13.07.2015 Views

View the PDF - Blue Diamond Growers

View the PDF - Blue Diamond Growers

View the PDF - Blue Diamond Growers

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

NOVEMBER | DECEMBER 2012News, <strong>View</strong>s & Industry Insights“Good” News Welcomedat 2012 Annual MeetingFirst Look at Turlock PlantWealth of New RetailProducts Hit Shelvespg. 26Beach CruiserRaffle Winner


TOGETHERWE GROWTrust is a commodity that’s earned over time. As part of <strong>the</strong> FarmCredit System we’ve been here since 1916, lending money to farmers,ranchers, growers and cooperatives — all aspects of agribusiness.And we’re still growing strong, offering financial services that makesense for you and customer service that is second to none.Visit www.FarmCreditAlliance.com to learn more.800.909.5050800.542.8072 800.800.4865


PRESIDENT’S CORNERPresident’s CornerMark JansenPresident and CEOInvesting in Our Good2012 Annual Meeting SpeechToge<strong>the</strong>r we have had two incredible years. We have had record grower and co-op revenues and havemade <strong>the</strong> biggest investments in <strong>the</strong> history of <strong>the</strong> almond industry, while still delivering leadingreturns. That is investing in our good! My appreciation goes out to <strong>the</strong> entire <strong>Blue</strong> <strong>Diamond</strong> boardfor <strong>the</strong>ir support and <strong>Blue</strong> <strong>Diamond</strong> employees for <strong>the</strong>ir heroic efforts.Leadership Bolstered By Record GrowerRevenues and Margin EnhancementsLet us reflect on our progress in marketing <strong>the</strong> 2012 almond crop.The early read on this year’s crop was, “It’s going to be big!” In May,at <strong>the</strong> International Nut Congress in Singapore, handlers were sellingwith <strong>the</strong> belief that this was a new record crop, up to 2.3 billionpounds. Prices were high, above those of last year, so <strong>the</strong>ir decisionto sell was rational. When <strong>the</strong> objective estimate was released at2.1 billion, it confirmed expectations of <strong>the</strong> market and supportedfur<strong>the</strong>r selling, particularly in <strong>the</strong> domestic market.Harvest brought new information: first that Nonpareil wassignificantly short of last year, around 20 percent off; second, <strong>the</strong>higher expectations for this year’s pollinizer crop were unfounded;and third, that <strong>the</strong> dryer and hotter summer created low moisture nuts with smaller sizing and lower quality. We nowbelieve this year’s almond crop will be around 1.9 billion pounds.The good news is that prices started at historically highlevels and have increased from <strong>the</strong>re. In September alone,CA 2012 Almond Cropprices rose $.30 to $.50 a pound. Currently, prices areholding near <strong>the</strong>ir highest level of <strong>the</strong> year. We are bullishon future almond market pricing.<strong>Blue</strong> <strong>Diamond</strong> is on track to achieve record grower revenuesfor <strong>the</strong> third straight year! We have realized a two-yeartrend of record grower revenues accomplished throughhigher yields per acre and higher returns per pound.2.3BPricesThis year, many growers had lower yields per acre, butyou should be comforted in knowing that early in <strong>the</strong>2.1Bmarketing year we are generating significant increases in<strong>Blue</strong> <strong>Diamond</strong> returns per pound.At our historic 100 th anniversary grower meeting, during myintroductory speech, I promised that we would distinguish<strong>Blue</strong> <strong>Diamond</strong> returns from <strong>the</strong> competition by acceleratinggrowth in our value-added businesses and driving marginMayINCJulyObj. Est.1.9BSept.Harvest6 Almond Facts NOVEMBER | DECEMBER 2012


Margin EnhancementValue-Added Sales Volume$27.3m$37.3m$10mAnnual$ Growth+35%2-YearGrowth13.2%$13.1m$13.1m$14.2m$14.2m$14.2m1-3%2010 2011 2012 PlanCrop Year ImpactIndustryAverageCY2011enhancement. With this focus, <strong>Blue</strong> <strong>Diamond</strong> employees have been able to achieve a winning return for our growers.Last year I told our <strong>Blue</strong> <strong>Diamond</strong> team, “Go find ano<strong>the</strong>r $10 million in margin enhancement for our growers!” And <strong>the</strong>yreally got <strong>the</strong>ir good going! They came back with $13 million in savings through improved manufacturing yields, fastermanufacturing lines and lower costs. The best part about our margin enhancement initiative is compounding. Eachyear’s successes are repeatable and build on <strong>the</strong> previous years. Our $13 million in new annual savings was built on topof <strong>the</strong> $14 million in savings from <strong>the</strong> previous year giving <strong>Blue</strong> <strong>Diamond</strong> a two-year annual impact of $27 million. I sopassionately believe in this program that, once again, I told our team, “Go find ano<strong>the</strong>r $10 million in savings for ourgrowers!”Our strategy of growing value-added almond sales was built on <strong>the</strong> understanding that <strong>the</strong>se are <strong>Blue</strong> <strong>Diamond</strong>’s mostprofitable sales and <strong>the</strong> vision that we should be best in <strong>the</strong> world in our consumer and ingredient businesses. Last year, weachieved 13 percent growth in our value-added business, bypassing <strong>the</strong> food industry average growth of 1 to 3 percent. Over<strong>the</strong> last two years, our value-added ingredient businesses have grown by 35 percent, effectively consuming our pollinizervarieties in higher-profit sales.“Good” Campaign Connects with ConsumersAs part of our value-added growth strategy, we have significantly increased our investments in advertising, starting with <strong>Blue</strong><strong>Diamond</strong>’s advertising during <strong>the</strong> Olympics. The purpose of this advertising is to build our <strong>Blue</strong> <strong>Diamond</strong> brand by creating anemotional connection between consumers who want to live <strong>the</strong>ir lives to <strong>the</strong> fullest and our wholesome products. We wantconsumers to believe that <strong>Blue</strong> <strong>Diamond</strong> gives <strong>the</strong>m <strong>the</strong> vitality to be at <strong>the</strong>ir best. Simply said, <strong>Blue</strong> <strong>Diamond</strong> helps you get yourgood going!There is an incredible amount of work behind good advertising and also some great stories. Following are some of my favoritelittle-known numerical facts about <strong>Blue</strong> <strong>Diamond</strong>’s Olympic ad. You can watch our ad at www.youtube.com/<strong>Blue</strong><strong>Diamond</strong><strong>Growers</strong>.1 … London Olympics ranking of all-time most watched TV events in US3 … The number of hours it took before <strong>the</strong> girl on <strong>the</strong> bike magically caught <strong>the</strong> almond can outof thin air4 … The number of cans eaten in one hour by <strong>the</strong> three guys riding in <strong>the</strong> back seat during <strong>the</strong>road trip scene6 … As in Six Flags Discovery Kingdom in Vallejo where <strong>the</strong> roller coaster scene was shot. We areproud <strong>the</strong> entire commercial was filmed in nor<strong>the</strong>rn California at places such as Stinson Beach.continued on next page »NOVEMBER | DECEMBER 2012 Almond Facts 7


Mike leads his small, dedicated team of five people who toil in a tinylaboratory in back <strong>the</strong> bowels of our Sacramento processing facility. InJanuary, <strong>the</strong>y will move into our new Almond Innovation Center. This buildingwill contain prototyping equipment that allows <strong>Blue</strong> <strong>Diamond</strong> to increase<strong>the</strong> speed of innovation and lower <strong>the</strong> cost of creating new products. Inparticular, Mike and his team will be able to create small batches of AlmondBreeze or small quantities of almond cans without shutting down our highspeed manufacturing lines. Increasingly, our global ingredient and foodservice customers want to visit <strong>Blue</strong> <strong>Diamond</strong> to jointly develop new products.Just imagine what is possible when our R&D team is able to partner with ourcustomers in this cutting edge facility.Envisioning Our FutureTwo years ago we established our vision, “delivering <strong>the</strong> benefits of almondsto <strong>the</strong> world!” Over <strong>the</strong> next 15 years, our envisioned future communicatesour shared inspiration for what we hoped to achieve. We will achieve thisvision by accelerating our transformation into a global branded food company.First, <strong>Blue</strong> <strong>Diamond</strong> will create dominant market positions in consumer brands,foodservice and ingredients. Good growth creates opportunity for employeesand value for our grower-owners.Second, <strong>Blue</strong> <strong>Diamond</strong> employees view <strong>the</strong>mselves as partners because <strong>the</strong>y are respected, challenged, appreciated, and areworking in a values-rich environment. <strong>Blue</strong> <strong>Diamond</strong> is already a great place to work. Today I am committing us to takingappropriate steps to ensure our employees say <strong>Blue</strong> <strong>Diamond</strong> is one of <strong>the</strong> best places to work. That is only appropriate as itis <strong>the</strong> people of <strong>Blue</strong> <strong>Diamond</strong> who will make our future vision possible.Third, <strong>Blue</strong> <strong>Diamond</strong> will deliver economic value to its growers that so far exceeds that of o<strong>the</strong>r handlers that superiorreturns are taken for granted. In this way, we will be able to define oursuccess with even higher standards. My wish is that, like me, you willsee <strong>the</strong>se goals as realistic and inspiring.Toge<strong>the</strong>r we can accomplish <strong>the</strong>se goals and invest withconfidence. We have developed a track record ofincreasing grower returns and revenues per acre.We have created a superior business model thatallows us to deliver <strong>the</strong> most competitive returns.We have seen early positive returns in ourinvestments in advertising and people. Wehave <strong>the</strong> future promise of our new Turlockfacility months away from opening. We haveexperienced global demand forour consumer products. We haveseen <strong>the</strong> extraordinary potentialfor investing in this co-op. In a worldwhere bank accounts, CDs and bondsreturn almost nothing on your dollar, Ihope you share my confidence that <strong>Blue</strong><strong>Diamond</strong> is one of <strong>the</strong> highest returningand safest investments.Remember, when youstart something good, it only gets better.And <strong>the</strong> best is yet to come!NOVEMBER | DECEMBER 2012 Almond Facts 9


