Segmentierung der adidas Originals Kollektion

ORIGINALS
HERBST/WINTER 2012/Q4
NR. 692 CENTRAL (CHF)

Segmentierung der adidas Originals Kollektion
Damit
� adidas die Kollektion kunden- und zielgruppengerechter entwickeln und positionieren kann,
� Sie als Fachhändler zielgruppengerechter einkaufen und präsentieren können,
� der Abverkauf durch gezieltere Vorauswahl erhöht wird,
ist die adidas Originals Kollektion in verschiedene Produktgruppen segmentiert.
Auf Basis sorgfältiger Marktanalysen erfolgt dabei zusätzlich auch eine Segmentierung unserer
Absatzkanäle, in denen wir die einzelnen Produktgruppen künftig selektiv vertreiben werden.
Das Ziel:
Die adidas Originals Produkte dort anzubieten, wo der Konsument sie erwartet.
Die Segmente:
1. ENHANCED FASHION – das erweiterte Sortiment zur Kompetenz- und Imagebildung
2. TOP FASHION – Spitzenprodukte in Design und Preis
3. ENHANCED SPORT – das erweiterte Sport Sortiment zur Kompetenz- und Imagebildung
Jedes Modell im Katalog ist mit dem Symbol des Segments gekennzeichnet, dem es zugeordnet ist.
Welche Produktsegmente für Ihren Absatzkanal geplant sind, erfahren Sie bei Ihrem Außendienst.
Segmentierungs Symbolik
ENHANCED TOP
ENHANCED

MERCHANDISING 6
WOMEN
APPAREL 12
norwegian pack 12
winter 13
style 14
reptile pack 16
FOOTWEAR 17
be bold 17
glam rock 18
MEN
APPAREL 22
winter 22
style 23
premium basics 24
FOOTWEAR 25
winter 25
action sports 26
running 27
archive 29
bball 30

adidas: die erste authentische Sportmarke, gegründet von einem echten Sportler.
Adi Dassler ist eine Kulturikone. Er widmete sich Sportlern aller Leistungsebenen
und war besessen von seinem Traum, die bestmöglichen Produkte zu entwickeln
Er verbrachte jeden Tag seines Lebens mit dem Erfinden, dem Testen und
Entwerfen von Sportprodukten. Sein Ziel: Produkte zu machen, die allen
Sportlern zu besseren Leistungen verhelfen. In seiner Leidenschaft kam es auf
jeden Stich und jede Naht an.
Heute ist Adis Erbe mehr als nur ein Produkt.
Von authentischen Originalstücken mit Sammlerwert
bis hin zu modernen Produktkonzepten,
die unsere Tradition neu interpretieren –
Originals Produkte sind heute im Street
Lifestyle von großer Bedeutung. adidas
Originals spricht eine Sprache, die weltweit
verstanden wird.
Diejenigen, die heute das Dreiblatt
tragen, sind personifizierte
Originalität. Vielfalt. Ausdruck und
Individualität; das macht adidas
Originals aus.
Celebrate originality.

MERCHANDISING

6
winter
to round up the winter feeling jackets and boots with fur lining are
included as well. and to make the girls and boys feel more comfortable
outdoor inspired jackets with primaloft are part of the fall/
winter collection 2012 too.
artikel 1. – 2.

1) 2in1 long parka | X51807
2) winter ball m | g63123
3) HoneY moonboot w | g61005
4) Down VeSt | w64637
5) StripeD CarDigan | w68114
artikel 3.
7
artikel 3. – 5.

8
artikel 1. – 4.

1) fur woVen parka | w68088
2) norwegian HooDie | w69333
3) norwegian leggingS | w69334
4) HoneY Heel w | g60513
5) Down parka | w64704
6) DeCaDe og w | g60998
7) top ten Hi Sleek bow w | g63109
5
6 7
8) norwegian tee | w68849
9) quilteD tt | w68098
10) azurine lo w | g60993
11) ColoraDo Sweater | w68101
12) StripeD Skirt | w65756
13) azurine miD w | g60994
8
9
10
12
11
9
13

WOMEN

WOMEN
12
APPAREL
norwegian pack
§ APPAREL - norwegian pack
] NORWEGIAN HOODIE
The adidas Originals X-Mas Hoodie is styled with
an extra-long length and warm knit for a relaxed,
stylish winter look. A classic Norwegian graphic that
incorporates the Trefoil logo embellishes the shoulders
and hem.
70% Polyacryl/30% Baumwolle, Pullover/Sweater
W69333 black/bone ]
Gr. 32-44 130,00 CHF
] NORWEGIAN HOODED TT
This adidas Originals X-Mas Hooded Track Top features
a festive Norwegian fl ock print that incorporates the
Trefoil logo. A cosy teddy fl eece lining in the hood
completes the winter look. Details include diagonal
front pockets and raglan sleeves.
66% Polyester/34% Baumwolle, Fleece, 320g
W69304 black ]
W69301 medium grey heather ]
Gr. 32-44 130,00 CHF
] NORWEGIAN LEGGINGS
These stretchy, knitted adidas Originals X-Mas
Leggings are embellished with a traditional Norwegian
graphic around the ankles that incorporates the Trefoil
logo.
70% Polyacryl/30% Baumwolle, Pullover/Sweater
W69334 black/bone ]
Gr. 32-44 70,00 CHF
[W69333+#]|
W69333
LT ab 10/12
[W69304-W]|
[W69334%0]|
W69334
LT ab 10/12
W69304
LT ab 10/12
[W69301XN]|
W69301
LT ab 10/12
] NORWEGIAN TEE
This adidas Originals Xmas Tee gets its alpine look from
a Norwegian fl ock print that incorporates the Trefoil
logo. The feminine tee is styled with a wider crew neck
and rolled raglan sleeves.
100% Organische Baumwolle, Single Jersey, 160g
W68849 black ]
Gr. 32-44 45,00 CHF
[W68849D&]|
W68849
LT ab 10/12

