Graphic Identity Guidelines - Missouri Valley College

MISSOURI VALLEY COLLEGE GRAPHIC IDENTITY STANDARDS AND GUIDELINES
Introduction
This document contains basic guidelines to meet Missouri Valley College graphic standards.
These standards provide guidelines in using the Missouri Valley College name, logo and
seal for official College business print and electronic publications. Student clubs and groups
should obtain approval to use the logo from the marketing and media relations office. All
other uses of College names, symbols, logos, must be in accordance with the College’s grahpic
standards. The purpose of this guide is to establish a consistency in all Missouri Valley
College communications. The consistent standard will help the public become familiar with
publications produced by the College.
All publications produced by Missouri Valley College faculty and staff for external use should
be approved by the marketing and media relations director. Questions regarding publications
should also be directed to the marketing and media relations office.
Office of Marketing & Media Relations
The mission of the marketing and media relations office is to manage all public relations efforts
for the college, contributing to the advancement of the college’s image/brand. The Office
provides a consistent, professional image of the College by creating and maintaining the
institutions advertising campaigns, publications, social media, and all other printed material,
communicating internally and externally to support the mission of Missouri Valley College.
Goals
Oversee all internal and external communication/marketing collateral to maintain a consistent
image.
Assist campus organizations and programs in developing successful public relations plans in
order to strengthen enrollment, recruiting, and fund-raising efforts.
Serve as liaison between Missouri Valley College and local, regional, national, and international
media outlets.
Introduction & Marketing & Media Relations Office 3