Million Trucks<br />
Commercial<br />
(Class 3-8)<br />
Trucks<br />
6.11 Million<br />
4.88 Million<br />
Trucks<br />
For-Hire<br />
352,500<br />
Trucks<br />
Commercial<br />
(only)<br />
Light-Duty<br />
6.21 Million<br />
Private<br />
5.85 Million<br />
Trucks<br />
Commercial Trucks<br />
12.32 Million<br />
Total Commercial<br />
Trucks<br />
12.32 Million<br />
Heavy-Duty<br />
2.47 Million<br />
Class 8<br />
Over 33,000 lb.<br />
GVW<br />
For-Hire<br />
0.86 Million<br />
Private<br />
1.61 Million<br />
Medium-Duty<br />
1.14 Million<br />
Class 7<br />
26,001 - 33,000 lb.<br />
GVW<br />
Class 6<br />
19,501 - 26,000 lb.<br />
For-Hire<br />
117,300<br />
Private<br />
1.02 Million<br />
Class 5<br />
16,001 - 19,500 lb.<br />
GVW<br />
the equipment<br />
Midrange<br />
2.51 Million<br />
Light-Duty<br />
6.2 Million<br />
Class 4<br />
14,001 - 16,000 lb.<br />
GVW<br />
Class 3<br />
10,001 - 14,000 lb.<br />
GVW<br />
Class 1-2<br />
Under 10,000 lb.<br />
GVW<br />
For-Hire<br />
261,800<br />
For-Hire<br />
352,500<br />
Private<br />
2.25 Million<br />
Private<br />
5.85 Million<br />
The commercial-trucking market is a<br />
collection of almost 16-million vehicles—trucks,<br />
tractors and trailers—of<br />
all types and sizes, from light to heavy-duty,<br />
serving all segments of the nation’s economy.<br />
On-Highway<br />
3.53 Million<br />
Trailers<br />
3.53 Million<br />
For-Hire<br />
2.13 Million<br />
Private<br />
1.4 Million<br />
Note: Light-duty count reflects commercial-only usage; no mixed-use or personal-use vehicles.<br />
Sources: Commercial Motor Vehicle Consulting, <strong>Fleet</strong> <strong>Owner</strong> Composite Database<br />
Total Commercial Vehicles<br />
15.85 Million
Commercial vehicle<br />
sales in the past decade<br />
North American Retail Sales<br />
400,000<br />
350,000<br />
300,000<br />
250,000<br />
Heavy-Duty<br />
Medium-Duty<br />
Midrange<br />
Trailers<br />
200,000<br />
150,000<br />
100,000<br />
50,000<br />
0<br />
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011* 2012**<br />
Heavy-Duty<br />
Medium-Duty<br />
Midrange<br />
Trailers<br />
184,493 181,170 251,693 308,662 348,119 206,957 184,393 119,085 142,683 202,000 270,OO0<br />
127,598 131,485 161,036 168,721 181,260 141,994 107,318 69,232 77,398 94,600 112,000<br />
182,767 193,102 229,617 274,440 267,934 282,661 266,498 188,935 170,813 268,300 297,000<br />
134,758 174,261 228,907 241,200 277,390 234,360 158,640 81,435 67,240 105,000 165,000<br />
* Projected ** Forecast<br />
vehicle population<br />
<strong>Fleet</strong> Size # <strong>Fleet</strong>s % <strong>Fleet</strong>s Total Trucks % Trucks Total Trailers % Trailers Total Vehicles % Vehicles<br />
1000+ 650 0.04% 1,644,100 13.34% 933,500 26.42% 2,577,600 16.26%<br />
500-999 950 0.06% 655,500 5.32% 214,600 6.07% 870,100 5.49%<br />
100-499 8,100 0.50% 1,441,100 11.70% 484,100 13.70% 1,925,200 12.14%<br />
51-99 17,150 1.06% 1,171,600 9.51% 325,800 9.22% 1,497,400 9.44%<br />
21-50 53,050 3.28% 1,685,800 13.68% 447,500 12.67% 2,133,300 13.46%<br />
5 to 20 288,500 17.86% 3,170,100 25.73% 536,500 15.19% 3,706,600 23.38%<br />
5+ total 368,400 22.80% 9,768,200 79.28% 2,942,000 83.27% 12,710,200 80.17%<br />
1-4 1,247,300 77.20% 2,553,400 20.72% 590,900 16.73% 3,144,300 19.83%<br />
Grand Total 1,615,700 100.00% 12,321,600 100.00% 3,532,900 100.00% 15,854,500 100.00%
circulation<br />
buying<br />
power<br />
<strong>Fleet</strong> <strong>Owner</strong> delivers soughtafter<br />
commercial truck fleet<br />
buyers because our circulation<br />
is purpose-built to mirror<br />
the commercial for-hire<br />
and private truck fleet market.<br />
<strong>Fleet</strong> <strong>Owner</strong> provides the most<br />
extensive readership coverage in<br />
the trucking market of fleets operating<br />
five or more commercial<br />
vehicles—which is where nearly<br />
80% of all power units are put to<br />
work.<br />
This is circulation leadership.<br />
This is unit leadership. And<br />
it’s why <strong>Fleet</strong> <strong>Owner</strong> brings your<br />
message to more truck fleet buyers<br />
in more business locations.<br />
It adds up to the broadest<br />
truck fleet coverage overall and<br />
the deepest coverage of private<br />
fleets.<br />
Quality Numbers<br />
<strong>Fleet</strong> Size<br />
Subscribers<br />
500 or more vehicles: 4,250 3,360<br />
100-499 vehicles: 12,297 10,242<br />
50-99 vehicles: 12,721 10,835<br />
25-49 vehicles: 20,166 17,754<br />
10-24 vehicles: 35,661 31,622<br />
5-9 vehicles: 19,905 19,220<br />
Total: 105,000 93,033<br />
Business/Industry Classification<br />
Units<br />
For-Hire Trucking: 30,086 26,224<br />
Truck/Trailer Leasing: 1,645 1,392<br />
Food Mfg/Distribution: 11,756 10,452<br />
Sanitation: 2,802 2,457<br />
Government: 5,455 4,700<br />
Construction & Mining: 21,203 18,879<br />
Manufacturing/Processing: 5,777 5,194<br />
Petroleum: 3,609 3,161<br />
Public Utilities: 2,918 2,521<br />
Retail/Wholesale Delivery: 7,945 7,192<br />
Services: 6,656 6,205<br />
Bus <strong>Fleet</strong>s: 1,840 1,659<br />
Other: 3,308 2,997<br />
Total circulation<br />
Unit locations<br />
GVW<br />
Class 8: 80,675 70,419<br />
Class 7: 49,900 43,456<br />
Class 6: 41,763 36,239<br />
