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January/February - West Virginia State Medical Association

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AMA | NEWS Continued<br />

As an additional benefit, since<br />

these data are based on filled<br />

prescriptions, they also serve as an<br />

overall marker for compliance in<br />

the physician’s patient population.<br />

Q: Where does the<br />

prescribing data for AMA<br />

Therapeutic Insights come from?<br />

A: The prescribing data<br />

are provided by IMS Health,<br />

a healthcare information<br />

organization (HIO). The HIOs<br />

routinely obtain prescribing<br />

data from pharmacies, claims<br />

processors, and Pharmacy Benefit<br />

Managers (PBMs). Prescribing<br />

data purchased by HIOs, which<br />

are subject to HIPAA privacy<br />

requirements, do not contain<br />

patient identifiable information.<br />

Q: Who develops the<br />

content for the newsletters?<br />

A: The AMA’s extensive<br />

editorial board of top experts<br />

permits the AMA to collaborate<br />

with leading disease specialists<br />

in the development of AMA<br />

Therapeutic Insights newsletters. In<br />

many cases the physician author of<br />

a newsletter was also involved in<br />

the development of the treatment<br />

guidelines for that disease topic.<br />

Q: How can CME<br />

credit be obtained?<br />

A: Each program is certified for<br />

AMA PRA Category 1 credit TM . The<br />

CME self-assessment may be taken<br />

online or the completed answer<br />

sheet provided with the newsletter<br />

may be faxed or mailed to the AMA.<br />

Q: What are the current<br />

newsletter topics and what<br />

topics are coming up?<br />

A: The four most recent issues<br />

are available at: www.ama-assn.<br />

org/go/therapeuticinsights<br />

• <strong>Medical</strong> treatment of lower<br />

urinary tract symptoms<br />

secondary to BPH<br />

• Gaining control of<br />

asthma in children<br />

• Management of osteoporosis<br />

in primary care<br />

• Management of depression<br />

in primary care<br />

Each newsletter is available<br />

online for one year, with<br />

a new Therapeutic Insights<br />

topic added each quarter<br />

Q: How do I obtain<br />

more information on AMA<br />

Therapeutic Insights?<br />

A: The program can be<br />

accessed online at www.ama-assn.<br />

org/go/therapeuticinsights.<br />

Want a little<br />

insight into<br />

therapeutic<br />

prescribing?<br />

AMA Therapeutic Insights delivers. The new online continuing medical education<br />

(CME) newsletter from the American <strong>Medical</strong> <strong>Association</strong> offers:<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

Visit www.ama-assn.org/go/therapeuticinsights<br />

<br />

<br />

<br />

<br />

<strong>West</strong> <strong>Virginia</strong> physicians can now access personal prescribing reports<br />

for all four newsletter topics.<br />

<strong>January</strong>/<strong>February</strong>, 2009, Vol. 105 45

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