Timepiece News 2013 - George Pragnell

NEW 2013 MODELS
NEW 2013 2012 MODELS
A Quest for Perfection
A blend of technological innovation and sophisticated
aesthetics, these new Rolex models, all COSC-certified
chronometers for their precision, are the latest versions of
legendary watches evolving in a constant quest for perfection.
Celebrating Speed
E
xactly 50 years ago, in 1963, Rolex unveiled the Oyster Perpetual
COSMOGRAPH DAYTONA, a chronograph designed for racing
drivers and measuring speed. This watch has established an
impressive track record on the racing circuits and achieved iconic
status as the world’s most famous and most sought-after chronograph.
In 2013, as Rolex deepens its commitment to motor racing by becoming
Global Partner and Official Timepiece of Formula 1, the COSMOGRAPH
DAYTONA is being offered for the first time in 950 platinum, the noblest
and most precious of metals. This new model has an ice blue dial and
a chestnut brown monobloc CERACHROM bezel in ceramic, which
enhances the famous tachymetric scale for calculating speed.
A Passion for the Sea
R
olex is presenting a third new model in its Professional range
this year – a timekeeping instrument dedicated to yachting
regattas. The Oyster Perpetual YACHT-MASTER II is available
for the first time entirely in 904L steel. This revolutionary regatta
chronograph, introduced in 2007 in 18 ct gold, features a unique function:
a programmable countdown with a mechanical memory that responds
ideally to skippers’ needs for precise timing.
The rotatable RING COMMAND bezel, an unprecedented and patented
interface for setting the watch, enables simple access to the sophisticated
watch functions. A pure example of Rolex expertise in terms of precision,
functions and reliability, the new YACHT-MASTER II in 904L steel is the
benchmark for all those with a passion for sailing.
Heritage and Innovation
T
he CERACHROM bezel insert, a ceramic component developed
and patented by Rolex in 2005, also takes pride of place in
an innovative, ground-breaking form on the Oyster Perpetual
GMT-MASTER II in 904L steel. Rolex has developed a single-piece
CERACHROM bezel insert in two colours. The new GMT-MASTER II’s
24-hour bezel insert is half blue and half black, representing daytime
hours and night-time hours. It echoes the traditional two-colour bezel
of the original GMT-MASTER, which was created in 1955 to allow airline
pilots to read the time in two different time zones simultaneously.
Prestige and Elegance
A
dding to its line of prestigious classic watches, Rolex is offering
new colourful versions of the Oyster Perpetual DAY-DATE with
luxurious leather straps whose elegant colours match the dials.
Available in a choice of 18 ct yellow, white or EVEROSE gold, these new
DAY-DATE models with fluted bezels bring a fresh touch to Rolex’s most
prestigious calendar model, created in 1956.
A bezel set with baguette-cut diamonds appears as a feature of all seven
models in a new DAY-DATE “SERTIE” selection in 18 ct yellow, white or
EVEROSE gold graced with exclusive, sophisticated dials: mother-of-pearl
creations with a floral motif decorated with gold and diamonds or an oxford
motif share the limelight with fascinating gemstone dials – lapis lazuli, bull’s
eye and ferrite.
Rolex is also introducing new jewelled creations that bring together
precious materials and magnificent gem setting. The new Oyster Perpetual
LADY-DATEJUST PEARLMASTER combines a case and bracelet in
18 ct EVEROSE gold with a bezel and bracelet links in 18 ct white
gold exquisitely set with diamonds of the finest quality. The dial of this
sumptuous watchmaking gem is adorned with black or white motherof-pearl
enhanced with a lotus flower motif in a pink-gold tone.
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