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Market <strong>Development</strong><br />

The<br />

French<br />

Connection<br />

Bid to Boost Trade with<br />

Caribbean Neighbours<br />

The <strong>Barbados</strong> <strong>Investment</strong> & <strong>Development</strong><br />

<strong>Corporation</strong> (BIDC) is targeting the French Caribbean<br />

isl<strong>and</strong>s <strong>of</strong> Martinique <strong>and</strong> Guadeloupe for greater exploration<br />

<strong>of</strong> trade.<br />

During May 2010, the BIDC conducted market research in these<br />

two French overseas departments to identify opportunities for<br />

increased trade <strong>and</strong> investment. And the research findings indicate<br />

considerable potential for select Barbadian goods.<br />

Considerable interest was shown in Barbadian biscuits, juices, soya<br />

bean oil, condiments <strong>and</strong> sauces, rum cake, T-shirts <strong>and</strong> polo shirts,<br />

commercial uniforms, swimwear, solar water heaters, decorative<br />

paints, trophies <strong>and</strong> prefabricated metal structures within the two<br />

markets. And to capitalise on the interest shown, the <strong>Corporation</strong> is<br />

moving to organise a trade mission to the French territories within<br />

the next few months.<br />

The BIDC has compiled comprehensive reports on the two<br />

territories which can assist Barbadian companies in making sound<br />

business decisions on: whether or not to enter the markets;<br />

whether their product is likely to require further development before<br />

launching in the markets; how the product could be supplied to<br />

the markets; <strong>and</strong> how the product could be promoted within the<br />

markets. The reports outline all packaging, labelling, quality st<strong>and</strong>ards<br />

<strong>and</strong> sanitary <strong>and</strong> phyto-sanitary requirements which have to be met<br />

to gain market entry, <strong>and</strong> provides useful insight into doing business<br />

with the French-speaking territories. The research findings were<br />

derived from in-market interviews with importers, distributors <strong>and</strong><br />

key business support organisations in both isl<strong>and</strong>s.<br />

Successful penetration <strong>of</strong> these<br />

territories could therefore serve as<br />

a gateway to the wider EU region.<br />

Barbadian companies looking to trade with Martinique <strong>and</strong><br />

Guadeloupe can expect to benefit from duty-free access under the<br />

CARICOM/European Union Economic Partnership Agreement<br />

(EPA). As French overseas departments, Martinique <strong>and</strong> Guadeloupe<br />

are considered part <strong>of</strong> the European Union (EU).<br />

Successful penetration <strong>of</strong> these territories could therefore serve as a<br />

gateway to the wider EU region.<br />

France <strong>and</strong> other countries within the EU are the main trading<br />

partners <strong>of</strong> both Martinique <strong>and</strong> Guadeloupe. But given the close<br />

proximity <strong>of</strong> <strong>Barbados</strong> to these isl<strong>and</strong>s, it is expected that Barbadian<br />

manufacturers would enjoy some competitive advantages over them.<br />

<strong>Barbados</strong> Business Catalyst • April - June 2010<br />

3


<strong>Barbados</strong> Business Catalyst April - June 2010 Vol. 6 #2<br />

The French Connection - Bid to Boost Trade<br />

Table <strong>of</strong> Contents<br />

About the BBC<br />

Editorial - Trade Shows, Expos & Conferences<br />

CEO’s Desk<br />

<strong>Barbados</strong>’ Sustainable <strong>Development</strong> Policy Initiatives<br />

Green Business Incentives<br />

Green Business <strong>Barbados</strong><br />

Inktech - Giving New Life to Printer Cartridges<br />

Sinnfully Sweet Creations<br />

Earth Mother’s <strong>Labour</strong> <strong>of</strong> <strong>Love</strong><br />

