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New Products Usherin New Marketing YearAfter a remarkable sales year where established product lines each posted double-digit salesgrowth, North American Consumer marketing is keeping the ball rolling with new productslaunching this fall. From Snack Almonds to Nut Thins and Almond Breeze, new additions to theproduct line are sure to please a wide range of consumers craving healthy snacking alternatives.The expanding product lines opened the door for Blue Diamond’s entry into new grocery segments. In addition tohaving a presence on shelves in the snack, natural foods and dairy sections, expect to see Blue Diamond enteringproduce and single-serve beverage categories in full force.CORNERING THE MARKETThin Shell Almonds Welcomed in Produce SectionNew Fresh Roasted Thin Shell Almonds enter the produce section backed by a wealth of consumerresearch. With the in-shell nut category sales up double-digits compared to a year ago, NorthAmerican Consumer marketing thinks there is no better time to capitalize on the category’ssuccess. The produce section offers a unique opportunity to enter a highly trafficked area ofthe grocery store and as a grower-owned cooperative, it is a unique opportunity to presentBlue Diamond Almonds amongst other commodity products.“We have such great brand awareness in the snack almond segment that making this moveto produce made perfect sense,” Al Greenlee, Marketing Director, said.The product is perfect for men and women looking for a unique tasting snack that is funto eat. According to a “State of the Snack Industry” report from 2011, 55 percent ofconsumers often eat snacks for enjoyment and consumers are snacking significantly morenow than they were just two years ago. In a product test, 92 percent of consumers showedpositive interest to Fresh Roasted Thin Shell Almonds, confirming that the product is “unique,appetizing and tastes great!”“I would recommend these to anyone I know who enjoys eating in-shell peanuts,” said oneconsumer. “Similar experience, but a better tasting product!”Blue Diamond’s Thin Shell Almonds come in two flavors, Hint of Sea Salt and Unsalted. They are brined in a seasoningsolution and delicately roasted, leaving a delicious tasting almond in a thin-shell that you easily crack open by hand,providing the satisfying crunch of cracking open their almonds and enjoying them in a whole new way!Almond Breeze Now Easier On The GoOn the whole, Almond Breeze experienced a very strong year, posting salesincreases of 28 percent for aseptic varieties and 59 percent for refrigeratedproducts. Blue Diamond’s popular non-dairy beverage is now easier toenjoy than ever as it joins the single-serve beverage category with threeof the line’s most popular flavors: Original, Unsweetened Original andUnsweetened Vanilla.The decision to enter this category was based on consumer feedback,according to Suzanne Hagener, Senior Marketing Manager for AlmondBreeze. “Our Almond Breeze consumers are looking for convenience andmobility. This product line really speaks to our Get Your Good Going campaignas it allows consumers to go about their lives with our easily accessibleproduct in tow,” she explained.More and more, Almond Breeze marketers are finding that consumers aretaking their health into their own hands and portion control is one way to32 Almond Facts NOVEMBER | DECEMBER 2012
trio offers customers more healthful options forsophisticated snackers.The product is supported through printadvertisements in publications such as the Gluten-Free Grocery Guide and Whole Foods Magazine,through in-store couponing and through a publicrelations campaign targeted at natural foodsshoppers. Consumers are learning about theproduct directly from Facebook, the Blue Diamondwebsite and through e-blasts.“Blue Diamond is making a splash throughoutthe grocery store with these new product lines,”Greenlee said. “This is an exciting time to be partof Blue Diamond Growers.”accomplish living a healthier lifestyle. The single-serve AlmondBreeze is the perfect fit, marrying an already healthful beveragewith an 11-oz easy grip container featuring a re-sealable lid notcurrently available in the category. Another unique feature is theinclusion of the American Heart Association’s “Heart HealthCheck Mark” on the packaging, driving home the product’shealthy attributes.Check out www.Facbook.com/AlmondBreeze for more information in thecoming months.Artisan Nut Thins Reach Savvy SnackersWhat do you get when you combine sesame seeds, flax seeds anda multi-seed blend with wheat and gluten free almond Nut Thins?Brand new Artisan Nut Thins, the crackers that give shoppers thenutritional value and functionality that they’re looking for!After a growth year of 28 percent and yet another year as theNo. 1 cracker brand in the natural foods section driving categorygrowth, Nut Thins was primed to launch three new Artisan flavorsthat complement the trusted product line. Artisan Nut Thins offernot only delicious taste, but also a new square shape, more wholegrain from brown rice, and more texture and nutrition from seeds.The new flavors each bring a unique nutritional element to theproduct line. Sesame Seed Artisan Nut Thins are a good source of fiber,Flax Seed provides 400 milligrams of ALA Omega-3 per servingand Multi-Seed provides 21 grams of whole grains per serving. ThisNOVEMBER | DECEMBER 2012 Almond Facts 33
Page 1: NOVEMBER | DECEMBER 2012News, Views
Page 6 and 7: PRESIDENT’S CORNERPresident’s C
Page 9 and 10: Mike leads his small, dedicated tea
Page 12 and 13: moving the entire crop from the hul
Page 14 and 15: FIELD SUPERVISORSDave BakerRyan Chr
Page 16: 2012 GROWER LIAISONDistrict 1Eric B
Page 20 and 21: GROWERS GET THEIRGOOD GOINGRecord S
Page 23 and 24: Trusting Our VisionPresident and CE
Page 25 and 26: Residual control that goes the dist
Page 27 and 28: Blue Diamond Honors Veterans Day“
Page 30 and 31: “GOOD TO BE A MEMBER”Knowledge
Page 34 and 35: A Tale of Three Sales Professionals
Page 36 and 37: AgriculturalCouncil of CaliforniaEM
Page 38 and 39: A PEEK ATTHE FUTUREGrowers TourStat
Page 40 and 41: The Bee BoxCHRISTI HEINTZ& MEG RIBO
Page 42 and 43: Time To ConsiderROB KISS, Field Sup
Page 44 and 45: Time To Consider Continued...Navel
Page 46 and 47: WANTED:Gasoline Memorabilia: Old Ga
Page 48: BLUE DIAMOND GROWERS1802 C STREETSa

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