CHAIRMAN’S MESSAGEChairman’s MessageClinton ShickChairman of <strong>the</strong> BoardA Record-Breaking YearRemarks from 2012 Annual MeetingThere is just no o<strong>the</strong>r way to describe 2012,our 102 nd year of delivering <strong>the</strong> benefitsof almonds to <strong>the</strong> world, than to declare“We really Got Our Good Going.” It was anabsolutely, outstanding, record-breakingyear, and record-breaking on not just onemeasurement, but on many counts.In <strong>the</strong> midst of so much gloom and doom discussionsurrounding <strong>the</strong> condition of <strong>the</strong> general economyand <strong>the</strong> impending fiscal cliff, it has occurred to allof us that agriculture is doing very well, and it is apretty good time to be a <strong>Blue</strong> <strong>Diamond</strong> almond grower.How fortunate, and blessed we are to be growing sucha versatile and healthy food, that enjoys strong andgrowing demand around <strong>the</strong> world? And how equallyfortunate for California almond growers that <strong>the</strong>unique climate of our valleys allows us to supply 80percent of <strong>the</strong> total world almond supply?The record 2011 California crop was also an alltimerecord handle for <strong>Blue</strong> <strong>Diamond</strong>, both in poundsreceived and in pounds shipped during our fiscal year.With strong prices that escalated during <strong>the</strong> year,we reached a milestone, attaining revenues of justover ONE Billion Dollars for <strong>the</strong> year! The USDACooperator magazine listed <strong>Blue</strong> <strong>Diamond</strong> as No. 39in its list of <strong>the</strong> top 100 grower-owned cooperativesmeasuring total revenue. Record volume, coupled withrecord revenue led our company to return record net proceeds to growers, both in total pool dollars and dollars peracre on <strong>the</strong> 2011 crop. This is <strong>the</strong> second year in a row for returning record revenue per acre to <strong>Blue</strong> <strong>Diamond</strong> growers.The quality of <strong>the</strong> 2011 crop, while not a record, did equal <strong>the</strong> all time record for quality set in <strong>the</strong> 2008 crop year.While not only delivering excellent returns to our members, our company also continued its policy of sound fiscalmanagement, keeping <strong>the</strong> balance sheet strong and added just over $9 million to retained earnings. This was madepossible largely by our non-patronage Breeze and Nut-Thin business. Our permanent capital reached a milestone of$102 million, which streng<strong>the</strong>ns our relationships with our bankers, and reduces <strong>the</strong> need for holding larger revolvingfunds from you and I.There is no doubt that when crops are good, and <strong>the</strong> wea<strong>the</strong>r cooperates during harvest, and when prices are goodand rising, that it’s any wonder why we would be in a good mood as almond growers. While strong prices have a lotto do with our feeling good about <strong>the</strong> return, I want to highlight some of <strong>the</strong> o<strong>the</strong>r reasons for us to feel proud of10 Almond Facts NOVEMBER | DECEMBER 2012


moving <strong>the</strong> entire crop from <strong>the</strong> hullers and shellers to a<strong>Blue</strong> <strong>Diamond</strong> receiving point.Increasing our bottom line can also be seen this yearthrough <strong>the</strong> efforts of our Government Relations teamGetting <strong>the</strong>ir Good Going. They were active in developingand persistent in pushing for <strong>the</strong> recently enacted FreeTrade Agreements with South Korea, Panama andColombia. Sales to <strong>the</strong>se three countries have respondedpositively with $75 million of new almond sales for <strong>the</strong>industry just this year.Turlock Plant Stirs ExcitementAmong MembershipSo let’s talk a bit about <strong>the</strong> biggest story of <strong>the</strong> year— Turlock. What an exciting time to be watching <strong>the</strong>long awaited, single largest capital improvement in our102-year history coming to life before our eyes? Just afew weeks ago, <strong>the</strong> final roof beam was lifted into place,and <strong>the</strong> roof was sealed up. Just last week, some of <strong>the</strong>equipment for <strong>the</strong> first line was moved into <strong>the</strong> building.Sometime in February <strong>the</strong> plan calls for starting to testrun some of <strong>the</strong> equipment.We are making excellent progress, meeting ourconstruction schedule, and of paramount importance,meeting our budget. Speaking of budget, while we havenot disclosed <strong>the</strong> specifics of cost, we have said from<strong>the</strong> beginning that this will be <strong>the</strong> largest single capitalexpenditure in our history. Since making <strong>the</strong> commitmentto expand into Turlock, <strong>the</strong> business reasons for buildingfor our future have only improved and we believe evenmore strongly that we are on <strong>the</strong> right path for <strong>Blue</strong><strong>Diamond</strong> to continue to be <strong>the</strong> best almond processor andmarketer in <strong>the</strong> world.We know <strong>the</strong>re is speculation about how this new valuableasset will affect our pool returns. Under <strong>the</strong> heading of“full disclosure” and to speak to any confusion that mightexist, <strong>the</strong> cost of building in Turlock had absolutely zeroeffect on <strong>the</strong> just final 2011 pool — none whatsoever. Theaccounting rules we follow do not allow for <strong>the</strong> expensingor depreciation of any capital expenditure until <strong>the</strong> yearthat it is put into useful service. Since <strong>the</strong> new plant willstart up next spring, during <strong>the</strong> processing of <strong>the</strong> 2012crop, <strong>the</strong>re will be a charge against <strong>the</strong> 2012 pool. It willhave a real cost, starting next year, but we don’t thinkyou’re going to care. That’s right. WE DON’T THINKYOU’RE GOING TO CARE. Remember <strong>the</strong> marginenhancements I mentioned before? Remember <strong>the</strong> revenueimprovements from selling-up <strong>the</strong> value of our pool?Those pool improvements, that are sustainable, will morethan cover, way more than cover, <strong>the</strong> small charge to<strong>the</strong> 2012 pool year.And even more importantly, don’t forget, <strong>the</strong>re is somebusiness we can’t do now because of capacity constraints.Turlock will lead to expanded business once it is inoperation. And when it is in operation, it will be at lowercosts than we are experiencing today, adding fur<strong>the</strong>rmargin improvement. I don’t mention <strong>the</strong>se things becauseI think you may be worried about <strong>the</strong> decision. I think weare all excited about how Turlock will add to our ability tobuild a better future. But as it is a BIG DEAL, we wantedto give you <strong>the</strong> facts and some perspective. Your future isbright.Would it surprise you if I said sometimes “underinvesting”can be as costly, if not more so, than “overinvesting”? Wehave come to realize that in some respects because we wereso focused on getting our business model refined and gettingour cost structure where it should be, that we may havewalked by some quarters, in order to pick up some dimes.It happens on our farms too. We sometimes make <strong>the</strong> “oldone” keep working too long – one breakdown too many. Theconstruction of Turlock is a big example of needing to dosome “catch up,” and <strong>the</strong> lessons we are learning <strong>the</strong>re arehelping us discern some o<strong>the</strong>r areas where some prudentinvestment may be beneficial.Leading <strong>the</strong> Co-op in <strong>the</strong> RightDirectionA little over three years ago when we first started planningfor leadership change, we were real proud of <strong>Blue</strong> <strong>Diamond</strong>,and mindful of our responsibility to select <strong>the</strong> right kindof leadership. Part of <strong>the</strong> discussion turned into a goalthat making a wise choice could take a great company,and make it even better. We believe <strong>the</strong>re is measurableevidence that our goal is being realized. Improvementswe are making are sustainable, and <strong>the</strong>y are adding to ourbottom line.In our recent review of our President and CEO, one of <strong>the</strong>questions we considered was “What Areas Of The CEO’s JobResponsibilities Have Been Performed Most Effectively?”Some of <strong>the</strong> comments were: ‘You have establisheda stronger One Business Team approach.’ ‘You haverecognized where additional talent could be beneficialto overall <strong>Blue</strong> <strong>Diamond</strong> success.’ ‘You have pushed forsignificant sustainable cost savings.’ ‘You have establisheda path for growth addressing our production limitations.’‘You have pushed value-added and consumer into newareas where additional margins can be captured.’ ‘Youare managing positive changes and implementing <strong>the</strong>mthrough <strong>the</strong> organization.’In <strong>the</strong> beginning, I used a baseball analogy to describe how well<strong>the</strong> team was performing. Now that <strong>the</strong> World Series is over,maybe football vernacular would be more appropriate. Well, wethink our Quarterback had a winning season as well.12 Almond Facts NOVEMBER | DECEMBER 2012


ONE SMALL STEP FOR MAN,ONE GIANT LEAP FOR ALMOND-KINDOur new state-of-<strong>the</strong>-art plant in Turlock opens in May, 2013Slicing, dicing, roasting, toasting... It’ll all be happening in record time when our new Turlock plantcomes online. Fitted with <strong>the</strong> most advanced equipment available, <strong>the</strong> facility will help satisfy <strong>the</strong>world’s growing appetite for almonds. And thanks to <strong>the</strong> totally controlled environment,our products will meet <strong>the</strong> highest food safety standards.Cutting-edge technology, global marketing and high returns are just a few of <strong>the</strong> valueadded services we provide growers. So partner with us now, and let’s take this giant leapinto <strong>the</strong> future toge<strong>the</strong>r.Partner with <strong>the</strong> world’s leading grower-owned cooperative! Call 209-545-6225www.bluediamond.com


FIELD SUPERVISORSDave BakerRyan ChristyDirector, Member Relations209.545.6222 Salida209.541.9148 CellReceiving Coordinator, MemberRelations,Westside Stanislausand Merced Counties209.761.2289 Cell209.545.6218 Salida209.742.2089 HomeTehama, Butte andEastern Glenn530.864.0619 Cell530.674.4724 HomeWestern Glenn, Colusa, Yolo,Solano, Yuba and Sutter Counties530.518.9109 Cell530.458.2669 HomeSan Joaquin County East of JackTone Rd, West of <strong>the</strong> San JoaquinRiver Stanislaus County, West of<strong>the</strong> San Joaquin River209.531.6352 Cell209.545.6221 SalidaNor<strong>the</strong>rn Fresno andSou<strong>the</strong>rn Madera Counties559.779.6400 Cell559.449.9751 HomeNor<strong>the</strong>rn Madera andSou<strong>the</strong>rn Merced Counties559.474.2996 Cell559.645.4708 HomeKern and Sou<strong>the</strong>rnTulare Counties661.203.7680 Cell661.588.8961 HomeStanislaus County East of Hwy 99209.531.4112 Cell209.668.7708 Home209.545.5225 SalidaSteve Ro<strong>the</strong>nbergKC StoneJereme FrommErnie ReichmuthBob KetcherMel MachadoGerry GuthrieDennis MeinbergMike GriffinRob KissFresno, Kings andNor<strong>the</strong>rn Tulare Counties559.269.6809 Cell559.561.4508 HomeStanislaus County South ofTuolomne River, West of Hwy 99and East of San Joaquin River,Merced County, North of Merced River209.596.5375 Cell209.545.6225 SalidaSan Joaquin County West ofJack Tone Rd Stanislaus County,North of <strong>the</strong> Tuolomne River209.596.9520 Cell209.545.6225 SalidaO<strong>the</strong>r InquiriesSalida Membership Department | P 209.545.6225 F 209.545.6215Sacramento Membership Department | P 916.446.836814 Almond Facts NOVEMBER | DECEMBER 2012


2014With <strong>the</strong> increasingdemand forBurchell NurseryHealthy Start Trees,now is <strong>the</strong> time toplace your 2014order for <strong>the</strong>best selecton.Call800-828-TREEnow!TM©2012 The Burchell Nursery, Inc.burchellnursery.com