Went Caribbean<br />

In the Winner’s Row<br />

The BIDC is Going Green<br />

Limited Resources, Limitless Imagination<br />

Why Waste Your Waste<br />

Regional Design Initiative<br />

BBC Notebook<br />

Energy Drive Gets Mega Boost<br />

Ecoscope<br />

Tradescope<br />

ManuFacts<br />

ManuFacts<br />

On the cover:<br />

Renewable energy logo by Paul Massiah, BIDC Design.<br />

3<br />

4<br />

4<br />

5<br />

6<br />

8<br />

10<br />

12<br />

14<br />

16<br />

18<br />

20<br />

22<br />

24<br />

25<br />

26<br />

28<br />

29<br />

30<br />

32<br />

33<br />

34<br />

35<br />

PG. 18<br />

EARTH MOTHER’S<br />

LABOUR OF LOVE<br />

Disclaimer:<br />

Some <strong>of</strong> the views expressed in this<br />

publication are the views <strong>of</strong> the writers<br />

<strong>and</strong> not necessarily those <strong>of</strong> the BIDC.<br />

© 2010 BIDC.<br />

The BARBADOS BUSINESS CATALYST<br />

is published quarterly by the Research, Information<br />

<strong>and</strong> Design Services Division <strong>of</strong> the <strong>Barbados</strong><br />

<strong>Investment</strong> & <strong>Development</strong> <strong>Corporation</strong>.<br />

It <strong>of</strong>fers information <strong>and</strong> advice on trade <strong>and</strong><br />

commercial issues to the business community.<br />

Information contained herein may be reproduced<br />

if accredited to the BIDC. Items <strong>of</strong> interest to<br />

local manufacturers, exporters, entrepreneurs <strong>and</strong><br />

potential investors are welcome.<br />

Editor:<br />

Jane Brome, Email: jbrome@bidc.org<br />

Editorial Team:<br />

Sonja Trotman, Email: strotman@bidc.org<br />

Fern Gooding, Email: fgooding@bidc.org<br />

Ecoscope Coodinator:<br />

Paula Bourne, Email: pbourne@bidc.org<br />

Design & Layout:<br />

G&A Communications Inc. Cnr. Harts Gaps &<br />

Hastings Main Road, Christ Church.<br />

Tel: (246) 437-2214; Fax: (246) 228-5204;<br />

E-mail: info@gadesign.com.bb<br />

Printed By:<br />

COT Caribbean Graphics, #16 Newton Industrial Estate, Christ Church.<br />

Tel (246) 420 8550 • Fax (246) 420 8555 Email: sales@cot.com.bb<br />

PG. 16 PG. 20<br />

Entrepreneur’s Forum:<br />

Sinnfully Sweet Creations<br />

Went Caribbean:<br />

All’s Going Well-ness for<br />

Went Caribbean<br />

PG. 14 PG. 22<br />

Inktech:<br />

Giving new life to printer cartridges<br />

In the Winner’s Row:<br />

BMEX 2010 Awardees<br />

4 <strong>Barbados</strong> Business Catalyst • April - June 2010


Editor’s Desk<br />

By Jane L. Brome<br />

The notion <strong>of</strong> sustainable<br />

development was<br />

launched two decades<br />

ago, <strong>and</strong> quickly attracted a broad<br />

following worldwide. Sustainable development was touted as a<br />

means to organise economic development in a way that would<br />

address the challenges <strong>of</strong> poverty <strong>and</strong> social exclusion while ensuring<br />

the health <strong>of</strong> the planet.<br />

<strong>Barbados</strong> was heavily involved in the early endeavours <strong>and</strong> in<br />

April 1994, hosted the Global Conference on the Sustainable<br />

<strong>Development</strong> <strong>of</strong> Small Isl<strong>and</strong> Developing States in which 125<br />

countries participated. The major conclusion <strong>of</strong> that conference<br />

was that sustainable development was the only logical <strong>and</strong> acceptable<br />

future, <strong>and</strong> the <strong>Barbados</strong> Programme <strong>of</strong> Action for the Sustainable<br />