Class 3,4 and/or 5: 45,722 40,006<br />
Class 1 and/or 2: 66,133 58,105<br />
Purchase Influence<br />
Vehicles: 79,397<br />
Components: 76,602<br />
Replacement Parts: 77,032<br />
Tires: 77,205<br />
Fuels, Oils, Lubricants, Additives: 76,288<br />
Shop Equipment: 73,266<br />
Terminal Equipment & Services: 66,271<br />
Information Systems & Mobile Communications: 66,398<br />
Lease/Credit/Finance/Insurance: 61,405<br />
Source: June 2011 BPA Statement<br />
Maintenance<br />
75,964 subscribers maintain vehicles at 66,494 locations
Quality Readers<br />
<strong>Fleet</strong> <strong>Owner</strong> is read by over 280,000<br />
industry professionals every month.<br />
<strong>Fleet</strong> <strong>Owner</strong> Subscriber Job Titles:<br />
<strong>Owner</strong> 23%<br />
President 14%<br />
<strong>Fleet</strong> Manager 9%<br />
CEO 8%<br />
Operations Manager 8%<br />
General Manager 7%<br />
Vice President 7%<br />
Maintenance 6%<br />
Equipment Manager 4%<br />
Director of Transportation 3%<br />
Logistics Manager 1%<br />
CFO 1%<br />
Other titles 9%<br />
Subscribers look to <strong>Fleet</strong> <strong>Owner</strong> for...<br />
New product reports 65.8%<br />
Equipment information 62.1%<br />
Technology information 48.8%<br />
<strong>Fleet</strong> news 44.2%<br />
Regulatory news 43.3%<br />
Breaking industry developments 31.8%<br />
Analysis of industry issues 29.7%<br />
Buyer's Guide 20.9%<br />
International industry information 11.8%<br />
Readers also go to <strong>Fleet</strong><strong>Owner</strong>.com for...<br />
Industry news 56%<br />
Product information 44%<br />
Industry and supplier links 18%<br />
Buyer's guide 18%<br />
Archived articles 16%<br />
n <strong>Fleet</strong> <strong>Owner</strong> subscribers spend an average of 44 minutes with each issue.<br />
Source: <strong>Fleet</strong> <strong>Owner</strong> Reader Profile Study
editorial<br />
The quality<br />
read<br />
<strong>Fleet</strong> <strong>Owner</strong> Magazine’s features,<br />
articles and columns are organized by<br />
section to quickly deliver the information<br />
truck fleet managers need…<br />
MANAGEMENT:<br />
Examines the mechanics of running a<br />
truck fleet as a business—everything<br />
from how to hire drivers to dealing with<br />
new government regulations.<br />
Along with feature and news<br />
content, it includes bylined columns on<br />
the topics of economics, safety and fleet<br />
marketing.<br />
EQUIPMENT:<br />
Reports on trucks and trailers and their<br />
maintenance—running from extensive<br />
new product coverage to fleet profiles.<br />
Along with feature and news<br />
content, it includes case studies and a<br />
column on tire-related issues by Kevin<br />
Rohlwing.<br />
INFORMATION TECHNOLOGY:<br />
Zeroes in on trucking’s hottest productivity<br />
tools—starting with data<br />
gathering right through wireless, software<br />
and hardware developments.<br />
Along with feature and news<br />
content, it includes case studies of fleets<br />
deploying new information technologies.<br />
ALSO ONLINE:<br />
Readers go to www.fleetowner.com daily<br />
to read breaking news reports and blogs<br />
penned by <strong>Fleet</strong> <strong>Owner</strong> editors and to<br />
view staff-produced video and photo galleries<br />
as well as to access other exclusive<br />
online editorial content, such as back<br />
issue content, reader surveys and multifaceted<br />
special reports.<br />
®<br />
January February March April May<br />
Features<br />
January<br />
Outlook 2012:<br />
February<br />
<strong>Fleet</strong> <strong>Owner</strong> 500<br />
March<br />
Taking the Shop<br />
April<br />
Shrinking Diesels<br />
May<br />
CSA Report Card<br />
Features Outlook Good, Better, 2012: Best <strong>Fleet</strong> <strong>Owner</strong> 500 Taking on the Road the Shop<br />
Shrinking Diesels CSA Report Card<br />
Good, Better, Best<br />
SuperTruck Update The Integrated Powertrain<br />
on the Road<br />
New Tools for Technicians Data & Dollars Mid-America:<br />
SuperTruck Update<br />
The Connected Truck<br />
The Integrated Powertrain<br />
Tablets on the Road<br />
New Tools for Technicians<br />
Vans, Vans & More Vans<br />
Data & Dollars<br />
Natural Gas:<br />
Mid-America:<br />
Talk of the Show<br />
Talk of the Show<br />
Electric & Hybrid<br />
Hardware Reports<br />
The Connected Truck<br />
Diesel Emissions Fluid<br />
Tablets on the Road<br />
Fifth Wheels<br />
Vans, Vans & More Vans<br />
Lighting<br />
Natural Fad or Future Gas:<br />
Fad or Future<br />
Batteries<br />
Electric Trucks & Hybrid<br />
Trucks<br />
Refrigeration Units<br />
Hardware Reports<br />
Vocational Profiles<br />
Diesel Emissions Fluid<br />
Petroleum<br />
Fifth Wheels<br />
Leasing<br />
Lighting<br />
Recycling<br />
Batteries<br />
Construction<br />
Refrigeration Units<br />
Manufacturing<br />
Vocational Profiles Petroleum Leasing Recycling Construction Manufacturing<br />
COLUMNS<br />
COLUMNS<br />
<strong>Fleet</strong>s Online<br />
<strong>Fleet</strong>s Online<br />
Maintenance Bay<br />
<strong>Fleet</strong>s Online<br />
<strong>Fleet</strong>s Online<br />
Maintenance Bay<br />
<strong>Fleet</strong>s Online<br />
<strong>Fleet</strong>s Online<br />
Maintenance Bay<br />
