Tourism YearBook 2012 - Ministry of Tourism Arts & Culture

[Type
the document title]
7. Japan
Outbound travel from Japan to Asia Pacific destinations posted
a growth of over 2% in
2011. According to the
PATA (Pacific Asia Travel Association) Annual
Tourism Monitor 20122 early edition, a total of over 17.4
million Japanese travelled
to the Asia Pacific region. The South Asian destinations, although recorded the least
in
terms of volume in arrivals, was the
second best
performing
region in terms of its growth rate over 2010. As
per the Tourism Monitor, a total of 0.823 million Japanese travelled to South Asia Region in 2011.
Figure 17: Growth & Market Share of Japan, 2007
- 2011
Percent (%)
8.0
6.1
6.0
4.0 4.0
2.0
0.0
2007
-2.0
-4.0
-6.0
-8.0
-10.0
5.6 5.6 4.9
5.9
3.8
2008 2009 2010 2011
-4.1
-7.1
Market Share
-7.8
Arrival Growth
The Japanese market played a
major role in the inbound tourism
market to the Maldives in the
tourism
history of
the country.
Apart from being one of the top
five markets, Japan was the
number
one Asian market to the
Maldives till the year 2007. The
market however, has been
unstable
and declining gravely
since then. Over the
last five years
the Japanese market share has
droppedd considerably from 6.1%
in 2007
to 3.8% by end 2011.
Five year average growth rate of the
market stood at -1.8%. In 2011, with a total of 35,782 tourists Japan was
the 7 th largest market to the Maldives.
Figure 18: Monthly Arrivals of Japanese Market, 2007 - 2011
Arrival numbers
5,000
4,500
4,000
3,500
3,000
2,500
2,000
1,500
1,000
500
0
Jan Feb Mar Apr May
Jun Jul Aug Sep Oct
Nov Dec
2007
2,586 3,293 3,623 3,173 2,057 2,822 3,554 4,322 4,714 3,913 3,477 3,587
2008 2,269 2,985 3,088 2,832 2,305 3,062 3,746 3,966 4,288 3,413 3,178 3,061
2009
2,255 2,802 3,204 2,796 2,080 2,270 3,274 3,838 4,474 3,280 3,179 3,189
20100 2,275 3,090 3,169 2,684 2,024 2,626 3,595 4,061 4,447 3,569 3,738 3,513
2011 2,592 3,129 2,819 2,931 1,768 2,239 3,008 4,116 3,786 3,334 2,891 3,169
The Japanese market, although
has dropped considerably over the
years, a consistency has been
maintained
for the monthly
performance. Contrary to the
European
markets, the peak
month for Japanesee arrivals to the
Maldives is recorded
to be
September and the lowest is May.
(refer Figure 18)
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