2012 GROWER LIAISONDistrict 1Eric Behring (530) 342-8313Bruce McClintock (530) 895-8771Greg Overton (530) 865-2520Dan Cummings (530) 894-5494 **Fred Montgomery Jr. (530) 891-6625 CHoward Isom (530) 891-0375 *Larry Bradley (530) 893-5347Merritt Erickson (530) 330-1871John Nock (530) 342-2240Lyle Livingston (530) 345-4405RaymondAntonowich(530) 899-3820 VCMark Lohse (530) 934-7248Jim Wilson (530) 865-9458Hank Wallace (530) 342-8770 !District 5Merlyn Garber (209) 522-3851Gordon Heinrich (209) 524-8989Ron Harding (209) 522-4159 VCSid Miller (209) 238-9946 !Stephen Van Duyn (209) 599-4094 **Neil Van Duyn (209) 545-1055 *John Alberti (209) 604-4830Gary De Vries (209) 838-2300Pam Riddle (209) 874-9784 CDennis Bowers (209) 578-0713Manuel Azevedo (209) 522-0774Mark Giannini (209) 545-2189Dan Howser (209) 521-2072Bruce Oosterkamp (209) 505-6234District 2District 3LegendChairmanCVice-Chairman VCEx-Officio *Director **Appointed(Member-at-large)!Almond BoardAlternateABA2012District 4Matt Cotter (916) 919-1307 Paul Voortman (209) 838-7064 Dustin Wagner (209) 651-5192Jim Manhart (530) 682-5957 VC Kathy Thomsen (209) 914-2580 Phil Mohler (209) 985-8617Joe Martinez (530) 795-1928 Joe Rishwain (209) 477-5841 Matt Visser (209) 765-9297 VCElaine Rominger (530) 476-2103 ** Dale Van (209) 599-3713 ** Kevin Fondse (209) 599-2751 **GroningenGerald Rominger (530) 476-2103 *John Thoming (209) 835-2792 ABAArt Weststeyn (209) 599-3193 *Douglas Ma<strong>the</strong>ws (530) 476-2576 *Rita E Low (209) 823-8762 !Kenneth Roos (209) 599-3037 *Richard Denison (530) 724-3514Jim Lopes (209) 823-5930Will Drost (209) 838-3263 !Logan Dennis (530) 304-2907Joe Molina (209) 479-1359 David Berg (209) 838-7451Ranjit Dhillon (510) 375-0168Arthur Sipma (209) 599-3017 David Dole (209) 599-4482Mike DeRee (530) 695-2585Craig Miller (209) 914-4601 VC Terry Mulder (209) 599-7219Gilbert Ramos (530) 510-7282Mike Bogetti (209) 835-9120Jake Sonke (209) 599-2430 CMatt LaGrande (530) 682-8939 CRichard Phillips (209) 858-3696John Almeida (209) 599-3604Tim Doherty (530) 681-8206Jim Thoming Jr. (209) 601-2726Joe Gasper (209) 838-2717Bob Payne (530) 662-2354Mike Sonke (209) 612-0818 CDwain Zack (209) 838-6887Ryan Romness (530) 790-6716 !David Roos (209) 605-6564123 4 56 789District 6Rich Gemperle (209) 604-8660Lisa Giannini (209) 535-4121Randy Bergman (209) 883-0642Gerry Costa (209) 484-4506 !Brian Ramos (209) 634-6917 Rep*Charles Crivelli III (209) 667-4547 **Steve Vilas (209) 668-4466 *Bill Brush (209) 537-8857 ABADarrell Cordova (209) 874-4042Steve Scheuber (209) 669-6848Aaron Piazza (209) 678-0787Ron Gonsalves (209) 668-2077Allen Peterson (209) 667-4697 VCDirk VanKonynenburg(209) 648-6578 CJohn Miller (209) 531-3822District 7Ralf Sauter (209) 394-0001Joe Enos (209) 394-7830Leo Lamb (209) 383-5225Pete Bandoni (209) 722-0123 !Robert J. Weimer (209) 358-1685 **David L. Zollinger (209) 632-4013 *Zenon M. Frago (209) 394-2446David Passadori (209) 648-3418Steve Stone (209) 357-1176 CDon Harckson (209) 634-5830Jim Baballe (209) 667-2763Clark Heppner (209) 358-5298 VCGordon Wade (209) 394-8180Ezio Sansoni (209) 722-6148District 8George Goshgarian (jr) (559) 281-4392George Goshgarian (559) 246-4918 **ABADuane Cunha (559) 259-5905Norman Pretzer (559) 485-9496Aldo Sansoni (209) 826-4665 *Tim Parichan (559) 435-9131 !Jens Finderup (559) 779-9277Dave Loquaci (559) 673-2198Rusty Nonini (559) 908-3837Robert Allen (559) 291-1944 VCKyle Rodrigues (559) 970-4906Martin Souza (559) 385-0578Dennis DeFreitas (559) 864-3456 !R.J. Maan (559) 871-6048 CTony Ramos (559) 269-0580Jim Sani (559) 888-2745District 9Don Davis (661) 792-3423John Allen (661) 834-8439Jeff Noble (559) 359-3844Clinton Shick (661) 792-2660 **Dominic Fino (559) 591-3711Tom Schwartz (661) 797-6808 *Ben Wilson (661) 746-4423Ernie Spencer (559) 443-9501Rick Jelmini (661) 599-0531David Snell (661) 792-2424 CKent Stenderup (661) 854-6337 VCCarl Nikkel (661) 589-5349Sean Shick (805) 234-4608 !16 Almond Facts NOVEMBER | DECEMBER 2012


HULLER/SHELLERSCONTEMPLATE ISSUESNew FDA Regulations,Bay/Delta Plans HighlightedBy Gray AllenAfter a relatively uneventful hulling/shelling seasoncharacterized by favorable wea<strong>the</strong>r and dry product, one longtimemanager observed at <strong>the</strong> annual Huller/Sheller Breakfastsponsored by Duarte Nursery, “This was a very good year, <strong>the</strong>kind of year that helps you decide to stay in <strong>the</strong> business.”Mel Machado, <strong>Blue</strong> <strong>Diamond</strong> <strong>Growers</strong> special projects coordinator and hostof <strong>the</strong> breakfast, welcomed some 85 managers of Central Valley huller/sheller operations with, “Thank you for <strong>the</strong> great job you do. You are<strong>the</strong> first point of quality control,” which led directly into <strong>the</strong> first topicof <strong>the</strong> morning, a discussion of <strong>the</strong> new Food Safety and ModernizationAct regulations scheduled to take effect in 2013.Kelly Covello, President of <strong>the</strong> Almond Hullers and ProcessorsAssociation (AHPA), noted that <strong>the</strong> new regulations grant increasedpowers for <strong>the</strong> Food and Drug Administration in inspection, preventivecontrols, registration by handlers and processors, record keeping andfood defense plans. Each of those areas will have strict new requirementsthat huller/shellers will have to abide by, she said. “And tree nuts willlikely be included in <strong>the</strong> “high risk” category, which makes <strong>the</strong>m eligiblefor mandatory recalls.”Huller/sheller daily operations will require stricter attention to detail,she said. “The rules take steps beyond Good Management Practices.Inspectors will look for hazards. Handlers will begin asking forcompliance certificates because FDA will follow <strong>the</strong> supply chain.”Food Safety Plans are a priority with FDA, Covello explained. The AHPAoffers a comprehensive workbook that huller/shellers can use step by step tocomply with <strong>the</strong> new rules, she said. It, as well as re-registering guidelines, isavailable online from <strong>the</strong> Association’s website: www.ahpa.net.Kelly Covello, AHPA»Mike Wade, CA Farm Water Coalition»18 Almond Facts NOVEMBER | DECEMBER 2012


GROWERS GET THEIRGOOD GOINGRecord Sales And Revenues, PlantExpansion Signal Good Times Ahead20 Almond Facts NOVEMBER | DECEMBER 2012<strong>Blue</strong> <strong>Diamond</strong> members and guests ga<strong>the</strong>red for <strong>the</strong> 102ndAnnual Member Meeting in Modesto, November 14, tunedin to <strong>the</strong> upbeat <strong>the</strong>me of “Good Is In Everything We Do.”An exhibit area highlighted by promising new products,business reports of record sales and revenues, and tours ofan expansive new processing facility under construction innearby Turlock confirmed grower optimism on <strong>the</strong> heels ofa record crop.Those feelings echoed in Board Chairman Clinton Shick’s openingremarks at <strong>the</strong> annual luncheon. “This is a good time to be an almondgrower, especially a <strong>Blue</strong> <strong>Diamond</strong> almond grower!” he declared.Stirred by a patriotic medley sung a cappella by all-male chorus SweetDeliverance and a heart-felt pledge of allegiance led by six-year old GirlScout Katelyn Stout, <strong>the</strong> near-overflow audience of growers and guests tookin glowing reports of double-digit sales growth across all product lines and anaggressive growth strategy of plant and product-line expansion.Significant Milestones AchievedShick announced, “We reached a milestone this year, attaining revenuesof just over $1 billion!” It was a year of record setting, he said: recordvolume, record revenue, record return to growers and <strong>the</strong> second yearin a row of record revenue per acre.continued on page 22 »


TREE NUTS | TREE FRUIT | GRAPES | AND MOREChoose <strong>the</strong> proven, long-lasting power of Chateau® Herbicide. Chateau stops more than90 tough annual broadleaf weeds and grasses before <strong>the</strong>y emerge. And, Chateau hasstaying power to last through various wea<strong>the</strong>r conditions. So you can be confident thatits residual control will keep weeds away. Find out more at www.valent.com/chateau.Always read and follow label instructions.Take Control. Keep Control is a trademark and Chateau and Products That Work, From People Who Careare registered trademarks of Valent U.S.A. Corporation. ©2012 Valent U.S.A. Corporation. All rightsreserved. AM33286.04NOVEMBER | DECEMBER 2012 Almond Facts 21


Trusting Our VisionPresident and CEO Mark Jansen thanked <strong>the</strong> members for “...trusting in our new vision...,”which delivered industry leading grower returns at <strong>the</strong> same time <strong>the</strong> cooperative was investingin new marketing strategies and expanding processing capabilities. “You have <strong>the</strong> security ofknowing that each year our aim at <strong>Blue</strong> <strong>Diamond</strong> is to have <strong>the</strong> best return in <strong>the</strong> state.”The cooperative achieves superior, dependable returns by “not taking risky marketpositions,” Jansen noted. “We do not try to time a peak in <strong>the</strong> market. Given our size andbusiness model, this is not an option. Our strategy is to average sales throughout <strong>the</strong> year.”As for returns on <strong>the</strong> 2012 crop, Jansen said, “Most of you had lower yields per acre this year,but you should be comforted in knowing that early in <strong>the</strong> marketing year we are generatingsignificant increases in returns per pound. Barring a significant turn in <strong>the</strong> market, <strong>Blue</strong><strong>Diamond</strong> is on track to achieve record grower revenues for <strong>the</strong> third straight year!”Jansen described <strong>the</strong> remarkable response from employees to his challenge to “find $10million in margin enhancements for our growers.” Employees delivered $13 million insavings though improved manufacturing yields, faster manufacturing lines and lowercosts, he said, and are continuing down that path to even more savings and value-addedproducts for higher grower returnscontinued on next page »NOVEMBER | DECEMBER 2012 Almond Facts 23