<strong>Fleet</strong>s Online<br />
<strong>Fleet</strong>s Online<br />
Maintenance Bay<br />
<strong>Fleet</strong>s Online<br />
<strong>Fleet</strong>s Online<br />
Maintenance Bay<br />
Maintenance Bay<br />
Green <strong>Fleet</strong><br />
Maintenance Bay<br />
Green <strong>Fleet</strong><br />
Maintenance Bay<br />
Green <strong>Fleet</strong><br />
Maintenance Bay<br />
Green <strong>Fleet</strong><br />
Maintenance Bay<br />
Green <strong>Fleet</strong><br />
Green <strong>Fleet</strong><br />
Light & Medium Report<br />
Green <strong>Fleet</strong><br />
Light & Medium Report<br />
Green <strong>Fleet</strong><br />
Light & Medium Report<br />
Green <strong>Fleet</strong><br />
Light & Medium Report<br />
Green <strong>Fleet</strong><br />
Light & Medium Repor<br />
Light & Medium Report Light & Medium Report<br />
Closing the Deal<br />
Light & Medium Report Light & Medium Report<br />
Closing the Deal<br />
Light & Medium Report<br />
David Heller Safety 411<br />
Closing the Deal<br />
Safety 411 Safety 411<br />
Closing the Deal<br />
Safety 411 Safety 411<br />
David Heller Safety 411 Safety 411 Safety 411 Safety 411 Safety 411<br />
Kevin Rohlwing Tire Tracks Tire Tracks Tire Tracks Tire Tracks Tire Tracks<br />
Kevin Rohlwing<br />
Chris Brady<br />
Tire Tracks<br />
Freight Outlook<br />
Tire Tracks<br />
Freight Outlook<br />
Tire Tracks<br />
Freight Outlook<br />
Tire Tracks<br />
Freight Outlook<br />
Tire Tracks<br />
Freight Outlook<br />
Chris Brady<br />
Gary Petty<br />
Freight Outlook<br />
Private <strong>Fleet</strong>s<br />
Freight Outlook<br />
Private <strong>Fleet</strong>s<br />
Freight Outlook<br />
Private <strong>Fleet</strong>s<br />
Freight Outlook<br />
Private <strong>Fleet</strong>s<br />
Freight Outlook<br />
Private <strong>Fleet</strong>s<br />
Gary Petty<br />
Tim Brady<br />
Private <strong>Fleet</strong>s<br />
Small Business Review<br />
Private <strong>Fleet</strong>s<br />
Small Business Review<br />
Private <strong>Fleet</strong>s<br />
Small Business Review<br />
Private <strong>Fleet</strong>s<br />
Small Business Review<br />
Private <strong>Fleet</strong>s<br />
Small Business Review<br />
Tim Brady<br />
First Person<br />
Small Business Review Small Business Review Small Business Review Small Business Review Small Business Review<br />
First Person<br />
Special Sections<br />
Special Sections<br />
Tire Chart<br />
Tire Chart<br />
Shop Buyer's Guide<br />
Shop Buyer's Guide<br />
Green <strong>Fleet</strong> of the Year<br />
Green <strong>Fleet</strong> of the Year<br />
Supplements NPTC Newsletter NPTC Newsletter Idling Reduction<br />
Supplements NPTC Newsletter NPTC Newsletter Idling Reduction<br />
Bonus Distribution Heavy Duty<br />
Technology & Maintenance<br />
Truckload Carriers Assn. National Private Alternative Clean<br />
Bonus Distribution Heavy Aftermarket Duty Week<br />
Aftermarket (HDAW) Week<br />
(HDAW)<br />
Council & Mainte-<br />
(TMC);<br />
Technology<br />
nance National Council Truck (TMC); Equipment<br />
National Assn. (NTEA); Truck Equipment Truckload<br />
Assn. Carriers (NTEA); Assn. (TCA) Truckload<br />
Truckload (TCA); Mid-America Carriers Assn.<br />
(TCA); Trucking Mid-America Show (MATS);<br />
Trucking National Show Truck (MATS); Equipment<br />
National Assn. (NTEA) Truck Equipment<br />
National Truck Council Private (NPTC);<br />
Truck Waste Council Expo (NPTC);<br />
Waste Expo<br />
Alternative Transportation Clean Expo<br />
Transportation (ACT); Truck Blue Expo<br />
(ACT); Book Conference Truck Blue<br />
Book Conference<br />
Carriers Assn. (TCA) Assn. (NTEA)<br />
Marketing Services<br />
Advertising Measurement Special In-Book Postcard<br />
Marketing Services<br />
Advertising Study Measurement Special In-Book Postcard<br />
Study<br />
ADVERTISING CLOSING DATES<br />
ADVERTISING CLOSING DATES<br />
December 5 January 6 February 6 March 5 April 5<br />
The Editorial Staff<br />
Jim Mele<br />
editor-in-chief<br />
Nationally recognized journalist, author and editor, joined <strong>Fleet</strong> <strong>Owner</strong> in<br />
1986 with over a dozen years’ experience covering transportation as a newspaper<br />
reporter and magazine staff writer. Winner of multiple Jesse H. Neal<br />
and ASBPE Awards for editorial excellence.<br />
Wendy Leavitt<br />
director of editorial & market development<br />
A trucking industry professional with extensive experience in<br />
writing, marketing and public relations, both as a member of<br />
the press and with a major truck OEM. Joined <strong>Fleet</strong> <strong>Owner</strong> in<br />
1998. Winner of Jesse H. Neal and ASBPE Awards.<br />
David Cullen<br />
executive editor<br />
Professional writer and editor working exclusively as a trucking journalist<br />
for 30 years. With <strong>Fleet</strong> <strong>Owner</strong> since 1989, he is a recipient of ASBPE's<br />
Stephen Barr Award for feature writing, as well as multiple Jesse H. Neal<br />
and ASBPE Awards for editorial excellence.<br />
Sean Kilcarr<br />
senior editor<br />
A feature writer and columnist, Kilcarr has been a trucking journalist<br />
for over 17 years. Specializes in light- and medium-duty<br />
truck operations and logistics. Winner of multiple Jesse H. Neal<br />
and ASBPE Awards for editorial excellence.
