BIFAlink cover - British International Freight Association
BIFAlink cover - British International Freight Association
BIFAlink cover - British International Freight Association
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www.bifa.org<br />
20thanniversary<br />
Surfing a<br />
20-year wave<br />
<strong>BIFAlink</strong> has reached its 20th anniversary. Here we look back at how it has developed – and the varied,<br />
and often recurring, issues it has <strong>cover</strong>ed<br />
No magazine, especially one<br />
aimed at a busy business-tobusiness<br />
market, has the<br />
luxury of guaranteeing an avid<br />
readership, and any trade title worth<br />
its salt, particularly if it is the voice<br />
of an industry association, has to be<br />
compelling, pragmatic, relevant and<br />
authoritative.<br />
For the past 20 years <strong>BIFAlink</strong><br />
has sought to fulfil the necessary<br />
criteria, reflecting the evolving<br />
forwarding industry at large and<br />
engaging with the reader to<br />
underpin the vital role that BIFA<br />
has played in four key areas:<br />
campaigning for change and<br />
facilitation; preparing the industry<br />
for new initiatives, legislation or<br />
procedures; offering guidance to the<br />
membership on an array of general<br />
issues of interest; and the<br />
widespread promotion of the<br />
forwarding industry.<br />
Under four director-generals –<br />
Jim White, Ted Sangster, Colin<br />
Beaumont and Peter Quantrill – and<br />
with a look that has graduated from<br />
a newsletter-type format to the<br />
smart appearance today, <strong>BIFAlink</strong><br />
has been the hub of landmark<br />
developments in the industry.<br />
There are recurring themes over<br />
October 2010 11
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