ANNUAL report 2011

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20 <strong>2011</strong> highLights division and brand activities (1) Like-for-like sales growth. l’oréal luxe DEpARTMENT STORES & pERFUMERIES lancôme • giorgio armani • Yves saint laurent biotherm • kiehl’s • ralph lauren • shu uemura • diesel cacharel • helena rubinstein • clarisonic • viktor&rolf consumer MASS-MARkET l’oréal paris • garnier • maYbelline new York softsheen·carson • essie professional products HAIR SALONS l’oréal professionnel • kérastase redken • matrix active cosmetics pHARMACIES & DERMATOLOGISTS vichY • la roche-posaY • skinceuticals innéov • roger&gallet the products body sHop +8.2% (1) +4.5% (1) +2.5% (1) +3.2% (1) +4.2% (1)
tHe HigHest growtH rates LANCôMe Lancôme had its best year for 15 years. The brand is achieving worldwide success with the high-profile launch of Visionnaire, and produced an excellent performance, especially in the United States and China. giorgio ArMANi GiorGio armani is continuing its conquests in make-up and fragrances thanks to its flagship lines Code and Acqua. <strong>2011</strong> marked a new step forward in the transformation of the brand, with the noticeable performance of the Regenessence skincare line. kiehL’s Efficacy, accessibility, nature and service: the KiehL’s magic keeps on working. The brand is accelerating the pace of its globalisation, and is posting very strong growth rates, particularly in North America and Asia. kérAstAse Kérastase is continuing its conquest in luxury haircare, with the success of its hair oils and ultra-personalised salon-prepared formulas. There were good results in France, Germany and China. MAyBeLLiNe New york Dynamic, urban and audacious, the brand’s appeal has never been stronger in make-up and skincare thanks to innovations attuned to beauty rituals on every continent. maybeLLine new yorK is proving a resounding success in the United Kingdom, China and Mexico. LA roChe-posAy True to its business model, based on medical detailing and pharmacy advice, La roche-Posay is growing very strongly in Europe, with France leading the way, and is also expanding in relay countries, especially in Latin America. 21
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Page 4 and 5: The beauty gesture is at the heart
Page 6 and 7: 04 beauty BY WING SHYA To illustrat
Page 8 and 9: 06 MessAge froM the ChAirMAN ANd Ce
Page 10 and 11: 08 MessAge froM the ChAirMAN ANd Ce
Page 12 and 13: 10 BoArd of direCtors enriched by t
Page 14 and 15: exeCUtive CoMMittee the executive c
Page 16 and 17: Because cosmetics can help people b
Page 18 and 19: 16 2011 highLights the beauty marke
Page 20 and 21: 18 2011 highLights l’oréal 2011
Page 24 and 25: 22 2011 highLights l’oréal’s w
Page 26 and 27: 24 2011 highLights social and envir
Page 28 and 29: In L’Oréal’s laboratories, res
Page 30 and 31: 28 reseArCh ANd iNNovAtioN From the
Page 32 and 33: 30 reseArCh ANd iNNovAtioN predicti
Page 34 and 35: 32 reseArCh ANd iNNovAtioN markets
Page 36 and 37: By making the best of cosmetics acc
Page 38 and 39: 36 LANCÔME GIORGIO ARMANI YVES SAI
Page 40 and 41: 38 L’oréAL LUxe all the magic of
Page 42 and 43: 40 L’oréAL LUxe the LAncôme ren
Page 44 and 45: 42 L’oréAL LUxe YVES SAINT LAURE
Page 46 and 47: 44 L’ORÉAL PARIS GARNIER MAYBELL
Page 48 and 49: 46 CoNsUMer prodUCts beauty within
Page 50 and 51: 48 CoNsUMer prodUCts the new energy
Page 52 and 53: 50 CoNsUMer prodUCts GARNIER a whir
Page 54 and 55: 52 L’ORÉAL PROFESSIONNEL KÉRAST
Page 56 and 57: 54 professioNAL prodUCts enjoying a
Page 58 and 59: 56 professioNAL prodUCts (1) Like-f
Page 60 and 61: 58 VICHY LA ROCHE-POSAY SKINCEUTICA
Page 62 and 63: 60 ACtive CosMetiCs the new territo
Page 64 and 65: 62 ACtive CosMetiCs VICHY at the cu
Page 66 and 67: 64 the Body shop BRuSH WITH FASHION
Page 68 and 69: 66 gALderMA ORACEA ® First oral tr
Page 70 and 71: All the group’s talents are worki
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70 respoNsiBiLity Looking beyond it
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72 hUMAN resoUrCes at L’Oréal, p
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74 strAtegiC MArketiNg There is a g
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76 operAtioNs Over the last five ye
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78 AdMiNistrAtioN ANd fiNANCe The a
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80 prACtiCAL iNforMAtioN brand Coco
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Incorporated in France as a “Soci
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