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<strong>VIP</strong>- <strong>News</strong> - January 2010<br />
Norway, Finnish Music Information Centre,<br />
Wallonie Bruxelles Musique, Muziek Centrum<br />
Vlaanderen, Buma Cultuur, Initiative<br />
Musik, Ministry of Culture France, Ministry<br />
of Culture Cyprus and the Noorderslag<br />
Foundation and Sena Performers. (The<br />
Dutch Neighbouring rights organisation),<br />
the show went on.<br />
Each Eurosonic since then has seen an increase<br />
in these ETEP figures with the 2009<br />
edition bringing a total of 214 shows with<br />
75 artists from 18 countries playing at 60<br />
ETEP festivals in 20 countries. Without<br />
doubt this initiative has opened up festival<br />
stages throughout Europe for new<br />
talent and has greatly contributed to the<br />
international success of artists including<br />
Under Byen (dk), Teitur (far), Seeed (d),<br />
Within Temptation (nl), The Soundtrack Of<br />
Our Lives (s) Franz Ferdinand, (uk) T. Raumschmiere<br />
(d) Beatsteaks (d) Moneybrother<br />
(S) Kaizers Orchestra (n) Editors (uk), The<br />
Do (fr) Blood Red Shows (uk), White Lies<br />
(uk) and many others.<br />
The following quotes from showcasing<br />
artists, international media and Eurosonic<br />
Noorderslag Conference delegates speak<br />
for themselves:<br />
“We didn’t feel any pressure at Eurosonic this<br />
year. At the end of the day, it doesn’t matter<br />
what job title each member of the audience<br />
has, they are still potential fans and still have<br />
the ability to be moved and excited by your<br />
music. The whole event is in the beautiful<br />
town of Groningen and has a great vibe that<br />
Charles Cave, White Lies<br />
»Eurosonic is an<br />
important event for any band<br />
who wants to get gigging in<br />
mainland Europe.<br />
Tonnes of fun and seriously<br />
worthwhile«<br />
- James Yuill<br />
comes with all early shows in bands careers.<br />
It just so happened that after our show, some<br />
of the audience became fans and thus asked<br />
us to play on some of the festivals and shows<br />
that they book and that was very flattering.<br />
From that show we were allowed to discover<br />
some beautiful areas of Europe over the<br />
summer. Parts of Southern Norway, Sweden<br />
and even as far as the Czech Republic<br />
and Poland. We feel lucky to have played,<br />
and proud we won some new fans.” Charles<br />
Cave, White Lies<br />
“Eurosonic is an important event for any<br />
band who wants to get gigging in mainland<br />
Europe. Tonnes of fun and seriously worthwhile.”<br />
James Yuill<br />
“Eurosonic is one of those weird showcase<br />
things you do but feel uncomfortable about<br />
because it’s crawling with music industry<br />
types and not many real people, a bit like<br />
SXSW. But much like SXSW, if you do a good<br />
job of it, you get some way cool stuff out of it.<br />
We found that we got offered a lot of good<br />
festival slots and started to sell out our Dutch<br />
club shows really quickly after doing it, so I<br />
reckon it was worth it. It’s also in a really<br />
fucking cool town.” Blood Red Shoes<br />
“It’s quite simple: we made a car called De<br />
Staat, and Eurosonic Noorderslag was our<br />
ticket to the freeway. Sure, we’ve done our<br />
share of dirt roads, playing local bars and<br />
small festivals. People might had heard of De<br />
Staat, but Noorderslag really got the thing<br />
moving. After our showcases at Eurosonic<br />
and Noorderslag 2010 we started playing<br />
clubs, and before we could hear one bird<br />
whistle, we were set for the summer. Festivals<br />
like Pinkpop, Lowlands, Dour, The Great Escape<br />
and Sziget are now gigs we can proudly<br />
brag about.” De Staat, NL<br />
‘One of the most important platforms there<br />
is for bands looking to break into the European<br />
Market.’ Music Week (UK)<br />
»The most important gathering<br />
in the European live music<br />
business calendar«<br />
- Pollstar<br />
‘The place to second guess who’ll be the big<br />
European bands of the year.’ NME (UK)<br />
‘The most important gathering in the European<br />
live music business calendar.‘ Pollstar<br />
(USA)<br />
‘A great and unique event for up-and-coming<br />
acts.’ European Broadcasting Union<br />
(CH)<br />
‘The place to be’ Intro (DE)<br />
‘Why can´t this last forever?’ Rockpalast<br />
(DE)<br />
“Eurosonic was a great opportunity for Fight<br />
Like Apes to show off to a European audience.<br />
Soon after their performance, they<br />
were booked to play a number of festivals<br />
from Spain to Holland. It’s a well run event,<br />
big on live, radio and web opportunities.”<br />
Niall Muckian, Rubyworks Records (IE)<br />
“The best start of the year a festival booker<br />
could ask for.” Rob Chalice, Summer Sundae<br />
(UK)<br />
In all ETEP at Eurosonic Noorderslag has<br />
seen a grand total of 965 shows by 346<br />
European Artists since 2003, and 2010<br />
looks set to again break records, advancing<br />
the project and adding significantly<br />
to this total. However, as more and more<br />
people from all areas of the music industry<br />
are becoming aware of the event and<br />
the Programme, organiser Peter Smidt<br />
of Buma Cultuur, and his colleague Ruud<br />
Berends know that there is no room for<br />
complacency if, as is their wish and intention,<br />
they are to expand ETEP into new<br />
territories. Further nurturing is required<br />
if it is to continue its work in helping deserving<br />
talent to cross as many borders as<br />
possible. In order for all to benefit from<br />
the obvious opportunities offered by<br />
ETEP support and lobbying will be needed<br />
from the industry – that’s YOU, as well<br />
as regional, national and international<br />
cultural and trade organisations.<br />
8<br />
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