Two years ago, <strong>Blue</strong> <strong>Diamond</strong> established <strong>the</strong> vision of “Delivering <strong>the</strong> benefits of almonds to <strong>the</strong> world,” Jansen recalled.“We will achieve this vision by accelerating our transformation into a global branded food company with dominant marketpositions in consumer brands, foodservice and ingredients. We will deliver economic value to our growers that so farexceed those of o<strong>the</strong>r handlers that superior returns are taken for granted.”“Remember,” he said, “When you start something good, it only gets better. And <strong>the</strong> best is yet to come!”<strong>Growers</strong> Enjoyed Turlock Tours, Visiting with ExhibitorsAn estimated 500 growers boarded buses to Turlock for a walk-through of <strong>the</strong> new plant under construction <strong>the</strong>re.Incorporating <strong>the</strong> latest, food-safe construction and processing techniques and equipment, <strong>the</strong> plant will be <strong>the</strong> mostadvanced almond facility in <strong>the</strong> world, and lowest-cost producer of value-added products.More than 20 commercial businesses displayed farm-related products and services in <strong>the</strong> exhibit area along with a clusterof <strong>Blue</strong> <strong>Diamond</strong> exhibits sampling newproducts sold in <strong>the</strong> U.S. and around <strong>the</strong>world. Among <strong>the</strong> informational displayswas a preview of <strong>Blue</strong> <strong>Diamond</strong>’s new AlmondInnovation Center, nearing completion ina remodeled building on <strong>the</strong> Sacramentoproperty. It will enable <strong>the</strong> industry-leadingproduct and process development team todo more development work to meet growingdemand for innovative almond products andcommercial ingredients.IMPROVING SOILPAYS DIVIDENDS:• WATER USE IS LESS• NITROGEN USE IS LESS• LESS DISEASEShur-Crop SUPRA helps toaccelerate <strong>the</strong> biological break-downof debris & toxins; improving soiltexture, nutrients & health.IF YOU WANT MORE INFORMATIONCONTACT BLUE DIAMOND GROWER:Jim Tanioka (209) 769-5627MANUFACTURED IN CALIFORNIA; SINCE 1970.MAIN INGREDIENT: CERTIFIED ORGANICICELANDIC KELPBY LEE KENDER, INC.P O BOX 472, ORVILLE CA 9596524 Almond Facts NOVEMBER | DECEMBER 2012


Residual control that goes <strong>the</strong> distance.Alion pre-emergence herbicide:Cleaner. Longer. Alion.Labeled for use on citrus, pome fruits, stone fruits,grapes, walnuts, almonds, pistachios and olives.NOVEMBER | DECEMBER 2012 Almond Facts 25


And <strong>the</strong> Winnerof <strong>the</strong> Get YourGood GoingBeach CruiserBicycle Is…# 9202200NEWS IN A NUTSHELL<strong>Blue</strong> <strong>Diamond</strong>’s North American Retail team raffledoff a “Get Your Good Going” beach cruiser at <strong>the</strong>2012 Annual Meeting to get people excited and into<strong>the</strong> spirit of <strong>the</strong> new campaign. The winning ticketnumber is 9202200. If this is your ticket, pleasesnap a photo of it and email <strong>the</strong> photo to sholtberg@bdgrowers.com to claim your prize!Alternatively, you can call Almond Facts editor CassandraKeyse at (916) 446-8353 and she will help you claim <strong>the</strong> bike.Snack Almonds Hit Shelves of World’s2nd Largest Retailer – Carrefour<strong>Blue</strong> <strong>Diamond</strong> has established relationships with two of France’s largest food retailers.The largest of <strong>the</strong>se retailers initiated contact with <strong>the</strong> cooperative, requesting a lineof flavored almonds for <strong>the</strong>ir shelves. Final negotiations and terms were completedwith both retailers this summer. Initial product launch occurred in August in Frenchretailer Monoprix in 290 stores and followed with a launch in France market’s leader,Carrefour, on October 10th in over 1,000 outlets. Carrefour, while a seeminglyunfamiliar name to Americans, is <strong>the</strong> world’s second largest retailer, trailing onlyWalmart in terms of revenue.<strong>Blue</strong> <strong>Diamond</strong> developed three new items for <strong>the</strong> French marketplace — Grillées SaléesAmandes (Roasted Salted Almonds), Smokehouse® Goût Fume Amandes (Smoked Almonds)and Grillées au Miel Amandes (Honey Roast Almonds) all in 150g cans.In September, <strong>Blue</strong> <strong>Diamond</strong> contracted with in-store activation company CB’a BrandEngine to help develop marketing and promotion support activities for <strong>the</strong> Frenchmarket. In late September, <strong>the</strong> marketing team held its first brand strategy session, todefine <strong>Blue</strong> <strong>Diamond</strong>’s brand proposition and Key Messaging for France. Additionally,<strong>the</strong>y created a marketing and promotion plan to support efforts within <strong>the</strong> two retailaccounts with Monoprix and Carrefour. Activities will include in-store promotions suchas couponing and price promotions,advertising in retailer catalogues andcirculars, digital and social mediapresence with <strong>the</strong> development ofa France market website, Facebook,Google+ and Twitter pages, andpublic relations activities towards <strong>the</strong>blogosphere to support <strong>the</strong> launch of<strong>Blue</strong> <strong>Diamond</strong> and new flavors. The firstactivities went live November 2012.26 Almond Facts NOVEMBER | DECEMBER 2012


<strong>Blue</strong> <strong>Diamond</strong> Honors Veterans Day“Our veterans are part of an unbroken chain of men and women who have served our country with honor and distinction.On Veterans Day, we show <strong>the</strong>m our deepest thanks.” Bob Carroll, business director of international retail, read fromPresident Barack Obama’s Veterans Day proclamation to welcome <strong>Blue</strong> <strong>Diamond</strong> employee veterans to <strong>the</strong> company’shonorary breakfast.The morning began at dawn on November 9 in front of <strong>the</strong> flagpoles at <strong>the</strong> Sacramento plant, where nearly 40 veteransga<strong>the</strong>red for reveille, followed by a complementary breakfast, to thank <strong>the</strong>m for <strong>the</strong>ir service to <strong>the</strong> United States. <strong>Blue</strong><strong>Diamond</strong> is proud to employ veterans from each branch of service.News continued on next page »NOVEMBER | DECEMBER 2012 Almond Facts 27


NEWS IN A NUTSHELLPresident Obama and Gov. ChristieSnack on Whole Natural AlmondsFor more than 50 years, <strong>Blue</strong> <strong>Diamond</strong> has provided almonds to Air Force One, Marine One and o<strong>the</strong>r high levelfederal offices, including <strong>the</strong> President of <strong>the</strong> United States and all NASA space shuttles. In this photo, PresidentBarack Obama and New Jersey Governor Chris Christie tour <strong>the</strong> aftermath of Superstorm Sandy aboard MarineOne helicopter with a pack of <strong>Blue</strong> <strong>Diamond</strong>’s Whole Natural almonds between <strong>the</strong>m.Clonal AlmondsUniform Growth, HigherProduction, Proven Performance• Kyrmsk® 86 *• Controller® 9.5• Hansen• Marianna• Brights Hybrid® *• Empyrean® 1 *• Nemagaurd• LovellClonal WalnutsEverything you’ve dreamt about• Clonal ParadoxRootstocks• Crown Gall Free• Easy to Plant• Uniformly Vigorous• Highly productive• Delivered• Guaranteed* P2G exclusivesales@duartenursery.com1-800-GRAFTEDwww.duartenursery.com • Hughson, Ca.1-800-GRAFTEDwww.duartenursery.com • Hughson, Ca.28 Almond Facts NOVEMBER | DECEMBER 2012


“GOOD TO BE A MEMBER”Knowledge is power andpride for young leaders»Cory Ramos, participantfrom District 6: “Seeing <strong>the</strong>international side of <strong>the</strong> businessand what <strong>Blue</strong> <strong>Diamond</strong> does forus made me proud to be a <strong>Blue</strong><strong>Diamond</strong> grower.”Learning about <strong>the</strong> business side of <strong>the</strong>ir cooperative stirred feelingsof awe and pride in <strong>the</strong> 30 young growers who participated in <strong>the</strong> 2012Class of <strong>Blue</strong> <strong>Diamond</strong>’s Young Leader Program. These feelings led <strong>the</strong>superlatives voiced by <strong>the</strong> young growers at <strong>the</strong>ir graduation dinner inModesto <strong>the</strong> evening before <strong>the</strong> 2012 Annual <strong>Growers</strong> Meeting.They, along with four young bankers who serve <strong>the</strong> almond community, visited <strong>Blue</strong><strong>Diamond</strong>’s plant and headquarters in Sacramento in January, toured <strong>the</strong> state capitol andmet with legislators and legislative advocates who represent <strong>the</strong>m in <strong>the</strong> Capitol. In June,<strong>the</strong>y learned about operations at <strong>the</strong> Salida plant, saw almond trees being prepared forsale to growers, and witnessed <strong>the</strong> assembly of almond harvesting equipment.From <strong>the</strong>se adventures, along with interaction with <strong>the</strong> cooperatives elected directors andtop management, <strong>the</strong> young growers said that <strong>the</strong>y developed a deep appreciation for <strong>the</strong>work <strong>the</strong>ir cooperative does on <strong>the</strong>ir behalf around <strong>the</strong> world. Some of <strong>the</strong>ir comments:Andrew and Dyana Parsons, District 7 participants: “The Young Leader Program was an eye opener. It has helped usdo our job better.”Eric Cabral, participant from District 7: “I appreciated learning what <strong>the</strong> future holds for <strong>the</strong> almond industry.”Sean and Valerie Shick, participants from District 9: “The biggest takeaway for us was meeting <strong>the</strong> team that runs <strong>Blue</strong><strong>Diamond</strong> and seeing how competent and professional <strong>the</strong>y are.”Eric and Theresa Heinrich, District 5 participants: “ <strong>Blue</strong> <strong>Diamond</strong> achieves a level of unsurpassed excellence. It isconstantly adding value-added products. We are proud to be members!”Brandon Longstreth, District 4 participant: “I didn’t know much about <strong>Blue</strong> <strong>Diamond</strong>. I discovered how impressive it is— <strong>the</strong> plants, product development, market development — all that it does for us.”A Fantastic TimeMark Jansen, President and CEO, in a brief hint of what he would discuss in his annual meetingremarks <strong>the</strong> next day, noted that in spite of <strong>the</strong> difficult business climate in <strong>the</strong> United States and,especially, in California, <strong>Blue</strong> <strong>Diamond</strong> believes it is time to expand operations with a new, ultraefficient,state-of-<strong>the</strong>-art almond processing facility in Turlock.“We developed a 15-year vision of what we think we need to efficiently process your crops in<strong>the</strong> years ahead. That shared long-term vision was critical in making <strong>the</strong> big leap to saying, ‘Yes,we should invest to assure our continued success,’” Jansen said. “It was a collective decision by<strong>the</strong> board and <strong>the</strong> leadership team. It is a three-phase project with <strong>the</strong> first phase to be ready foroperations next summer. When you see that first phase you will say, ‘Wow, this is impressive!’ Thisis a fantastic time to be part of <strong>Blue</strong> <strong>Diamond</strong> <strong>Growers</strong>.”Selling to <strong>the</strong> World<strong>Blue</strong> <strong>Diamond</strong> almonds flow from California orchards to consumers in nearly every corner of <strong>the</strong>world, explained Warren Cohen, Director of Sales for <strong>the</strong> Global Ingredients Division. “If youare walking down a supermarket aisle in <strong>the</strong> U.S., Japan, any nation of <strong>the</strong> European Unionor any Asian country, you will see cereals, chocolate products, bakery goods, processed foodsand snacks that incorporate <strong>Blue</strong> <strong>Diamond</strong> almonds as one of <strong>the</strong> main ingredients.”30 Almond Facts NOVEMBER | DECEMBER 2012»Lynae Lucchesi,daughter of BoardMember SteveVan Duyn andparticipant fromDistrict 5: “It wasgreat to see how<strong>Blue</strong> <strong>Diamond</strong>does what itdoes.”


