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EDA Use Within<br />
Education<br />
Ian Burgess<br />
Development Manager<br />
Higher Education Program<br />
March 2012
<strong>Mentor</strong> Graphics<br />
• Electronic design automation (EDA) industry pioneer and<br />
global innovator of advanced design solutions<br />
• Founded in 1981<br />
• Revenue - ~$1,088B<br />
• Market Share ~24% of worldwide EDA market<br />
• Focused on growth through internal development<br />
Source: EDAC Market Statistics<br />
2 ECEDHA - March 2013<br />
© 2012 <strong>Mentor</strong> Graphics Corp. Company Confidential<br />
www.mentor.com
<strong>Mentor</strong> Graphics Around the World<br />
3 ECEDHA - March 2013<br />
© 2012 <strong>Mentor</strong> Graphics Corp. Company Confidential<br />
www.mentor.com
<strong>Mentor</strong> Graphics University Interactions<br />
Higher Education Program<br />
• Supports & encourages EDA in course work & projects<br />
• Partners with customers and universities to develop<br />
technical skills required by industry<br />
Research Interaction<br />
• Direct collaboration between product divisions and<br />
universities<br />
— Sponsored research and internships<br />
• Participation in Research Organizations<br />
— Semiconductor Research Corporation (SRC)<br />
— Industry Research Consortia (E.g.. UC Berkeley<br />
IMPACT program)<br />
— National Science Foundation Committees<br />
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ECEDHA - March 2013<br />
© 2012 <strong>Mentor</strong> Graphics Corp. Company Confidential<br />
www.mentor.com
Higher Education Program<br />
• More than 1500 universities & colleges worldwide<br />
— 340 members in North America<br />
• Virtually all <strong>Mentor</strong> Graphics products available for small<br />
annual support fee<br />
— Approx. $15M worth of tools for up to $500-3000 per year<br />
• Customer Support<br />
— Full access to award winning customer support<br />
— Online product updates<br />
• Training<br />
— Access to <strong>Mentor</strong> customer training courses for zero charge<br />
• Access to available curriculum support material<br />
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ECEDHA - March 2013<br />
© 2012 <strong>Mentor</strong> Graphics Corp. Company Confidential<br />
www.mentor.com
Higher Education Program Objectives<br />
New Graduates<br />
• Have the key technical skills our customers need<br />
• Are productive from day one of their career<br />
Our Customers<br />
• Can recruit productive & trained graduates from day one<br />
<strong>Mentor</strong> Graphics<br />
• Our tools are widely used by the engineers of the future<br />
• Your new engineers are trained on our tools<br />
• We can recruit the best graduates<br />
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ECEDHA - March 2013<br />
© 2012 <strong>Mentor</strong> Graphics Corp. Company Confidential<br />
www.mentor.com
<strong>Mentor</strong> Recruits Direct from Universities<br />
• Application Engineers<br />
— Drives sales, adoption and<br />
implementation of<br />
technology and products<br />
— Serves as technical product<br />
resource, all accounts<br />
• Technical Marketing<br />
Engineers<br />
— In-depth specialist on one<br />
key product or methodology<br />
— Drives sales strategies for<br />
product<br />
Applications<br />
Engineer<br />
7<br />
© 2006 <strong>Mentor</strong> Graphics Corp., Contains Confidential and Proprietary Information of <strong>Mentor</strong> Graphics, Corp.<br />
Overview March 2007<br />
© 2012 <strong>Mentor</strong> Graphics Corp. Company Confidential<br />
www.mentor.com
Educational Partnerships<br />
Our customers<br />
• Identify their graduate recruitment needs/skillsets<br />
• Work with their target universities<br />
Universities & Colleges<br />
• Provide or develop curriculum material that provides<br />
required skillsets<br />
— New courses<br />
— Adapt existing courses<br />
— Senior/Capstone design projects<br />
• Additional support and regular meetings<br />
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ECEDHA - March 2013<br />
© 2012 <strong>Mentor</strong> Graphics Corp. Company Confidential<br />
www.mentor.com
A Simplified <strong>View</strong> of the EDA Market<br />
Concept to Verified RTL<br />
Digital<br />
Mixed<br />
Signal<br />
Analog<br />
Physical Verification<br />
to Component Test<br />
Component to PCB System<br />
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ECEDHA - March 2013<br />
© 2012 <strong>Mentor</strong> Graphics Corp. Company Confidential<br />
www.mentor.com
A Simplified <strong>View</strong> of the EDA Market<br />
Concept to Verified RTL<br />
Functional Verification<br />
Electronic System Level Design<br />
Platform-based Design<br />
Digital<br />
Mixed<br />
Signal<br />
Analog<br />
<strong>Mentor</strong><br />
MCMM<br />
Place & Route<br />
Mixed-Signal<br />
Environment<br />
Analog<br />
Physical Verification<br />
to Component Test<br />
in EDA<br />
Today<br />
Design-to-Silicon Platform<br />
Comprehensive DFM Solutions<br />
Yield Improvement<br />
Component to PCB System<br />
Printed Circuit Board Design<br />
High-Speed Design and Analysis<br />
Integrated PCB/FPGA Design<br />
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ECEDHA - March 2013<br />
© 2012 <strong>Mentor</strong> Graphics Corp. Company Confidential<br />
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Design and Verification<br />
Concept to Verified RTL<br />
Digital<br />
Mixed<br />
Signal<br />
Analog<br />
ESL/Platform-based Design<br />
Scalable Verification<br />
Physical Verification<br />
to Component Test<br />
Component to PCB System<br />
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ECEDHA - March 2013<br />
© 2012 <strong>Mentor</strong> Graphics Corp. Company Confidential<br />
www.mentor.com
Today’s Functional Verification<br />
