Segmentierung der adidas NEO Label Kollektion
Segmentierung der adidas NEO Label Kollektion
Segmentierung der adidas NEO Label Kollektion
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<strong>adidas</strong> <strong>NEO</strong> <strong>Label</strong><br />
FRÜHJAHR/SOMMER 2013/Q1<br />
NR. 695 CENTRAL (CHF)
<strong>Segmentierung</strong> <strong>der</strong> <strong>adidas</strong> <strong>NEO</strong> <strong>Label</strong> <strong>Kollektion</strong><br />
Damit<br />
� <strong>adidas</strong> die <strong>Kollektion</strong> kunden- und zielgruppengerechter entwickeln und positionieren kann,<br />
� Sie als Fachhändler zielgruppengerechter einkaufen und präsentieren können,<br />
� <strong>der</strong> Abverkauf durch gezieltere Vorauswahl erhöht wird,<br />
ist die <strong>adidas</strong> <strong>NEO</strong> <strong>Label</strong> <strong>Kollektion</strong> in verschiedene Produktgruppen segmentiert.<br />
Auf Basis sorgfältiger Marktanalysen erfolgt dabei zusätzlich auch eine <strong>Segmentierung</strong> unserer<br />
Absatzkanäle, in denen wir die einzelnen Produktgruppen künftig selektiv vertreiben werden.<br />
Das Ziel:<br />
Die <strong>adidas</strong> <strong>NEO</strong> <strong>Label</strong> Produkte dort anzubieten, wo <strong>der</strong> Konsument sie erwartet.<br />
Die Segmente:<br />
1. CORE <strong>NEO</strong> – umsatzstarke Artikel und Bestseller <strong>der</strong> <strong>Kollektion</strong><br />
Jedes Modell im Katalog ist mit dem Symbol des Segments gekennzeichnet, dem es zugeordnet ist.<br />
Welche Produktsegmente für Ihren Absatzkanal geplant sind, erfahren Sie bei Ihrem Außendienst.<br />
<strong>Segmentierung</strong>s Symbolik<br />
CORE
GIRLS<br />
FOUNDATION 6<br />
CLASSIC 7<br />
STYLE 8<br />
GUYS<br />
FOUNDATION 12<br />
CLASSIC 14<br />
STYLE 16<br />
ACTION SPORT 17<br />
KIDS<br />
CLASSIC 20<br />
KIDS SPECIFIC 22<br />
LITTLE GIRLS 24
GIRLS
GIRLS<br />
6<br />
FOUNDATION<br />
§ FOUNDATION<br />
VL<strong>NEO</strong> BBALL LO W<br />
Inspired by retro basketball shoes, the <strong>adidas</strong> <strong>NEO</strong><br />
LABEL VL<strong>NEO</strong> BBALL LO shoes come in a range of<br />
fresh seasonal colours with a feminine twist. These<br />
affordable shoes feature a lightweight canvas upper<br />
and printed 3-Stripes.<br />
Textil<br />
X73702 new navy/bloom/running white ]<br />
X73701 bloom/bloom/running white ]<br />
X73700 black/joy purple s13/running white ]<br />
X73703 running white/diva/black ]<br />
Gr. 3.5-9 55,00 CHF<br />
VL<strong>NEO</strong> BBALL MID W<br />
Inspired by retro basketball shoes, the <strong>adidas</strong> <strong>NEO</strong><br />
LABEL VL<strong>NEO</strong> BBALL MID shoes come in a range of<br />
fresh seasonal colours with a feminine twist. These<br />
affordable shoes feature a lightweight canvas upper<br />
and printed 3-Stripes.<br />
Textil<br />
X73696 black/bloom/running white ]<br />
X73695 light onix/running white/diva ]<br />
Gr. 3.5-9 60,00 CHF<br />
[X73702XO]|<br />
X73702<br />
LT ab 12/12<br />
[X73700VI]|<br />
X73700<br />
LT ab 12/12<br />
[X736965R]|<br />
X73696<br />
LT ab 12/12<br />
[X73701WL]|<br />
X73701<br />
LT ab 02/13<br />
[X73703YR]|<br />
X73703<br />
LT ab 02/13<br />
[X736954O]|<br />
X73695<br />
LT ab 12/12
[X73571/%]|<br />
X73571<br />
LT ab 12/12<br />
[X73564+&]|<br />
X73564<br />
LT ab 12/12<br />
[X735882L]|<br />
X73588<br />
LT ab 12/12<br />
[X73568^B]|<br />
X73568<br />
LT ab 12/12<br />
[X73565%2]|<br />
X73565<br />
LT ab 12/12<br />
[X735871I]|<br />
X73587<br />
LT ab 12/12<br />
[X73569&E]|<br />
X73569<br />
LT ab 12/12<br />
[X73563//]|<br />
X73563<br />
LT ab 12/12<br />
CLASSIC<br />
7<br />
§ CLASSIC<br />
SE DAILY QT LO W<br />
Slen<strong>der</strong>, vulcanised and low-cut, these <strong>adidas</strong> <strong>NEO</strong><br />
LABEL SE DAILY QT LO shoes have a decidedly girly<br />
look. This classic vulcanised shoe has a synthetic<br />
nubuck upper and leather 3-Stripes<br />
Synthesefaser<br />
X73587 black/vivid teal s13/vivid pink s13 ]<br />
X73588 light onix/collegiate purple/blaze pink<br />
s13 ]<br />
Gr. 3.5-9 70,00 CHF<br />
VL<strong>NEO</strong> COURT W<br />
A laid-back and stylish take on a classic court<br />
silhouette, these affordable <strong>adidas</strong> <strong>NEO</strong> LABEL VL<strong>NEO</strong><br />
