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PRESIDENT’S CORNERPresident’s CornerMark JansenPresident and CEOInvesting in Our Good2012 Annual Meeting SpeechToge<strong>the</strong>r we have had two incredible years. We have had record grower and co-op revenues and havemade <strong>the</strong> biggest investments in <strong>the</strong> history of <strong>the</strong> almond industry, while still delivering leadingreturns. That is investing in our good! My appreciation goes out to <strong>the</strong> entire <strong>Blue</strong> <strong>Diamond</strong> boardfor <strong>the</strong>ir support and <strong>Blue</strong> <strong>Diamond</strong> employees for <strong>the</strong>ir heroic efforts.Leadership Bolstered By Record GrowerRevenues and Margin EnhancementsLet us reflect on our progress in marketing <strong>the</strong> 2012 almond crop.The early read on this year’s crop was, “It’s going to be big!” In May,at <strong>the</strong> International Nut Congress in Singapore, handlers were sellingwith <strong>the</strong> belief that this was a new record crop, up to 2.3 billionpounds. Prices were high, above those of last year, so <strong>the</strong>ir decisionto sell was rational. When <strong>the</strong> objective estimate was released at2.1 billion, it confirmed expectations of <strong>the</strong> market and supportedfur<strong>the</strong>r selling, particularly in <strong>the</strong> domestic market.Harvest brought new information: first that Nonpareil wassignificantly short of last year, around 20 percent off; second, <strong>the</strong>higher expectations for this year’s pollinizer crop were unfounded;and third, that <strong>the</strong> dryer and hotter summer created low moisture nuts with smaller sizing and lower quality. We nowbelieve this year’s almond crop will be around 1.9 billion pounds.The good news is that prices started at historically highlevels and have increased from <strong>the</strong>re. In September alone,CA 2012 Almond Cropprices rose $.30 to $.50 a pound. Currently, prices areholding near <strong>the</strong>ir highest level of <strong>the</strong> year. We are bullishon future almond market pricing.<strong>Blue</strong> <strong>Diamond</strong> is on track to achieve record grower revenuesfor <strong>the</strong> third straight year! We have realized a two-yeartrend of record grower revenues accomplished throughhigher yields per acre and higher returns per pound.2.3BPricesThis year, many growers had lower yields per acre, butyou should be comforted in knowing that early in <strong>the</strong>2.1Bmarketing year we are generating significant increases in<strong>Blue</strong> <strong>Diamond</strong> returns per pound.At our historic 100 th anniversary grower meeting, during myintroductory speech, I promised that we would distinguish<strong>Blue</strong> <strong>Diamond</strong> returns from <strong>the</strong> competition by acceleratinggrowth in our value-added businesses and driving marginMayINCJulyObj. Est.1.9BSept.Harvest6 Almond Facts NOVEMBER | DECEMBER 2012

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