CP blancheporte mobile - Groupe 3SI

Press release - AUGUST 2012
Blancheporte mobile
A mobile phone service that is
smart enough to be simple!
On August 22, Blancheporte, the leading web provider of clothing for seniors, will
launch “Blancheporte Mobile”: a mobile phone offer designed specifically for young
seniors of the Generation S. The Blanchporte Mobile plans, that focus on the essential
with phones that are smart enough to make life simple, are sure to seduce those of
you who have turned fifty and are ready to begin a new life with one clear priority:
keep in touch with friends and family. The new offer will be available via
www.blancheporte-mobile.fr and www.blancheporte.fr, under “Good Deals” to
enhance the Blancheporte fashion & decor offer by bringing in new partners from
the world of leisure, well-being and travel.
Young seniors cultivating contact
According to a recent LH2 survey for Seniorsphère, 81% of the over fifties believe that
keeping in close touch with their children and grandchildren is important for their
energy and well-being, while 79% are convinced of the need to build and maintain
friendships. This is the Generation S — S as in Senior, but also Smiley and SMS — that
concentrates on social and intergenerational ties. On a sociological level, this is the
first generation of seniors to be completely au fait with new communication
technologies and mobile phones. Obviously there is no one universal solution to the
young seniors’ needs in terms of mobile phones but various studies, notably those
carried out by the Austrian firm Emporia, have shown that priorities include simplicity.
Simplicity of the plans on offer and the mobile phones themselves.
Plans that focus on the essential
Concerning the plans, the new Blancheporte Mobile offer, that was thought up in
conjunction with NRJ Mobile, is geared towards simplicity. Upstream qualitative research has
allowed to define the expectations and aspirations of an extremely demanding target group.
Starting at just €1, each offer comes with a mobile phone
≥
The first plan, quite rightly named B Simpli, means you can be contacted at
any time for a rock-bottom price, just €5 a month, and then you pay as you
go, a key expectation for the target group. Calls cost € 0.38 /min and an SMS
€0.10. Your phone is automatically insured against theft.

≥
≥
For €9.99 or €14.99 a month, B Mini gives you 30 or 60 minutes communication
time (any minutes not used up can be carried over to another period).
Includes 100 SMS and free insurance against theft.
For €19.99 or €24.99€ a month, B Proxi gives you 2 or 3 hours communication
(with unlimited calls to 3 numbers and automatic carry-over of unused
minutes); 100 SMS and insurance against theft included.
For each new subscription to Blancheporte Mobile, Blancheporte offers a purchase
voucher to thank you for your loyalty and a way to mix buinsess with pleasure.
Elegant and Smart phones
Today’s young-in-mind seniors don’t want to know anything about mobiles for
“oldies” with extra wide keys and monochrome screens. So BlancheporteMobile has
selected a range of elegant and refined phones, including the Emporia Elegance
and Emporia Click: a simple and intuitive solution that combines comfort of use and
security (comes with a built-in one-click emergency button). For active young seniors,
Blancheporte has selected Samsung’s tough C3350, with fast Internet connection,
and the SmartphoneWave Y, fittred with the ‘Bada’ operating system. Although less
visible today, young seniors like flip-open phones and we have selected amongst
others the Motorola Gleam Plus and Doro 605 and 515.
Blancheporte
Blancheporte offers unanimously acclaimed low-priced clothing for men and
women, household linen and small electrical appliances. Its core target is 45 to 70
year old women.
Blancheporte designs carefully studied and regularly updated collections to offer
unparalleled value for money.
Blancheporte is available in France, Belgium, the Czech Republic and Slovakia.
Blancheporte is a partner of the 3 Suisses International Group, 3 rd French e-
commerce group and 10 th e-commerce group in Europe.
Press contact: RP carrées Laetitia Munoz
laetitia.munoz@rp-carrees.com - Tel: 03 28 52 03 97 - Port: 06 13 93 15 57