T h e I n f o r m a T I o n S o u r c e f o r T r u c k I n g - Fleet Owner

Welcome to FLEET OWNER
Fleet Owner is the leading information
source for trucking. We produce in print
and online the highest-quality editorial
package for executives of fleets of
five or more commercial vehicles. And
we deliver the highest-quality circulation
available to cost-effectively reach the individuals
who purchase and recommend the products and services
sought by truck fleets.
We know this market and its needs because Fleet Owner
has lived and breathed commercial trucking alone for over 80
years. Our hallmark is a full-time editorial staff known not only
for winning journalism awards, but better still for discerning and
meeting the information needs of our professionally diverse readership,
which includes managers of for-hire and private truck fleets
operating throughout the United States and beyond.
To be sure, trucking is a large and diverse business that hauls
roughly 80% of America’s commercial freight and serves virtually
every vocational segment of U.S. business. Truck fleets in the U.S.
operate over 12-million trucks and 3.5-million trailers.
Truckers fall into two basic categories: for-hire carriers and
private fleets. For-hire carriers haul freight and provide transportation
services for others. Trucking is their primary business.
Private fleets, on the other hand, are the proprietary transport,
distribution, or service arms of companies that are not in the
trucking business. A private fleet's primary function is to haul
its own company's goods or perform a vocational service in
support of its company's main business. Private fleets make up over
two-thirds of the commercial vehicle market.
Fleets are defined as trucking operations of five or more commercial
vehicles. The “5+” truck-fleet segment is the heart of the
trucking market, accounting for more than 80% of the total commercial
vehicle population. Fleet Owner is focused on this market.
If you want to reach the big wheels driving the truck-fleet marketplace,
Fleet Owner has the numbers.
Thank you for the opportunity to serve you. We promise to continue
to work with you to help meet your marketing goals and objectives
for 2012 and beyond.
American Business Media:
Jesse H. Neal Award for
Outstanding Journalism
In Fleet Owner’s long history of
market leadership, it has been
recognized by 15 separate and
independent studies as #1 in
readership in the truck-fleet market—MORE
THAN ANY OTHER
TRUCKING PUBLICATION. Erdos
& Morgan, J.D. Power and Associates,
Alfred Politz Research,
Hagan Communications, International
Communications Research,
and Frontline Research
are among the independent
re search firms to have recognized
Fleet Owner as #1 in its field.
Thomas W. Duncan
Publisher
203-358-4201
tom.duncan@penton.com