[W64637YW]|
W64637
LT ab 09/12
[W68098^C]|
W68098
LT ab 10/12
] DOWN VEST
Soft chambray gives this adidas Originals Padded Vest
a casual, lived-in feel from the start. Lined in cosy
jersey, the vest has a hood and elastic fi nishing around
the armholes and hem to help keep chilly gusts from
sneaking in.
100% Polyamid, Oxford, 180g
W64637 solid blue ]
Gr. 32-44 160,00 CHF
[W68088/4]|
W68088
LT ab 09/12
[W64704SF]|
W64704
LT ab 09/12
[W64681=$]|
W64681
LT ab 09/12
QUILTED TT
Textural quilting and a slim, body-conscious fi t give this
adidas Originals Quilted Track Top a chic new look. The
jacket is made of soft cotton jersey with a fl at collar
and understated side pockets.
100% Baumwolle, Single Jersey, 160g
W68098 dark navy ]
Gr. 32-44 130,00 CHF
[W64682$%]|
W64682
LT ab 09/12
[W64703RC]|
W64703
LT ab 09/12
[W68087%4]|
W68087
LT ab 09/12
APPAREL
winter
§ APPAREL - winter
13
] DOWN PARKA
A cosy barrier against winter elements, the adidas
Originals Down Jacket is designed with a combination
zipper and snap-button placket. Details include leather
stoppers on the drawcords and an oversize hood for
total weather protection.
100% PES, plain wave, 55g
W64704 solid blue ]
W64703 black ]
Gr. 32-44 340,00 CHF
] FUR WOVEN PARKA
The adidas Originals Fur Woven Parka features a quilted
lining and fur trim around the hood for extra warmth. An
adjustable drawcord is hidden at the waist to customise
the fi t and look.
71% Baumwolle/29% Polyamid, Twill, 170g
W68088 tech gold ]
W64681 solid blue ]
W64682 black ]
Gr. 32-44 290,00 CHF
] SNOW JACKET
Inspired by classic bomber jackets, the adidas Originals
Snow Jacket is outfi tted for winter with a warm quilted
lining and fur trim. A button placket and fl ap pockets
enhance the bomber look. 3-Stripes stitching around
the sleeves.
71% Baumwolle/29% Polyamid, Twill, 170g
W68087 loam ]
Gr. 32-44 250,00 CHF
WOMEN

WOMEN
14
APPAREL
style
§ APPAREL - style
STRIPED CARDIGAN
This adidas Originals Mixed Stripe Cardigan gives a
classic V-neck style an all-new look with a playful
mix of horizontal stripes. The theme continues in the
cuffs and hem, where the signature 3-Stripes are
incorporated into the rib fi nishing.
100% Baumwolle, Pullover/Sweater
W68114 solid blue/black ]
Gr. 32-44 120,00 CHF
] COLORADO SWEATER
This adidas Originals Colorado Sweater features
angular colour-blocking inspired by our iconic V-shaped
Colorado cutlines. Enhanced by a vivid stripe pattern,
the top's details include pleating on the sleeve cuffs
and hem and a keyhole opening in back.
90% Baumwolle/10% Polyester, French Terry, 260g
W68101 black/solid blue ]
Gr. 32-44 110,00 CHF
SLIM CARDIGAN
This adidas Originals Slim Stripe Cardigan has a bodyskimming
fi t in soft, 100% cotton knit. A seasonal stripe
on the long cuffs and inside the pocket linings adds to
the fresh feminine look.
100% Baumwolle, Pullover/Sweater
W68116 craft gold/black ]
Gr. 32-44 90,00 CHF
[W68114SE]|
W68114
LT ab 09/12
[W68101N0]|
W68101
LT ab 10/12
[W68116UK]|
W68116
LT ab 10/12
] HEARTS CARDIGAN
This lightweight adidas Originals Hearts Cardigan is an
easy-to-wear layering piece, designed with an allover
heart jacquard for seasonal style. A fl attering wider
crew neckline secures with a button-front placket.
100% Baumwolle, Pullover/Sweater
W69331 black/running white ]
Gr. 32-44 90,00 CHF
] HEART KNIT SWEATER
The stylishly oversized adidas Originals Block Stripe
Knit sweater puts some heart behind the Trefoil’s 40th
birthday with vivid stripes. The heart jacquard knit is
set off by solid sleeves and rib detailing at the cuffs,
collar and hem.
100% Baumwolle, Pullover/Sweater
W68112 black/bone ]
Gr. 32-44 100,00 CHF
STRIPY TEE DRESS
Crisp stripes add fresh dimension to this adidas
Originals Stripy Tee Dress. A twisted neckline and
contrasting panels at the sleeves play up the stripe
theme. Back pleating, a slightly longer back hem, and
side slits give this dress a clean fi nish.
100% Baumwolle, Single Jersey, 140g
W64760 solid blue/black ]
Gr. 32-44 70,00 CHF
[W64760-X]|
W64760
LT ab 09/12
[W69331$=]|
W69331
LT ab 07/12
[W68112Q8]|
W68112
LT ab 10/12