<strong>Development</strong> <strong>of</strong> Small Isl<strong>and</strong> Developing States was adopted to help<br />

bring it about.<br />

A sober assessment <strong>of</strong> developments ever since then must however<br />

conclude that we have failed to make any substantial headway in<br />

developing a sustainable future. And yet sustainable development<br />

remains the only acceptable future for us all. If we are to achieve it,<br />

or even advance significantly towards it, we will have to drastically<br />

change our approach. We will have to take steps to ensure that<br />

economic policy - like trade, investment or tax policy - <strong>of</strong>fers strong<br />

incentives to behave in ways that support sustainability. And we will<br />

have to accept that sustainability will require not an adaptive set <strong>of</strong><br />

changes but rather changes that are transformative.<br />

The combination <strong>of</strong> recent economic crises <strong>and</strong> the series <strong>of</strong> looming<br />

environmental threats make it imperative that we aggressively pursue<br />

this endeavour. In this issue we take a look at <strong>Barbados</strong>’ pursuit <strong>of</strong><br />

sustainable development.<br />

Trade Shows, Expos <strong>and</strong> Conferences<br />

August 5-7, 2010, Inaugural Diaspora Conference<br />

This inaugural conference, which is being coordinated by the Ministry <strong>of</strong><br />

Foreign Affairs is aimed at ensuring that Barbadians living overseas can make a<br />

contribution to the development <strong>of</strong> the Barbadian society. Under the theme<br />

Strengthening the Bonds that Unite Us, this conference, which is also being<br />

referred to as the <strong>Barbados</strong> Network Consultation, will bring several topics<br />

into the spotlight. Scheduled for the Lloyd Erskine S<strong>and</strong>iford Centre, topics to<br />

be discussed will include Tourism <strong>Development</strong> <strong>and</strong> the role <strong>of</strong> the Overseas<br />

Barbadian; Philantrophy, <strong>Investment</strong> Opportunities; Cultural Industries, <strong>and</strong><br />

Returning to the Rock. It is hoped that this event will be held biennially for<br />

Barbadians who are keen to learn <strong>of</strong> Government’s plans for nationals in the<br />

Diaspora. It is also for those eager to get involved in the future development <strong>of</strong><br />

their isl<strong>and</strong> state.<br />

CONTACT: www.foreign.gov.bb<br />

September 16-19, 2010, Furniture Expo<br />

The BIDC is partnering with the BMA to host a furniture expo. The event,<br />

which is scheduled for the Lloyd S<strong>and</strong>iford Centre, will showcase Barbadian<br />

furniture as well as interior design <strong>and</strong> crafts to buyers only over a three day<br />

period. It is expected that the event will draw interest from both the local <strong>and</strong><br />

overseas commercial segments.<br />

CONTACT: E-mail: bidc@bidc.org<br />

October 3-5, 2010, ICSTE 2010<br />

The International Conference on S<strong>of</strong>tware Technology <strong>and</strong> Engineering<br />

(ICSTE 2010) will be held in Puerto Rico during October 3-5, 2010.<br />

The main objective <strong>of</strong> ICSTE 2010 is to provide a platform for researchers,<br />

engineers, academicians as well as industrial pr<strong>of</strong>essionals from all over the<br />

world to present their research results <strong>and</strong> development activities in S<strong>of</strong>tware<br />

Technology <strong>and</strong> Engineering. This conference provides opportunities for the<br />

delegates to exchange new ideas <strong>and</strong> application experiences face to face, to<br />

establish business or research relations <strong>and</strong> to find global partners for future<br />

collaboration.<br />

CONTACT: http://www.icste.org/<br />

February 25-27, 2011, Agr<strong>of</strong>est 2011<br />

Registration is now open for exhibitors <strong>and</strong> vendors interested in taking part<br />

in next year’s Agr<strong>of</strong>est. According to an <strong>of</strong>ficial at the Agr<strong>of</strong>est Secretariat,<br />

persons who would like to participate in the 2011 agricultural exhibition can<br />

come in <strong>and</strong> register to secure their booth space.Registration can be done at<br />

the Agr<strong>of</strong>est Secretariat, C/o <strong>Barbados</strong> Agricultural Society, “The Grotto”,<br />

Beckles Road, St. Michael, from Monday to Friday, between the hours <strong>of</strong> 9:00<br />

a.m. <strong>and</strong> 4:00 p.m.<br />

CONTACT: Tel: (246) 436-6683/84 • E-mail: agr<strong>of</strong>est@caribsurf.com<br />