“Your almonds are everywhere — in pastry shops in Istanbul,bazaars in India and across <strong>the</strong> Middle East, in chocolatecoveredalmonds being sold in Beijing or Shanghai. <strong>Blue</strong><strong>Diamond</strong> sells to <strong>the</strong> world!” he said. Our Almond They havelearned which planes not to fly, which airlines to avoid, andhow to overcome jet lag and hit <strong>the</strong> ground running when<strong>the</strong>y get to <strong>the</strong>ir destinations, no matter how remote, he said.Being able to adapt to a wide range of customer types andneeds is critical, he said. “We visit multinational companies todiscuss new product ideas, quality issues and specifics about<strong>the</strong> nutritional benefits of almonds. The next day we may besitting on a cushion on <strong>the</strong> floor with our shoes off drinkingtea and making a deal with a local merchant.”“Having this flexibility and close relationships with ourcustomers in each region is vital to our success anddifferentiates us from our competitors,” he said. “Whenwe meet face-to-face we learn much more and develop arapport that leads to more business.”Cohen and his team also work closely with <strong>the</strong> U.S. ForeignAgriculture Service and U.S. Embassies around <strong>the</strong> world todiscuss duty issues, market access problems and to developties, which can be important when a problem occurs. Histeam participates in leading food shows around <strong>the</strong> world, andserves on key committees of <strong>the</strong> Almond Board of California.Cohen meeting with customers in a unique office settingin Old Delhi, India.Almonds in an open-air spice market in India.»»Prevents Crown Gall, a seriousplant disease that reduces yieldsand shortens <strong>the</strong> life of your trees,vines, and shrubs.Eradicates galls on diseasedplants. The only product thatcontrols Crown Gall aftertumors are formed.Costs OnlyPenniesPer Tree!530.586.1561 | www.agbiochem.com | agbiochem9@gmail.comNOVEMBER | DECEMBER 2012 Almond Facts 31


New Products Usherin New Marketing YearAfter a remarkable sales year where established product lines each posted double-digit salesgrowth, North American Consumer marketing is keeping <strong>the</strong> ball rolling with new productslaunching this fall. From Snack Almonds to Nut Thins and Almond Breeze, new additions to <strong>the</strong>product line are sure to please a wide range of consumers craving healthy snacking alternatives.The expanding product lines opened <strong>the</strong> door for <strong>Blue</strong> <strong>Diamond</strong>’s entry into new grocery segments. In addition tohaving a presence on shelves in <strong>the</strong> snack, natural foods and dairy sections, expect to see <strong>Blue</strong> <strong>Diamond</strong> enteringproduce and single-serve beverage categories in full force.CORNERING THE MARKETThin Shell Almonds Welcomed in Produce SectionNew Fresh Roasted Thin Shell Almonds enter <strong>the</strong> produce section backed by a wealth of consumerresearch. With <strong>the</strong> in-shell nut category sales up double-digits compared to a year ago, NorthAmerican Consumer marketing thinks <strong>the</strong>re is no better time to capitalize on <strong>the</strong> category’ssuccess. The produce section offers a unique opportunity to enter a highly trafficked area of<strong>the</strong> grocery store and as a grower-owned cooperative, it is a unique opportunity to present<strong>Blue</strong> <strong>Diamond</strong> Almonds amongst o<strong>the</strong>r commodity products.“We have such great brand awareness in <strong>the</strong> snack almond segment that making this moveto produce made perfect sense,” Al Greenlee, Marketing Director, said.The product is perfect for men and women looking for a unique tasting snack that is funto eat. According to a “State of <strong>the</strong> Snack Industry” report from 2011, 55 percent ofconsumers often eat snacks for enjoyment and consumers are snacking significantly morenow than <strong>the</strong>y were just two years ago. In a product test, 92 percent of consumers showedpositive interest to Fresh Roasted Thin Shell Almonds, confirming that <strong>the</strong> product is “unique,appetizing and tastes great!”“I would recommend <strong>the</strong>se to anyone I know who enjoys eating in-shell peanuts,” said oneconsumer. “Similar experience, but a better tasting product!”<strong>Blue</strong> <strong>Diamond</strong>’s Thin Shell Almonds come in two flavors, Hint of Sea Salt and Unsalted. They are brined in a seasoningsolution and delicately roasted, leaving a delicious tasting almond in a thin-shell that you easily crack open by hand,providing <strong>the</strong> satisfying crunch of cracking open <strong>the</strong>ir almonds and enjoying <strong>the</strong>m in a whole new way!Almond Breeze Now Easier On The GoOn <strong>the</strong> whole, Almond Breeze experienced a very strong year, posting salesincreases of 28 percent for aseptic varieties and 59 percent for refrigeratedproducts. <strong>Blue</strong> <strong>Diamond</strong>’s popular non-dairy beverage is now easier toenjoy than ever as it joins <strong>the</strong> single-serve beverage category with threeof <strong>the</strong> line’s most popular flavors: Original, Unsweetened Original andUnsweetened Vanilla.The decision to enter this category was based on consumer feedback,according to Suzanne Hagener, Senior Marketing Manager for AlmondBreeze. “Our Almond Breeze consumers are looking for convenience andmobility. This product line really speaks to our Get Your Good Going campaignas it allows consumers to go about <strong>the</strong>ir lives with our easily accessibleproduct in tow,” she explained.More and more, Almond Breeze marketers are finding that consumers aretaking <strong>the</strong>ir health into <strong>the</strong>ir own hands and portion control is one way to32 Almond Facts NOVEMBER | DECEMBER 2012


trio offers customers more healthful options forsophisticated snackers.The product is supported through printadvertisements in publications such as <strong>the</strong> Gluten-Free Grocery Guide and Whole Foods Magazine,through in-store couponing and through a publicrelations campaign targeted at natural foodsshoppers. Consumers are learning about <strong>the</strong>product directly from Facebook, <strong>the</strong> <strong>Blue</strong> <strong>Diamond</strong>website and through e-blasts.“<strong>Blue</strong> <strong>Diamond</strong> is making a splash throughout<strong>the</strong> grocery store with <strong>the</strong>se new product lines,”Greenlee said. “This is an exciting time to be partof <strong>Blue</strong> <strong>Diamond</strong> <strong>Growers</strong>.”accomplish living a healthier lifestyle. The single-serve AlmondBreeze is <strong>the</strong> perfect fit, marrying an already healthful beveragewith an 11-oz easy grip container featuring a re-sealable lid notcurrently available in <strong>the</strong> category. Ano<strong>the</strong>r unique feature is <strong>the</strong>inclusion of <strong>the</strong> American Heart Association’s “Heart HealthCheck Mark” on <strong>the</strong> packaging, driving home <strong>the</strong> product’shealthy attributes.Check out www.Facbook.com/AlmondBreeze for more information in <strong>the</strong>coming months.Artisan Nut Thins Reach Savvy SnackersWhat do you get when you combine sesame seeds, flax seeds anda multi-seed blend with wheat and gluten free almond Nut Thins?Brand new Artisan Nut Thins, <strong>the</strong> crackers that give shoppers <strong>the</strong>nutritional value and functionality that <strong>the</strong>y’re looking for!After a growth year of 28 percent and yet ano<strong>the</strong>r year as <strong>the</strong>No. 1 cracker brand in <strong>the</strong> natural foods section driving categorygrowth, Nut Thins was primed to launch three new Artisan flavorsthat complement <strong>the</strong> trusted product line. Artisan Nut Thins offernot only delicious taste, but also a new square shape, more wholegrain from brown rice, and more texture and nutrition from seeds.The new flavors each bring a unique nutritional element to <strong>the</strong>product line. Sesame Seed Artisan Nut Thins are a good source of fiber,Flax Seed provides 400 milligrams of ALA Omega-3 per servingand Multi-Seed provides 21 grams of whole grains per serving. ThisNOVEMBER | DECEMBER 2012 Almond Facts 33


A Tale of Three Sales Professionals<strong>Blue</strong> <strong>Diamond</strong> <strong>Growers</strong> is made up of diverse employees, each bringing to <strong>the</strong> table differentexperiences, backgrounds and unique skill sets. This quality is especially true in <strong>the</strong> Global IngredientDivision, where <strong>the</strong> sales staff travel <strong>the</strong> world on <strong>the</strong> cooperative’s behalf to sell almonds to customersin <strong>the</strong> far corners of <strong>the</strong> globe. They each approach <strong>the</strong>ir jobs with <strong>the</strong> same goal in mind – to highlight<strong>the</strong> differences that set <strong>Blue</strong> <strong>Diamond</strong> apart from any o<strong>the</strong>r almond ingredient supplier in <strong>the</strong> world.“We have a team to be proud of,” said Warren Cohen, Director of Global Ingredient Sales. “They have a healthyvariety of backgrounds that make us successful in all <strong>the</strong> many markets where we sell our almonds.”CORNERING THE MARKETEiichi Fujimoto<strong>Blue</strong> <strong>Diamond</strong>’sJapanese Foot SoldierEiichi Fujimoto has workedfor <strong>Blue</strong> <strong>Diamond</strong> for morethan 30 years on <strong>the</strong> groundin Japan. He was born andraised in Sapporo on <strong>the</strong>nor<strong>the</strong>rn Japanese island ofHokkaido, graduated from<strong>the</strong> School of Agriculture atMeiji University and lives with his family in Tokyo.“Almonds are a really interesting food and crop,” he saidwhen asked about why he was interested in sales. “Mycustomers are in <strong>the</strong> confectionary category, mostly chocolate,bakery and pastry, and snack nuts. It is interesting workingwith <strong>the</strong>m to incorporate almonds into <strong>the</strong>ir products.”According to Fujimoto, working with internationalcustomers requires respect of business styles and cultures. Forexample, in Japan, he explained that exchanging businesscards is taken more seriously than in <strong>the</strong> United States. “Theexchange is very important and almost ceremonious whenJapanese customers first meet, while that is not really <strong>the</strong> casefor people in <strong>the</strong> U.S.,” he said.Working for a California-based company has required himto conduct business in his native Japanese and as well as inEnglish. He recalled his first trip to California with Japanesecustomers over 30 years ago and noted that <strong>the</strong> languagebarrier was not easy to overcome at first. “In that first trip,I was embarrassed at breakfast because <strong>the</strong> waitress had somany questions and I had a hard time translating for <strong>the</strong>customers, even when it came to what style we wanted oureggs. Now I know what 'over easy' means, but I rarely have<strong>the</strong> chance to have a traditional American breakfast now.”One of Fujimoto’s Japanese customers, Meiji Chocolate,visited <strong>Blue</strong> <strong>Diamond</strong> in September celebrating <strong>the</strong> 50 thanniversary of <strong>the</strong>ir chocolate almond product. <strong>Blue</strong><strong>Diamond</strong>’s President and CEO Mark Jansen presentedrepresentatives from Meiji with a commemorative statuetteacknowledging <strong>the</strong> long-term partnership between <strong>the</strong> twocompanies on this successful product, a partnership that issure to blossom into <strong>the</strong> future.John GaffneyRepresenting <strong>the</strong>Co-op from Toronto toMoscowFor <strong>Blue</strong> <strong>Diamond</strong> salesmanager John Gaffney,<strong>the</strong> key to his entry intosales was his knowledgeof <strong>the</strong> Russian language.A Santa Rosa, CA nativeand graduate of Universityof California, Santa Barbara and Indiana University,Gaffney studied political science, international relations andRussian language before taking a job forwarding freightin Vladivostok, Russia. “Working <strong>the</strong>re, I decided that Iwas not satisfied moving along o<strong>the</strong>r people’s cargo,” heexplained of his decision to enter sales. “I wanted to put myown deals toge<strong>the</strong>r.”From <strong>the</strong>re, his language skills led him to Atlanta, Georgiato sell poultry because for years, poultry was <strong>the</strong> leadingU.S. export to Russia. Today he represents East Canada,primarily <strong>the</strong> Toronto and Montreal markets, and Europe,including Eastern Europe and Russia, for <strong>the</strong> GlobalIngredient Division, selling to customers in retail, bakerydistribution and supplying confectionary companies, biscuitmanufacturers and leading snack nut companies.For Gaffney, building on past experiences with o<strong>the</strong>rcultures has helped foster strong relationships with hisforeign customers. “Growing up, my mom taught Englishas a Second Language classes and I would accompanyher when she taught people in <strong>the</strong> Hispanic, Vietnamese,Cambodian and Laotian communities. My older bro<strong>the</strong>rhas been active with <strong>the</strong> Chinese culture and traveled toAsia since I was young. His wife is Chinese and he is fluentin <strong>the</strong> language. And to top it off, my lovely wife, Akiko, isJapanese. I would say all of this helped me in being openmindedand interested in learning about o<strong>the</strong>r cultures andpeoples. It makes life more interesting,” he explained.34 Almond Facts NOVEMBER | DECEMBER 2012


