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With <strong>Blue</strong> <strong>Diamond</strong>, <strong>the</strong><br />
World is Your Almond<br />
Adding Value Through Expertise and Partnership<br />
CORNERING THE MARKET<br />
“Food companies <strong>the</strong> world over continue to embrace almonds as <strong>the</strong><br />
most versatile, affordable and healthful tree nut ingredient available,”<br />
said Warren Cohen, Director of Worldwide Sales for <strong>Blue</strong> <strong>Diamond</strong><br />
Almonds Global Ingredient division. “We are experiencing dynamic<br />
growth around <strong>the</strong> world. China is now nearly two-thirds <strong>the</strong> size of <strong>the</strong><br />
world’s largest market, <strong>the</strong> United States.”<br />
Data from a 2011 study supplied by Innova Market Insights shows<br />
Asia led all countries in new snack item introductions, generating<br />
approximately 40 percent of <strong>the</strong> global snack launches from mid-2010 to<br />
mid-2011. “Our customers see almonds as a value-adding ingredient that<br />
boosts <strong>the</strong> quality of <strong>the</strong>ir branded products,” said Cohen.<br />
The versatility of this tree nut has almost endless possibilities with how it can<br />
be used in food applications, enabling <strong>Blue</strong> <strong>Diamond</strong>’s ingredient customers<br />
to create innovative new products with almonds. “As a true partner, we<br />
have to bring <strong>the</strong> highest value to our customers,” Cohen explained.<br />
For <strong>Blue</strong> <strong>Diamond</strong>, that means more than filling an order — it means<br />
filling in <strong>the</strong> blanks and asking <strong>the</strong> right questions. “Suggesting<br />
alternatives that are just right for <strong>the</strong>ir product, from <strong>the</strong> perfect crunch<br />
in chocolates to a flavor profile that complements <strong>the</strong>ir cereal,” Cohen<br />
said. “After all, one almond doesn’t fit all. Fortunately, we have <strong>the</strong><br />
variety, <strong>the</strong> forms and expertise to meet customers’ exacting specifications<br />
and <strong>the</strong> uninterrupted supply that keeps <strong>the</strong>m on schedule.”<br />
<strong>Blue</strong> <strong>Diamond</strong>’s Global Ingredient division reaches more than 90<br />
countries around <strong>the</strong> world. Global customers seek out <strong>Blue</strong> <strong>Diamond</strong> for<br />
<strong>the</strong>ir almond needs because <strong>the</strong> cooperative lends expertise in product<br />
development, quality control and food safety programs.<br />
North American Almond Products<br />
Popular Across Categories<br />
As <strong>Blue</strong> <strong>Diamond</strong>’s largest and most<br />
mature market, North<br />
American customers<br />
know almonds well. John<br />
Wagaman, a veteran sales<br />
manager for <strong>the</strong> Global<br />
Ingredients team, recognizes <strong>the</strong><br />
knowledge of his customers and<br />
appreciates <strong>the</strong>ir insight when<br />
requesting unique products.<br />
“The fun part of working with<br />
ingredient customers in North America<br />
is how well <strong>the</strong>y know almonds and <strong>the</strong><br />
value almonds bring to <strong>the</strong>ir products,”<br />
he explained.<br />
The foundation for many of <strong>Blue</strong><br />
<strong>Diamond</strong>’s relationships with customers in<br />
North America was established decades<br />
ago, a testament to <strong>the</strong> inherent value<br />
of working with <strong>the</strong> leader in almonds.<br />
Many iconic confectionary products<br />
containing almonds have come from<br />
<strong>Blue</strong> <strong>Diamond</strong>. “One obvious benefit is<br />
<strong>the</strong> scale <strong>Blue</strong> <strong>Diamond</strong> brings to our<br />
ingredient customers. We can front load<br />
a new product launch that might require<br />
multiple truckloads of a unique almond<br />
ingredient in a very short period of<br />
time,” Wagaman said.<br />
In grocery stores across North America,<br />
Wagaman listed <strong>the</strong> various product<br />
categories where <strong>Blue</strong> <strong>Diamond</strong> almonds<br />
are used as an ingredient. “It is with<br />
<strong>the</strong> greatest of joy that a <strong>Blue</strong> <strong>Diamond</strong><br />
grower-owner or employee can walk <strong>the</strong><br />
grocery aisles of <strong>the</strong>ir local store and find<br />
food containing almonds in numerous<br />
locations — from famous candy bars<br />
or delicious cereals and cereal bars, to<br />
snack nuts and ice cream.”<br />
Traditional Almond<br />
Recipes Fuel Western<br />
Europe<br />
Europe is a well-developed market,<br />
steeped in traditional culinary creations<br />
that include almonds as a key ingredient.<br />
Across <strong>the</strong> European Union almonds<br />
play a distinct role, from French pastries<br />
to German confections, Italian nougat to<br />
almond snacks in <strong>the</strong> United Kingdom.