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CEO Provides<br />
“Almond<br />
Insights”<br />
in Monthly<br />
Blog<br />
As <strong>the</strong> world’s largest processor<br />
and marketer of almonds,<br />
<strong>Blue</strong> <strong>Diamond</strong> has a unique<br />
voice in <strong>the</strong> almond industry.<br />
The cooperative, which boasts<br />
more than half of <strong>the</strong> almond<br />
growers in <strong>the</strong> state, ships<br />
almonds to more than 90<br />
countries worldwide and works<br />
every day to increase its reach<br />
around <strong>the</strong> world.<br />
Almond<br />
Insights<br />
“Almond Insights” is an online<br />
platform through which <strong>Blue</strong><br />
<strong>Diamond</strong>’s President and CEO, Mark Jansen, can communicate to<br />
<strong>the</strong> almond industry in a timely manner, providing commentary on<br />
events as <strong>the</strong>y happen to global ingredient customers and business<br />
partners. <strong>Growers</strong> and o<strong>the</strong>r interested audiences are encouraged<br />
to visit <strong>the</strong> blog and subscribe to <strong>the</strong> email feed to receive an update<br />
in <strong>the</strong>ir inbox each month.<br />
The blog features monthly video “episodes” in which Jansen<br />
comments on <strong>the</strong> state of <strong>the</strong> almond industry, including discussions<br />
about shipment reports, <strong>the</strong> crop’s development, significant wea<strong>the</strong>r<br />
events and emergent trends. The videos are accompanied by four<br />
categories of written blog posts — Bloom Report, Industry Trends,<br />
Mark’s Corner and Market Updates — that will also be updated on<br />
a monthly basis and provide additional information for visitors to<br />
learn more about <strong>the</strong> almond industry.<br />
“This blog is an excellent tool for our global ingredient customers<br />
to keep informed of <strong>the</strong> factors that drive <strong>the</strong>ir business,” Bill<br />
Morecraft, General Manager for <strong>the</strong> Global Ingredient Division,<br />
said. “We’re encouraging all our customers to subscribe to <strong>the</strong> blog.”<br />
Debbie Rogoff, one of <strong>Blue</strong> <strong>Diamond</strong>’s Regional Sales Manager,<br />
thinks <strong>the</strong> blog is an innovative idea. “This is a wonderful<br />
opportunity to share with all of our customers and it’s a service that<br />
no one else has,” she said. “What a huge value!”<br />
Check out “Almond Insights” today at<br />
www.almondinsights.com.<br />
Since 1970: Ron Barnes<br />
Chemist/Agronomist has<br />
Tested & Discovered <strong>the</strong><br />
Benefits in Shur-Crop;<br />
Shur-Crop Helps To:<br />
• Aid growers in producing bumper crops.<br />
• Aid plants with increased seed germination.<br />
• Aid crops to greater resistance against frost.<br />
• Aid crops to get more nutrients from <strong>the</strong> soil.<br />
• Aid crops to build up resistance to disease.<br />
• Aid crops to build up resistance to insect pest.<br />
• Aid in prolonging <strong>the</strong> shelf life of such crops.<br />
For more information on Shur-Crop<br />
Contact <strong>Blue</strong> <strong>Diamond</strong> Grower:<br />
Jim Tanioka<br />
(209) 769-5627<br />
Shur-Crop is manufactured in California<br />
from certified organic Icelandic Kelp.<br />
By Lee Kender, Inc.<br />
P O Box 472, Orville Ca 95965<br />
18 Almond Facts MAY | JUNE 2012