COURT shoes combine a comfortable leather upper<br />
with enamel 3-Stripes for shine.<br />
PU Coated Le<strong>der</strong><br />
X73569 black/diva/running white ]<br />
X73568 running white/joy purple s13/black ]<br />
X73571 running white/vivid teal s13/bliss blue<br />
s13 ]<br />
Gr. 3.5-9 70,00 CHF<br />
DERBY QT W<br />
These <strong>adidas</strong> <strong>NEO</strong> LABEL DERBY QT shoes feature<br />
fun colour pops and a comfortable leather build, with<br />
leather 3-Stripes, a textile lining and a rubber outsole.<br />
Le<strong>der</strong> / Synthesefaser<br />
X73563 black/light purple/running white ]<br />
X73565 black/matte silver/bloom ]<br />
X73564 running white/bloom/black ]<br />
Gr. 3.5-9 80,00 CHF<br />
GIRLS
GIRLS<br />
8<br />
CLASSIC<br />
NEWEL W<br />
These <strong>adidas</strong> <strong>NEO</strong> LABEL NEWEL shoes feature a<br />
streamlined leather and synthetic design that spins<br />
classic <strong>adidas</strong> styling in a sophisticated new way.<br />
Le<strong>der</strong> / Synthesefaser<br />
G53874 black/running white/running white<br />
X73584 running white/joy purple s13/matte<br />
silver ]<br />
Gr. 3.5-9 80,00 CHF<br />
§ STYLE<br />
] CAL<strong>NEO</strong> DESERT LO W<br />
The <strong>adidas</strong> <strong>NEO</strong> LABEL CAL<strong>NEO</strong> DESERT LO takes its<br />
cue from classic dress shoes, with vulcanised sport<br />
tooling and stitched 3-Stripes. Styled in synthetic<br />
nubuck with a canvas lining.<br />
Synthesefaser<br />
X73802 black/running white/vivid pink s13 ]<br />
X73801 lead/running white/blue zest s13 ]<br />
Gr. 3.5-9 70,00 CHF<br />
] CO<strong>NEO</strong> DANCE W<br />
Sleek and feminine, the court-inspired <strong>adidas</strong> <strong>NEO</strong><br />
LABEL CO<strong>NEO</strong> DANCE shoes feature a synthetic leather<br />
upper with shiny enamel 3-Stripes.<br />
PU Coated Le<strong>der</strong><br />
X73792 black/joy purple s13/black ]<br />
X73788 black/running white/bloom ]<br />
X73793 running white/diva/running white ]<br />
Gr. 3.5-9 70,00 CHF<br />
[G53874YH]|<br />
G53874<br />
[X73802-V]|<br />
X73802<br />
LT ab 01/13<br />
[X737924M]|<br />
X73792<br />
LT ab 01/13<br />
[X73584^9]|<br />
X73584<br />
LT ab 12/12<br />
[X73801ZS]|<br />
X73801<br />
LT ab 01/13<br />
[X737888Z]|<br />
X73788<br />
LT ab 02/13<br />
[X737935P]|<br />
X73793<br />
LT ab 01/13
[X73708$%]|<br />
X73708<br />
LT ab 01/13<br />
[X73710XN]|<br />
X73710<br />
LT ab 01/13<br />
[X73798A/]|<br />
X73798<br />
LT ab 01/13<br />
[X73706.-]|<br />
X73706<br />
LT ab 03/13<br />
[X73712ZT]|<br />
X73712<br />
LT ab 01/13<br />
[X73799B/]|<br />
X73799<br />
LT ab 01/13<br />
STYLE<br />
] CAL<strong>NEO</strong> STYLE LO W<br />
Sleek and feminine, these <strong>adidas</strong> <strong>NEO</strong> LABEL CAL<strong>NEO</strong><br />
STYLE LO shoes are styled with an elegant patent toe<br />
cap. Patent 3-Stripes and ruching details on the heel<br />
complete the fashion-forward look of this in leather or<br />
textile executed shoe.<br />
Le<strong>der</strong> / Synthesefaser // Textil<br />
X73706 bliss s13/matte gold/bliss s13 ]<br />
X73708 running white/matte silver/running<br />
white ]<br />
Gr. 3.5-9 80,00 CHF<br />
] CAL<strong>NEO</strong> STYLE MID W<br />
These elegant <strong>adidas</strong> <strong>NEO</strong> LABEL CAL<strong>NEO</strong> STYLE MID<br />
shoes feature a shiny toe cap. Patent 3-Stripes and<br />
ruching details of the collar complete the feminine look<br />
of this in leather or textile executed shoe.<br />
Le<strong>der</strong> / Synthesefaser // Textil<br />
X73712 black/vivid pink s13/black ]<br />
X73710 mustang brown/craft canvas/mustang<br />
brown ]<br />
Gr. 3.5-9 90,00 CHF<br />
] CAL<strong>NEO</strong> SAIL MID W<br />
A mo<strong>der</strong>n takeoff on classic boat shoes, the <strong>adidas</strong> <strong>NEO</strong><br />
LABEL CAL<strong>NEO</strong> SAIL MID shoes feature a leather base<br />
with suede upper, canvas lining and stitched 3-Stripes.<br />
Le<strong>der</strong><br />
X73799 mustang brown/bliss pink s13/craft<br />
canvas ]<br />
X73798 light onix/bliss orchid s13/running<br />
white ]<br />
Gr. 3.5-9 100,00 CHF<br />
9<br />
GIRLS
GIRLS<br />
10<br />
STYLE<br />
] WE<strong>NEO</strong> COURT W<br />
A low wedge emphasises the girly look of these <strong>adidas</strong><br />
