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Towards Maturity

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1 Introduction<br />

An essential part of the initial analysis was to assess this segmentation to discover its validity.<br />

The results of this analysis demonstrate very clearly that those who perceive themselves to be<br />

more mature do a number of things differently (Table 1.2).<br />

A certain amount of care is required in this analysis because of the varying number of<br />

respondents. The 2 categories of novices and embedded attracted relatively few<br />

respondents. It is also clear, and is discussed further in Appendix B that the innovation<br />

segment attracted a number of respondents who are perhaps inappropriately placed.<br />

However, a number of trends emerge:<br />

> There is a greater probability that more mature organisations will have staff dedicated<br />

to the development, purchasing and commissioning of e-learning. The percentage<br />

rises from 30% of those who perceive themselves to be novices to 89% of those who<br />

perceive them innovators.<br />

> Generally speaking more mature users are more likely to cite a greater number of<br />

reasons behind their company’s investment in e-learning. For novices this is<br />

approximately 4 rising to 7.7 for embedded users.<br />

> More mature users employ e-learning in some shape or other in support of specific<br />

topics. On average novices will deploy e-learning for about 3 out of 18 topics.<br />

Embedded users will use e-learning for 10 out of these 18 topics.<br />

> More mature users will have a greater number of roles using e-learning, increasing from<br />

3.5 for novices to 6.6 for embedded users. Respondents were asked where they<br />

offered e-learning and again more mature users are likely to offer it in a greater variety<br />

of locations.<br />

> The same pattern appears with the various on-line learning services that are offered,<br />

although those who are less mature do offer a significant number; typically about 5<br />

different types of services for novices and sporadic users, rising to more than 8 for more<br />

mature users.<br />

> The average number of ICT and e-learning technologies that are currently being used<br />

rises from 2.2 for novices to 8.6 for embedded users.<br />

In addition to this analysis there are a significant number of other differences reported on<br />

that are based upon segmentation by this maturity question.<br />

The full employer and learner surveys are included in the Appendices.<br />

<strong>Towards</strong> <strong>Maturity</strong>: Insights for Employers and Training Providers| © 2007 e-skills UK 11

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