<strong>Barbados</strong> Business Catalyst • April - June 2010<br />

5


CEO’s Desk<br />

Developing a<br />

Sustainable<br />

Future<br />

for<br />

<strong>Barbados</strong><br />

By Wilbur “Basil” Lavine<br />

Sustainable<br />

development speaks<br />

to a blending <strong>of</strong><br />

environmental, social <strong>and</strong><br />

economic opportunities<br />

that strives to meet the<br />

needs <strong>of</strong> the present,<br />

without compromising<br />

the ability <strong>of</strong> future<br />

generations to meet<br />

their own needs.<br />

It has for more than a<br />

decade been occupying<br />

the attention <strong>of</strong><br />

Government <strong>and</strong> the<br />

BIDC, as an agency<br />

<strong>of</strong> government, is<br />

committed to this vision.<br />

Given our special responsibility for manufacturing <strong>and</strong><br />

entrepreneurial development, the BIDC has been tracking with<br />

great interest, the emergence <strong>of</strong> the green economy as a central<br />

pillar <strong>of</strong> sustainable development efforts. This new ethos, with<br />

its shifting emphasis from conventional natural resources to<br />

renewable solutions, is creating dem<strong>and</strong> for a whole new range<br />

<strong>of</strong> products <strong>and</strong> services. It <strong>of</strong>fers much potential for economic as<br />

well as environmental benefit. But more specifically, it may at the<br />

same time further enhance the manufacturing sector’s capacity<br />

to increase productivity <strong>and</strong> reduce costs, while contributing to<br />

both economic <strong>and</strong> environmental performance.<br />

Inherent in the notion <strong>of</strong> the green economy is the pursuit <strong>of</strong><br />

eco-efficiency. The term eco-efficiency was coined by the World<br />

Business Council for Sustainable <strong>Development</strong> (WBCSD) <strong>and</strong><br />

is based on the concept <strong>of</strong> creating more goods <strong>and</strong> services,<br />

while using fewer resources <strong>and</strong> creating less waste <strong>and</strong><br />

pollution. According to the WBCSD, critical aspects <strong>of</strong> ecoefficiency<br />

are: a reduction in the material intensity <strong>of</strong> goods or<br />

services; a reduction in the energy intensity <strong>of</strong> goods or services;<br />

What is needed is a commitment to<br />

pioneering new technologies, shifting<br />

resource policies <strong>and</strong> a new ethnic <strong>of</strong><br />

environmentally responsible behaviour.<br />

reduced dispersion <strong>of</strong> toxic materials; improved recyclability;<br />

maximum use <strong>of</strong> renewable resources; greater durability <strong>of</strong><br />

products <strong>and</strong> increased service intensity <strong>of</strong> goods <strong>and</strong> services.<br />

All this translates into increased resource productivity, reduced<br />

production costs <strong>and</strong> the creation <strong>of</strong> competitive advantages.<br />

It also provides fertile ground for new product development.<br />

Our own analysis has indicated that there are a plethora <strong>of</strong><br />

investment opportunities in pursuing eco-efficiency, spurred<br />

6 <strong>Barbados</strong> Business Catalyst • April - June 2010


CEO’s Desk<br />

by the increasing dem<strong>and</strong> for environmentally friendly <strong>and</strong><br />

renewable energy solutions, particularly in the areas <strong>of</strong><br />

construction, transport, manufacturing, waste <strong>and</strong> water<br />

management. <strong>Barbados</strong> has already scored pioneering firsts in<br />

this regard, having established itself as home to the region’s<br />

first solar powered house, having comm<strong>and</strong>ed major status as<br />

a player in the solar water heating industry <strong>and</strong> having proven<br />

the scope <strong>of</strong> possibilities with solar drying technology <strong>and</strong> solar<br />

powered transport shuttles <strong>and</strong> cars. But there is latitude to go<br />

even further into eco-conscious innovation given the increasing<br />

dem<strong>and</strong> for energy efficient improvements to lighting <strong>and</strong> cooling<br />

for all types <strong>of</strong> buildings, the growing desire to construct solar<br />

