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With <strong>Blue</strong> <strong>Diamond</strong>, <strong>the</strong><br />

World is Your Almond<br />

Adding Value Through Expertise and Partnership<br />

CORNERING THE MARKET<br />

“Food companies <strong>the</strong> world over continue to embrace almonds as <strong>the</strong><br />

most versatile, affordable and healthful tree nut ingredient available,”<br />

said Warren Cohen, Director of Worldwide Sales for <strong>Blue</strong> <strong>Diamond</strong><br />

Almonds Global Ingredient division. “We are experiencing dynamic<br />

growth around <strong>the</strong> world. China is now nearly two-thirds <strong>the</strong> size of <strong>the</strong><br />

world’s largest market, <strong>the</strong> United States.”<br />

Data from a 2011 study supplied by Innova Market Insights shows<br />

Asia led all countries in new snack item introductions, generating<br />

approximately 40 percent of <strong>the</strong> global snack launches from mid-2010 to<br />

mid-2011. “Our customers see almonds as a value-adding ingredient that<br />

boosts <strong>the</strong> quality of <strong>the</strong>ir branded products,” said Cohen.<br />

The versatility of this tree nut has almost endless possibilities with how it can<br />

be used in food applications, enabling <strong>Blue</strong> <strong>Diamond</strong>’s ingredient customers<br />

to create innovative new products with almonds. “As a true partner, we<br />

have to bring <strong>the</strong> highest value to our customers,” Cohen explained.<br />

For <strong>Blue</strong> <strong>Diamond</strong>, that means more than filling an order — it means<br />

filling in <strong>the</strong> blanks and asking <strong>the</strong> right questions. “Suggesting<br />

alternatives that are just right for <strong>the</strong>ir product, from <strong>the</strong> perfect crunch<br />

in chocolates to a flavor profile that complements <strong>the</strong>ir cereal,” Cohen<br />

said. “After all, one almond doesn’t fit all. Fortunately, we have <strong>the</strong><br />

variety, <strong>the</strong> forms and expertise to meet customers’ exacting specifications<br />

and <strong>the</strong> uninterrupted supply that keeps <strong>the</strong>m on schedule.”<br />

<strong>Blue</strong> <strong>Diamond</strong>’s Global Ingredient division reaches more than 90<br />

countries around <strong>the</strong> world. Global customers seek out <strong>Blue</strong> <strong>Diamond</strong> for<br />

<strong>the</strong>ir almond needs because <strong>the</strong> cooperative lends expertise in product<br />

development, quality control and food safety programs.<br />

North American Almond Products<br />

Popular Across Categories<br />

As <strong>Blue</strong> <strong>Diamond</strong>’s largest and most<br />

mature market, North<br />

American customers<br />

know almonds well. John<br />

Wagaman, a veteran sales<br />

manager for <strong>the</strong> Global<br />

Ingredients team, recognizes <strong>the</strong><br />

knowledge of his customers and<br />

appreciates <strong>the</strong>ir insight when<br />

requesting unique products.<br />

“The fun part of working with<br />

ingredient customers in North America<br />

is how well <strong>the</strong>y know almonds and <strong>the</strong><br />

value almonds bring to <strong>the</strong>ir products,”<br />

he explained.<br />

The foundation for many of <strong>Blue</strong><br />

<strong>Diamond</strong>’s relationships with customers in<br />

North America was established decades<br />

ago, a testament to <strong>the</strong> inherent value<br />

of working with <strong>the</strong> leader in almonds.<br />

Many iconic confectionary products<br />

containing almonds have come from<br />

<strong>Blue</strong> <strong>Diamond</strong>. “One obvious benefit is<br />

<strong>the</strong> scale <strong>Blue</strong> <strong>Diamond</strong> brings to our<br />

ingredient customers. We can front load<br />

a new product launch that might require<br />

multiple truckloads of a unique almond<br />

ingredient in a very short period of<br />

time,” Wagaman said.<br />

In grocery stores across North America,<br />

Wagaman listed <strong>the</strong> various product<br />

categories where <strong>Blue</strong> <strong>Diamond</strong> almonds<br />

are used as an ingredient. “It is with<br />

<strong>the</strong> greatest of joy that a <strong>Blue</strong> <strong>Diamond</strong><br />

grower-owner or employee can walk <strong>the</strong><br />

grocery aisles of <strong>the</strong>ir local store and find<br />

food containing almonds in numerous<br />

locations — from famous candy bars<br />

or delicious cereals and cereal bars, to<br />

snack nuts and ice cream.”<br />

Traditional Almond<br />

Recipes Fuel Western<br />

Europe<br />

Europe is a well-developed market,<br />

steeped in traditional culinary creations<br />

that include almonds as a key ingredient.<br />

Across <strong>the</strong> European Union almonds<br />

play a distinct role, from French pastries<br />

to German confections, Italian nougat to<br />

almond snacks in <strong>the</strong> United Kingdom.

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