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Leica M System

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M <strong>System</strong> 18 / 19<br />

Not many things last a lifetime. A <strong>Leica</strong> M often lasts<br />

longer Anyone taking photographs is normally at the heart of life. In<br />

the heat or cold, in the rain or dust. The M needs to be durable, reliable<br />

and robust under all conceivable conditions. The question of durability<br />

is always a top priority in the development of a new M model. This is<br />

why only premium materials are used for its body : brass for the top<br />

and base plate and a high-strength magnesium alloy for the chassis.<br />

The digital technology components are also carefully selected to withstand<br />

years of use. Sophisticated production techniques and painstaking<br />

assembly guarantee decades of reliable operation, allowing photographers<br />

to enjoy their <strong>Leica</strong> M for as long as possible. For a lifetime in<br />

fact, often even by the next generation.<br />

Enduring quality Precision is the yardstick for production of a <strong>Leica</strong>. And no product leaves<br />

the <strong>Leica</strong> factory before all critical production steps have been rigorously tested. Products<br />

that can still be maintained after several decades are a genuine luxury these days, yet the<br />

<strong>Leica</strong> Customer Service department can still maintain and repair every M camera that has<br />

ever been produced.<br />

Optimum materials The sturdy top and strong base plate are cut from solid brass<br />

blocks using modern methods and are then given a black or silver chrome finish.<br />

The enclosed all-metal body is made of a high-strength magnesium alloy to ensure<br />

durability in professional use.

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