Customers, he said, are similar no matter where <strong>the</strong>y’refrom because when it comes down to it, <strong>the</strong>y are looking fora quality product and good customer service. “Each culturehas its own overlay. Once you peal that back, it’s down tobuilding trust and delivering on that trust,” Gaffney said.Jeff SleeperThe World is HisAlmondWhen asked which regionhe represents, regional salesmanager Jeff Sleeper hasquite an extensive list: Asia,Middle East, Australia, NewZealand, Africa and SouthAmerica. While some ofthose are large in terms oflandmass, <strong>the</strong> markets aremanageable for Sleeper, whose customers are looking forbulk almonds and core manufactured products. Sleeper is agraduate of University of California, Davis with a bachelor’sin international relations, and <strong>the</strong> University of Sou<strong>the</strong>rnCalifornia where he earned master’s degrees in businessadministration and East Asian area studies. “My lifelongattraction to and joy for meeting and communicating withpeople from countries throughout <strong>the</strong> world made sales anatural fit for me,” he said.Sleeper, who speaks Japanese and Korean, said sensitivityto and sincere respect for foreign cultures, customs andmanners is crucial to connecting for customers abroad.In <strong>the</strong> regions he represents, each approach business in aslightly different way. While his customers in <strong>the</strong> Englishspeaking regions of Australia, New Zealand and SouthAfrica hold customs similar to <strong>the</strong> United States, fornon-English speaking regions, business customs can bedifferent. In Asia, some customers prefer high quality,perfect almonds free from chips or scratches. In <strong>the</strong> MiddleEast, customers like to haggle on prices, something that isunfamiliar in <strong>the</strong> U.S.His most memorable moment while abroad for <strong>Blue</strong> <strong>Diamond</strong>came on a trip to <strong>the</strong> Middle East during Hajj, <strong>the</strong> annualMuslim pilgrimage to Mecca, Saudi Arabia. Sleeper saidhe found himself <strong>the</strong> only westerner in a business suiton a connecting flight from Amman, Jordan to Riyadh,Saudi Arabia. Contrary to any negative stereotype ofMiddle Easterners with unpopular views of westerners,he explained that he was treated with <strong>the</strong> utmost courtesy,being offered a seat by several older men on a bus from <strong>the</strong>tarmac to <strong>the</strong> gate, and an airport employee volunteered tobe a translator for him on <strong>the</strong> walk to his connecting flight.“It was very interesting to see that kind of hospitality firsthand and to know that stereotypes just aren’t true,” he said.Each Working for a Common GoalIn <strong>the</strong> end, each is working to achieve <strong>Blue</strong> <strong>Diamond</strong>’s mission– to deliver <strong>the</strong> benefits of almonds to <strong>the</strong> world. They arebuilding on <strong>the</strong>ir mutual respect for culture and interactingwith diverse populations in order to realize <strong>the</strong> best possiblereturn to <strong>Blue</strong> <strong>Diamond</strong>’s grower-owners. Whe<strong>the</strong>r <strong>the</strong>y areselling a sliced, diced or slivered almond as an ingredientto a bakery company or bulk whole natural almonds to achocolatier or snack food company, <strong>the</strong> Global Ingredientsales staff is working on <strong>the</strong> growers’ behalf to find a homefor <strong>Blue</strong> <strong>Diamond</strong> Almonds.NOVEMBER | DECEMBER 2012 Almond Facts 35


AgriculturalCouncil of CaliforniaEMILY ROONEY, PresidentCreating Our Nichein <strong>the</strong> Next Legislative SessionAGRICULTURAL COUNCIL OF CALIFORNIAAs we approach <strong>the</strong> holiday season, we can all be thankful for <strong>the</strong> postelectionpeace, free of political advertising and posturing. Reflectingon <strong>the</strong> recent election, <strong>the</strong>re are some lessons <strong>the</strong> staff and membersof Agricultural Council of California (Ag Council) must keep in mind.In <strong>the</strong> national races, one has to wonder if we are facing post-election “fallout,”or really just more of <strong>the</strong> same? The close presidential election was proof thatas a nation, we have an almost equally divided populace when it comes to partyaffiliation. “Swing” states and independent voters were actively courted by bothcandidates. The results of <strong>the</strong> most expensive election on record helped validate<strong>the</strong> approach Ag Council has taken in reaching out to California lawmakers. Partyaffiliation is a line we have to continue to bridge and cross in order to make sure allof California’s lawmakers know <strong>the</strong> value of agriculture to <strong>the</strong> state’s success.In <strong>the</strong> Legislature, Democrats now hold a two-thirds supermajority in <strong>the</strong> stateSenate. While a few close races remain undecided, it appears Democrats mayalso have a veto-proof majority in <strong>the</strong> Assembly. A supermajority gives onepolitical party <strong>the</strong> ability to override vetoes, avoid deadlines and more easily placeconstitutional changes on <strong>the</strong> ballot. This underscores <strong>the</strong> need to reach out tomoderate legislators to ensure that California’s position as <strong>the</strong> number-one ageconomy is secure.Even if both <strong>the</strong> state Senate and Assembly consist of a supermajority for<strong>the</strong> next legislative session, it will be razor-thin. We are hopeful that throughcontinued advocacy, we will be able to influence <strong>the</strong> more reasonable lawmakersto vote with us on our key issues pertaining to labor, water, environmental andfiscal matters. This will not be an easy task, but perhaps <strong>the</strong> most-savvy legislatorswill be encouraged to employ more moderate behavior.»Screenshot from NoProp37.comAg Council’s Board ofDirectors voted to take anofficial position on two ballotmeasures. Proposition 32,which Ag Council was infavor of, unfortunately failedwith only 43.9 percent ofCalifornians voting in supportand 56.1 percent in opposition.Proposition 32 would have bannedcorporations and public andprivate sector unions from usingpayroll-deducted funds for politicalpurposes and prohibited unionsand corporations from directlycontributing to political candidates.Ag Council is pleased <strong>the</strong>controversial geneticallymodified organism (GMO)labeling measure, Proposition37, was voted down with 53.1percent opposing and 46.9percent supporting <strong>the</strong> measure.Proposition 37 would havemandated labeling of raw orprocessed food as geneticallyengineered under certainparameters.Ag Council opposed Proposition37 because it created a privateright of action against familyfarmers and food processors,increased <strong>the</strong> cost of food forconsumers, and prohibitedmarketing as “natural” anyproducts that are processedin any way, even if a cropis not genetically modified.Proposition 37 also containednumerous exemptions.36 Almond Facts NOVEMBER | DECEMBER 2012


Unfortunately, it took an aggressive and costly consumereducation program to inform voters that Proposition37 did not provide more information to consumers, butinstead it created a burdensome and inequitable labelinglaw. While this proposition did not pass, it highlights <strong>the</strong>continued need to educate consumers and lawmakersabout existing food labeling.Ag Council thanks <strong>Blue</strong> <strong>Diamond</strong> and its membershipfor continued support in our advocacy efforts. With asingle political party having a supermajority in <strong>the</strong> stateLegislature, our advocacy efforts are more importantnow than ever.To sign up for our newsletter and learn how to participate, please go toour website www.agcouncil.orgNOVEMBER | DECEMBER 2012 Almond Facts 37


A PEEK ATTHE FUTURE<strong>Growers</strong> TourState-of-<strong>the</strong>Art AlmondProcessingPlantby Gray Allen38 Almond Facts NOVEMBER | DECEMBER 2012Busload after busload of <strong>Blue</strong><strong>Diamond</strong> members made <strong>the</strong>short trip from <strong>the</strong> ModestoConvention Center to aconstruction site in Turlock tosee <strong>the</strong>ir new processing plantnearing completion. Built tomeet rapidly growing demandfor high-end manufacturedproducts, <strong>the</strong> automated, ultrasanitaryplant is designed formaximum efficiency and todeliver industry-leading quality.“Customers want zero-defects and acertified food-safe product. We willdeliver that,” said Darrell Nelson,Plant Manager in Salida and a keyfigure in designing <strong>the</strong> Turlock facility.As <strong>the</strong> growers moved through <strong>the</strong> cavernous rooms on guided tours, operations managers pointed out state-of<strong>the</strong>-artfeatures that will qualify <strong>the</strong> plant as <strong>the</strong> most food-safe almond processing facility in <strong>the</strong> world. Workerswill wash, don sanitary work suits, booties and masks before entering <strong>the</strong> pressurized and temperature-controlledprocessing area.Designed for easy cleaning, all processing equipment is made of stainless steel. The plant interior featuresseamless floors, smooth walls and ceilings free of pipes, wires or supports. All steam lines, cables and supportequipment are safely tucked away in <strong>the</strong> attic. Cross ventilation will exhaust steam to prevent moisture buildup in<strong>the</strong> processing area.Centrally located in <strong>the</strong> almond production area, <strong>the</strong> Turlock plant will pull raw product from both Salida andSacramento for processing into value-added products packaged for shipment to customers worldwide. Thestreamlined, flow-through layout equipped with <strong>the</strong> latest automated processing machinery assures low-costoperations. Highly trained, high-performance work teams will man <strong>the</strong> equipment and oversee operations.“Employees will work in teams to achieve goals and solve problems,” said Nelson.Raw product enters <strong>the</strong> building on conveyors, is scalded and blanched, sent to cutters to be sliced, diced or slivered,<strong>the</strong>n dried and packaged — in one end and out <strong>the</strong> o<strong>the</strong>r in <strong>the</strong> blink of an eye.As <strong>the</strong> growers boarded buses for <strong>the</strong> return trip, tour directors pointed out where <strong>the</strong> next two phases of <strong>the</strong>three-stage project will be located. Expansion is planned to <strong>the</strong> east and west, with <strong>the</strong> pace of development tobe determined by sales growth — which is happening faster than anyone expected. In <strong>the</strong>ory, <strong>the</strong> expansion is tooccur over 15 years, but that could change. The rapidly growing global appetite for <strong>Blue</strong> <strong>Diamond</strong> almonds seemsto know no limits.