<strong>and</strong> wind-powered plants <strong>and</strong> the rising popularity <strong>of</strong> hybrid<br />

vehicles. Within the agriculture <strong>and</strong> food processing sector,<br />

there is a growing preference for high-quality food products<br />

with potential benefits for health. This therefore supports<br />

the formulation <strong>and</strong> marketing <strong>of</strong> new functional foods like<br />

nutraceuticals to satisfy the exp<strong>and</strong>ing health conscious consumer<br />

base. Nutraceuticals, a term derived from combining the words<br />

“nutrition” <strong>and</strong> “pharmaceuticals”, are food products that<br />

provide health <strong>and</strong> medical benefits, including the prevention <strong>and</strong><br />

treatment <strong>of</strong> disease. Such products may range from nutrients,<br />

dietary supplements <strong>and</strong> specific diets, to genetically engineered<br />

foods, herbal products, <strong>and</strong> processed foods such as cereals,<br />

soups, <strong>and</strong> beverages.<br />

And then there are the opportunities in packaging which have<br />

emerged with the growing insistence on new packaging that<br />

minimises environmental impact with reduced wastage <strong>and</strong><br />

energy use, that promotes recyclability <strong>and</strong> that is far less likely<br />

to end up as toxic litter.<br />

In line with Government’s commitment to transforming <strong>Barbados</strong><br />

into a green economy, these are the areas that we would wish<br />

to promote as the new engines <strong>of</strong> national economic growth.<br />

It is our aim to encourage the development <strong>of</strong> export-focused<br />

green products <strong>and</strong> technologies as a means <strong>of</strong> boosting foreign<br />

exchange earnings <strong>and</strong> to promote investments intended to<br />

achieve greater energy efficiency.<br />

As we strive towards a more viable <strong>and</strong> sustainable future for<br />

manufacturing, what is needed is a commitment to pioneering<br />

new technologies, shifting resource policies <strong>and</strong> a new ethic <strong>of</strong><br />

environmentally responsible behaviour. The BIDC is cognisant<br />

that we must lead by example. It is imperative that our own<br />

decision-making processes <strong>and</strong> operations incorporate the<br />

principles <strong>of</strong> sustainable development <strong>and</strong>, at the same time,<br />

demonstrate good practices to Barbadians. Already we have<br />

made some attempts to control the impact <strong>of</strong> our activities on<br />

the environment by adopting green procurement practices,<br />

improving the management <strong>of</strong> waste <strong>and</strong> water, improving<br />

energy efficiency <strong>and</strong> adopting best practices. We are also<br />

working with companies in the productive sector to provide<br />

them with the information they need to plan for the future <strong>and</strong><br />

adapt to change. Continuing in this vein, we are confident that it<br />

is far more likely that the coming years will bring a higher quality<br />

<strong>of</strong> life, a healthier environment, <strong>and</strong> a more vibrant economy<br />

for all.<br />

<strong>Barbados</strong> Business Catalyst • April - June 2010<br />

7


Sustainable <strong>Development</strong> Policy<br />

<strong>Barbados</strong>’<br />

Sustainable<br />

<strong>Development</strong> Policy Initiatives<br />

<strong>Barbados</strong> will shortly be undertaking a national assessment<br />

<strong>of</strong> the effectiveness <strong>of</strong> existing policies <strong>and</strong> incentives to<br />

promote sustainable consumption <strong>and</strong> production (SCP).<br />

The Ministry <strong>of</strong> the Environment, Water Resources <strong>and</strong> Drainage<br />

is currently seeking, via the National Sub Committee on<br />

Trade <strong>and</strong> the Environment (NSCTE), to undertake a sectoral<br />

assessment <strong>of</strong> ongoing SCP initiatives in <strong>Barbados</strong> as a means<br />

<strong>of</strong> identifying opportunities for new incentive measures <strong>and</strong><br />

potential projects.<br />

The overarching goal is to produce a report describing <strong>Barbados</strong>’<br />

national activities on SCP, the main objectives <strong>of</strong> which are to:<br />