[W68126WP]|
W68126
LT ab 10/12
[W678433J]|
W67843
LT ab 10/12
[W68128YV]|
W68128
LT ab 10/12
LOVE TEE
The simple Trefoil-in-a-heart graphic on this adidas
Originals Love Tee celebrates the 40th anniversary of
the adidas logo. A deep U-shaped neckline enhanced
by a stitched-on panel adds an extra bit of style.
100% Baumwolle, Single Jersey, 140g
W68126 running white ]
W68128 solid blue ]
Gr. 32-44 55,00 CHF
] COLORBLOCK TEE
This adidas Originals Block Tee features classic colourblocking
in seasonal colours. The timeless t-shirt style
has a U-shaped neckline for a more feminine look.
100% Baumwolle, Single Jersey, 140g
W67843 solid blue/running white ]
Gr. 32-44 45,00 CHF
[W68285&C]|
W68285
LT ab 10/12
[W68133VL]|
W68133
LT ab 10/12
[W65756#8]|
W65756
LT ab 10/12
[W682860F]|
W68286
LT ab 10/12
[W68132UI]|
W68132
LT ab 10/12
APPAREL
style
15
] STYLE LOGO TEE
A relaxed fi t and modal fabric enhance the modern
drape of this adidas Originals Asymmetrical Logo Tee.
The stylish tee has a print graphic that is a fresh take
on the adidas Originals logo.
60% Baumwolle, Single Jersey, 130g
W68285 running white/black ]
W68286 power pink/black ]
Gr. 32-44 45,00 CHF
] COLORADO TEE
Inspired by the Colorado's classic shapes, the adidas
Originals Colorado Stripe tee shirt has the same strong
colour-blocking and cutlines set off by bold seasonal
stripes. Cotton modal gives this unique cap-sleeve tee
a luxuriously soft touch.
60% Baumwolle, Single Jersey, 130g
W68133 running white/black ]
W68132 solid blue/black ]
Gr. 32-44 45,00 CHF
STRIPED SKIRT
Styled in bold contrasting stripes, this adidas Originals
Striped Jersey Skirt features elastic inserts at the waist
and a metal zipper in back for a smooth, snug fi t. The
high-waisted skirt is made of soft cotton jersey.
100% Baumwolle, Single Jersey, 140g
W65756 solid blue/black ]
Gr. 32-44 60,00 CHF
WOMEN

WOMEN
16
APPAREL
reptile pack
§ APPAREL - reptile pack
] REPTILE FIREBIRD TT
Reptilian details add rocker style to the newly
glamorised adidas Originals Reptile Stripe Firebird Track
Top. All the iconic elements of the Firebird are here, this
time in recycled polyester with a reptile-fl ock print on
the back Trefoil and 3-Stripes.
100% rec.Polyester, Tricot, 220g
W64432 black ]
Gr. 32-44 110,00 CHF
] REPTILE SWEATER
A reptile-print logo brings a glamorous rocker feel to
the tried-and-true comforts of this adidas Originals
Reptile Logo Sweater. A wider crew neckline adds to
the modern look.
70% Baumwolle/30% Polyester, French Terry, 270g
W68364 black ]
Gr. 32-44 80,00 CHF
] REPTILE LOGO TEE
The classic adidas tee shirt gets a makeover for young
fashionistas with a body-skimming silhouette styled in
pure organic cotton jersey. The adidas Originals Reptile
Logo Tee also has a reptile-fl ock print Trefoil for a cool
rocker look.
100% Organische Baumwolle, Single Jersey, 160g
W68246 black ]
Gr. 32-44 45,00 CHF
[W68246$%]|
W68246
LT ab 10/12
[W64432N3]|
W64432
LT ab 10/12
[W68364#6]|
W68364
LT ab 10/12
] REPTILE LEGGINGS
These sexy, slim-fi tting adidas Originals Reptile Allover
Leggings add rocker chic to any outfi t. Pair them with
a stylish tunic-length top for a modern look that fl atters
any fi gure.
95% Baumwolle/5% Elasthan, Single Jersey, 180g
W64454 dark shale/black ]
Gr. 32-44 55,00 CHF
[W64454TJ]|
W64454
LT ab 10/12

