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<strong>VIP</strong>- <strong>News</strong> - January 2010<br />

Norway, Finnish Music Information Centre,<br />

Wallonie Bruxelles Musique, Muziek Centrum<br />

Vlaanderen, Buma Cultuur, Initiative<br />

Musik, Ministry of Culture France, Ministry<br />

of Culture Cyprus and the Noorderslag<br />

Foundation and Sena Performers. (The<br />

Dutch Neighbouring rights organisation),<br />

the show went on.<br />

Each Eurosonic since then has seen an increase<br />

in these ETEP figures with the 2009<br />

edition bringing a total of 214 shows with<br />

75 artists from 18 countries playing at 60<br />

ETEP festivals in 20 countries. Without<br />

doubt this initiative has opened up festival<br />

stages throughout Europe for new<br />

talent and has greatly contributed to the<br />

international success of artists including<br />

Under Byen (dk), Teitur (far), Seeed (d),<br />

Within Temptation (nl), The Soundtrack Of<br />

Our Lives (s) Franz Ferdinand, (uk) T. Raumschmiere<br />

(d) Beatsteaks (d) Moneybrother<br />

(S) Kaizers Orchestra (n) Editors (uk), The<br />

Do (fr) Blood Red Shows (uk), White Lies<br />

(uk) and many others.<br />

The following quotes from showcasing<br />

artists, international media and Eurosonic<br />

Noorderslag Conference delegates speak<br />

for themselves:<br />

“We didn’t feel any pressure at Eurosonic this<br />

year. At the end of the day, it doesn’t matter<br />

what job title each member of the audience<br />

has, they are still potential fans and still have<br />

the ability to be moved and excited by your<br />

music. The whole event is in the beautiful<br />

town of Groningen and has a great vibe that<br />

Charles Cave, White Lies<br />

»Eurosonic is an<br />

important event for any band<br />

who wants to get gigging in<br />

mainland Europe.<br />

Tonnes of fun and seriously<br />

worthwhile«<br />

- James Yuill<br />

comes with all early shows in bands careers.<br />

It just so happened that after our show, some<br />

of the audience became fans and thus asked<br />

us to play on some of the festivals and shows<br />

that they book and that was very flattering.<br />

From that show we were allowed to discover<br />

some beautiful areas of Europe over the<br />

summer. Parts of Southern Norway, Sweden<br />

and even as far as the Czech Republic<br />

and Poland. We feel lucky to have played,<br />

and proud we won some new fans.” Charles<br />

Cave, White Lies<br />

“Eurosonic is an important event for any<br />

band who wants to get gigging in mainland<br />

Europe. Tonnes of fun and seriously worthwhile.”<br />

James Yuill<br />

“Eurosonic is one of those weird showcase<br />

things you do but feel uncomfortable about<br />

because it’s crawling with music industry<br />

types and not many real people, a bit like<br />

SXSW. But much like SXSW, if you do a good<br />

job of it, you get some way cool stuff out of it.<br />

We found that we got offered a lot of good<br />

festival slots and started to sell out our Dutch<br />

club shows really quickly after doing it, so I<br />

reckon it was worth it. It’s also in a really<br />

fucking cool town.” Blood Red Shoes<br />

“It’s quite simple: we made a car called De<br />

Staat, and Eurosonic Noorderslag was our<br />

ticket to the freeway. Sure, we’ve done our<br />

share of dirt roads, playing local bars and<br />

small festivals. People might had heard of De<br />

Staat, but Noorderslag really got the thing<br />

moving. After our showcases at Eurosonic<br />

and Noorderslag 2010 we started playing<br />

clubs, and before we could hear one bird<br />

whistle, we were set for the summer. Festivals<br />

like Pinkpop, Lowlands, Dour, The Great Escape<br />

and Sziget are now gigs we can proudly<br />

brag about.” De Staat, NL<br />

‘One of the most important platforms there<br />

is for bands looking to break into the European<br />

Market.’ Music Week (UK)<br />

»The most important gathering<br />

in the European live music<br />

business calendar«<br />

- Pollstar<br />

‘The place to second guess who’ll be the big<br />

European bands of the year.’ NME (UK)<br />

‘The most important gathering in the European<br />

live music business calendar.‘ Pollstar<br />

(USA)<br />

‘A great and unique event for up-and-coming<br />

acts.’ European Broadcasting Union<br />

(CH)<br />

‘The place to be’ Intro (DE)<br />

‘Why can´t this last forever?’ Rockpalast<br />

(DE)<br />

“Eurosonic was a great opportunity for Fight<br />

Like Apes to show off to a European audience.<br />

Soon after their performance, they<br />

were booked to play a number of festivals<br />

from Spain to Holland. It’s a well run event,<br />

big on live, radio and web opportunities.”<br />

Niall Muckian, Rubyworks Records (IE)<br />

“The best start of the year a festival booker<br />

could ask for.” Rob Chalice, Summer Sundae<br />

(UK)<br />

In all ETEP at Eurosonic Noorderslag has<br />

seen a grand total of 965 shows by 346<br />

European Artists since 2003, and 2010<br />

looks set to again break records, advancing<br />

the project and adding significantly<br />

to this total. However, as more and more<br />

people from all areas of the music industry<br />

are becoming aware of the event and<br />

the Programme, organiser Peter Smidt<br />

of Buma Cultuur, and his colleague Ruud<br />

Berends know that there is no room for<br />

complacency if, as is their wish and intention,<br />

they are to expand ETEP into new<br />

territories. Further nurturing is required<br />

if it is to continue its work in helping deserving<br />

talent to cross as many borders as<br />

possible. In order for all to benefit from<br />

the obvious opportunities offered by<br />

ETEP support and lobbying will be needed<br />

from the industry – that’s YOU, as well<br />

as regional, national and international<br />

cultural and trade organisations.<br />

8<br />

<strong>VIP</strong>-BOOKING.COM

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