2012 Editorial Calendar<br />
June July August September October November December<br />
June<br />
Trailer Aerodynamics<br />
July<br />
New Models<br />
August<br />
The Low Cost Truck<br />
September<br />
Tires<br />
October<br />
Equipment Specs<br />
November<br />
Lubricants<br />
December<br />
Light Trucks Report/Specs<br />
Trailer Aerodynamics New Models The Low Cost Truck Tires Equipment Specs Lubricants Light Trucks Report/Specs<br />
The Emissions Dividend Managing Distraction Fuel Additives:<br />
HD Pickups Home on the Road Next Gen Telematics Rethinking Cabovers<br />
The Emissions Dividend Managing Distraction Fuel Fact Additives: vs. Fiction<br />
HD Pickups Home on the Road Next Gen Telematics Rethinking Cabovers<br />
Enterprise Resource Fuel Cards<br />
Fact vs. Fiction<br />
Wireless Options Managing Parts Driver Simulators Disc Brakes <strong>Fleet</strong>s of the Year<br />
Enterprise Planning Resource Fuel Cards Wireless Options Managing Parts Driver Simulators Disc Brakes <strong>Fleet</strong>s of the Year<br />
Planning<br />
Retreads Liftgates Trailer Suspensions Coolants Inflation Monitoring Wheels Oil Filters<br />
Retreads<br />
P&D<br />
Liftgates<br />
Moving & Storage<br />
Trailer Suspensions<br />
Wholesale Delivery<br />
Coolants<br />
Field Service<br />
Inflation Monitoring<br />
Municipal<br />
Wheels<br />
Food Distribution<br />
Oil Filters<br />
Heavy Hauling<br />
P&D Moving & Storage Wholesale Delivery Field Service Municipal Food Distribution Heavy Hauling<br />
<strong>Fleet</strong>s Online <strong>Fleet</strong>s Online <strong>Fleet</strong>s Online <strong>Fleet</strong>s Online <strong>Fleet</strong>s Online <strong>Fleet</strong>s Online <strong>Fleet</strong>s Online<br />
<strong>Fleet</strong>s Online<br />
Maintenance Bay<br />
<strong>Fleet</strong>s Online<br />
Maintenance Bay<br />
<strong>Fleet</strong>s Online<br />
Maintenance Bay<br />
<strong>Fleet</strong>s Online<br />
Maintenance Bay<br />
<strong>Fleet</strong>s Online<br />
Maintenance Bay<br />
<strong>Fleet</strong>s Online<br />
Maintenance Bay<br />
<strong>Fleet</strong>s Online<br />
Maintenance Bay<br />
Maintenance Bay<br />
Green <strong>Fleet</strong><br />
Maintenance Bay<br />
Green <strong>Fleet</strong><br />
Maintenance Bay<br />
Green <strong>Fleet</strong><br />
Maintenance Bay<br />
Green <strong>Fleet</strong><br />
Maintenance Bay<br />
Green <strong>Fleet</strong><br />
Maintenance Bay<br />
Green <strong>Fleet</strong><br />
Maintenance Bay<br />
Green <strong>Fleet</strong><br />
t<br />
Green <strong>Fleet</strong><br />
Light & Medium Report<br />
Green <strong>Fleet</strong><br />
Light & Medium Report<br />
Green <strong>Fleet</strong><br />
Light & Medium Report<br />
Green <strong>Fleet</strong><br />
Light & Medium Report<br />
Green <strong>Fleet</strong><br />
Light & Medium Report<br />
Green <strong>Fleet</strong><br />
Light & Medium Report<br />
Green <strong>Fleet</strong><br />
Light & Medium Report<br />
Light & Medium Report<br />
Closing the Deal<br />
Light & Medium Report Light & Medium Report<br />
Closing the Deal<br />
Light & Medium Report Light & Medium Report<br />
Closing the Deal<br />
Light & Medium Report Light & Medium Report<br />
Closing the Deal<br />
Closing the Deal<br />
Safety 411 Safety 411<br />
Closing the Deal<br />
Safety 411 Safety 411<br />
Closing the Deal<br />
Safety 411 Safety 411<br />
Closing the Deal<br />
Safety 411<br />
Safety 411 Safety 411 Safety 411 Safety 411 Safety 411 Safety 411 Safety 411<br />
Tire Tracks Tire Tracks Tire Tracks Tire Tracks Tire Tracks Tire Tracks Tire Tracks<br />
Tire Tracks<br />
Freight Outlook<br />
Tire Tracks<br />
Freight Outlook<br />
Tire Tracks<br />
Freight Outlook<br />
Tire Tracks<br />
Freight Outlook<br />
Tire Tracks<br />
Freight Outlook<br />
Tire Tracks<br />
Freight Outlook<br />
Tire Tracks<br />
Freight Outlook<br />
Freight Outlook<br />
Private <strong>Fleet</strong>s<br />
Freight Outlook<br />
Private <strong>Fleet</strong>s<br />
Freight Outlook<br />
Private <strong>Fleet</strong>s<br />
Freight Outlook<br />
Private <strong>Fleet</strong>s<br />
Freight Outlook<br />
Private <strong>Fleet</strong>s<br />
Freight Outlook<br />
Private <strong>Fleet</strong>s<br />
Freight Outlook<br />
Private <strong>Fleet</strong>s<br />
Private <strong>Fleet</strong>s<br />
Small Business Review<br />
Private <strong>Fleet</strong>s<br />
Small Business Review<br />
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Small Business Review<br />
Private <strong>Fleet</strong>s<br />
Small Business Review<br />
Private <strong>Fleet</strong>s<br />
Small Business Review<br />
Private <strong>Fleet</strong>s<br />
Small Business Review<br />
Private <strong>Fleet</strong>s<br />
Small Business Review<br />
Small Business Review Small Business Review Small Business Review Small Business Review Small Business Review Small Business Review Small Business Review<br />
Vehicle Graphics Equipment Buyer's Guide <strong>Fleet</strong>s of the Year<br />
Vehicle Graphics Equipment Buyer's Guide <strong>Fleet</strong>s of the Year<br />
NPTC Newsletter Construction NPTC Newsletter NPTC Newsletter 13th Issue NPTC Newsletter<br />
NPTC Newsletter Construction NPTC Newsletter NPTC Newsletter 13th Issue NPTC Newsletter<br />
Great American Truck<br />
Great Show American (GATS) Truck<br />
Show (GATS)<br />
American Trucking Assns.<br />
American (ATA); Hybrid Trucking Truck Assns.<br />
(ATA); Users Forum Hybrid (HTUF) Truck<br />
Users Forum (HTUF)<br />
Special In-Book Postcard<br />
Special In-Book Postcard<br />
