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CEO Provides<br />

“Almond<br />

Insights”<br />

in Monthly<br />

Blog<br />

As <strong>the</strong> world’s largest processor<br />

and marketer of almonds,<br />

<strong>Blue</strong> <strong>Diamond</strong> has a unique<br />

voice in <strong>the</strong> almond industry.<br />

The cooperative, which boasts<br />

more than half of <strong>the</strong> almond<br />

growers in <strong>the</strong> state, ships<br />

almonds to more than 90<br />

countries worldwide and works<br />

every day to increase its reach<br />

around <strong>the</strong> world.<br />

Almond<br />

Insights<br />

“Almond Insights” is an online<br />

platform through which <strong>Blue</strong><br />

<strong>Diamond</strong>’s President and CEO, Mark Jansen, can communicate to<br />

<strong>the</strong> almond industry in a timely manner, providing commentary on<br />

events as <strong>the</strong>y happen to global ingredient customers and business<br />

partners. <strong>Growers</strong> and o<strong>the</strong>r interested audiences are encouraged<br />

to visit <strong>the</strong> blog and subscribe to <strong>the</strong> email feed to receive an update<br />

in <strong>the</strong>ir inbox each month.<br />

The blog features monthly video “episodes” in which Jansen<br />

comments on <strong>the</strong> state of <strong>the</strong> almond industry, including discussions<br />

about shipment reports, <strong>the</strong> crop’s development, significant wea<strong>the</strong>r<br />

events and emergent trends. The videos are accompanied by four<br />

categories of written blog posts — Bloom Report, Industry Trends,<br />

Mark’s Corner and Market Updates — that will also be updated on<br />

a monthly basis and provide additional information for visitors to<br />

learn more about <strong>the</strong> almond industry.<br />

“This blog is an excellent tool for our global ingredient customers<br />

to keep informed of <strong>the</strong> factors that drive <strong>the</strong>ir business,” Bill<br />

Morecraft, General Manager for <strong>the</strong> Global Ingredient Division,<br />

said. “We’re encouraging all our customers to subscribe to <strong>the</strong> blog.”<br />

Debbie Rogoff, one of <strong>Blue</strong> <strong>Diamond</strong>’s Regional Sales Manager,<br />

thinks <strong>the</strong> blog is an innovative idea. “This is a wonderful<br />

opportunity to share with all of our customers and it’s a service that<br />

no one else has,” she said. “What a huge value!”<br />

Check out “Almond Insights” today at<br />

www.almondinsights.com.<br />

Since 1970: Ron Barnes<br />

Chemist/Agronomist has<br />

Tested & Discovered <strong>the</strong><br />

Benefits in Shur-Crop;<br />

Shur-Crop Helps To:<br />

• Aid growers in producing bumper crops.<br />

• Aid plants with increased seed germination.<br />

• Aid crops to greater resistance against frost.<br />

• Aid crops to get more nutrients from <strong>the</strong> soil.<br />

• Aid crops to build up resistance to disease.<br />

• Aid crops to build up resistance to insect pest.<br />

• Aid in prolonging <strong>the</strong> shelf life of such crops.<br />

For more information on Shur-Crop<br />

Contact <strong>Blue</strong> <strong>Diamond</strong> Grower:<br />

Jim Tanioka<br />

(209) 769-5627<br />

Shur-Crop is manufactured in California<br />

from certified organic Icelandic Kelp.<br />

By Lee Kender, Inc.<br />

P O Box 472, Orville Ca 95965<br />

18 Almond Facts MAY | JUNE 2012

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