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Division of Business
Marcus Naramore, Yaribeth Pacheco, Maria Jose Valencia, John Williams, and Micah
Williams - Prize Winner
Sponsor: Mandy Moore
Enterra: Style from the Ground up (Click to open in web page)
Enterra is a provider of sustainable apparel, accessories, shoes, and home goods to conscientious
consumers in Northwest Arkansas. Enterra is a retail store located in Fayetteville Arkansas that
sells environmentally sustainable, stylish products. With its smart mix of products from leading
sustainable fashion companies such as TOMS shoes and Loomstate, Enterra will make sustainable
fashion accessible to consumers who want to be environmentally friendly but are not yet acquainted
with stylish sustainable clothing. Not only does Enterra sell sustainable products, but it is a holistically
environmentally friendly business, using recycled displays, bamboo flooring, energy efficient utilities,
and waste-saving reusable shopping bags. With its strategic location in Fayetteville Arkansas, which is
renowned as a “green” hotspot, Enterra will yield a positive net income in year one of operation, and
sustain a 12% growth in sales in each of the first five years. Through its physical location enabling
consumers to touch and feel the products, its unique product line, and its passionate and knowledgeable
sales team, Enterra will be profitable not only financially, but environmentally and socially as well.
Division of Communication and Fine Arts
Emily Caneday
Sponsor: Dave Andrus
A Social Awareness Poster (Click to open in web page)
This is a social-awareness poster. The assignment was to promote a view on a logging
environmental issue using typography and imagery. Using Adobe Illustrator, I created this poster
(22” x 28”) explaining how logging kills and endangers salmon. I used the idea of a game to
draw the viewer in. The poster asks the question “How many fish can you find?” Typography
comes into play with this question. The “f”s are actually question marks flipped and “any” stands
out in a different color to reiterate the question. The viewer begins looking through the logs for
fish and cannot find any. Confused, the viewer looks below to the paragraph, discovers there are
zero fish, and then reads the explanation.
Song Lyrics (Click to open in web page)
This open-ended typography assignment asked us to set the lyrics of a song in a creative way.
Using the lyrics of Barlowgirl’s acoustic track “Never Alone,” I created in Adobe Illustrator this
vector image. I created it at 12” x 9”, but it could be printed at any size. The overall feeling of
this acoustic song is loneliness. In the end, the singer recognizes that God is always there for her,
but she must first work through some of her thoughts. I decided that standing alone in the rain
was the epitome of loneliness, so I created a vector image of a young woman with an umbrella.
The lyrics of the song became a sad rainfall.
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