PREPPERJACKconditionerThe Prepperjackconditioner will speed up your harvest with drier nuts, lesssticks, and conditioned product for a faster delivery to <strong>the</strong> huller.DE-STICKER CHAIN• Removes Sticks and Debris forclean uniform 30” windrows• Reduces drying time for earlierpickup• Hydraulic bin door for evenproduct placement• High capacity stick bin with leftor right belt discharge for fast unloading• Conditioning if untimelywea<strong>the</strong>r prevails• Irrigate soonerBefore conditioningAfter conditioning471 Industrial Ave. ∙ Ripon, CA 95366 209.599.6118 ∙ www.jackrabbit.bz


The Bee BoxCHRISTI HEINTZ& MEG RIBOTTOWith <strong>the</strong> 2013 almond bloom right around<strong>the</strong> corner, growers may be wondering whatto expect in bee strength and availability in<strong>the</strong> coming months. Initial reports appearedencouraging. Total losses of managedhoneybee colonies in <strong>the</strong> United Statesdropped to 21.9 percent for <strong>the</strong> 2011-2012 overwinteringseason. That number was downfrom <strong>the</strong> approximately 30 percent averageloss beekeepers had experienced in <strong>the</strong> 2010-2011 survey conducted by <strong>the</strong> USDA- AIAand Bee Informed Partnership (BIP). Oneexplanation was <strong>the</strong> wea<strong>the</strong>r. Winter wasunusually warm; in fact, January 2012 was <strong>the</strong>fourth warmest January in U.S. history.»<strong>Growers</strong> can help beekeepers locate and stage colonies nearavailable bee forage while <strong>the</strong> bees wait for almond bloom.December- and January-blooming mustards provide goodbee nutrition. Photo by Christi HeintzTHE BEE BOX“A warm winter means less stress on bee colonies and may help <strong>the</strong>m be more resistantto pathogens, parasites and o<strong>the</strong>r problems,” said Dr. Jeff Pettis, co-leader of <strong>the</strong> surveyand research leader of <strong>the</strong> USDA-ARS Bee Research Laboratory in Beltsville, MD. Dr.Dennis vanEngelsdorp, University of Maryland, fur<strong>the</strong>r added, “One in five bees lostis still huge and still quite a ways from <strong>the</strong> 13-14 percent loss beekeepers say would besustainable.” January started out “warm” but what soon followed in <strong>the</strong> coming monthswas to become one for <strong>the</strong> record books.Simply put, it was a tough summer for farmers in most of <strong>the</strong> country. One of thisyear’s top news stories was <strong>the</strong> wea<strong>the</strong>r. The most severe and extensive drought in atleast 25 years seriously affected U.S. agriculture, according to <strong>the</strong> USDA-EconomicResearch Service and <strong>the</strong> U.S. Drought Monitor.With <strong>the</strong> crippling drought came <strong>the</strong> heat. The U.S. experienced <strong>the</strong> third hottestsummer ever. And <strong>the</strong> year-to-date (January through August) period was also <strong>the</strong>warmest first eight months ever recorded for <strong>the</strong> contiguous U.S., according to <strong>the</strong>National Oceanic and Atmospheric Administration (NOAA), whose records go backto 1895.The drought and heat <strong>the</strong>n fueled wildfires. As of this past August, nearly 7 millionacres had been destroyed — more acreage across <strong>the</strong> U.S. in <strong>the</strong> first eight months ofany year since accurate records began in <strong>the</strong> early 1960s, cite federal fire officials.The impact of <strong>the</strong> drought may affect growers of pollinated crops dependent onhoneybees. Regions affected by <strong>the</strong> drought included <strong>the</strong> states of North and SouthDakota, Montana, Colorado, Idaho and Minnesota, areas where many commercialbeekeepers summer <strong>the</strong>ir colonies. The dry conditions gravely diminished available foodsources for honeybees. In parts of Colorado, for example, <strong>the</strong> USDA National HoneyReport (10/16/12) stated that <strong>the</strong> excessive drought killed foraging bees and queens.The reduced hive populations may reduce <strong>the</strong> number of hives available to be shippedto California for <strong>the</strong> almond pollination. This was echoed throughout <strong>the</strong> honeyproducing states as <strong>the</strong> dry and hot wea<strong>the</strong>r conditions wilted available forage resourcesfor honeybees. The drought required beekeepers to supplement <strong>the</strong>ir bees’ diet with»The above brochure isavailable to beekeepersand is being providedat California borderstations to more easilyenable bee trucks tobring bees to almonds.40 Almond Facts NOVEMBER | DECEMBER 2012


sugar syrup and pollen patties earlierto reduce <strong>the</strong> stress on colonies andto keep <strong>the</strong>m healthy going into <strong>the</strong>winter. Commercial beekeepersshipped <strong>the</strong>ir bees to California inOctober and November to get <strong>the</strong>irbees into a better location for <strong>the</strong>winter months.The effect of <strong>the</strong> drought, heat andreduced summer forage resourceson honeybee strength and numbersremains to be seen but out-of-statecolonies will be able to quench <strong>the</strong>irthirst and keep cool as <strong>the</strong>y waitto be inspected and cleared forentry into California for <strong>the</strong> 2013pollination season. The CaliforniaDepartment of Food and Agriculture(CDFA) announced on Sept. 28ththat with joint funding from ProjectApis m. (PAm), <strong>the</strong> California StateBeekeepers Association (CSBA) and<strong>the</strong> Almond Board of California,<strong>the</strong> upgrading and installationof hose bibs at California borderinspection stations that see <strong>the</strong>bulk of truckloads coming throughwas underway. Good news for <strong>the</strong>over 1 million colonies that come toCalifornia to pollinate <strong>the</strong> almond.PAm, through its outreach andeducation efforts, has developed atransportation guide “For Honey BeeColonies Entering California.” Theseupdated Best Management Practices(BMPs) will be distributed tobeekeepers and CDFA has asked PAmfor additional copies to be placed at<strong>the</strong> border inspection stations.It’s been a challenging summer forfarmers, beekeepers and pollinators.Let’s hope for better wea<strong>the</strong>rthis almond bloom. <strong>Growers</strong> canhelp beekeepers with BMPs too.If possible, help your beekeeperlocate flowering forage prior to and after bloom, provide abundantand potable water with bee landings to prevent drowning, and timeagricultural sprays when honeybees are not flying — late in <strong>the</strong>afternoon or at night and when <strong>the</strong> tree is not producing pollen. Hivelocations within <strong>the</strong> orchards should be accessible, roads maintained,eastern and sou<strong>the</strong>rn exposures are better for sun and warmertemperatures encourage bee flight for pollination.While we can’t control <strong>the</strong> wea<strong>the</strong>r, <strong>the</strong>re are some things within our control. Let’swork toge<strong>the</strong>r in 2013 for an optimistic and assured pollination season.100 YEARSBecause we are MOREthan just a smileand a handshake!Steve Neill530-933-9794Nor<strong>the</strong>rn CaliforniaAdam Avedikian661-979-4885San Joaquin ValleyGreg Correa530-844-0082Sacramento Valley100 Years in Newcastle, Ca 800-675-6075 FowlerNurseries.comAlmonds • Apricots • Asian Pears • Cherries • European PearsFresh & Cling Peaches • Fresh & Dried Plums • Nectarines • WalnutsFowler Nurseries Almond <strong>Growers</strong> JSeptOct2012.indd 1NOVEMBER | DECEMBER 2012 Almond Facts 419/12/2012 4:39:34 PM


Time To ConsiderROB KISS, Field SupervisorBeesBees are still one of <strong>the</strong> majorexpenses on <strong>the</strong> production budget.Getting <strong>the</strong> most of <strong>the</strong> dollarinvested in bees is huge. One way toprotect your investment is for you,as a grower, to make a concertedeffort to check and record objectiveobservations of bee activity around<strong>the</strong> hive as soon as possible. Thetruth of <strong>the</strong> matter is that yourclose monitoring of hives starts assoon as <strong>the</strong>y are spotted in <strong>the</strong> field.Check your bees often; check<strong>the</strong>m early; check <strong>the</strong>m atdifferent times and underdifferent wea<strong>the</strong>r conditions.You should see significant activityaround each hive on sunny orwarming days. The <strong>the</strong>ory is thatbees fly at 55 degrees, and <strong>the</strong>ydon’t particularly like overcastor windy conditions. However,recently we have recorded fairlygood bee flights at temperaturescloser to 50 degrees. Remember,it’s too late if you recognize aproblem or particularly weak hiveswell into bloom. We only havea small window of opportunityfor pollination — we can’t blowit. If you do see any hives thatlook questionable, be sure tocommunicate with your beekeeperASAP; it’s your crop; it’s yourmoney.The following is a fairly establishedreview of guidelines growersshould keep in mind during <strong>the</strong>pollinations season.• Disperse <strong>the</strong> hives: Place<strong>the</strong>m in <strong>the</strong> sunniest locationsavoiding shade where possible,with hive entrances facingsouth, never north because itTIME TO CONSIDERis cooler. In larger blocks, hivescan be grouped at 500- to 1200-foot intervals and also through<strong>the</strong> centers. In smaller blocks (40acres or less), hives can be placedalong <strong>the</strong> perimeters, providingsecurity is not a factor.• Timing: They should be in <strong>the</strong>field at about popcorn of yourearliest blooming variety. Bloomsneaks up on us and placing <strong>the</strong>mafter <strong>the</strong> primary variety is inearly bloom may be late.• Maintenance: The beekeeperis responsible for making surecolonies are disease free andhave healthy queens. Beekeepersshould replace weak colonies assoon as possible.• Monitor: DO NOT assumeyour beekeeper will, as a matterof practice, come and monitoryour hives daily. Be sure to check<strong>the</strong>m, all of <strong>the</strong>m, every day anddocument hives that are inactive.• Access: Beekeepers need to havehive placement sites that are fairlyeasy to get to. They should have<strong>the</strong> right of entry to service <strong>the</strong>hives. Incidentally, it remains<strong>the</strong>ir responsibility to do so and<strong>the</strong> good beekeepers generallytake that responsibility seriously.• Pesticide Protection: Besure to communicate with yourbeekeeper about any applicationyou may make during bloom.The guidelines regarding beetolerance is on <strong>the</strong> label and <strong>the</strong>County Ag Commissioner canalso assist in details regardingmaterials registered for almondsand <strong>the</strong>ir effect on <strong>the</strong> bees.• Rental fee: There are obviouslya number of factors that influencethis. Availability, <strong>the</strong> cost ofproduction, hive maintenanceand transportation all go into <strong>the</strong>mix. Rental agreements with provisionsthat tie relative strength(frame count) to cost are becomingmore popular.• Payment schedule: Be sure todiscuss it and come to an agreementbefore placement. Termsmay include allowances forpoorly performing hives.42 Almond Facts NOVEMBER | DECEMBER 2012


