Exhibitor Prospectus - Climbing Wall Association

2013 Climbing Wall SUMMIT
Exhibitor Prospectus
May 29 – June 2, 2013
Boulder, Colorado USA
Target Audience: Climbing Gym owners and
managers, recreation professionals, colleges
and universities, wall builders, equipment
manufacturers. 350+ participants.
“The industry is
growing and the CWA
is getting it done.”
Craig Burzynski, Adventure Rock
Photo Credit: Eldorado Climbing Walls

2013 Climbing Wall Summit
IMPORTANT EXHIBITOR DATES
Member Exhibitor Registration Open
October 15, 2012
Non-Member Exhibitor Registration Open
November 15, 2012
Set Up and Opening Reception
May 30, 2013
Closing Party and Tear Down
June 1, 2013
Dear Colleagues,
We are pleased to announce that the Climbing Wall Summit will return to the
University of Colorado Campus in Boulder, Colorado on May 30-June 1, 2013.
The record-setting 2012 Summit saw best-ever participation from attendees and
exhibitors alike. The high quality exhibit space will grow again for 2013.
In 2013 we’re making the Summit more beneficial and cost effective for
sponsors and exhibitors with the addition of color-coded nametags by industry
segment, targeted content tracks, CWA membership included with sponsorship,
a revised product presentation format, and stable pricing.
Air Pear
Aragon Elastomers
Asana
Brewer’s Ledge
Cascade Specialty
Air Pear
Aragon Elastomers
Asana
CityWall Climbing
BlueWater Ropes
Brewer’s Ledge
C.A.M.P.
ClimbFind
Eldorado Climbing Walls
Elevate Climbing Walls
Entre Prises
Escape
Evolv
Escape
Extreme Engineering
Five Ten
Flashed
Five Ten
Flashed
Futurist Climbing
ISC
PAST EXHIBITORS
Leahy & Associates
Liberty Mountain
Mountain Khakis
Movement
Nicros
Outdoor Prolink
Perfect Descent
Petzl
Rock & Ice
Rock On
Rockwerx
Rock’n and Jam’n
Spectrum Sports
So iLL
Rock Candy Holds
Rock’n and Jam’n
Rockwerx
Spectrum Sports
Sterling Rope
The Spot
Tiffin Mats
TruBlue Auto Belay
Trango
Veracity Insurance
Walltopia
XecuGroup
Missing the Summit means missing the most concentrated gathering of
climbing wall industry professionals this year. We anticipate another attendance
record and high demand for exhibit space in 2013, so reserve your space early.
We look forward to seeing you at the 2013 Summit!
Regards,
Bill Zimmermann, CEO
NEW FOR 2013
New and Improved. Thanks to your feedback,
we’ve added the following improvements to the
2013 Climbing Wall Summit.
Product Presentations. After the successful
debut of product presentations in 2012, we
decided to decrease presentation volume to
garner the highest amount of attention on your
product. Be sure to take advantage of these
specific opportunities to show off your product
or service to the most interested leads.
Increased and Repeated Sessions. Thanks
to your feedback, popular sessions will be repeated
for maximum opportunity to attend. By
moving to a track schedule format, we will add
more sessions on pertinent industry topics.
Schedule Tracks. This year’s sessions will be
grouped by content type, allowing attendees
to gain a comprehensive knowledge of their
chosen content areas by attending groups of
sessions based around the same topic.
Networking Luncheon. Break bread with
existing leads and gain new ones during an
organized networking luncheon. Sponsorship
opportunities available.
Exhibitor Bingo. Each attendee will be given
a bingo card filled with exhibitor names and
booth numbers. Exhibitors will receive a stamp
to validate cards for attendees who visit their
booth. In order to get the card stamped, attendees
must answer two questions asked by
the exhibitor. Attendees who reach “bingo” can
submit their completed card for inclusion in a
prize drawing.
Color-Coded Nametags. Each industry segment
will be designated by a separate nametag
color, making it simple for you to identify valuable
leads and maximize your exhibit hall hours.
CWA Membership with Summit Sponsorship.
Get maximum exposure to quality leads at the
Summit and receive a one year CWA membership.
Benefits of membership can be found at
www.climbingwallindustry.org.
2
Climbing Wall Association
“This was my first CWS and it has been a really great
atmosphere to speak candidly with like-minded people.”
Dave Muller, Doylestown Rock Gym