<strong>NEO</strong> LABEL WE<strong>NEO</strong> COURT shoes.<br />
PU Coated Leather / Synthesefaser // Textil<br />
Q26158 black/matte silver/running white ]<br />
Q26165 light onix/vivid pink s13/black ]<br />
Gr. 3.5-9 70,00 CHF<br />
] WE<strong>NEO</strong> BBALL W<br />
Redefi ning sporty chic, these <strong>adidas</strong> <strong>NEO</strong> LABEL<br />
WE<strong>NEO</strong> BBALL shoes restyle a classic basketball<br />
silhouette with a twill build and stylish wedge outsole<br />
for a fun and fashionable lift. Features ribbon 3-Stripes.<br />
Textil<br />
X73814 new navy/poppy/running white ]<br />
X73813 light onix/vivid pink s13/black ]<br />
Gr. 3.5-9 90,00 CHF<br />
[Q26158N0]|<br />
Q26158<br />
LT ab 02/13<br />
[X73814/%]|<br />
X73814<br />
LT ab 12/12<br />
[Q26165M/]|<br />
Q26165<br />
LT ab 02/13<br />
[X73813$$]|<br />
X73813<br />
LT ab 12/12
GUYS
GUYS<br />
12<br />
FOUNDATION<br />
§ FOUNDATION<br />
VL<strong>NEO</strong> BBALL LO M<br />
These low-cut <strong>adidas</strong> <strong>NEO</strong> LABEL VL<strong>NEO</strong> BBALL LO<br />
shoes are a minimalist take on basketball style. These<br />
affordable shoes feature a pared-down canvas upper<br />
with an <strong>adidas</strong> lock-up logo printed on the 3-Stripes.<br />
Textil<br />
X73680 black 1/collegiate royal/collegiate red ]<br />
X73676 lead/black 1/light onix ]<br />
X73681 collegiate red/black/running white ]<br />
X73675 black/light onix/running white ]<br />
X73677 mustang brown/black/craft canvas ]<br />
X73679 running white/light onix/black ]<br />
Gr. 6.5-13.5 55,00 CHF<br />
VL<strong>NEO</strong> COURT M<br />
Clean, simple, and affordable, these <strong>adidas</strong> <strong>NEO</strong> LABEL<br />
VL<strong>NEO</strong> COURT shoes feature a leather upper with a<br />
comfy textile lining and synthetic leather 3-Stripes.<br />
PU Coated Le<strong>der</strong> / Synthesefaser<br />
G52891 black/running white/running white<br />
G53375 running white/running white/black<br />
Gr. 6.5-13.5 70,00 CHF<br />
[X73680#4]|<br />
X73680<br />
LT ab 12/12<br />
[X736750E]|<br />
X73675<br />
LT ab 12/12<br />
[G52891V9]|<br />
G52891<br />
[X736761H]|<br />
X73676<br />
LT ab 12/12<br />
[X736772K]|<br />
X73677<br />
LT ab 12/12<br />
[G53375KW]|<br />
G53375<br />
[X73681^7]|<br />
X73681<br />
LT ab 02/13<br />
[X736794Q]|<br />
X73679<br />
LT ab 02/13
[X73530VJ]|<br />
X73530<br />
LT ab 02/13<br />
[X73551-W]|<br />
X73551<br />
LT ab 12/12<br />
[X73528.=]|<br />
X73528<br />
LT ab 12/12<br />
V RACER LEA M<br />
Inspired by retro running shoes, the <strong>adidas</strong> <strong>NEO</strong> LABEL<br />
V RACER LEA treat a speedy design to a premium allsuede<br />
and leather makeover.<br />
Le<strong>der</strong><br />
X73530 fairway/running white/vivid yellow s13 ]<br />
Gr. 6.5-13.5 80,00 CHF<br />
[G53376LZ]|<br />
G53376<br />
[X73527-Z]|<br />
X73527<br />
LT ab 12/12<br />
[X73534ZV]|<br />
X73534<br />
LT ab 02/13<br />
FOUNDATION<br />
13<br />
VL<strong>NEO</strong> COURT M<br />
Clean, simple, and affordable, these <strong>adidas</strong> <strong>NEO</strong><br />
LABEL VL<strong>NEO</strong> COURT shoes feature a synthetic suede<br />
upper with a comfy textile lining and synthetic leather<br />
3-Stripes.<br />
Synthesefaser<br />
G53376 espresso/running white/dark brown<br />
X73551 light onix/collegiate royal/tech grey ]<br />
Gr. 6.5-13.5 70,00 CHF<br />
V RACER LEA M<br />
Imagine a running-inspired shoe styled for dressier<br />
occasions. That’s the <strong>adidas</strong> <strong>NEO</strong> LABEL V RACER<br />
LEA. These shoes treat a speedy design to a premium<br />
leather makeover.<br />
PU Coated Le<strong>der</strong><br />
X73527 black/black/running white ]<br />
X73528 running white/running white/black ]<br />
Gr. 6.5-13.5 80,00 CHF<br />
] V RACER NYLON M<br />
Old-school gets new-school with these <strong>adidas</strong> <strong>NEO</strong><br />
LABEL V RACER NYLON shoes, treating a classic<br />
running shoe design to bold new colour combinations<br />
and a comfortable and casual upper built from nylon<br />
and suede.<br />
Textil / Le<strong>der</strong><br />
X73534 collegiate royal/collegiate red/running<br />
white ]<br />
Gr. 6.5-13.5 75,00 CHF<br />
GUYS
GUYS<br />
14<br />
CLASSIC<br />
§ CLASSIC<br />
DERBY II M<br />
This season the <strong>adidas</strong> <strong>NEO</strong> LABEL DERBY II shoes<br />