[G61003$A]|
G61003
LT ab 09/12
[G60996-O]|
G60996
LT ab 09/12
[G60993XF]|
G60993
LT ab 09/12
[G61004/D]|
G61004
LT ab 09/12
[G61005+G]|
G61005
LT ab 09/12
[G60994YI]|
G60994
LT ab 09/12
[G60991V9]|
G60991
LT ab 09/12
FOOTWEAR
be bold
17
§ FOOTWEAR - be bold
HONEY MOONBOOT W
These boots were made for stomping, whether you‘re
on the slopes or on the streets. The warm and snug
adidas Originals Honey Winter Boot features a wild
leopard-print nylon or clean nylon upper, Thinsulate
insulation foam, a cosy polar fl eece lining and vulc-look
rubber outsole.
Textil / Leder
G61005 craft gold/white vapour/black ]
G61004 power pink/white vapour/power pink ]
G61003 black/white vapour/black ]
Gr. 4-9 180,00 CHF
AZURINE MID W
A more feminine take on a casual street style, these
adidas Originals Azurine Mid shoes have a fl ocked
zebra-print on a suede upper or clean leather version
with an embroidered Trefoil back on the lower heel.
Features a canvas lining and a vulcanised rubber
outsole.
Leder
G60994 white vapour/black/white vapour ]
G60996 dark navy/craft gold/dark navy ]
Gr. 3.5-9 150,00 CHF
AZURINE LO W
A more feminine take on a casual street style, these
adidas Originals Azurine Low shoes have a fl ocked
leopard-print on suede upper or clean leather execution
with an embroidered Trefoil back on the lower heel.
Features a jersey lining and a vulcanised rubber
outsole.
Leder
G60991 craft gold/black/craft gold ]
G60993 dark navy/power pink/dark navy ]
Gr. 3.5-9 120,00 CHF
WOMEN

WOMEN
18
FOOTWEAR
be bold
TOP TEN LO SLEEK CLEAN W
The adidas Originals Top Ten Low Sleek Clean puts a
feminine spin on an iconic silhouette, with a slimmer
build and soft premium leather upper accented by a
suede toe cap. A soft jersey lining and rubber outsole
boost comfort and durability.
Leder
G63265 dark navy/power pink/dark navy ]
G61245 white/dark navy/white ]
Gr. 3.5-9 160,00 CHF
§ FOOTWEAR - glam rock
DECADE OG W
For more style and street attitude, these adidas
Originals Decade OG shoes treat an ‘80s basketball
silhouette to a wild animal fl ock print on a rich suede
upper or a rhinestone premium upper.
Leder / Synthesefaser
G60998 black/white/black ]
G61055 black/black/white vapour ]
Gr. 3.5-9 150,00 CHF
] HONEY HEEL W
For those nights out when a pair of shiny sneakers
tie the outfi t together, but you need a little lift. These
adidas Originals Honey Heel shoes have a 4cm internal
wedge, a sequin upper with satin details and a satin
lining.
Textil
G60513 black/white/black ]
Gr. 3.5-9 130,00 CHF
[G63265KV]|
G63265
LT ab 09/12
[G60998=U]|
G60998
LT ab 09/12
[G605135+]|
G60513
LT ab 11/12
[G6124583]|
G61245
LT ab 09/12
[G610554+]|
G61055
LT ab 09/12

[G61015/I]|
G61015
LT ab 11/12
[G6310883]|
G63108
LT ab 09/12
[G61016#O]|
G61016
LT ab 09/12
[G6310996]|
G63109
LT ab 09/12
FOOTWEAR
glam rock
19
TOP TEN HI SLEEK HEEL W
A 4-cm wedge heel and shiny metallic leather
transform one of adidas’ most celebrated basketball
shoes into this season’s adidas Originals Top Ten Hi
Sleek Heel, a stand-out feminine fashion shoe perfect
for nights out on the town.
Leder / Synthesefaser
G61016 metallic gold/white/metallic gold ]
G61015 black/metallic gold/black ]
Gr. 3.5-9 180,00 CHF
TOP TEN HI SLEEK BOW W
Adorned with zippers, metallic dots and an oversize
bow, the adidas Originals Top Ten Hi Sleek Bow Zip
gives a sports icon a fun and edgy makeover. A silky
satin lining and metal collar bindings complete the
glam rock look.
Leder
G63109 white/metallic silver/black ]
G63108 black/white/metallic gold ]
Gr. 3.5-9 180,00 CHF
WOMEN

