Applicant Information Pack - The Scout Association

Business Development Executive
(Lancing) 6 month fixed term contract
Applicant Information Pack

Contents
Page 3
Page 4
Page 5
Page 8
Introduction
Job Description
Personal Specification
Terms and Conditions of Employment

Introduction
Thank you for your interest in the above role. This document does not form part of the
terms and conditions, but aims to give you more information about the role, its context
and an outline of the work you could be involved with.
Background to The Scout Association’s Headquarters
The UK headquarters of The Scout Association is based at Gilwell Park, Chingford, London,
and is operationally divided into four directorates:
Outline of Role:
To own and deliver the business plan relating to the development of the ‘World Scout Shop’
ensuring this is fully integrated with Scout Shops Ltd (SSL) business model.
To fully capitalise upon sales and marketing opportunities related to the operation of the
World Scout Shop.
Applications:
The closing date for applications is noon on 2 June 2011.
Please ensure in your application form, that you provide a statement as to why you
believe you are suitable for the role and what you believe you could bring to the post.
Ensure you address the points in the person specification (as attached in the relevant
job pack).
Please download both the application form and fill in the recruitment monitoring form
online. The application form should be emailed to human.resources@scouts.org.uk
before noon on 2 June 2011. Interviews will be held at Lancing Business Park on the 8
June 2011.
Please note that if you have not heard from us within two weeks of the closing
date please assume that you application has been unsuccessful.

Job Description: Business Development Executive
JOB TITLE: Business Development Executive
DIRECTORATE: Finance
REPORTS TO: Business
LOCATION: Lancing, West
Development Manager (SSL)
Sussex
NUMBER OF JOB HOLDERS: 1 DIRECT REPORTS: 0
DATE OF JOB DESCRIPTION: May
11
TSA RANGE: Band F, Level 1-5
COMPETENCY LEVEL: 3
1. PURPOSE OF THE JOB
To own and deliver the business plan relating to the development of the ‘World
Scout Shop’ ensuring this is fully integrated with Scout Shops Ltd (SSL) business
model.
To fully capitalise upon sales and marketing opportunities related to the
operation of the World Scout Shop.
2. DIRECTORATE/DEPARTMENTAL OVERVIEW
The Scout Association (TSA) via its trading subsidiary, Scout Shops Ltd,
currently produces and sells retail product to internal and external markets,
through two sub brands – Scout Shops and Outdoors.
This new post, which takes account of the recent decision of World Scouting to
award the management of the World Scout retail business to World Scout Shops,
makes a key contribution to Scouting both worldwide and within the UK. The role
links with the wider development and success of Scouting, while being
embedded with the retail arm of the charity.
In global terms World Scouting has the potential to market to in excess of 30m
Scouts.
The customer base includes National Scout Organisations and individuals who
are either currently or have previously been involved with Scouting.
Ranges for World Scouting include leisure garments, souvenirs, publications and
badges.
Scout Shops Ltd (SSL), a wholly owned subsidiary of The Scout Association,
returns all financial surpluses to TSA to support projects to enhance the lives of
many thousands of young people involved with Scouting.
With a turnover in excess of £7m in the UK, a product range of 2,000 lines, and
55,000 orders processed annually and dispatched to both a wholesale and
consumer customer base, the business is the fundamental component to
servicing the merchandise requirements of the Scout audience.
Sales
• To meet annual agreed sales targets with specific focus upon achieving