Also, be aware that hive <strong>the</strong>ftcontinues to be a threat. Bevigilant of any situation that mayput your hives at risk. Stolenhives can put a huge hole in yourpollination potential.Spray rig RxNothing excites us more thanopening a pesticide bill andwondering why it is getting soexpensive to operate. Certainly,chemicals remain a significantentry on our balance sheet, so itobviously warrants close attention.Part of that stewardship is properapplication. Most of us climb onto<strong>the</strong> tractor and drag <strong>the</strong> sprayrig through <strong>the</strong> field assumingsince <strong>the</strong> finished spray appearsto be going into <strong>the</strong> right generaldirection – all is well. The truthmay lie somewhere in between(read “coverage” below). Here aresome basic thoughts when it comesto application preparation.• Pattern: Check yournozzles. Do you really knowhow many gallons/minuteeach nozzle discharges? Makesure that approximately twothirdsof <strong>the</strong> spray volume isdischarged from <strong>the</strong> top halfof <strong>the</strong> spray manifold whichis <strong>the</strong> 10 – 2 o’clock positionof your spray rig. The bottomnozzles should not be discharging<strong>the</strong> same amount as<strong>the</strong> nozzles on <strong>the</strong> “shoulder”of <strong>the</strong> manifold.• Ground speed: Studiesfor years have shown that ifyour ground speed exceeds<strong>the</strong> ability of <strong>the</strong> spray rigto fill up, supersaturate anddisplace <strong>the</strong> volume of airyou are spraying through, you are going too fast. Speed kills good coverage.Also, on older blocks, it is difficult to get to <strong>the</strong> tops of <strong>the</strong> trees if <strong>the</strong>ground speed is incorrect. Recent observations reveal that <strong>the</strong>re may bedeposition, but not good coverage, which is especially important in wormsprays where <strong>the</strong> material must be in place for <strong>the</strong> worm to ingest it.• Orifices and Nozzles: Check <strong>the</strong> condition of <strong>the</strong> nozzles, orifices, swirlplates, lines, tank, pump, pressure gauge and any o<strong>the</strong>r part of your sprayrig that may reduce efficiency; old worn nozzles are very inefficient. Justbecause <strong>the</strong> nozzle is unplugged and <strong>the</strong> pump is blowing material through<strong>the</strong> orifices, that does not mean <strong>the</strong> nozzle system is operating correctly;check <strong>the</strong>m all. Nozzles are <strong>the</strong> last link between your wallet and an efficient application.• Pressure: Like most of us, when a spray rig ages, pressure drops and sodoes efficiency. Without <strong>the</strong> correct pressure, calibration is off and <strong>the</strong> tankmixture is not forced through <strong>the</strong> nozzles into <strong>the</strong> airflow at <strong>the</strong> appropriatepressure causing <strong>the</strong> orifices to lose <strong>the</strong>ir ability mix <strong>the</strong> material with<strong>the</strong> air properly. The range of pressure where <strong>the</strong>se nozzles operate atgreatest efficiency is narrower than you think. Also, check <strong>the</strong> lines andmanifolds — <strong>the</strong>y get clogged with age and use.• Coverage: When’s <strong>the</strong> last time you checked your spray rig for coverage?I bet it’s been a while … or never. Most of us figure that if it’s getting into<strong>the</strong> trees, it must be covering. However, it may be time to check coveragewith spray strips. What do you have to lose…except $$$? Most PCAs willhelp you with getting some spray indicator strips. It’s simple: just hang<strong>the</strong>m, and really see how your spray rig grades out as to coverage. It couldbe a very profitable, if not interesting, experiment. Let’s face it: if <strong>the</strong>material is right and <strong>the</strong> timing is right, but <strong>the</strong> coverage is bad, <strong>the</strong> controlwill be bad as well!continued on next page »NOVEMBER | DECEMBER 2012 Almond Facts 43


Time To Consider Continued...Navel OrangewormThe 2012 crop generally was not extremely high in NavelOrangeworm (NOW) numbers, however, it was a littlebit puzzling and <strong>the</strong>re were some train wrecks. <strong>Growers</strong>who normally have relatively low numbers experiencedan unexpected spike in NOW percentages in someblocks or even appeared in various parts of <strong>the</strong> field. Lastwinter, it was fairly dry. In fact so dry that many growerswere not able to get <strong>the</strong> mummies off. Field observationscoming into bloom noted a fairly significant populationof mummy nuts in <strong>the</strong> trees. By <strong>the</strong> time some rain eventsoccurred, it was too late to mummy shake. And, <strong>the</strong> rainsand storms were not heavy enough to knock-off most of<strong>the</strong> mummies. This probably contributed to an elevatedNOW population.Fortunately, most growers experienced a fairly goodshake this year and <strong>the</strong>re may not be a high mummypopulation. However, at this point, <strong>the</strong>re is no reason tobelieve <strong>the</strong> NOW pressure will be any less for 2013 — atrend that may continue to amplify if we do not attemptto lower overall populations. The key this year, <strong>the</strong>n, isTIME TO CONSIDER44 Almond Facts NOVEMBER | DECEMBER 2012


determining an economically feasible pest control budgetthat may well be impacted by <strong>the</strong> cost of winter shaking.Ultimately, mummy removal should fall into <strong>the</strong> positive“return-on-<strong>the</strong>-investment” column when weighed against<strong>the</strong> real loss of crop and important premium opportunities.Crop loss is not just what was reported on your gradesheets. Most huller operators believe that modern hullingoperations remove +/- twice again <strong>the</strong> rejects during<strong>the</strong> hulling process. For example, if you had 3 percentreported rejects, it’s entirely possible that <strong>the</strong> field damagewould approach 6 percent. If you double your grade levelreject number, it may change how you feel about orchardsanitation. Hopefully, with some cooperation of <strong>the</strong>wea<strong>the</strong>r, growers can establish a good baseline for NOWcontrol for next year.While <strong>the</strong> following may seem a little comical, it is truethat <strong>the</strong> best humor has shreds of truth running throughit. Basically it serves to focus on why we are continuing tofight NOW. If you identify with one, or any combinationof <strong>the</strong>se, you could have a problem.Take Home Message:1. I’ve only got a “few” mummies per tree — <strong>the</strong>y allcame off at harvest. (It only takes as little as twomummies per tree to make a difference.)2. Yes, <strong>the</strong> neighbors had bad NOW. (NOW are strongflyers; <strong>the</strong>y WILL invade your field.)3. Winter storms will remove all my mummies. (If it’s ahurricane…)4. The birds will clean all my mummies. (West Nileanyone?)5. I put on a good dormant spray. (Oops, this doesn’tcontrol NOW.)6. I sprayed when my PTB traps peaked. (PTB does notconsult with NOW.)7. Hull-split spray: Better late than never. (Once NOW& PTB start feeding under <strong>the</strong> hull, <strong>the</strong>y won’t comeback out to feed where <strong>the</strong> material was deposited.)8. It was <strong>the</strong> huller’s fault. (While he can usually cleanup some of your NOW, you can’t expect miracles.)Fan-Jet® System or Dual Line Drip?Advantage Fan-Jet®Bigger Wetted Area- Larger Root Zone- Potentially Bigger YieldsFrost Protection- Raise ambient temperatureup to 2 degreesLeaching Capabilities- Leach Salts Away From The Root ZoneCosts Less- Less Plastic- Save Up To $100/AcreBowsmith® Fan-Jet® Microsprinklers - helping growers irrigate since 1977.Precision Rain: Water where you want it!Call 1-800-269-7648 to schedule an appointment with yourFan-Jet® Specialist, or to learn more go to www.bowsmith.comAmerican Invented American Made American OwnedNOVEMBER | DECEMBER 2012 Almond Facts 45


WANTED:Gasoline Memorabilia: Old Gas Pumps, Gas Signs, OilSigns and Car Signs Call (559) 485-9496FOR SALE:20,000 used 2”x 2”x 5’ tree stakes, $.60 each.Call (209) 969-0526FOR SALE:One 75 HP Electric motor with attached centrifugalpump - $500; 2 dragon-type filters - $600; System wasdesigned to sprinkle 30 acres using 7/64 nozzles.For detailed information call Henry at (209) 522-7144 -Modesto/Ripon.FOR SALE:Flory 6640 Sweeper, good condition. $3,600.Call (209) 358-2244. (Best time between 12 and 12:30 p.m.).FOR SALE:John Deere Model 5510; Flory Sweeper Model 7640.Contact Vancy Bullock, (209) 358-7514FOR RENT:Country home: 2-bed, 1-bath, no garage. $650/month,1st and last. Call Gary, (209) 769-4256.FOR SALE:Approx. 150 potted eucalyptus trees for wind break, etc.$2.50 each. Call Gary, (209) 769-4256.FOR SALE:HD-5 Allis Chalmers Trac layer-wide gauge with a3-cylinder Detroil diesel engine.500 gallon Orchard Master Orchard Sprayer with tankand plumbing, all stainless steel. John Deere, 11-ft offsetwheel disc. Call for details. (209) 847-0369CLASSIFIED ADS46 Almond Facts NOVEMBER | DECEMBER 2012


Free listings in this section are for<strong>the</strong> exclusive use of <strong>Blue</strong> <strong>Diamond</strong>members.Classified ads for personal use — notas an additional means of advertisingcommercial ventures members may own.Ads are limited to a maximum of 10 linesand may be submitted to <strong>Blue</strong> <strong>Diamond</strong>field supervisors or by contacting <strong>the</strong>editor directly at:Editor: <strong>Blue</strong> <strong>Diamond</strong> <strong>Growers</strong>P.O. Box 1768, Sacramento, CA 95812Or contact Cassandra Keyse at:Phone: (916) 446-8353Fax: (916) 325-2880Email: ckeyse@bdgrowers.comUnless advised o<strong>the</strong>rwise, ads will run twoconsecutive issues. In order to guaranteeplacement, classified listings must besubmitted by <strong>the</strong> 10th of: January, March,May, July, September & November.P FShredding ServiceProviding quality shredding service to <strong>the</strong> valley'sorchard growers for <strong>the</strong> past eight years.Escalon, CA - (209) 604-7594 - www.panerofarms.com


BLUE DIAMOND GROWERS1802 C STREETSacramento, CA 95811PRESORTSTANDARDU.S. POSTAGEPAIDSACRAMENTO, CAPERMIT NO. 694

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!