20
11

MEN

MEN
22
APPAREL
winter
§ APPAREL - winter
] WOOL DOWN JACKET
A classic silhouette in a warm, premium design, this
adidas Originals Wool Down Jacket mixes wool with
nylon and features a cosy 50/50 goose down fi lling.
Styled for a slim fi t, with a detachable hood, a stand-up
collar, set-in front pockets and an internal pocket.
30% Wolle/60% Polyester/10% Viskose, felt, 290g
W64549 dark grey heather/black ]
Gr. XS-2XL 390,00 CHF
] 2IN1 LONG PARKA
This adidas Originals 2-in-1 Long Parka is a parka
jacket style with a warm and detachable lining,
adjustable cuffs and a faux fur-lined hood. Features two
front pockets and a durable cotton twill build.
100% Baumwolle, Twill, 303g
W64562 oak ]
X51807 dark indigo ]
Gr. XS-2XL 370,00 CHF
M Parka
The adidas Originals Sporty Parka brings a classic
design into the new millennium. This winter jacket style
features a traditional tough cotton canvas build with a
fi sh tale back, metallic zippers on the pockets accented
with piping around the pockets. The teddy lining is
detachable.
100% CO-Panama-
O57426 black
O57425 dark indigo
Gr. XS-XL 350,00 CHF
[W64562WP]|
W64562
LT ab 09/12
[W64549Z-]|
W64549
LT ab 09/12
[O57426VG]|
O57426
[X51807N6]|
X51807
LT ab 09/12
[O57425UD]|
O57425

[O57853&3]|
O57853
[X52390N4]|
X52390
LT ab 10/12
[X5220358]|
X52203
LT ab 09/12
[X522002&]|
X52200
LT ab 09/12
APPAREL
winter
23
HOODED DOWN JACKET
Warm and lightweight, this adidas Originals Hooded
Down Jacket features a dull woven outer layer and a
cosy 50/50 down fi lling, two set-in front pockets and an
internal pocket. Styled for a regular fi t.
100% Polyester, Einfach gewebt, 50g
X52203 dark green ]
X52200 black ]
Gr. XS-2XL 310,00 CHF
§ APPAREL - style
SY PADDED IMITA
Styled in classic faux leather, the adidas Padded
Jacket keeps it clean, casual, and cool. This slim fi t
jacket features light padding for seasonal style, with a
detachable hood to mix up your look.
100% PU-leather (imitation)-
O57853 black
Gr. XS-2XL 260,00 CHF
TWEED TRACK TOP
A dapper take on the classic track top, this season’s
adidas Originals Tweed Track Top features a premium
wool tweed exterior and smooth satin interior. Styled for
a regular fi t, with thick rib detailing, fl ap pockets and a
metallic Trefoil on the left chest.
46% Baumwolle/30% Wolle/12% Polyamid/12%
Polyester, Einfach gewebt
X52390 charcoal-ash ]
Gr. XS-2XL 230,00 CHF
MEN

MEN
24
APPAREL
premium basics
§ APPAREL - premium basics
PB ZIP HOODIE
A premium winter hoodie, this season’s adidas
Originals Premium Basics Zip Hoodie is made from
coloured heather French terry and has thick ribbed hem
and cuffs. Styled for a slim fi t, with front zip pockets, a
felt Trefoil badge, 3-Stripes front zip taping, and clean
fi nished seams in the hood.
100% Baumwolle, French Terry, 300g
X52066 colored heather/black ]
X52071 colored heather/dark green ]
X52072 colored heather/ecru ]
Gr. XS-2XL 130,00 CHF
PB CREW NECK
The adidas Originals Premium Basic Crew upgrades
the basic sweatshirt with a coloured heather French
terry build and contrast 3-Stripes engineered into the
ribbed hem and cuffs. Styled for a slim fi t, with a felt
Trefoil badge.
100% Baumwolle, French Terry, 300g
X51820 colored heather/black ]
X51816 colored heather/dark green ]
X51817 colored heather/ecru ]
Gr. XS-2XL 110,00 CHF
[X52066EX]|
X52066
LT ab 10/12
[X51820K%]|
X51820
LT ab 10/12
[X52071BN]|
X52071
LT ab 10/12
[X51816O8]|
X51816
LT ab 10/12
[X52072CQ]|
X52072
LT ab 09/12
[X51817PB]|
X51817
LT ab 09/12

[G6080091]|
G60800
LT ab 09/12
[G631226%]|
G63122
LT ab 09/12
[G60556GN]|
G60556
LT ab 09/12
[G60799XJ]|
G60799
LT ab 09/12
[G631237^]|
G63123
LT ab 09/12
[G60557HQ]|
G60557
LT ab 09/12
FOOTWEAR
winter
25
§ FOOTWEAR - winter
WINTER STAR M
Inspired by basketball and dressed for the street,
these adidas Originals Winter Star boots are built from
premium full grain leather with full grain leather details
and stitched on 3-Stripes. Features EVA cushioning in a
blown rubber outsole.
Leder
G60800 black/originals nude f12/black ]
G60799 mars red/originals nude f12/mars red ]
Gr. 6; 7; 8; 9; 10; 11; 12 260,00 CHF
] WINTER BALL M
Styled just right for snowy streets and winter’s chill,
these adidas Originals Winter Ball boots combine a
water-repellent mixed suede up with a faux fur lining,
cosy 100g PrimaLoft insulation, and a dual compound
rubber outsole.
Leder / Synthesefaser
G63122 dark indigo/light scarlet/dark indigo ]
G63123 strong brown/craft gold/strong brown ]
Gr. 5.5-12.5 250,00 CHF
ADI NAVY QUILT BOOT M
Equal parts soft and rugged, these adidas Originals adi
Navvy Quilt boots wrap your feet in an eye-catching
quilted waxed canvas upper. Inside, its synthetic fur
lining keeps feet warm and cosy.
Synthesefaser / Textil
G60556 oak/light bone/black ]
G60557 craft canvas/light bone/black ]
Gr. 4-13 220,00 CHF
MEN

