main street research project - Academic Technology Center ...

Figure 4-3: The Watch City Card Can be a Valuable Advertising Tool for Waltham Businesses .............................. 63
Figure 4-4: Harvard Square‘s Website ........................................................................................................................ 64
Figure 4-5: YourDavisSquare.com .............................................................................................................................. 64
Figure 4-7: Downtown Waltham Partnership‘s Website ............................................................................................. 65
Figure 4-6: Waltham Tourism‘s Website .................................................................................................................... 65
Figure 4-8: Map Showing Main Street's Proximity to Bentley University and Brandeis University .......................... 66
Figure 4-9: Question Response on Consumer Survey ................................................................................................. 67
Figure 4-10: Example of a Small Shuttle Bus ............................................................................................................. 69
Figure 4-11: WalthamTourism.com Dining Guide ...................................................................................................... 71
Figure 4-12: DowntownWaltham.Org Shopping Directory ........................................................................................ 72
Figure 4-13: Waltham Map Found on DowntownWaltham.Org ................................................................................. 73
Figure 4-14: City Council Ward Map .......................................................................................................................... 74
Figure 4-15 Department Contact Information on the Waltham City Website ............................................................. 75
Figure 4-16: Current Homepage of the Waltham City Website .................................................................................. 75
Figure 4-17: Business Owners on the Current Waltham City Website ....................................................................... 76
Figure 4-18: Sidewalk Safety Concerns ...................................................................................................................... 77
Figure 4-19: City‘s Response to Concerns .................................................................................................................. 77
Figure 4-20: Somerville Homepage Featuring a Link to the Businesses Page ............................................................ 77
Figure 4-21: Business Page Found on Somerville's Website ....................................................................................... 78
Figure 4-22: Subject Directory Found on the Burlington Website .............................................................................. 78
Figure 4-23: Email Submission Form Used by Somerville Business Owners ............................................................. 79
Figure 4-24: Example of a Printed Contact Sheet for Business Owners ..................................................................... 79
Figure 4-25: Holiday Prelude, Waltham Common ...................................................................................................... 81
Figure 4-26: 2010 Holiday Prelude Kickoff- Tree Lighting on Waltham Common .................................................... 81
Figure 4-27: The 2011 New England Steampunk Festival – Charles River Museum of Industry and Innovation ...... 82
Figure 4-28: Waltham Non-White Ethnicity Statistics ................................................................................................ 83
Figure 4-29: International Festival, Peabody, MA ...................................................................................................... 83
Figure 4-30: Weather Related Instability of A-Frames ............................................................................................... 84
Figure 4-31: A-Frame Advertisements ........................................................................................................................ 84
Figure 4-32: Pole Banner Advertisement .................................................................................................................... 84
Figure 4-33: Online Advertisement for Waltham's Holiday Prelude ........................................................................... 85
Figure 4-34: Advertisement for Small Business Saturday ........................................................................................... 85
Figure 4-36: Example of Information Board ............................................................................................................... 85
4-35: Sturdy A-Frame Advertisement ......................................................................................................................... 85
4-37: Event Schedule on Community Board ............................................................................................................... 86
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