<strong>Fleet</strong> <strong>Owner</strong> Brand Study<br />
<strong>Fleet</strong> <strong>Owner</strong> Brand Study<br />
May 7 June 6 July 5 August 6 September 5 October 5 November 5<br />
Brian Straight<br />
managing editor<br />
Joined <strong>Fleet</strong> <strong>Owner</strong> in May 2008 after spending nearly 14 years<br />
as sports editor and then managing editor of several daily<br />
newspapers. He and his staff won more than two dozen major<br />
writing and editing awards. Responsible for editing, editorial<br />
production functions and deadlines.<br />
Elsa Pecoroni<br />
associate art director<br />
A seasoned magazine professional who first<br />
joined <strong>Fleet</strong> <strong>Owner</strong> in 1989, she is responsible<br />
for planning, scheduling and production<br />
quality of the magazine, special projects and<br />
supplements.<br />
Kevin Rohlwing<br />
contributing editor/columnist<br />
With nearly a quarter century of experience in<br />
truck-tire technology, maintenance and marketing,<br />
authors monthly column on tire-related topics.<br />
Dan Zeis<br />
senior art director<br />
Has overall responsibility for design of <strong>Fleet</strong> <strong>Owner</strong><br />
and all special projects. A talented designer and<br />
ill us trator, in his 24rd year with the publication. Winner of nine<br />
national ASBPE Awards for design, as well as international<br />
TABBIE for design and Jesse H. Neal Award.<br />
David Heller<br />
columnist/researcher<br />
David Heller, CDS, is director of safety and policy<br />
for the Truckload Carriers Assn., responsible for interpreting<br />
and communicating industry-related<br />
regulations and legislation to the membership<br />
of TCA.<br />
Chris Brady<br />
columnist/researcher<br />
Principal of Commercial Motor Vehicle Consulting (CMVC),<br />
a market analysis and research firm focused exclusively on<br />
the commercial vehicle industry. Holds a master’s degree in<br />
economics from Fordham University and is a member of the<br />
National Association for Business Economics and its macro<br />
and industry forecasting census groups.
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®<br />
2012 Advertising Rates<br />
<strong>Fleet</strong> <strong>Owner</strong> 2012 Advertising Rates <strong>Fleet</strong> <strong>Owner</strong> 2012 “Same As” Advertising Rates <strong>Fleet</strong> <strong>Owner</strong> 2012 “More Than” Advertising Rates<br />
Black & White 1x 3x 6x 9x 12x<br />
Page 16,422 15,857 15,618 15,346 15,120<br />
2/3 Page 11,863 11,785 11,695 11,560 11,435<br />
1/2 Island/Vert. 9,592 9,554 9,502 9,439 9,354<br />
1/2 Page 8,741 8,688 8,632 8,571 8,491<br />
1/3 Page 5,830 5,793 5,745 5,683 5,621<br />
1/4 Page 4,379 4,350 4,304 4,245 4,182<br />
Black & White 1x 3x 6x 9x 12x<br />
Page 15,944 15,395 15,163 14,899 14,680<br />
2/3 Page 11,517 11,442 11,354 11,223 11,102<br />
1/2 Island/Vert. 9,313 9,276 9,225 9,164 9,082<br />
1/2 Page 8,474 8,435 8,381 8,321 8,244<br />
1/3 Page 5,660 5,624 5,578 5,517 5,457<br />
1/4 Page 4,251 4,223 4,179 4,121 4,060<br />
Black & White 1x 3x 6x 9x 12x<br />
Page 15,480 14,947 14,721 14,465 14,252<br />
2/3 Page 11,182 11,109 11,023 10,896 10,779<br />
1/2 Island/Vert. 9,042 9,006 8,956 8,897 8,817<br />
1/2 Page 8,227 8,189 8,137 8,079 8,004<br />
1/3 Page 5,495 5,460 5,416 5,356 5,298<br />
1/4 Page 4,127 4,100 4,057 4,001 3,942<br />
Standard Color 1x 3x 6x 9x 12x<br />
Page 18,228 18,047 17,800 17,460 17,129<br />
2/3 Page 14,037 13,916 13,754 13,534 13,342<br />
1/2 Island/Vert. 11,753 11,521 11,360 11,305 11,282<br />
1/2 Page 11,631 10,755 10,631 10,495 10,295<br />
1/3 Page 7,999 7,959 7,812 7,753 7,172<br />
1/4 Page 6,520 6,495 6,477 6,436 6,388<br />
Standard Color 1x 3x 6x 9x 12x<br />
Page 17,697 17,521 17,282 16,951 16,630<br />
2/3 Page 13,628 13,511 13,353 13,140 12,953<br />
1/2 Island/Vert. 11,411 11,185 11,029 10,976 10,953<br />
1/2 Page 11,292 10,442 10,321 10,189 9,995<br />
1/3 Page 7,766 7,727 7,584 7,527 6,963<br />
1/4 Page 6,330 6,306 6,288 6,249 6,202<br />
Standard Color 1x 3x 6x 9x 12x<br />
Page 17,182 17,011 16,779 16,457 16,146<br />
2/3 Page 13,231 13,117 12,964 12,757 12,576<br />
1/2 Island/Vert. 11,079 10,859 10,708 10,656 10,634<br />
1/2 Page 10,963 10,138 10,020 9,892 9,704<br />
1/3 Page 7,540 7,502 7,363 7,308 6,760<br />
1/4 Page 6,146 6,122 6,105 6,067 6,021<br />
Matched Color 1x 3x 6x 9x 12x<br />
Page 18,585 18,345 18,047 17,669 17,305<br />
2/3 Page 14,418 14,287 14,140 13,943 13,721<br />
1/2 Island/Vert. 12,093 11,978 11,863 11,668 11,545<br />
1/2 Page 11,220 11,112 11,035 10,903 10,765<br />
1/3 Page 8,348 8,315 8,263 8,192 8,109<br />
1/4 Page 6,891 6,860 6,813 6,752 6,671<br />
Matched Color 1x 3x 6x 9x 12x<br />
Page 18,044 17,811 17,521 17,154 16,801<br />
2/3 Page 13,998 13,871 13,728 13,537 13,321<br />
1/2 Island/Vert. 11,741 11,629 11,517 11,382 11,209<br />
1/2 Page 10,893 10,788 10,714 10,585 10,451<br />
1/3 Page 8,105 8,073 8,022 7,953 7,873<br />
1/4 Page 6,690 6,660 6,615 6,555 6,477<br />
Matched Color 1x 3x 6x 9x 12x<br />
Page 17,518 17,292 17,011 16,654 16,312<br />
2/3 Page 13,590 13,467 13,328 13,143 12,933<br />
1/2 Island/Vert. 11,399 11,290 11,182 11,050 10,883<br />
1/2 Page 10,576 10,474 10,402 10,277 10,147<br />
1/3 Page 7,869 7,838 7,788 7,721 7,644<br />
1/4 Page 6,495 6,466 6,422 6,364 6,288<br />
4-Color 1x 3x 6x 9x 12x<br />
Page 21,086 20,775 20,366 19,893 19,660<br />
2/3 Page 16,911 16,741 16,492 16,152 15,928<br />
1/2 Island/Vert. 14,629 14,480 14,310 14,095 13,877<br />
1/2 Page 13,729 13,589 13,426 13,225 13,024<br />
