Cannes edition - Lights Film Magazine
Cannes edition - Lights Film Magazine
Cannes edition - Lights Film Magazine
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Biz Notes on Cinema<br />
From Fashion to<br />
Fascination ….<br />
An interview with<br />
Mr.Robin Alter<br />
CEO and founder of Kreeda Games<br />
ideo games and smart phone games are catching<br />
up like fire. People of all age groups find<br />
Vrelaxation and pleasure in games. Games find an<br />
increasingly prominent role in the modern entertainment<br />
and media industry.<br />
Mr.Robin Alter, CEO and founder of Kreeda Games opens<br />
up his mind to All <strong>Lights</strong>….<br />
What motivated you to choose<br />
Mumbai for your business?<br />
Having worked across Asia-Pacific and the US, the<br />
opportunity for games in India was clear. Coupled with<br />
the growth in economy, internet penetration and mobile<br />
phones, there was a compelling reason to start a<br />
company.<br />
Winner of Golden cursor award for<br />
Best MMO -CNBC TV 18 & Animation<br />
express (2009) - A brief outline on<br />
this honor<br />
There were hardly any MMOs launched in India,<br />
particularly with Indian content and themes. We had put<br />
in place all the necessary servers, data centers, billing<br />
and advertising mechanisms required and launched our<br />
DanceMela MMO after it had been localized and tested.<br />
We also provided all the in-game CRM and marketing<br />
services needed to bring greater awareness and success<br />
to the game.<br />
Could you brief me the projects and<br />
the way they were executed?<br />
We had spent over 6 months localizing a Chinese game<br />
with new graphics, clothing, music, dance moves related<br />
to Bollywood and Indian themes. This award was given<br />
for the depth and quality of our localization efforts.<br />
How do you see the gaming industry<br />
to go in next 20 years?<br />
I believe the gaming will become much more integrated<br />
into our daily lives and accessible across platforms<br />
including PC, websites, mobiles, and TV. People will be<br />
able to play casually, while they are on the move and<br />
where ever they have a free moment to play.<br />
How do you see the market for Smart<br />
Phone Games?<br />
The SmartPhone market is poised for massive, rapid<br />
growth this year. With the introduction of 3G and lowcost<br />
Android phones, in a market with over 800Million<br />
mobiles users. Growth is inevitable.<br />
What are the challenges and hurdles<br />
in gaming industry?<br />
Viable monetization models are still to be explored. They<br />
are likely to take a different model than that have worked<br />
in other countries but will certainly have advertising and<br />
micro-transaction elements. Incentivizing players to pay<br />
and enable them to conduct transaction easily is<br />
currently the biggest challenge<br />
How is regional and cross-cultural<br />
34<br />
ALL LIGHTS, MAY 2011
Change language