• Designs grow ~2x every 18 months<br />
— Moore’s law still applies<br />
• Verification requirements grow faster<br />
— 2x more logic and complexity to verify<br />
— Higher quality verification demanded<br />
Companies with the highest verification productivity<br />
• Get new products to market faster<br />
• Take maximum advantage of Moore’s law<br />
• Build the most competitive products<br />
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ECEDHA - March 2013<br />
© 2012 <strong>Mentor</strong> Graphics Corp. Company Confidential<br />
www.mentor.com
Verification Expands Beyond Simulation<br />
• Highest performance for gate<br />
level, RTL and TLM<br />
• Verification coverage<br />
— Assertions<br />
• Testbench automation<br />
— Constraint random generation<br />
• Verification management<br />
• Emulation<br />
13 ECEDHA - March 2013<br />
© 2012 <strong>Mentor</strong> Graphics Corp. Company Confidential<br />
www.mentor.com
Advanced ASIC Verification Course<br />
• North Carolina State University<br />
— Utilizing Questa environment<br />
— Adopted by 15 other schools<br />
worldwide<br />
— <strong>Mentor</strong> has recruited 10 NCSU<br />
graduates as applications specialists<br />
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© 2012 <strong>Mentor</strong> Graphics Corp. Company Confidential<br />
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Physical Verification And Test<br />
Concept to Verified RTL<br />
Digital<br />
Mixed<br />
Signal<br />
Analog<br />
Calibre/Tessent<br />
Comprehensive DFM/DFT Solutions<br />
Physical Verification<br />
to Component Test<br />
Component to PCB System<br />
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ECEDHA - March 2013<br />
© 2012 <strong>Mentor</strong> Graphics Corp. Company Confidential<br />
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Improving Test Quality Through Physical Test<br />
Physical Analysis<br />
Extract Defect<br />
Locations & Timing<br />
SDF<br />
Product Design Data<br />
timing-aware<br />
TestKompress<br />
Compressed ATPG<br />
bridging<br />
Defect Locations/Timing<br />
opens<br />
N-detect<br />
stuck-at<br />
critical path<br />
IDDQ<br />
transition<br />
Production Test<br />
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ECEDHA - March 2013<br />
© 2012 <strong>Mentor</strong> Graphics Corp. Company Confidential<br />
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VLSI Testing<br />
• Poznan University of Technology<br />
— Utilizing Tessent Silicon Test<br />
environment<br />
— Adopted by 5 other schools<br />
worldwide<br />
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© 2012 <strong>Mentor</strong> Graphics Corp. Company Confidential<br />
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Curriculum Partners and Material<br />
• Functional Verification<br />
— North Carolina State University, USA<br />
— Portland State University, USA<br />
• Silicon Test<br />
— Poznan University of Technology, Poland<br />
• Analog/Mixed-Signal IC Design<br />
— Santa Clara University , USA<br />
— Budapest University of Technology and Economics, Hungary<br />
• ESL & High-Level Synthesis<br />
— Georgia Institute of Technology, USA<br />
• Printed Circuit Board Design<br />
— University of Colorado Boulder, USA<br />
— Lake Washington Technical College, USA<br />
— University of California, Santa Barbara, USA<br />
— Silesian University of Technology, Poland<br />
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ECEDHA - March 2013<br />
© 2012 <strong>Mentor</strong> Graphics Corp. Company Confidential<br />
www.mentor.com
New and Adjacent Markets Beyond ECE<br />
• Embedded Software Design<br />
—Computer Science<br />
• Automotive Electronic Design<br />
—Mechanical Engineering<br />
Source: EDAC Market Statistics<br />
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ECEDHA - March 2013<br />
© 2012 <strong>Mentor</strong> Graphics Corp. Company Confidential<br />
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Explosion of Electronic Content in<br />
Automobiles<br />
Head Up Display<br />
Electrochromic<br />
Glass<br />
Rear Seat<br />
Entertainment<br />
Satellite/HD Radio<br />
Rain Sensing<br />
Automatic Windshield Wipers<br />
Entertainment<br />
Electronic<br />
Compass<br />
Active Noise<br />
Cancellation<br />
Communication<br />
Auto Distance Cruise Control<br />
Multi-Zone Automatic<br />
Climate Control<br />
Navigation &<br />
Trip Computer<br />
Wireless Networking<br />
Park/Reverse Assist<br />
Lighting<br />
Collision Avoidance<br />
Adaptive Front<br />
Lighting<br />
Antilock Braking<br />
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Automated Highway<br />
Active Suspension<br />
Lane Departure<br />
Warning<br />
ECEDHA - March 2013<br />
Engine & Emissions<br />
Management<br />
Engine Management<br />
Continuously Variable<br />
Transmission<br />
Security Systems<br />
Airbag<br />
Deployment<br />
System<br />
Blind Spot<br />
Detection<br />
Brake by Wire<br />
Passive<br />
Entry<br />
Low Tire<br />
Pressure<br />
Monitors<br />
Vehicle Stability<br />
© 2012 <strong>Mentor</strong> Graphics Corp. Company Confidential<br />
www.mentor.com<br />
Traction Control
Summary<br />
• Preparing students for an industrial career is critical<br />
• Our customers have key technical skills requirements<br />
• They and us need those skills developed early<br />
— New methodologies and design skills<br />
• Partnering on curriculum and projects is vital<br />
higher_education@mentor.com<br />
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ECEDHA - March 2013<br />
© 2012 <strong>Mentor</strong> Graphics Corp. Company Confidential<br />
www.mentor.com
w w w . m e n t o r . com<br />
© 2012 <strong>Mentor</strong> Graphics Corp. Company Confidential<br />
www.mentor.com
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