step out with a new chino or a rich leather upper and<br />
3-Stripes for a laidback, casual look and feel.<br />
Textil // Le<strong>der</strong><br />
Q26097 new navy/running white/craft canvas ]<br />
Q26098 running white/new navy/craft canvas ]<br />
Gr. 6.5-13.5 80,00 CHF<br />
CALSHOT M<br />
These leather <strong>adidas</strong> <strong>NEO</strong> LABEL CALSHOT shoes take<br />
a classic court style and gets it ready for the street with<br />
chubby 3-Stripes and a durable rubber outsole.<br />
PU Coated Leather / Synthesefaser<br />
G53997 black/running white/running white<br />
X73521 running white/matte silver/collegiate<br />
royal ]<br />
Gr. 6.5-13.5 70,00 CHF<br />
SE DAILY VULC M<br />
Inspired by a retro pair of <strong>adidas</strong> tennis shoes, this spin<br />
on the <strong>adidas</strong> <strong>NEO</strong> LABEL SE DAILY VULC steps you<br />
into a more polished but sporty shoe via a faux leather<br />
upper with perforated details and a vulcanized outsole.<br />
Synthesefaser // PU coated Le<strong>der</strong><br />
G11711 black/running white/running white<br />
G11204 running white/black/black<br />
Q26025 running white/craft canvas/mustang<br />
brown ]<br />
Gr. 6.5-13.5 70,00 CHF<br />
[Q26097RA]|<br />
Q26097<br />
LT ab 02/13<br />
[G53997#/]|<br />
G53997<br />
[G11711Z3]|<br />
G11711<br />
[Q26098SD]|<br />
Q26098<br />
LT ab 02/13<br />
[X73521UH]|<br />
X73521<br />
LT ab 12/12<br />
[G11204LJ]|<br />
G11204<br />
[Q26025BG]|<br />
Q26025<br />
LT ab 12/12
[X73824%0]|<br />
X73824<br />
LT ab 01/13<br />
[X73548+1]|<br />
X73548<br />
LT ab 12/12<br />
[X73816%1]|<br />
X73816<br />
LT ab 01/13<br />
[X73822/+]|<br />
X73822<br />
LT ab 01/13<br />
[X73545=$]|<br />
X73545<br />
LT ab 12/12<br />
[X73815+^]|<br />
X73815<br />
LT ab 01/13<br />
[X73823+#]|<br />
X73823<br />
LT ab 01/13<br />
CLASSIC<br />
15<br />
DERBY M<br />
Giving the classic court shoe style an edgier twist, these<br />
<strong>adidas</strong> <strong>NEO</strong> LABEL DERBY shoes feature a synthetic<br />
suede upper, synthetic 3-Stripes, and a sandwich mesh<br />
tongue with a pop of colour shining through.<br />
Synthesefaser / Textil<br />
X73545 black/infrared/light onix ]<br />
X73548 new navy/vivid yellow s13/running<br />
white ]<br />
Gr. 6.5-13.5 80,00 CHF<br />
] VL<strong>NEO</strong> TR M<br />
The price-savvy <strong>adidas</strong> <strong>NEO</strong> LABEL VL<strong>NEO</strong> TR shoes are<br />
a minimal, football-inspired model featuring a leather<br />
upper with a synthetic nubuck toe, synthetic leather<br />
3-Stripes and an oversized tongue with decorative<br />
stitching.<br />
PU Coated Le<strong>der</strong> / Synthesefaser<br />
X73815 black/running white/collegiate red ]<br />
X73816 new navy/collegiate red/running white ]<br />
Gr. 6.5-13.5 70,00 CHF<br />
] VL<strong>NEO</strong> HOOPS LO M<br />
These price-conscious <strong>adidas</strong> <strong>NEO</strong> LABEL VL<strong>NEO</strong><br />
HOOPS LO shoes are a classic basketball style featuring<br />
a leather and suede upper, an iconic cupsole and<br />
synthetic leather 3-Stripes.<br />
Le<strong>der</strong> / Synthesefaser<br />
X73823 black/fairway/running white ]<br />
X73822 black/collegiate red/collegiate royal ]<br />
X73824 running white/collegiate red/new navy ]<br />
Gr. 6.5-13.5 75,00 CHF<br />
GUYS
GUYS<br />
16<br />
STYLE<br />
§ STYLE<br />
] CAL<strong>NEO</strong> DESERT LO M<br />
Super laidback, these <strong>adidas</strong> <strong>NEO</strong> LABEL CAL<strong>NEO</strong><br />
DESERT LO shoes are a summer sneaker made from<br />
leather and synthetic nubuck. Features perforated<br />
3-Stripes, hemp laces, and an injected heel detail.<br />
PU Coated Le<strong>der</strong> / Synthesefaser<br />
Q38541 black/collegiate red/black ]<br />
Q38540 mustang brown/bliss s13/mustang<br />
brown ]<br />
Gr. 6.5-13.5 70,00 CHF<br />
VL<strong>NEO</strong> CASUAL M<br />
A mo<strong>der</strong>n take on casual style, these <strong>adidas</strong> <strong>NEO</strong> LABEL<br />
VL<strong>NEO</strong> CASUAL shoes feature a suede and canvas<br />
upper and a grippy rubber outsole, all at a great price.<br />
Le<strong>der</strong> / Textil<br />
Q26011 new navy/collegiate red/new navy ]<br />
Q26010 craft canvas/running white/mustang<br />
brown ]<br />
Q26009 black/black/prime blue ]<br />