1/3 Page 10,817 10,693 10,586 10,495 10,367<br />
1/4 Page 9,338 9,275 9,196 9,138 9,059<br />
4-Color 1x 3x 6x 9x 12x<br />
Page 20,472 20,170 19,773 19,314 19,087<br />
2/3 Page 16,418 16,253 16,012 15,682 15,464<br />
1/2 Island/Vert. 14,203 14,058 13,893 13,684 13,473<br />
1/2 Page 13,329 13,193 13,035 12,840 12,645<br />
1/3 Page 10,502 10,382 10,278 10,189 10,065<br />
1/4 Page 9,066 9,005 8,928 8,872 8,795<br />
4-Color 1x 3x 6x 9x 12x<br />
Page 19,876 19,583 19,197 18,751 18,531<br />
2/3 Page 15,940 15,780 15,546 15,225 15,014<br />
1/2 Island/Vert. 13,789 13,649 13,488 13,285 13,081<br />
1/2 Page 12,941 12,809 12,655 12,466 12,277<br />
1/3 Page 10,196 10,080 9,979 9,892 9,772<br />
1/4 Page 8,802 8,743 8,668 8,614 8,539<br />
Covers 6x 12x<br />
Cover 2 21,814 21,125<br />
Cover 3 21,520 20,718<br />
Cover 4 22,868 20,924<br />
Covers 6x 12x<br />
Cover 2 21,179 20,509<br />
Cover 3 20,893 20,115<br />
Cover 4 22,202 20,315<br />
Covers 6x 12x<br />
Cover 2 20,562 19,912<br />
Cover 3 20,284 19,529<br />
Cover 4 21,555 19,723<br />
Other Frequencies 18x 24x 36x 48x<br />
Full Page Only<br />
Black & White 15,003 14,883 14,680 14,438<br />
Standard Color 17,036 16,792 16,547 16,354<br />
Matched Color 17,129 16,986 16,705 16,437<br />
4-Color 19,306 18,967 18,597 18,456<br />
Other Frequencies 18x 24x 36x 48x<br />
Full Page Only<br />
Black & White 14,566 14,450 14,252 14,017<br />
Standard Color 16,540 16,303 16,065 15,878<br />
Matched Color 16,630 16,491 16,218 15,958<br />
4-Color 18,744 18,415 18,055 17,918<br />
Other Frequencies 18x 24x 36x 48x<br />
Full Page Only<br />
Black & White 14,142 14,029 13,837 13,609<br />
Standard Color 16,058 15,828 15,597 15,416<br />
Matched Color 16,146 16,011 15,746 15,493<br />
4-Color 18,198 17,879 17,529 17,396
General Information<br />
MAILING INSTRUCTIONS<br />
Shipping Instructions — General: All space orders, advertising material, insertion orders,<br />
and correspondence pertaining to advertising should be addressed to:<br />
Curtis Jansen, Production Coordinator<br />
<strong>Fleet</strong> <strong>Owner</strong><br />
9800 Metcalf<br />
Overland Park, KS 66212<br />
Phone: 913-967-1816 Fax: 913-981-5621<br />
curtis.jansen@penton.com<br />
INSERT ADVERTISING<br />
Mechanical requirements and regional advertising available on request.<br />
Insert Quantities — Quantity for pre-printed inserts: 112,000. Contact your<br />
<strong>Fleet</strong> <strong>Owner</strong> sales representative for regional and demo quantities.<br />
Space Charge — Rate based on the earned B&W rate, multiplied by the number of<br />
pages. Please contact your <strong>Fleet</strong> <strong>Owner</strong> sales representative. There is a minimum space<br />
charge of $3,905 gross per page.<br />
COMMISSION<br />
Agency Commission — 15% of gross billing allowed to agencies on space, color, and<br />
position. All mechanical costs are non-commissionable. Agency commissions are payable<br />
provided the account is paid within the stated terms of sale.<br />
GENERAL<br />
Year Established — 1928. <strong>Fleet</strong> <strong>Owner</strong> is published monthly to over 100,000 managers<br />
and executives in commercial-trucking fleets of five or more vehicles.<br />
The publisher reserves the right to reject any advertising that does not conform to publication<br />
standards.<br />
Advertiser and advertising agency are jointly and severally liable for payment. The Publisher<br />
will not release any advertising agency from liability even if a sequential liability clause is<br />
included in the contract, insertion order, purchase order, etc. All invoices are payable in<br />
30 days. No cash discounts are allowed.<br />
Advertisers will be billed for lost frequency discounts if, within a twelve (12) month period<br />
from date of the first insertion, they do not use the amount of space upon which their<br />
billing rate was based.<br />
Publisher is not liable for delays in delivery and/or non-delivery in the event of an Act of<br />
God, action by any government or quasi-governmental entity, fire, flood, insurrection, riot,<br />
explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation<br />
interruption of any kind, work slowdown, or any circumstance beyond the control of<br />
the publisher affecting production or delivery.<br />
MECHANICAL REQUIREMENTS<br />
Publication Trim Size — 7 3/4” x 10 3/4”<br />
Weight of Stock — For inserts of four pages or less, maximum weight of stock is 100<br />
lb. text coated (25” x 38” basis). Check with the <strong>Fleet</strong> <strong>Owner</strong> Production Department for<br />
weight of stock for inserts over four pages.<br />
Size of Inserts — Delivered folded and untrimmed at 8 1/8” x 11”. Insert will trim to<br />
7 7/8” x 10 3/4”. Vital advertising matter should be kept at least 3/8” away from trim<br />
on all four sides.<br />
Closing Date — For pre-printed inserts, the 20th of the month preceding month of<br />
publication.<br />
Shipping Instructions — Ship prepaid to:<br />
Jill Seal<br />
Customer Service Representative<br />
R.R. Donnelley<br />
1600 N. Main Street<br />
Pontiac, IL 61764<br />
Phone: 815-844-1461 Fax: 815-844-1326<br />
jill.seal@rrd.com lisa.guzek@quebecorworld.com<br />
The issue date and <strong>Fleet</strong> <strong>Owner</strong> should be CLEARLY MARKED ON EVERY CARTON or<br />
SKID. Insertion order and three copies of the insert should be sent to:<br />
Curtis Jansen, Production Coordinator<br />
<strong>Fleet</strong> <strong>Owner</strong><br />
9800 Metcalf<br />
Overland Park, KS 66212<br />