MEN
26
FOOTWEAR
winter
] PRO SHELL RIPPLE M
The king of the court and street gets a rugged
outdoors-inspired look with this season’s adidas
Originals Pro Shell Ripple. This boot version of the
basketball shoe features a suede upper with oiled
leather 3-Stripes, comfy EVA tongue, and a winterized
outsole.
Leder
G63428 iron/light bone/black ]
Gr. 6-13 220,00 CHF
§ FOOTWEAR - action sports
FORUM X M
The Forum X is a newcomer within the Action Sports
Range. Developed with and for real BMXer, the shoe
features different leather executions and authentic
colors. The removed stripes on the inside assure a
smooth glide down the pedal.
Leder / Synthesefaser
G56971 black/bluebird/running white ]
G56968 bluebird/collegiate navy/craft orange ]
Gr. 4-13 130,00 CHF
RAYADO MID M
The Rayado Mid is a casual Campus Vulc inspired style
with an easy to wear all-suede build and a higher cut
for a bit more ankle support.
Leder / Synthesefaser
G56480 base brown/black/running white ]
G56478 mars red/black/running white ]
Gr. 4-13 130,00 CHF
[G63428LY]|
G63428
LT ab 09/12
[G56971&%]|
G56971
LT ab 09/12
[G56480W9]|
G56480
LT ab 09/12
] SUPERSTAR 80s RIPPLE M
The king of the court and street gets a rugged
outdoors-inspired look with this season’s adidas
Originals Superstar '80s Ripple. This boot version of
the basketball shoe features a rich oiled leather upper,
comfy EVA tongue, and a winterized outsole.
Leder
G63426 mars red/light bone/black ]
Gr. 6-13 200,00 CHF
[G569684B]|
G56968
LT ab 09/12
[G56478=S]|
G56478
LT ab 09/12
[G63426JS]|
G63426
LT ab 09/12

[G6122985]|
G61229
LT ab 09/12
[G63493U7]|
G63493
LT ab 09/12
[G5699248]|
G56992
LT ab 09/12
[G6122872]|
G61228
LT ab 09/12
[G63494VA]|
G63494
LT ab 09/12
FOOTWEAR
action sports
27
SEELEY M
Built for the winter months, this Seeley has a premium
pull up leather and suede build, an easy to wear
vulcanized rubber outsole, and wax laces.
PU Coated Leder / Leder
G56992 black/bone/dark cinder ]
Gr. 4-13 120,00 CHF
§ FOOTWEAR - running
ZX 8000 M
The adidas Originals ZX 8000 launched in 1985 and
promptly set a world record at the Rotterdam Marathon.
Today this version steps out with a lightly-waxed
canvas upper, a suede toe cap and a leather heel cap,
plus revolutionary TORSION® support.
Textil / Leder
G61229 dark indigo/pool/dark indigo ]
G61228 clear grey/mars red/clear grey ]
Gr. 4-13 230,00 CHF
ZX 700 M
A clean and sophisticated take on the '80s runner,
this version of the adidas Originals ZX 700 mixes a
synthetic suede upper with cotton underlays, injected
EVA midsole cushioning, and the rubber outsole of the
original running shoe.
Textil
G63493 dark indigo/pool/dark indigo ]
G63494 mars red/university red/mars red ]
Gr. 4-13 160,00 CHF
MEN

MEN
28
FOOTWEAR
running
LA TRAINER M
A low-cut mix of mesh and suede, today’s adidas
Originals LA Trainer brings back the legend of the 1984
Olympics, updated here in fresh new colours. Features
the classic nub rubber outsole, and the three pegs in
the back of the midsole that allow you to adjust the
shoe’s cushioning.
Leder / Textil
G63423 tech onix/iron/craft orange ]
G63424 craft canvas/black/dark royal ]
Gr. 4-13 150,00 CHF
ADISTAR RACER M
Sleek, lightweight and low profi le, the Originals adiSTAR
Racer brings a speedy, retro running shoe look to your
every day style. Features a breezy double layer mesh
build and classic suede overlays.
Textil / Leder
G61442 dark indigo/tech onix/tech onix ]
G61440 white vapour/clear grey/white vapour ]
V22767 pool/slate/white
G61441 university red/mars red/white ]
G61438 fairway/dark green/white ]
Gr. 4-13 130,00 CHF
[G63423GJ]|
G63423
LT ab 09/12
[G61442B8]|
G61442
LT ab 09/12
[V227679Q]|
V22767
[G63424HM]|
G63424
LT ab 09/12
[G6144092]|
G61440
LT ab 09/12
[G61441A5]|
G61441
LT ab 09/12
[G61438FL]|
G61438
LT ab 09/12