Gr. 6.5-13.5 75,00 CHF<br />
] CAL<strong>NEO</strong> STYLE LO M<br />
A slimmed down take on a sporty, summer-ready<br />
low-top sneaker, the <strong>adidas</strong> <strong>NEO</strong> LABEL CAL<strong>NEO</strong> STYLE<br />
LO has a leather and nubuck upper and embossed<br />
3-Stripes for a stand-out look. Features a low profi le<br />
cupsole and a perforated collar.<br />
Le<strong>der</strong> / Synthesefaser<br />
X73853 new navy/running white/new navy ]<br />
X73852 mustang brown/bone/mustang brown ]<br />
Gr. 6.5-13.5 80,00 CHF<br />
[Q38541$V]|<br />
Q38541<br />
LT ab 01/13<br />
[Q26009BI]|<br />
Q26009<br />
LT ab 12/12<br />
[X738530C]|<br />
X73853<br />
LT ab 01/13<br />
[Q38540=S]|<br />
Q38540<br />
LT ab 01/13<br />
[Q260115&]|<br />
Q26011<br />
LT ab 12/12<br />
[X73852&9]|<br />
X73852<br />
LT ab 01/13<br />
[Q260104/]|<br />
Q26010<br />
LT ab 12/12
[Q2611299]|<br />
Q26112<br />
LT ab 01/13<br />
[Q26191O&]|<br />
Q26191<br />
LT ab 01/13<br />
[Q2600576]|<br />
Q26005<br />
LT ab 01/13<br />
[Q26113AC]|<br />
Q26113<br />
LT ab 01/13<br />
[Q26190N/]|<br />
Q26190<br />
LT ab 01/13<br />
[Q2600463]|<br />
Q26004<br />
LT ab 01/13<br />
[Q2611186]|<br />
Q26111<br />
LT ab 01/13<br />
STYLE<br />
17<br />
] CAL<strong>NEO</strong> LT DEZ M<br />
With these <strong>adidas</strong> <strong>NEO</strong> LABEL CAL<strong>NEO</strong> LT DEZ boots,<br />
the desert boot gets turned into an easy to wear<br />
everyday style that features a suede upper, a synthetic<br />
leather lining, and light injected tooling.<br />
Le<strong>der</strong><br />
Q26190 black/black/light onix ]<br />
Q26191 mustang brown/black/craft canvas ]<br />
Gr. 6.5-13.5 100,00 CHF<br />
§ ACTION SPORT<br />
] SK<strong>NEO</strong> LAWSUIT M<br />
These <strong>adidas</strong> <strong>NEO</strong> LABEL SK<strong>NEO</strong> LAWSUIT shoes<br />
simplify a bulky skate shoe look by mixing a leather<br />
base with suede overlays and a closed mesh collar.<br />
Features synthetic leather 3-Stripes, a debossed logo<br />
on the heel and a rubber outsole.<br />
Le<strong>der</strong> / Synthesefaser<br />
Q26004 black/intense lime s07/collegiate royal ]<br />
Q26005 iron/collegiate gold/running white ]<br />
Gr. 6.5-13.5 75,00 CHF<br />
] SK<strong>NEO</strong> DERBY CAMPUS M<br />
Inspired by street skating shoes, these <strong>adidas</strong> <strong>NEO</strong><br />
LABEL SK<strong>NEO</strong> DERBY CAMPUS shoes mix the Campus<br />
with the Derby. Features a smooth suede upper,<br />
synthetic leather 3-Stripes and a rubber outsole.<br />
Le<strong>der</strong><br />
Q26111 black/running white/running white ]<br />
Q26113 prime blue/running white/running<br />
white ]<br />
Q26112 light onix/running white/black ]<br />
Gr. 6.5-13.5 80,00 CHF<br />
GUYS
KIDS
KIDS<br />
20<br />
CLASSIC<br />
§ CLASSIC<br />
VL<strong>NEO</strong> COURT K<br />
These <strong>adidas</strong> <strong>NEO</strong> LABEL VL<strong>NEO</strong> COURT K shoes are<br />
a pure and simple style for kids at a great price. They<br />
feature a comfortable leather upper with fun embossing<br />
on the synthetic leather 3-Stripes.<br />
PU Coated Le<strong>der</strong><br />
X73636 black/light onix/running white ]<br />
X73635 running white/collegiate royal/collegiate<br />
red ]<br />
X73634 running white/diva/bloom ]<br />
Gr. 28-35; 3.5-5.5 40,00 CHF<br />
VL<strong>NEO</strong> COURT I<br />
These <strong>adidas</strong> <strong>NEO</strong> LABEL VL<strong>NEO</strong> COURT I shoes offer<br />
pure and simple style at a great value. Colourful<br />
3-Stripes and subtle micro-perforations update the<br />
leather upper on this toddler's court shoe with soft EVA<br />
cushioning.<br />
PU Coated Le<strong>der</strong><br />
X73642 satellite/light orange/collegiate gold ]<br />
X73640 running white/joy blue s13/blaze green<br />
s13 ]<br />
Gr. 20-27 35,00 CHF<br />
] VL<strong>NEO</strong> HOOPS LO K<br />
Fresh basketball style at a savvy price, the <strong>adidas</strong><br />
<strong>NEO</strong> LABEL VL<strong>NEO</strong> HOOPS LO K mixes popular colours<br />
with a cool street vibe. Leather upper with synthetic<br />
3-Stripes and EVA outsole.<br />
PU Coated Le<strong>der</strong> / Synthesefaser<br />
X73756 black/lead/running white ]<br />
X73754 running white/light onix/black ]<br />
Gr. 28-35; 3.5-5.5 45,00 CHF<br />
[X73636/#]|<br />