Phone: 913-967-1816 Fax: 913-981-5621<br />
curtis.jensen@penton.com<br />
Non-Bleed Bleed<br />
Full Page 6 3/4” x 9 3/4” 8” x 11”<br />
Spread 14 1/2” x 9 3/4” 15 3/4” x 11”<br />
2/3 Vertical 4 3/8” x 9 3/4” 5 1/8’’ x 11”<br />
1/2 Island 4 3/8” x 7 1/2” N/A<br />
1/2 Vertical 3 1/4” x 9 3/4” 3 3/4” x 11<br />
1/2 Horizontal 6 3/4” x 5” 8” x 5 1/2”<br />
1/2 Page Spread 14 3/4” x 5” 15 3/4” x 5 1/2”<br />
1/3 Vertical 2 1/8” x 9 3/4” N/A<br />
1/3 Square 4 3/8” x 5” N/A<br />
1/4 Page 3 1/8” x 5” N/A<br />
BOUND-IN REPLY CARDS<br />
Rates: $5,495 commissionable<br />
There is an extra charge to print the postcard from supplied material. Postcards do not<br />
earn frequency rates, and printing costs are non-commissionable. All in-book postcards<br />
must meet the standards in the DMM (Domestic Mail Manual).<br />
Minimum size: 5” x 3 1/2”<br />
Maximum size: 6” x 4 1/4”<br />
FOR DIGITAL AD SUBMISSION GUIDELINES GO TO: www.pentondigitalads.com<br />
Vital advertising matter should be kept at least 1/4” away from trim on all four sides. For<br />
spread ads allow a total of 1/2” safety in gutter.<br />
Reproduction Materials — 4c—133 line screen, BW—120 line screen, matchprint or<br />
progressive proof must be sent with film along with one blueline. Register and trim marks<br />
must be shown 1/4” outside the trim area.<br />
NOTE: Unless a written request is made, materials are discarded after 13 months of the<br />
issue date.<br />
Production Charges — Artwork, mechanicals, and discs will be made up on order<br />
and charged at prevailing rates. Charges are non-commissionable.<br />
ISSUANCE AND CLOSING DATES<br />
<strong>Fleet</strong> <strong>Owner</strong> is published monthly. Closing date for advertising reservations is the 5th of<br />
the month preceding the issue date. Advertising material close is the 10th of the month<br />
preceding the issue date.<br />
Weight of the card stock must be at least 75#. For binding specifications, please<br />
call the production department.<br />
Call your <strong>Fleet</strong> <strong>Owner</strong> sales representative for pricing information on sizes above the<br />
maximum.<br />
REGIONAL/DEMOGRAPHIC ADVERTISING<br />
Regional/demographic advertising is limited to full page or more advertisements.<br />
Regional advertising must include one or more complete geographical regions as defined<br />
on <strong>Fleet</strong> <strong>Owner</strong>'s current BPA Audit Statement. All regional advertising will incur a<br />
mechanical charge of $995 net per page or $1,495 net per spread. An additional $250<br />
will be added to the mechanical charge for advertising using only a portion of a region.<br />
Regional/demographic advertising space rates are computed by taking the percentage<br />
of circulation and multiplying it by the earned black and white frequency rate. For color<br />
ads, applicable color charges will apply.<br />
There is a minimum space charge of $3,905 gross per page. Mechanical charges apply.<br />
CLASSIFIED ADVERTISING<br />
<strong>Fleet</strong> <strong>Owner</strong> classified ads are published monthly to the full audience. For more<br />
information, call Jeff Kuryla at 800-621-9907 ext. 60912. Fax: 800-440-1760<br />
a. Classified ads, per column inch — $138 (2 1/16” x 1”)<br />
b. The minimum size for a classified ad is one column wide (2 1/16”) by 1” deep.<br />
Double column ads are 4 5/16” wide.<br />
Classified advertising frequency discounts —<br />
3% for 3 insertions<br />
5% for 6 insertions<br />
10% for 12 insertions<br />
d. There is a one-time charge of $50 to typeset and/or design a classified ad.<br />
e. Classified ads are non-commissionable.<br />
f. All Classified ads must be received at <strong>Fleet</strong> <strong>Owner</strong> by the 10th of the month<br />
preceding publication. Send all classified advertising material to:<br />
Jeff Kuryla<br />
<strong>Fleet</strong> <strong>Owner</strong><br />
1101 Pacific Avenue<br />
Erlanger, KY 41018<br />
800-621-9907, ext. 60912<br />
Fax: 800-440-1760<br />
email: jeff.kuryla@penton.com<br />
SPECIAL ADVERTISING OPPORTUNITIES<br />
FLEET OWNER BUYER’S DIRECTORY LOGOS<br />
Logo sections within key industry directories are produced twice a year.<br />
Dates — March (Closing date is January 13)<br />
October (Closing date is August 15)<br />
Dates —<br />
For more information, call Jeff Kuryla at 800-621-9907, ext. 60912 or jeff.kuryla@penton.com<br />
FLEET OWNER LIST SERVICE<br />
The largest industry-wide truck fleet data file totaling over 100,000 commercial fleets<br />
of five or more vehicles. Lists specifications can be tailored to include the names<br />
of the executives in those fleets, and selectability options include:<br />
❑ <strong>Fleet</strong> size<br />
❑ <strong>Fleet</strong> type<br />
❑ Number of vehicles by type<br />
❑ In-house maintenance<br />
❑ Use of diesels<br />
❑ GVW class<br />
❑ State, SCF, zip<br />
❑ Purchase influence<br />
For more information, call Marie Briganti at 914-368-1023 or mbriganti@meritdirect.com.<br />
The Private <strong>Fleet</strong> Directory<br />
Private <strong>Fleet</strong>s represent approximately 75% of all fleets, but they are typically harder<br />
to identify and reach than For-Hire carriers. Therefore, this extensive database of<br />
Private <strong>Fleet</strong>s is an invaluable resource. For more information, call Reggie Lawrence at<br />
678-957-1414, or your <strong>Fleet</strong> <strong>Owner</strong> sales representative.<br />
For additional advertising information, visit us at advertisers.fleetowner.com.