[G60893U8]|
G60893
LT ab 09/12
[G63309FK]|
G63309
LT ab 09/12
[G60894VB]|
G60894
LT ab 09/12
[G6331191]|
G63311
LT ab 09/12
[G62748U9]|
G62748
LT ab 09/12
[G60892T5]|
G60892
LT ab 09/12
[G63308EH]|
G63308
LT ab 09/12
[G62747T6]|
G62747
LT ab 09/12
FOOTWEAR
archive
29
§ FOOTWEAR - archive
BASKET PROFI OG M
The adidas Originals Basket Profi was a benchmark for
lightness when it was released in 1969. A one-to-one
reissue from the '70s, this suede version with textile
3-Stripes and vintage gum rubber outsole is bound for
icon status itself.
Leder
G60893 dark royal/ecru/white vapour ]
G60894 university red/ecru/white vapour ]
G60892 craft gold/ecru/white vapour ]
Gr. 4-13 150,00 CHF
CAMPUS 80s M
One of the all time classics, the adidas Originals
Campus '80s comes straight out of the archives as
perfect as the day it fi rst debuted. White 3-Stripes are
set off against a rich suede upper in a colour inspired
by a campus autumn day.
Leder
G63309 dark indigo/legacy/white ]
G63311 mars red/legacy/white ]
G63308 dark green/legacy/white ]
Gr. 4-13 150,00 CHF
GRAND PRIX M
Originally introduced in the early '80s, this season’s
adidas Originals Grand Prix brings back that era’s
tennis court style put slims down the outsole for a
lower profi le. Made from rich leather with a nubuck
vamp and retro rubber cupsole.
Leder
G62748 black/metallic gold/white ]
G62747 white/metallic gold/dark royal ]
Gr. 6.5-13 160,00 CHF
MEN

MEN
30
FOOTWEAR
bball
§ FOOTWEAR - bball
DECADE WINTER M
Introduced in 1985 as a high-performance basketball
shoe, the adidas Originals Decade OG Mid soon
dominated the street as well as the court. This reissue
features an all leather upper with a winterised sherpa
lining in a rugged design inspired by the great outdoors.
Leder / Textil
G62695 black/light bone/black ]
G62696 mars red/light bone/mars red ]
Gr. 4-13 200,00 CHF
TORSION ATTITUDE M
This version of the adidas Originals Torsion Attitude
brings back that '90s basketball shoe look and feel,
with original colours and details for a fresh look.
Features comfortable EVA outsole and TORSION®
SYSTEM support.
Leder / PU Coated Leder
G63414 craft orange/dark royal/craft orange ]
G63415 craft gold/black/lab green ]
Gr. 6-13 180,00 CHF
FORUM MID XL M
These adidas Originals Forum Mid RS XL sneakers stay
true to the iconic '80s basketball shoe with the same
ankle strap as the original. This season it adds a suede
and ballistic mesh upper, an extra large Trefoil and
colours inspired by autumn on campus.
Leder / Textil
G60541 clear grey/white vapour/black ]
G60542 craft gold/white vapour/black ]
Gr. 4-13 150,00 CHF
[G62695YI]|
G62695
LT ab 09/12
[G63414FH]|
G63414
LT ab 09/12
[G6054193]|
G60541
LT ab 09/12
[G62696ZL]|
G62696
LT ab 09/12
[G63415GK]|
G63415
LT ab 09/12
[G60542A6]|
G60542
LT ab 09/12