[X73642=.]|<br />
X73642<br />
LT ab 12/12<br />
X73636<br />
LT ab 12/12<br />
[X737560E]|<br />
X73756<br />
LT ab 01/13<br />
[X73635$+]|<br />
[X73640-V]|<br />
X73640<br />
LT ab 12/12<br />
X73635<br />
LT ab 12/12<br />
[X73754^8]|<br />
X73754<br />
LT ab 01/13<br />
[X73634==]|<br />
X73634<br />
LT ab 12/12
[Q38505ZN]|<br />
Q38505<br />
LT ab 01/13<br />
[X737742I]|<br />
X73774<br />
LT ab 01/13<br />
[X737720C]|<br />
X73772<br />
LT ab 01/13<br />
[Q38506-Q]|<br />
[X73771&9]|<br />
X73771<br />
LT ab 01/13<br />
Q38506<br />
LT ab 01/13<br />
[X737731F]|<br />
X73773<br />
LT ab 01/13<br />
CLASSIC<br />
21<br />
] BB<strong>NEO</strong> SKOOL LO CF I<br />
Vivid new colours bring a playful touch to the <strong>adidas</strong><br />
<strong>NEO</strong> LABEL BB<strong>NEO</strong> SKOOL LO CF I. These everyday<br />
toddler's basketball-inspired shoes feature a leather<br />
upper, injected EVA outsole, and an easy on-off comfort<br />
closure.<br />
PU Coated Le<strong>der</strong><br />
Q38506 running white/collegiate red/prime blue ]<br />
Q38505 running white/blaze pink s13/joy purple<br />
s13 ]<br />
Gr. 20-27 40,00 CHF<br />
] VL<strong>NEO</strong> TR K<br />
Inspired by football shoes, the <strong>adidas</strong> <strong>NEO</strong> LABEL<br />
VL<strong>NEO</strong> TR K is a simple kids' sneaker at a very smart<br />
price. Leather upper, with decorative stitching on the<br />
toe cap and tongue, zigzag eyestay detailing, and an<br />
injected EVA outsole.<br />
PU Coated Le<strong>der</strong> / Synthesefaser<br />
X73773 black/collegiate red/running white ]<br />
X73774 new navy/running white/argentina blue ]<br />
Gr. 28-35; 3.5-5.5 45,00 CHF<br />
] SK<strong>NEO</strong> LAWSUIT K<br />
These modestly-priced <strong>adidas</strong> <strong>NEO</strong> LABEL SK<strong>NEO</strong><br />
LAWSUIT K shoes bring comfort and street style<br />
together in a must-have kids' look. Leather upper with<br />
synthetic 3-Stripes and suede overlays, padded tongue<br />
and a mesh collar.<br />
Le<strong>der</strong> / Synthesefaser<br />
X73771 black/running white/fairway ]<br />
X73772 running white/prime blue/poppy ]<br />
Gr. 28-35; 3.5-5.5 45,00 CHF<br />
KIDS
KIDS<br />
22<br />
CLASSIC<br />
DERBY CF K<br />
The beloved <strong>adidas</strong> <strong>NEO</strong> LABEL DERBY CF K sneaker is<br />
now even easier to wear, with an easy on-off comfort<br />
closure. These kids' shoes feature a leather build,<br />
synthetic leather 3-Stripes and a rubber outsole.<br />
PU Coated Le<strong>der</strong> / Synthesefaser<br />
X73620 black/intense lime s07/running white ]<br />
X73622 running white/joy blue s13/new navy ]<br />
Gr. 28-35; 3.5-5.5 60,00 CHF<br />
§ KIDS SPECIFIC<br />
] VL<strong>NEO</strong> BBALL LO K<br />
Bright and pretty, these affordable <strong>adidas</strong> <strong>NEO</strong> LABEL<br />
VL<strong>NEO</strong> BBALL LO K shoes are a kid-sized low-cut style<br />
featuring a casual canvas upper, printed 3-Stripes and<br />
a comfortable injected EVA outsole.<br />
Textil<br />
X73760 black/infrared/running white ]<br />
X73759 prime blue/blue zest s13/running white ]<br />
X73763 vivid pink s13/running white/red zest<br />
s13 ]<br />
Gr. 28-35; 3.5-5.5 40,00 CHF<br />
] VL<strong>NEO</strong> BBALL LO I<br />
Bright and pretty, these affordable <strong>adidas</strong> <strong>NEO</strong> LABEL<br />
VL<strong>NEO</strong> BBALL LO I shoes are a toddler-sized low-cut<br />
style featuring a casual canvas upper, printed 3-Stripes<br />
and a comfortable injected EVA outsole.<br />
Textil<br />
X73764 joy blue s13/intense lime s07/running<br />
white ]<br />
X73766 haze coral s13/blaze pink s13/running<br />
white ]<br />
Gr. 20-27 35,00 CHF<br />
[X73620WL]|<br />
X73620<br />
LT ab 12/12<br />
[X73760/^]|<br />
[X737640D]|<br />
X73764<br />
LT ab 02/13<br />
X73760<br />
LT ab 02/13<br />
[X73622YR]|<br />
X73622<br />
LT ab 12/12<br />
[X737593N]|<br />
X73759<br />
LT ab 02/13<br />
[X737662J]|<br />
X73766<br />
LT ab 02/13<br />
[X73763&A]|<br />
X73763<br />
LT ab 02/13
[Q26176P4]|<br />
Q26176<br />
LT ab 02/13<br />
[Q38534/Z]|<br />
Q38534<br />
LT ab 01/13<br />
Q38548<br />
LT ab 03/13<br />
[Q26177Q7]|<br />
Q26177<br />
LT ab 02/13<br />
[Q38533$W]|<br />
Q38533<br />
LT ab 01/13<br />
[Q38548&5]| [Q38550/X]|<br />
Q38550<br />
LT ab 03/13<br />
