View the PDF - Blue Diamond Growers

And the Winnerof the Get YourGood GoingBeach CruiserBicycle Is…# 9202200NEWS IN A NUTSHELLBlue Diamond’s North American Retail team raffledoff a “Get Your Good Going” beach cruiser at the2012 Annual Meeting to get people excited and intothe spirit of the new campaign. The winning ticketnumber is 9202200. If this is your ticket, pleasesnap a photo of it and email the photo to sholtberg@bdgrowers.com to claim your prize!Alternatively, you can call Almond Facts editor CassandraKeyse at (916) 446-8353 and she will help you claim the bike.Snack Almonds Hit Shelves of World’s2nd Largest Retailer – CarrefourBlue Diamond has established relationships with two of France’s largest food retailers.The largest of these retailers initiated contact with the cooperative, requesting a lineof flavored almonds for their shelves. Final negotiations and terms were completedwith both retailers this summer. Initial product launch occurred in August in Frenchretailer Monoprix in 290 stores and followed with a launch in France market’s leader,Carrefour, on October 10th in over 1,000 outlets. Carrefour, while a seeminglyunfamiliar name to Americans, is the world’s second largest retailer, trailing onlyWalmart in terms of revenue.Blue Diamond developed three new items for the French marketplace — Grillées SaléesAmandes (Roasted Salted Almonds), Smokehouse® Goût Fume Amandes (Smoked Almonds)and Grillées au Miel Amandes (Honey Roast Almonds) all in 150g cans.In September, Blue Diamond contracted with in-store activation company CB’a BrandEngine to help develop marketing and promotion support activities for the Frenchmarket. In late September, the marketing team held its first brand strategy session, todefine Blue Diamond’s brand proposition and Key Messaging for France. Additionally,they created a marketing and promotion plan to support efforts within the two retailaccounts with Monoprix and Carrefour. Activities will include in-store promotions suchas couponing and price promotions,advertising in retailer catalogues andcirculars, digital and social mediapresence with the development ofa France market website, Facebook,Google+ and Twitter pages, andpublic relations activities towards theblogosphere to support the launch ofBlue Diamond and new flavors. The firstactivities went live November 2012.26 Almond Facts NOVEMBER | DECEMBER 2012