sales/profit objectives relating to World Scout Business.
• To support the sales office team in delivery of all company sales/profit targets
relating to merchandise sales via World Scouting channels.
• In conjunction with the Business Development Manager, develop relationships
with other Scout Organisations and key individuals worldwide to maximise
awareness, sales and business opportunities.
• To attend/represent S.S.L at external sales events overseas.
• To attend World Scout Jamborees, assist in sales activities, promoting the
World Scout Shops proposition and liaising with key worldwide Scout contacts.
Marketing
• Adopt, own and further develop the World Scout Shop marketing plan/tender
response document to include the World Scout Shop including direct and
wholesale sales.
• Work with S.S.L, T.S.A and World Scout colleagues to further develop
cohesive, timely impactful and profitable strategies for world Scout
merchandise development.
• To deliver timely, measurable plans and initiatives to support targeted sales
and profit growth.
• Instigate and deliver marketing initiatives in conjunction with World Scout
Organisation Scout Shops and Scout Association colleagues.
• To develop the World Shop Global Market Place concept within agreed
timeframe and in line with the tender response document.
Communication
• To effectively communicate with:
a) relevant internal S.S.L & TSA departments/colleagues
b) World Scouting representatives & National Scout Organisations
c) the global Scouting audience
• To clearly and concisely document plans & agreements.
Outcomes measured include increased awareness, growth in market share,
customer satisfaction, improved return on investment and increases in sales
income and profitability against agreed targets.
3. QUANTITIVE DIMENSIONS OF THE JOB
Budget: Worldwide start up expenditure budget £100K+. Worldwide sales plan
£500K year one rising to £3.3M by year nine.
Opportunity to develop business cases to request funding for future business
development projects.
Key Relationships: Internal Departments/Sales, Buying, Marketing, Finance
and IT.
National Scout Organisations, World Scouting colleagues, World Scout Shops
Board, External Agencies and Suppliers, Digital communication colleagues.

4. PRINCIPAL RESPONSIBILITIES
PRINCIPAL ACCOUNTABILITIES
• Further develop and implement the World Scout Shop
strategy.
• Communication/liaison with internal colleagues.
• Attend external events.
% of time
spent
(Non -
manageri
al)
75%
20%
5%
5. OTHER INFORMATION
• Fully integrating new World Scout Shop business with existing SSL business
• World Scout Jamboree participation summer 2011.
• Co-ordinating World Scout Shop activity.
• Occasional unsocial hours working, including weekends and evenings.
• Occasional travel required, including overnights.

Person Specification
E = Essential HD = Highly Desirable D = Desirable
KNOWLEDGE
• Experienced marketing orientated retail sales executive. E
• Understand and apply retail sales /marketing solutions to support
implementation of business plans and strategies. E
• Strong retail commercial background with demonstrable evidence of proven
results. E
• Ability to write effective promotional copy for different audiences and channels.
E
• Driver with a clean driving licence. E
• Knowledge of search engine and key word optimisation methods. HD
• Educated to degree level. HD
• Marketing and/or retail diploma, or member of a professional body, or
equivalent. HD
• Foreign language skills (particularly French). HD
• Knowledge/empathy of the Scout Movement. D
EXPERIENCE
• Experience working in a commercial high profile sales environment for at least
3 years. E
• Experience of developing strategic sales /marketing plans. E
• Experience of delivering increases in income and profit lines from retail product
marketing activity. E
• IT literate - proficient in MS Word, Excel and Outlook. E
• Experience of working in FMCG sales /marketing environment. HD
• Experience of undertaking research and analysing sales/marketing information.
HD
• Experience of segmenting customers /audiences and developing specific
marketing plans for that segment. HD
• Knowledge and experience of dealing with data protection issues. D
• Knowledge of the Microsoft Dynamics AX operating systems. D
SKILLS
• Excellent communication skills, including written, verbal and presenting. E
• Ability to communicate effectively in a professional manner with people at all
levels both inside and outside The Scout Association. E
• Ability to work as part of team but also on own initiative. E
• People management skills – including ability to motivate, inspire and influence.
E
• Sound strategic management and planning skills. E
• Ability to work under pressure, manage multiple priorities and achieve
deadlines / deliver results. E
• Good attention to detail and completion. E
• Effective negotiator displaying diplomacy. E
• Able to manage a diverse workload and prioritise work to meet deadlines. E
• Proven project management skills. E
• Foreign language skills. HD