Describe the current status <strong>of</strong> sustainable consumption <strong>and</strong><br />

production in Water, Energy, Waste, Construction, Transport<br />

<strong>and</strong> Food production; Describe where possible what policy tools<br />

exist (e.g. taxes <strong>and</strong> subsidies, other economic instruments <strong>and</strong><br />

trade policies); Describe where applicable any analytical tools<br />

utilized e.g. life cycle analysis, indicators, technology impact<br />

Review Session <strong>of</strong> this international sustainable development<br />

conference, during which the focus was on a thematic cluster <strong>of</strong><br />

issues including: chemicals; waste management; mining; transport<br />

<strong>and</strong> the Ten Year Framework <strong>of</strong> Programmes on Sustainable<br />

Consumption <strong>and</strong> Production Patterns.<br />

As a precursor to developing global enabling mechanisms to<br />

address the challenges associated with sustainable development,<br />

the conference sought to review progress, highlight lessons<br />

learnt, <strong>and</strong> where applicable, identify options for new policy<br />

interventions. The deliberations at CSD-18 were aimed at<br />

providing an opportunity to share experiences <strong>and</strong> develop<br />

potential partnerships as it relates to hazardous waste<br />

management for <strong>Barbados</strong>.<br />

National reporting to the CSD is the key instrument through<br />

which <strong>Barbados</strong> fulfils its m<strong>and</strong>ate to review <strong>and</strong> monitor<br />

activities undertaken by Governments to implement Agenda<br />

21. Agenda 21 is a comprehensive blue print <strong>of</strong> action to be<br />

The <strong>Barbados</strong> Sustainable <strong>Development</strong> Policy (BSDP) has as it’s overarching goal, ensuring the<br />

optimization <strong>of</strong> the quality <strong>of</strong> life for evey person by ensuring that economic growth <strong>and</strong> development<br />

does not occur to the detriment <strong>of</strong> our ecological capital.<br />

assessment; Indicate where measures can be taken to improve<br />

consumption <strong>and</strong> production patterns e.g. inter alia application<br />

<strong>of</strong> regulations <strong>and</strong> incentives, investment incentives, emissions<br />

regulations <strong>and</strong> st<strong>and</strong>ards, cleaner production, pollution<br />

prevention <strong>and</strong> resource efficiency; <strong>and</strong> provide a list <strong>of</strong> possible<br />

demonstration projects on the issue <strong>of</strong> sustainable consumption<br />

<strong>and</strong> production in accordance with the information obtained.<br />

News <strong>of</strong> the project is contained in the National Report to<br />

the United Nations Commission on Sustainable <strong>Development</strong><br />

(UNCSD), presented at the 4th Implementation Cycle <strong>of</strong> the<br />

Commission on Sustainable <strong>Development</strong> (CSD-18) conference<br />

hosted May 3-14 this year in New York. Minister <strong>of</strong> the<br />

Environment, Dr. Denis Lowe, headed a delegation to the<br />

executed nationally, regionally <strong>and</strong> internationally by the United<br />

Nations, national governments <strong>and</strong> major societal groups in<br />

relation to all aspects <strong>of</strong> human impact on the environment. As<br />

such, it covers social <strong>and</strong> economic factors regarding changing<br />

consumption patterns, demographic dynamics, health <strong>and</strong> the<br />

integration <strong>of</strong> the environment into decision making. It also<br />

deals with protection <strong>and</strong> conservation issues <strong>and</strong> the means<br />

<strong>of</strong> implementation <strong>of</strong> its recommendations through science,<br />

education, technology transfer <strong>and</strong> financial mechanisms.<br />

<strong>Barbados</strong>’ national report also outlined to the CSD, the major<br />

constraints <strong>and</strong> challenges to effective mainstreaming <strong>of</strong> SCP in<br />

the National <strong>Development</strong> Framework. It notes among these:<br />

the absence <strong>of</strong> an integrated, multi-stakeholder governance<br />