Index Name Page
G56478 RAYADO MID M 26
G56480 RAYADO MID M 26
G56968 FORUM X M 26
G56971 FORUM X M 26
G56992 SEELEY M 27
G60513 HONEY HEEL W 18
G60541 FORUM MID XL M 30
G60542 FORUM MID XL M 30
G60556 ADI NAVY QUILT BOOT M 25
G60557 ADI NAVY QUILT BOOT M 25
G60799 WINTER STAR M 25
G60800 WINTER STAR M 25
G60892 BASKET PROFI OG M 29
G60893 BASKET PROFI OG M 29
G60894 BASKET PROFI OG M 29
G60991 AZURINE LO W 17
G60993 AZURINE LO W 17
G60994 AZURINE MID W 17
G60996 AZURINE MID W 17
G60998 DECADE OG W 18
G61003 HONEY MOONBOOT W 17
G61004 HONEY MOONBOOT W 17
G61005 HONEY MOONBOOT W 17
G61015 TOP TEN HI SLEEK HEEL W 19
G61016 TOP TEN HI SLEEK HEEL W 19
G61055 DECADE OG W 18
G61228 ZX 8000 M 27
G61229 ZX 8000 M 27
G61245 TOP TEN LO SLEEK CLEAN W 18
G61438 ADISTAR RACER M 28
G61440 ADISTAR RACER M 28
G61441 ADISTAR RACER M 28
G61442 ADISTAR RACER M 28
G62695 DECADE WINTER M 30
G62696 DECADE WINTER M 30
G62747 GRAND PRIX M 29
G62748 GRAND PRIX M 29
G63108 TOP TEN HI SLEEK BOW W 19
G63109 TOP TEN HI SLEEK BOW W 19
G63122 WINTER BALL M 25
G63123 WINTER BALL M 25
G63265 TOP TEN LO SLEEK CLEAN W 18
G63308 CAMPUS 80s M 29
G63309 CAMPUS 80s M 29
G63311 CAMPUS 80s M 29
G63414 TORSION ATTITUDE M 30
G63415 TORSION ATTITUDE M 30
G63423 LA TRAINER M 28
G63424 LA TRAINER M 28
G63426 SUPERSTAR 80s RIPPLE M 26
G63428 PRO SHELL RIPPLE M 26
G63493 ZX 700 M 27
G63494 ZX 700 M 27
Index Name Page
O57425 M PARKA 22
O57426 M PARKA 22
O57853 SY PADDED IMITA 23
V22767 ADISTAR RACER M 28
W64432 REPTILE FIREBIRD TT 16
W64454 REPTILE LEGGINGS 16
W64549 WOOL DOWN JACKET 22
W64562 2IN1 LONG PARKA 22
W64637 DOWN VEST 13
W64681 FUR WOVEN PARKA 13
W64682 FUR WOVEN PARKA 13
W64703 DOWN PARKA 13
W64704 DOWN PARKA 13
W64760 STRIPY TEE DRESS 14
W65756 STRIPED SKIRT 15
W67843 COLORBLOCK TEE 15
W68087 SNOW JACKET 13
W68088 FUR WOVEN PARKA 13
W68098 QUILTED TT 13
W68101 COLORADO SWEATER 14
W68112 HEART KNIT SWEATER 14
W68114 STRIPED CARDIGAN 14
W68116 SLIM CARDIGAN 14
W68126 LOVE TEE 15
W68128 LOVE TEE 15
W68132 COLORADO TEE 15
W68133 COLORADO TEE 15
W68246 REPTILE LOGO TEE 16
W68285 STYLE LOGO TEE 15
W68286 STYLE LOGO TEE 15
W68364 REPTILE SWEATER 16
W68849 NORWEGIAN TEE 12
W69301 NORWEGIAN HOODED TT 12
W69304 NORWEGIAN HOODED TT 12
W69331 HEARTS CARDIGAN 14
W69333 NORWEGIAN HOODIE 12
W69334 NORWEGIAN LEGGINGS 12
X51807 2IN1 LONG PARKA 22
X51816 PB CREW NECK 24
X51817 PB CREW NECK 24
X51820 PB CREW NECK 24
X52066 PB ZIP HOODIE 24
X52071 PB ZIP HOODIE 24
X52072 PB ZIP HOODIE 24
X52200 HOODED DOWN JACKET 23
X52203 HOODED DOWN JACKET 23
X52390 TWEED TRACK TOP 23
Index 31

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Logos

Size Run Apparel
Women
Numeric sizing 30 32 34 36 38 40 42 44 46 48 50 52
Alpha sizing XS S M L XL 2XL
Men
Numeric sizing 42 44 46 48 50 52 54 56 58 60 62 64 66
Alpha sizing XS S M L XL 2XL 3XL
Kids/Infants
Numeric sizing 62 68 74 80 86 92 98 104 110 116 128 140 152 164 176
Size Run Shoes
Adults
European sizes 36 36 2 /3 37 1 /3 38 38 2 /3 39 1 /3 40 40 2 /3 41 1 /3 42 42 2 /3 43 1 /3 44 44 2 /3
UK sizes 3 1 /2 4 4 1 /2 5 5 1 /2 6 6 1 /2 7 7 1 /2 8 8 1 /2 9 9 1 /2 10
US sizes Men 4 4 1 /2 5 5 1 /2 6 6 1 /2 7 7 1 /2 8 8 1 /2 9 9 1 /2 10 10 1 /2
US sizes Women 5 5 1 /2 6 6 1 /2 7 7 1 /2 8 8 1 /2 9 9 1 /2 10 10 1 /2 11 11 1 /2
European sizes 45 1 /3 46 46 2 /3 47 1 /3 48 48 2 /3 49 1 /3 50 50 2 /3 51 1 /3
UK sizes 10 1 /2 11 11 1 /2 12 12 1 /2 13 13 1 /2 14 14 1 /2 15
US sizes Men 11 11 1 /2 12 12 1 /2 13 13 1 /2 14 15 16 17
US sizes Women 12 12 1 /2 13
Juniors/Children
European sizes 28 29 30 31 32 33 34 35 36 36 2 /3 37 1 /3 38 38 2 /3 39 1 /3 40
UK sizes 10K 11K 11 1 /2K 12 1 /2K 13 1 /2K 1 2 2 1 /2 3 1 /2 4 4 1 /2 5 5 1 /2 6 6 1 /2
US sizes 4 4 1 /2 5 5 1 /2 6 6 1 /2 7
Infants/Cribs
European sizes 17 18 19 20 21 22 23 24 25 26 27
UK sizes 1K 2K 3K 4K 5K 5 1 /2K 6K 7K 7 1 /2K 8 1 /2K 9 1 /2K
Size Run Socks
Similar to European shoes sizes 31-34 35-38 39-42 43-46
03/12, Printed in Germany www.adidas.com
© 2012 adidas AG. adidas, the Trefoil and the 3-Stripes mark are registered trademarks of the adidas Group.