What’s in it for me?
Annual Salary: £27,682 per annum Band and Level: Band F, Level 1
Salaries are paid monthly by direct transfer on or about the 20 th of the month. Overtime
is not paid although time of in lieu may be authorised.
Hours of Work: 35 hours per week
Location: Lancing, West Sussex
6 months fixed term contract
Holiday Entitlement: 23 days per year plus bank holidays. This increases after two
years service to 26 days and after five years to 30 days.
Probationary Period: This post is subject to a 6 month probationary period.
Notice Period: 1 Month
Employee Benefits – an introduction
The Scout Association is keen to ensure that employees are offered a range of
attractive benefits. At the same time, we also need to cater for a variety of needs and
lifestyles.
Benefits apply to employees upon completion of three months in their role unless
otherwise stated.
Looking after your health and wellbeing
Simply Health medical scheme
Employees have access to the Simply Health medical scheme. Full details are
available on employment but a summary of the benefits is as follows:
• Dental 100% - up to £120
• Optical 100% - up to £120
• Face to face counselling sessions – up to 6 sessions
• Private consultation and diagnostics 100% - up to £300
• Physiotherapy/Osteopathy/Chiropractic/Acupuncture/Homeopathy 75% -
up to £300
There is an opportunity to add a partner and up to four children to this scheme at an
additional cost to the employee.
Sickness Absence
The Association pays sickness above the statutory minimum requirement.
Keeping fit and active
Employees can benefit from discounted rates on gym membership. Being a member of
the Health Club and Wellbeing Scheme gives you and your family access to the
lowest corporate membership rates at over 2,000 health clubs, gyms and leisure
centres across the UK.
Food and Drink
Free lunch is provided to all employees when they are working at Gilwell Park, between
Monday and Friday. Alternative arrangements are in place for staff at our Scout Activity
Centres. Free beverages are available at all sites. This benefit is available immediately
upon taking up employment.
Looking after your future
Pension
For all employees, the Association has a Group Personal Pension Plan. This plan
allows employees to contribute a minimum of 1.5% of their gross salary up to the

maximum allowed within HMRC limits. The Association will contribute twice the
employee’s contribution, up to a maximum of 10% of gross salary.
Life Assurance
All employees are covered by a scheme which pays two times the basic salary in the
event of death in service.
Getting to and from work
Interest free season ticket loan
Employees may apply for a loan to assist with the purchase of a travel season ticket.
The loan will be paid back monthly by automatic deduction from salary.
Car parking
All sites offer free car parking to employees
Cycle to Work scheme
This scheme is a form of salary sacrifice which enables employees to purchase a
bicycle through the Government’s Cycle to Work Scheme and can save you up to 50%
on the retail value (depending on the employees tax bracket).
Minibus Service (Gilwell Park)
A minibus service is provided which collects colleagues at 08:40 and 08:50 from
Chingford Station and drops off to the same location at 17:00 hours.
Looking after your nearest and dearest
Carer’s Leave
Up to three day’s paid leave a year please see our Leave policy.
Maternity Leave
The Association pays maternity leave above the statutory minimum requirement.
Paternity Leave
The Association pays paternity leave above the statutory minimum requirement.
Childcare Vouchers
This scheme is a form of salary sacrifice, enabling employees to purchase childcare
vouchers.
Start and finish time
Employees can apply for some flexibility on their start and finish times of work.
Making your money go that little bit further
Scout Shops purchase
Employees can make purchases from Scout Shops LTD with a discount of 25% on
certain items, excluding uniforms.
Restaurant discount card
This discount card is in conjunction with TasteCard and allows a range of discounts (up
to 50%) on a range of restaurants across the UK. This can be purchased for
approximately £30.
Developing yourself and others
Study and volunteer leave
Special leave includes paid leave for volunteering and study leave.