Exhibitors & Sponsorship Levels
Sponsorship packages are designed to maximize your exposure with decision makers and provide maximum return on
your valuable investment. Below is a partial highlight of benefits.*
“Title” Sponsor: $12,000 (limit 1) Establish your company among the industry’s
elite with the Climbing Wall Summit’s most comprehensive sponsorship package. The
Title Sponsor will become a Summit partner and will receive a customized benefits
package to include the highest visibility in all web media, print media, and in the venues.
• Custom benefits package
• Introduction at opening Keynote Address
• 12 complimentary Summit passes
• VIP location 20’x20’ Exhibit booth
• Attendee contact list in advance
• Title Sponsor designation in Summit marketing
• Two page, color spread in Summit program
• Online web banner ads rotating on CWA home page and Summit site
• Company logo on Summit sponsor page
• Company name, logo and 200-word description in Summit program
• Company name on all conference press releases
• Opportunity to sponsor opening reception and event at the conference venue
• Attendee bag insert
• Product presentation
• One year CWA membership
• “Climbing Wall Summit presented by Your Company”
“Lead” Sponsors: $6,500 (Limit 5) Lead sponsors
receive prominent visibility and are poised to impact
industry decision makers through full circle event
exposure.
• 6 complimentary Summit passes
• Preferred location 20’x10’ Exhibit booth
• Attendee contact list in advance
• Lead Sponsor designation in Summit marketing
• Full page, color ad in Summit program
• Online web banner ad rotating on Summit site
• Company logo on Summit sponsor page
• Company name, logo and 150-word description in
Summit program
• Opportunity to sponsor an event at the conference
venue
• Attendee bag insert
• Product presentation
• One year CWA membership
“Belay” Sponsors: $4,250 (limit 10)
• 4 complimentary Summit passes
• 10’x10’ Exhibit booth
• Attendee contact list after Summit
• Banner in exhibit area
• Belay Sponsor designation in Summit
marketing
• ½-page, color ad in Summit program
• Company logo on Summit sponsor page
• Company name, logo and 100-word
description in Summit program
• Attendee bag insert
• Product presentation
• One year CWA membership
“Spotting” Sponsors: $3,250 (limit 15)
• 3 complimentary Summit passes
• 10’x10’ Exhibit booth
• Attendee contact list after Summit
• Banner in exhibit area
• Spotting Sponsor designation in Summit
marketing
• ¼-page, color ad in Summit program
• Company logo on Summit sponsor page
• Company name, logo and 50-word
description in Summit program
• Attendee bag insert
• Product presentation
• One year CWA membership
Exhibitors – Members: $ 1,850;
Non-Members $2,250 (space available basis)
• 2 complimentary Summit passes
• 10’x10’ Exhibit booth
• Company logo on Summit exhibitor page
• Company name, logo and 30-word
description in Summit program
*Attendee list and direct marketing subject to user opt-in
/ opt-out. Ad space, logo placements, listings, bag inserts
have deadlines for inclusion. Direct marketing is via
third-party, actual costs apply.
Upgrades + Add Ons
Additional Summit Passes $ 275
Product Presentation $ 1,500
(per presentation)
Attendee Contact List $ 1,500
(must exhibit)
Attendee Bag Insert $ 500
Ad in program ¼ page $ 350
½ page $ 600
Full page $ 1,000
MORE SPONSORSHIP ROLES
Luncheon: If the way to a climber’s heart is through the stomach, sponsoring a Summit luncheon will
surely leave an impression and yield a captive audience. Limit 2. Approximately $3000-$6000 room and
catering costs.
Scholarships: Consider sponsoring Summit scholarships to earn positive press or show valued
customers you appreciate their business. Last year one sponsor provided full scholarships to ten
participants otherwise unable to attend! Set of five scholarships: $3000.
Pre-Conference Workshop: Gain favor by sponsoring a long form pre-conference workshop that
participants can attend for free! Approximately $1,500 - $2,500.
Coffee Breaks: The lifeblood of conferences, attendees will thank your company for making their
mornings (and afternoons) alert. Limit 4. Approximately $500 each break.
Nametag Sponsor: Maximize your exposure by including your company’s name and logo on each
attendee’s nametag.
Bingo Prize Sponsor: Extend your exhibitor role by donating a product to be awarded through the
exhibitor bingo prize drawing.
Attendee Bag Donation: The cornerstone of any conference is free swag! Ensure that each attendee
is exposed to your brand by providing your company’s bags.
Visit us at CLIMBINGWALLINDUSTRY.ORG Climbing Wall Association 3

Sponsor Package Overview
BENEFITS TITLE LEAD BELAY SPOTTING EXHIBITOR
Price
(limit)
$12,000
(1)
$6,500
(5)
$4,500
(10)
$3,250
(15)
$1,850/$2,250
(space available)
Key Benefits
Custom Partnership Benefit package
✔
Attendee Contact List advance advance after after available
Comp Summit Passes 12 6 4 3 2
CWA membership ✔ ✔ ✔ ✔
Role at Summit
Booth Space 20x20 20x10 10x10 10x10 10x10
Booth Location VIP Preferred
Introduction at Keynote
✔
Product Presentation ✔ ✔ ✔ ✔
Opportunity to host openeing reception (+ catering cost)
✔
Opportunity to host sponsored event at venue (+ catering cost) ✔ ✔
Attendee Bag Insert ✔ ✔ ✔ ✔
Advanced Marketing
Banner Ad on CWA home page
✔
Banner Ad on Summit webpage (rotating) ✔ ✔
Name, Logo on Summit Sposors webpage ✔ ✔ ✔ ✔ ✔
Press Release ✔ ✔
Event Program
Ad in program (full color) 2-page spread full page 1/2 page 1/4 page
Listing in Program 200 word 150-word 100-word 50-word 30-word
Logo, name, address in Program ✔ ✔ ✔ ✔ ✔
1460 Lee Hill Rd, Suite 7
Boulder CO 80304
P: 720.838.8284
F: 720.528.8200
ClimbingWallIndustry.org