Project Proposal: Targetted Alcohol Programme
Project Proposal: Targetted Alcohol Programme
Project Proposal: Targetted Alcohol Programme
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<strong>Project</strong> <strong>Proposal</strong>: <strong>Targetted</strong> <strong>Alcohol</strong> <strong>Programme</strong><br />
Preliminary Title of <strong>Project</strong><br />
Outline of the project idea<br />
<strong>Targetted</strong> <strong>Alcohol</strong> <strong>Programme</strong><br />
Summary<br />
The main objective of the project is to undertake applied<br />
research that tests good practice community interventions in the<br />
safe use of alcohol in specific geographic areas where over<br />
consumption takes place. A stepped programme of interventions<br />
is planned, including elements that will be managed by the health<br />
authorities, local authorities, local partnerships and police<br />
authorities. Good practice work packages may include the<br />
following:<br />
• reducing alcohol related hospital admissions and<br />
attendance<br />
• managing the number of alcohol outlets in the area and<br />
encouraging responsible service in licensed premises<br />
• agreeing enforcement to reduce underage drinking<br />
• agreeing approaches to managing the safety of the<br />
environment and reducing crime and antisocial<br />
behaviour, including evening transport<br />
• agreeing effective campaigns to reduce harm, including<br />
social norms marketing<br />
Evidence suggests that most efforts to reduce alcohol<br />
consumption either don't work or haven't been evaluated. There<br />
have been a number of recent attempts to pilot the<br />
implementation of relatively short term approaches to the<br />
management of alcohol consumption in the night time economy.<br />
However, evidence indicates that the systematic establishment of<br />
key baseline data against which progress can be measured have<br />
been less than successful. In addition most of these initiatives<br />
have run into difficulties, for example, the geographic area for the<br />
pilot was found to be too large, there was no control group or no<br />
hypotheses was tested.<br />
Call<br />
• Funding programme<br />
• Title and reference number<br />
• Link to the call document<br />
This project will build upon the results of existing and recently<br />
completed research in this area (including ECAT and other similar<br />
programmes) and will test the results through a partnership of<br />
practitioners.<br />
The expected outcomes are yet to be confirmed but are expected<br />
to include a reduction in the amount of alcohol consumed within<br />
targetted geographical areas, a greater understanding of the<br />
implications of alcohol consumption amongst consumers, reduced<br />
consumption by young people and a reduction in alcohol related<br />
crime and health incidents.<br />
Public Health <strong>Programme</strong>: call for project proposals<br />
2.2 Promote healthier ways of life and reduce major diseases and<br />
injuries by tackling health determinants<br />
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• Closing date http://ec.europa.eu/eahc/health/projects.html<br />
Call deadline: 20 May 2009<br />
Foreseen project duration<br />
Partners already<br />
involved/identified<br />
Type of partners you are<br />
looking for and their expected<br />
roles in the project<br />
3 years<br />
Potential partners able to implement similar elements of a<br />
stepped approach to managing alcohol consumption would be<br />
very welcome. The pilot area includes elements of Newcastle and<br />
Gateshead where alcohol consumption is high. Whilst we<br />
understand that it is very difficult to identify equivalent<br />
geographical areas to undertake similar programmes of good<br />
practice we believe it may be possible to identify partners who<br />
may wish to target these good practice programmes at priority<br />
groups or who may wish to undertake a range of elements of the<br />
programme. In addition partners interested in informing and<br />
evaluating the research, to take on board transnational<br />
experience and other relevant aspects are also welcome.<br />
Expressions of interest from others who have relevant experience<br />
that could contribute to this work are also welcome.<br />
Among specific types of organisations:<br />
Commercial organisation, Governmental organisation, NGO,<br />
Academic organisation, International Public organisation<br />
Financial aspects<br />
• EU contribution<br />
• Foreseen project budget € 700,000<br />
Deadline for responding to this<br />
partner search<br />
Additional information<br />
In countries:<br />
Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic,<br />
Germany, Denmark, Estonia, Spain, Finland, France, United<br />
Kingdom, Greece, Hungary, Ireland, Iceland, Italy, Liechtenstein,<br />
Lithuania, Luxembourg, Latvia, Malta, Netherlands, Norway,<br />
Poland, Portugal, Romania, Sweden, Slovenia, Slovakia<br />
21 April 2009<br />
Name of your organisation<br />
Contact person(s)<br />
• Name<br />
• Telephone number<br />
• Email address<br />
Website<br />
Gateshead Director of Public Health and Gateshead Primary<br />
Care Trust<br />
Isabel Ford (Director)<br />
+ 44 7810285426<br />
isabel@teamprosolutions.co.uk<br />
www.gatesheadpct.nhs.uk/<br />
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