8 <strong>Barbados</strong> Business Catalyst • April - June 2010


Sustainable <strong>Development</strong> Policy<br />

mechanism (It should be noted that Government is committed<br />

to re-establish the National Commission on Sustainable<br />

<strong>Development</strong>) as well as the need for: an instituted monitoring<br />

<strong>and</strong> evaluation mechanism on SCP at the national level. It is<br />

critical that a system <strong>of</strong> indicators be institutionalized with the<br />

requisite technical <strong>and</strong> human resources; a dedicated subregional<br />

institutional mechanism to support the implementation<br />

<strong>of</strong> the Caribbean Sub-regional Action Plan on SCP; dedicated<br />

international facilities in the area <strong>of</strong> technological <strong>and</strong> financial<br />

resources to support implementation <strong>of</strong> SCP. It was proposed<br />

at the 5th regional SCP meeting that SCP be integrated in the<br />

Global Environment Facility as a cross-cutting issue; economic<br />

instruments <strong>and</strong> other enabling mechanisms such as cleaner<br />

production centers to support private sector involvement in SCP;<br />

targeted educational programmes on SCP; an integrated research<br />

programme; heightened involvement <strong>of</strong> Small Isl<strong>and</strong> Developing<br />

States in the SCP process <strong>and</strong> the need to widen the economic<br />

space within the Caribbean.<br />

Despite these hindrances, <strong>Barbados</strong> is reporting significant strides<br />

in pursuit <strong>of</strong> sustainable development. The report notes that<br />

the Environment Division will soon commence an assessment<br />

<strong>of</strong> success <strong>of</strong> implementation <strong>of</strong> the <strong>Barbados</strong> Sustainable<br />

<strong>Development</strong> Policy. Conservative estimations however indicate<br />

that over an 80% implementation rate has been achieved.<br />

It was in 2002, the <strong>Barbados</strong> Sustainable <strong>Development</strong> Policy<br />

(BSDP) was finalized by the National Commission on Sustainable<br />

<strong>Development</strong> (NCSD) <strong>and</strong> the Environment Division. It was<br />

approved by Cabinet in 2003 <strong>and</strong> was laid in Parliament in<br />

January 2004.The BSDP has as its overarching goal, ensuring the<br />

optimization <strong>of</strong> the quality <strong>of</strong> life for every person by ensuring<br />

that economic growth <strong>and</strong> development does not occur to the<br />

detriment <strong>of</strong> our ecological capital. It outlines five core principles<br />

<strong>of</strong> sustainable development for <strong>Barbados</strong> namely; Quality <strong>of</strong> Life;<br />

Conservation <strong>of</strong> Resources (specifically mentioning the Polluter<br />

Pays Principle); Economic Efficiency, Equity <strong>and</strong> Participation.<br />

Within the BSDP, sustainable development is defined as<br />

“development which optimises the quality <strong>of</strong> life <strong>of</strong> every person<br />

without over-exploiting natural <strong>and</strong> environmental assets <strong>and</strong><br />

services, or jeopardizing social <strong>and</strong> economic development.”<br />

The application <strong>and</strong> pursuit <strong>of</strong> the Green Economy in <strong>Barbados</strong><br />

is also rooted in the country’s pursuit <strong>of</strong> sustainable development.<br />

Inherent in this, is thrust towards greater resource efficiency,<br />

reduction <strong>of</strong> waste <strong>and</strong> the expansion <strong>of</strong> multiuse <strong>and</strong> reuse<br />

where economically <strong>and</strong> environmentally viable.<br />

The BSDP document is divided into two main parts. The<br />

first section centers on the policy aims <strong>and</strong> objectives, in<br />

addition to placing the principles <strong>of</strong> sustainable development<br />

within a Barbadian context. The second part presents an<br />

Action Plan. It articulates detailed policy recommendations<br />

supporting sustainable development but which are focused on<br />

specific sectors. These areas include: Fresh Water Resources;<br />

Transportation; Agriculture; Terrestrial Biodiversity Including<br />

Forestry Fisheries; Energy; Biotechnology; Research &<br />

<strong>Development</strong>; The Built Environment; L<strong>and</strong> Resources;<br />