KIDS SPECIFIC<br />
23<br />
] JOGGER CMF I<br />
Classically adorable, these <strong>adidas</strong> <strong>NEO</strong> LABEL JOGGER<br />
CMF I shoes area a vintage-inspired toddler's running<br />
silhouette with a nylon upper, synthetic nubuck overlays<br />
and comfort hook-and-loop closure.<br />
Synthesefaser / Textil<br />
Q26177 prime blue/infrared/running white ]<br />
Q26176 blue zest s13/red zest s13/vivid pink<br />
s13 ]<br />
Gr. 20-27 45,00 CHF<br />
JOGGER CRIB<br />
A new style for baby done in playful colours, the <strong>adidas</strong><br />
<strong>NEO</strong> LABEL JOGGER CRIB shoes are a vintage-inspired<br />
silhouette. Features a comfortable leather upper with<br />
synthetic leather 3-Stripes and a rubber outsole.<br />
Synthesefaser<br />
Q38533 running white/argentina blue/prime<br />
blue ]<br />
Q38534 running white/diva/blaze pink s13 ]<br />
Gr. 17-19 25,00 CHF<br />
] SE<strong>NEO</strong> DAILY LT I<br />
Light, cute and modestly-priced, these <strong>adidas</strong> <strong>NEO</strong><br />
LABEL SE<strong>NEO</strong> DAILY LT I shoes are a fun summer look<br />
for toddlers. All-injected EVA with elastic at the heel for<br />
more fl exibility and comfort.<br />
Synthesefaser<br />
Q38550 prime blue/prime blue/intense lime s07 ]<br />
Q38548 bloom/bloom/diva ]<br />
Gr. 20-27 25,00 CHF<br />
KIDS
KIDS<br />
24<br />
LITTLE GIRLS<br />
§ LITTLE GIRLS<br />
] CO<strong>NEO</strong> DANCE K<br />
Part ballerina slipper, part sneaker, these <strong>adidas</strong> <strong>NEO</strong><br />
LABEL CO<strong>NEO</strong> DANCE K shoes are an adorable new<br />
look. The smooth leather upper is detailed with sparkly<br />
synthetic leather 3-Stripes, and fi nished with a graphicprint<br />
lining inside.<br />
PU Coated Le<strong>der</strong> / Textil<br />
X73783 black/vivid pink s13/running white ]<br />
X73784 running white/blue zest s13/matte<br />
silver ]<br />
Gr. 28-35; 3.5-5.5 45,00 CHF<br />
] CO<strong>NEO</strong> LACES K<br />
Girly from tip to toe, these new <strong>adidas</strong> <strong>NEO</strong> LABEL<br />
CO<strong>NEO</strong> LACES K shoes have a smooth leather upper<br />
with shiny, sparkly synthetic 3-Stripes, and a pretty<br />
graphic-print lining.<br />
PU Coated Le<strong>der</strong> / Synthesefaser<br />
X73779 black/blue zest s13/matte silver ]<br />
X73780 new navy/vivid pink s13/running white ]<br />
Gr. 28-35; 3.5-5.5 55,00 CHF<br />
[X737833K]|<br />
X73783<br />
LT ab 03/13<br />
[X737797X]|<br />
X73779<br />
LT ab 01/13<br />
[X737844N]|<br />
X73784<br />
LT ab 03/13<br />
[X737800B]|<br />
X73780<br />
LT ab 01/13
Index Name Page Index Name Page<br />
G11204 SE DAILY VULC M 14<br />
G11711 SE DAILY VULC M 14<br />
G52891 VL<strong>NEO</strong> COURT M 12<br />
G53375 VL<strong>NEO</strong> COURT M 12<br />
G53376 VL<strong>NEO</strong> COURT M 13<br />
G53874 NEWEL W 8<br />
G53997 CALSHOT M 14<br />
Q26004 SK<strong>NEO</strong> LAWSUIT M 17<br />
Q26005 SK<strong>NEO</strong> LAWSUIT M 17<br />
Q26009 VL<strong>NEO</strong> CASUAL M 16<br />
Q26010 VL<strong>NEO</strong> CASUAL M 16<br />
Q26011 VL<strong>NEO</strong> CASUAL M 16<br />
Q26025 SE DAILY VULC M 14<br />
Q26097 DERBY II M 14<br />
Q26098 DERBY II M 14<br />
Q26111 SK<strong>NEO</strong> DERBY CAMPUS M 17<br />
Q26112 SK<strong>NEO</strong> DERBY CAMPUS M 17<br />
Q26113 SK<strong>NEO</strong> DERBY CAMPUS M 17<br />
Q26158 WE<strong>NEO</strong> COURT W 10<br />
Q26165 WE<strong>NEO</strong> COURT W 10<br />
Q26176 JOGGER CMF I 23<br />
Q26177 JOGGER CMF I 23<br />
Q26190 CAL<strong>NEO</strong> LT DEZ M 17<br />
Q26191 CAL<strong>NEO</strong> LT DEZ M 17<br />
Q38505 BB<strong>NEO</strong> SKOOL LO CF I 21<br />
Q38506 BB<strong>NEO</strong> SKOOL LO CF I 21<br />
Q38533 JOGGER CRIB 23<br />
Q38534 JOGGER CRIB 23<br />
Q38540 CAL<strong>NEO</strong> DESERT LO M 16<br />
Q38541 CAL<strong>NEO</strong> DESERT LO M 16<br />
Q38548 SE<strong>NEO</strong> DAILY LT I 23<br />
Q38550 SE<strong>NEO</strong> DAILY LT I 23<br />
X73521 CALSHOT M 14<br />
X73527 V RACER LEA M 13<br />
X73528 V RACER LEA M 13<br />
X73530 V RACER LEA M 13<br />
X73534 V RACER NYLON M 13<br />
X73545 DERBY M 15<br />
X73548 DERBY M 15<br />
X73551 VL<strong>NEO</strong> COURT M 13<br />
X73563 DERBY QT W 7<br />
X73564 DERBY QT W 7<br />
X73565 DERBY QT W 7<br />
X73568 VL<strong>NEO</strong> COURT W 7<br />