®<br />
A Penton Media Publication<br />
Sales Staff listing<br />
CLASSIFIED Sales<br />
Representative<br />
Jeff Kuryla • 800-621-9907 ext. 60912<br />
E-mail: jeff.kuryla@penton.com<br />
Circulation inquiries<br />
866-505-7173<br />
1-847-763-9584 (outside the U.S.)<br />
List Rental Representative<br />
Marie Briganti• 914-368-1023<br />
E-mail: mbriganti@meritdirect.com<br />
Reggie Lawrence<br />
Managing Director, Sales<br />
8190 Prestwick Circle<br />
Duluth, GA 30097<br />
678-957-1414 Fax: 913-514-3822<br />
reg_lawrence@msn.com<br />
AL, AR, FL, GA, LA, MS, NC, OK,<br />
SC, TN, TX<br />
William J. Doucette<br />
PO Box 366<br />
Waterville Valley, NH 03215<br />
603-236-3310 Fax: 603-236-3304<br />
wjduce@aol.com<br />
CT, DE, Eastern PA, MA, MD, ME,<br />
Metro NY, NH, NJ, RI, VA, VT<br />
David Haggett<br />
P.O. Box 1816<br />
Palatine, IL 60078-1816<br />
847-934-9123<br />
Fax: 847-934-9128<br />
dghaggett@aol.com<br />
IL, IN, KS, KY, IA, MN, MO, ND,<br />
NE, SD, WI<br />
Tom Neil<br />
Group Director, Integrated Media Sales<br />
7627 Kingfisher Court<br />
Dexter, MI 48130<br />
734-426-3297 Fax: 913-514-3983<br />
Tom.Neil@penton.com<br />
Eastern Canada, MI, NY State,<br />
OH, Western PA, WV<br />
Woody Newell<br />
14000 S.E. 25th Circle<br />
Vancouver, WA 98683<br />
360-944-6572 Fax: 360-944-8452<br />
swnewell@earthlink.net<br />
AZ, CA, CO, ID, MT, NM, NV, OR, WA, UT,<br />
WY, AK, HI, Western Canada<br />
RATE POLICY AND CONTRACT PROVISIONS: All advertisements are accepted and published entirely on the<br />
representation that the Advertising Agency and/or Advertiser are properly authorized to publish the entire contents<br />
and subject matter thereof. It is understood that, in consideration of the publication of advertisements, the<br />
Advertiser and/or Advertising Agency will indemnify and hold the Publisher harmless from and against any claims<br />
or suits for libel, violation of rights of privacy, plagiarism, trademark, patent and copyright infringements (including<br />
the text and photographs within the advertisements), and other claims based on the contents or subject matter of<br />
such publication. The Publisher reserves the right to reject any and all advertising, which the Publisher feels is not<br />
in keeping with the publication’s standards, policies and principles. The Publisher reserves the right to add the<br />
word “Advertisement” at the top and/or bottom of, or anywhere within any publication page, that in the Publisher’s<br />
sole judgment, too closely resembles editorial pages of the publication. The Publisher will not be bound by any<br />
conditions, printed or otherwise appearing on any order blank, insertion order or contract when they conflict with the<br />
terms or conditions of the publication’s rate card, or any amendment thereof. The Publisher shall not be subject to<br />
any liability whatsoever for any failure to publish or circulate all or any part of the publication issue or issues due to<br />
strikes, work stoppages, accidents, fires, acts of God or any circumstance not within control of the Publisher. The<br />
Publisher is not responsible for the accuracy of any corrections or changes made to any Advertiser’s materials.<br />
AGENCY COMMISSION: 15% of the gross billing allowed to recognized advertising agencies on space, color,<br />
bleed, and position only, provided account is paid within 30 (thirty) days of invoice date. Advertiser’s material<br />
must be prepared in accordance with production specifications to qualify for agency commission. No cash<br />
discounts allowed.<br />
SEQUENTIAL LIABILITY: Advertiser and Advertising Agency are jointly and severally liable for payment. The<br />
Publisher will not release the Advertising Agency from liability even if a sequential liability clause is included in the<br />
contract, insertion order, purchase order, etc.<br />
CANCELLATION POLICY: Neither the Advertiser nor its Advertising Agency may cancel advertising after closing<br />
date. Cancellations prior to closing must be in writing. Verbal cancellations will not be accepted.<br />
11 Riverbend Drive South<br />
P.O. Box 4211<br />
Stamford, CT 06907-0211<br />
203-358-9900 ■ 1-800-776-1246<br />
®<br />
®<br />
ERROR LIABILITY LIMIT: The Publisher’s liability for any error will not exceed the charge for the advertisement<br />
in question. The Publisher assumes no liability for errors in key numbers, the Reader Service section, advertisers’<br />
index, or any type set by the Publisher. The Publisher is not responsible for the accuracy of any corrections or<br />
changes made to the Advertiser’s copy/materials.
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