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wcpt congress: event of a lifetime - World Confederation for Physical ...

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YOUR NATIONAL OFFICE AT WORK<br />

COMMENTARY<br />

ON THE GROUND<br />

KAREN McLEAY<br />

EXECUTIVE DIRECTOR<br />

PHYSIOTHERAPY NEW ZEALAND<br />

Your chance to raise awareness<br />

Many members are enthusiastically<br />

and energetically<br />

supporting our work to<br />

raise awareness regarding<br />

the value and role <strong>of</strong> physiotherapy<br />

in the treatment<br />

<strong>of</strong> arthritis. This is very exciting<br />

<strong>for</strong> me to see. I now<br />

encourage all members<br />

to become involved. Find<br />

out how in the Awareness<br />

Raising column.<br />

Face to face with other<br />

chief executives<br />

Like Gill I have just returned from<br />

WCPT meetings and <strong>congress</strong> in<br />

Amsterdam. It was an extremely<br />

valuable experience <strong>for</strong> me, in that I<br />

achieved a real understanding <strong>of</strong> how<br />

other associations are operating and<br />

the different ways they address issues<br />

similar to ours.<br />

...others were keen to learn<br />

about our organisation as we<br />

are held in very high regard.<br />

One <strong>of</strong> our advantages is that<br />

as an organisation we are quite<br />

nimble and can respond to<br />

issues quite quickly if need be.<br />

I will focus here on one particular<br />

meeting that was incredibly useful<br />

<strong>for</strong> me. It was a meeting <strong>of</strong> all the<br />

chief executives <strong>of</strong> the WCPT member<br />

associations, lasting <strong>for</strong> most <strong>of</strong> a<br />

day. Currently they meet once every<br />

three months <strong>for</strong> one to two days in<br />

a different country each time, and<br />

I receive the notes. The meetings<br />

are primarily in Europe so I have not<br />

attended, but I do email them or some<br />

members from time to time, to keep<br />

up with the play. So this face-to-face<br />

meeting was essential, making future<br />

connections much easier.<br />

The others were keen to learn about<br />

our organisation as we are held in<br />

very high regard. One <strong>of</strong> our advantages<br />

is that as an organisation we<br />

are quite nimble and can respond to<br />

issues quite quickly if need be. Many<br />

<strong>of</strong> them were caught up in all sorts<br />

<strong>of</strong> complicated arrangements.<br />

Not surprisingly, the other associations<br />

had a much stronger focus on health<br />

than on accidents. Most <strong>of</strong> their<br />

members came from the public health<br />

system, whereas private practitioners<br />

make up slightly more than half<br />

<strong>of</strong> our membership, probably due<br />

to the introduction <strong>of</strong> ACC.<br />

Another clear observation was that<br />

most <strong>of</strong> the other physiotherapy<br />

associations were heavily involved<br />

in promoting the value and understanding<br />

<strong>of</strong> physiotherapy in their<br />

countries - something we are now<br />

concentrating on. There was a lot<br />

<strong>of</strong> discussion around the effectiveness<br />

<strong>of</strong> some <strong>of</strong> these campaigns<br />

so I believe we can learn a lot from<br />

their experience.<br />

Several were developing new websites,<br />

which is something that we clearly<br />

need to think about doing as ours<br />

is largely member-focused and needs<br />

to <strong>of</strong>fer a more public face.<br />

The economic recession and changes<br />

in government policies around health<br />

issues hit many <strong>of</strong> the countries quite<br />

hard and they were grappling to adjust<br />

to the changes. We are not alone.<br />

I also learnt that the role <strong>of</strong> the advanced<br />

practitioner (or equivalent title)<br />

is key <strong>for</strong> the future <strong>of</strong> the pr<strong>of</strong>ession.<br />

Karen McLeay<br />

Executive Director<br />

Some <strong>of</strong> us Kiwis with Stan Paris<br />

04 | PHYSIO MATTERS AUGUST 2011

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