X73569 VL<strong>NEO</strong> COURT W 7<br />
X73571 VL<strong>NEO</strong> COURT W 7<br />
X73584 NEWEL W 8<br />
X73587 SE DAILY QT LO W 7<br />
X73588 SE DAILY QT LO W 7<br />
X73620 DERBY CF K 22<br />
X73622 DERBY CF K 22<br />
X73634 VL<strong>NEO</strong> COURT K 20<br />
X73635 VL<strong>NEO</strong> COURT K 20<br />
X73636 VL<strong>NEO</strong> COURT K 20<br />
X73640 VL<strong>NEO</strong> COURT I 20<br />
X73642 VL<strong>NEO</strong> COURT I 20<br />
X73675 VL<strong>NEO</strong> BBALL LO M 12<br />
X73676 VL<strong>NEO</strong> BBALL LO M 12<br />
X73677 VL<strong>NEO</strong> BBALL LO M 12<br />
X73679 VL<strong>NEO</strong> BBALL LO M 12<br />
X73680 VL<strong>NEO</strong> BBALL LO M 12<br />
X73681 VL<strong>NEO</strong> BBALL LO M 12<br />
X73695 VL<strong>NEO</strong> BBALL MID W 6<br />
X73696 VL<strong>NEO</strong> BBALL MID W 6<br />
X73700 VL<strong>NEO</strong> BBALL LO W 6<br />
X73701 VL<strong>NEO</strong> BBALL LO W 6<br />
X73702 VL<strong>NEO</strong> BBALL LO W 6<br />
X73703 VL<strong>NEO</strong> BBALL LO W 6<br />
X73706 CAL<strong>NEO</strong> STYLE LO W 9<br />
X73708 CAL<strong>NEO</strong> STYLE LO W 9<br />
X73710 CAL<strong>NEO</strong> STYLE MID W 9<br />
X73712 CAL<strong>NEO</strong> STYLE MID W 9<br />
X73754 VL<strong>NEO</strong> HOOPS LO K 20<br />
X73756 VL<strong>NEO</strong> HOOPS LO K 20<br />
X73759 VL<strong>NEO</strong> BBALL LO K 22<br />
X73760 VL<strong>NEO</strong> BBALL LO K 22<br />
X73763 VL<strong>NEO</strong> BBALL LO K 22<br />
X73764 VL<strong>NEO</strong> BBALL LO I 22<br />
X73766 VL<strong>NEO</strong> BBALL LO I 22<br />
X73771 SK<strong>NEO</strong> LAWSUIT K 21<br />
X73772 SK<strong>NEO</strong> LAWSUIT K 21<br />
X73773 VL<strong>NEO</strong> TR K 21<br />
X73774 VL<strong>NEO</strong> TR K 21<br />
X73779 CO<strong>NEO</strong> LACES K 24<br />
X73780 CO<strong>NEO</strong> LACES K 24<br />
X73783 CO<strong>NEO</strong> DANCE K 24<br />
X73784 CO<strong>NEO</strong> DANCE K 24<br />
X73788 CO<strong>NEO</strong> DANCE W 8<br />
X73792 CO<strong>NEO</strong> DANCE W 8<br />
X73793 CO<strong>NEO</strong> DANCE W 8<br />
X73798 CAL<strong>NEO</strong> SAIL MID W 9<br />
X73799 CAL<strong>NEO</strong> SAIL MID W 9<br />
X73801 CAL<strong>NEO</strong> DESERT LO W 8<br />
X73802 CAL<strong>NEO</strong> DESERT LO W 8<br />
X73813 WE<strong>NEO</strong> BBALL W 10<br />
X73814 WE<strong>NEO</strong> BBALL W 10<br />
X73815 VL<strong>NEO</strong> TR M 15<br />
X73816 VL<strong>NEO</strong> TR M 15<br />
X73822 VL<strong>NEO</strong> HOOPS LO M 15<br />
X73823 VL<strong>NEO</strong> HOOPS LO M 15<br />
X73824 VL<strong>NEO</strong> HOOPS LO M 15<br />
X73852 CAL<strong>NEO</strong> STYLE LO M 16<br />
X73853 CAL<strong>NEO</strong> STYLE LO M 16<br />
Index 25
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Mit regelmäßigen Updates erhalten Sie wichtige Informationen<br />
und Unterstützung für Ihr daily business direkt von Ihrem <strong>adidas</strong><br />
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Falls Sie noch keine Zugangsdaten haben, wenden Sie sich bitte<br />
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Logos
Size Run Shoes<br />
Adults<br />
European sizes 36 36 2 /3 37 1 /3 38 38 2 /3 39 1 /3 40 40 2 /3 41 1 /3 42 42 2 /3 43 1 /3 44 44 2 /3<br />
UK sizes 3 1 /2 4 4 1 /2 5 5 1 /2 6 6 1 /2 7 7 1 /2 8 8 1 /2 9 9 1 /2 10<br />
US sizes Men 4 4 1 /2 5 5 1 /2 6 6 1 /2 7 7 1 /2 8 8 1 /2 9 9 1 /2 10 10 1 /2<br />
US sizes Women 5 5 1 /2 6 6 1 /2 7 7 1 /2 8 8 1 /2 9 9 1 /2 10 10 1 /2 11 11 1 /2<br />
European sizes 45 1 /3 46 46 2 /3 47 1 /3 48 48 2 /3 49 1 /3 50 50 2 /3 51 1 /3<br />
UK sizes 10 1 /2 11 11 1 /2 12 12 1 /2 13 13 1 /2 14 14 1 /2 15<br />
US sizes Men 11 11 1 /2 12 12 1 /2 13 13 1 /2 14 15 16 17<br />
US sizes Women 12 12 1 /2 13<br />
Kids<br />
European sizes 28 29 30 31 32 33 34 35 36 362/3 371/3 38 382/3 UK sizes 10K 11K 111 /2K 121 /2K 131 /2K 1 2 21 /2 31 /2 4 41 /2 5 51 /2<br />
US sizes 4 41 /2 5 51 /2 6<br />
Infants/Cribs<br />
European sizes 17 18 19 20 21 22 23 24 25 26 27<br />
UK sizes 1K 2K 3K 4K 5K 51 /2K 6K 7K 71 /2K 81 /2K 91 /2K<br />
06/12, Printed in Germany www.<strong>adidas</strong>.com<br />
© 2012 <strong>adidas</strong> AG. <strong>adidas</strong>, the Trefoil and the 3-Stripes mark are registered trademarks of the <strong>adidas</strong> Group.
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