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News
Cisco/NDS reflects multi-screen focus
news in brief
Cisco’s $5 billion purchase of NDS
underscores the industry’s shift in
focus away from set-top box hardware
towards software and services that can
help play a part in the transition to
payTV multi-screen, according to IHS
Screen Digest. As the opportunity
crystallises further, the analysts forecast
that the number of multi-screen
devices active on global pay-TV networks
will rise to 303.7 million units
in 2015, from 29.5 million in 2010.
This contrasts with a relatively flat
performance of the STB market,
where the installed base of set-top
boxes will grow at a rate of only 9%
during the same period, compared to
a 59% CAGR of active multi-screen
devices.
The multi-screen device category
comprises a range of products,
including smartphones, media
tablets, portable media devices, video
game consoles, personal computers
and internet connected TVs.
“Over the long term, multi-screen
device access increasingly will
become the core metric that
determines the scale of operators’
coverage,” said Tom Morrod, senior
principal analyst of TV Technology
for IHS. “To cash in on this trend,
operators need DRM technology and
a compelling user interface (UI) that
can be ported across multiple
devices.”
400,000
300,000
200,000
100,000
0
Source: IHS Screen Digest April 2012
Worldwide Forecast of Multiscreen
Devices Active on Pay-TV
Networks (thousands of Units)
On the Cisco/NDS acquisition,
Morrod notes that Cisco has
pushed hard to establish its multiscreen
solution, Videoscape, and
NDS provides key components to
support this. Security that can tie
together broadcast and broadband
content streams is vital to
maintaining value. In general, he
adds that as Google look set to sell
off Motorola’s set-top box business,
the industry may be on the cusp of
a significant shake-up of pay-TV
technology vendors.
2009 2010 2011 2012 2013 2014 2015
VoD = 1% of Euro TV revenue
A new study has found that videoon-demand
only represents 1% of
total television revenues in
Europe despite recent growth.
There are estimated to be 435
individual catch-up and VoD
services available across 30
regional markets (the E30) but
they are usually ad funded or
available through public funding.
The report, led by consultancy
Attentional on behalf of the
European Commission, looked at
the implementation of the
Commission’s Audiovisual Media
Services directive. Overall TV
sector revenues have been flat at
EUR77 since a similar study in
2008 while Europe’s five largest
TV markets still generate 70% of
all revenue.
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