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Bay of Plenty Times

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FOOD<br />

CONNECTING YOU WITH THE<br />

BAY OF PLENTY FOOD MARKET<br />

FOOD FACTS<br />

As far as vine history, there is<br />

evidence that the first grapevines<br />

in the Waikato and <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong><br />

area were planted in 1903 in the<br />

area known as Te Kauwhata*.<br />

The <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> is home<br />

to New Zealand’s newest fruit,<br />

the golden fleshed Zespri Gold<br />

kiwifruit. Sweeter than its greenfleshed<br />

cousin, the first Zespri<br />

Gold kiwifruit were planted in the<br />

1970s in the region’s rich, volcanic<br />

soil and began to be exported<br />

in 1998. More than 80% <strong>of</strong> New<br />

Zealand’s kiwifruit crop is grown<br />

in the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong>*.<br />

*Source: <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> & Rotorua http://www.newzealand.com<br />

PAGE 52 FOOD MEDIA ADVERTISING SOLUTIONS

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