Natural Resources; Education & Training; Waste Management;<br />

Regional Cooperation; Concessions & Incentives; Human<br />

Health, Well Being & Poverty; Gender; Population; Disaster<br />

Management; Coastal & Marine Preservation; Consumption<br />

Patterns; Implementation & Legislation; Indicators for Sustainable<br />

<strong>Development</strong> <strong>and</strong> Sustainable Tourism <strong>Development</strong>.<br />

The Environment Division <strong>of</strong> the Ministry <strong>of</strong> the Environment,<br />

Water Resources <strong>and</strong> Drainage acts as the focal agency for<br />

collecting, disseminating <strong>and</strong> reporting on issues pertaining<br />

to sustainable development both locally <strong>and</strong> internationally.<br />

<strong>Barbados</strong> Business Catalyst • April - June 2010<br />

9


<strong>Investment</strong> Incentives<br />

GREEN<br />

BUSINESS<br />

INCENTIVES<br />

If you ever thought about becoming an innovator<br />

or entrepreneur <strong>of</strong>fering environmentally-friendly<br />

products, services or renewable energy options,<br />

now might be a good time to make a move.<br />

Government has enacted several pieces <strong>of</strong> legislation<br />

to encourage investment in this sector <strong>and</strong> now<br />

provides a number <strong>of</strong> tax incentives from which you<br />

may st<strong>and</strong> to benefit. These incentives translate not<br />

only into substantial cost savings but also encourage<br />

sales <strong>of</strong> “green” products <strong>and</strong> services by making them<br />

more affordable to consumers – that is good news<br />

either way for investors!<br />

Where “green business” is the mainstay <strong>of</strong> the business<br />

itself, incentives are available within the <strong>Barbados</strong><br />

Income Tax Act. Under section 12 <strong>of</strong> the Act,<br />

companies which have incurred capital expenditure in<br />

respect <strong>of</strong> machinery or plant are allowed to claim an<br />

initial allowance <strong>of</strong> 20% <strong>of</strong> such expenditure.<br />

However certain green business activities may be<br />

entitled to an investment allowance. For example,<br />

the use <strong>of</strong> recycled plastics to produce new plastic<br />

products by a company could entitle it to claim an<br />

investment allowance <strong>of</strong> 20% <strong>of</strong> the expenditure<br />

incurred in respect <strong>of</strong> machinery or plant. The benefit<br />

<strong>of</strong> claiming the investment allowance is that unlike the<br />

initial allowance, it is not deducted from the cost <strong>of</strong><br />

the asset for the purposes <strong>of</strong> determining the annual<br />

tax depreciation.<br />

As Government moves towards its<br />

goal <strong>of</strong> transforming <strong>Barbados</strong> into a<br />

green economy, it is expected that<br />

additional incentives will come on<br />

stream.<br />

Additionally, for companies manufacturing “green<br />

products”, they are allowed to claim an annual<br />

allowance on 150% <strong>of</strong> the capital expenditure for the<br />

assets used in the business.<br />

Government has also sought to assist companies keen<br />

on engaging environmentally sound practices in their<br />

operations. Under section 12E.10 <strong>of</strong> the Income Tax<br />

Act companies seeking internationally recognized<br />

environmental certification as a testimony <strong>of</strong> their ec<strong>of</strong>riendly<br />

actions, can now claim a deduction <strong>of</strong> 150%<br />

<strong>of</strong> the expenditure incurred in an income year for the<br />

purpose <strong>of</strong> acquiring the certification. This extends to<br />

ISO 14000 certification for manufacturing firms; the<br />

Green Globe programme certification or its equivalent<br />

for tourism organisations <strong>and</strong> the Leadership in<br />

10 <strong>Barbados</strong> Business Catalyst • April - June 2010


<strong>Investment</strong> Incentives<br />

Compacted plastic bottles being made ready for recycling.<br />

Environmental <strong>and</strong> Energy Design (LEED) certification or its<br />

equivalent for firms in the building industry. This is intended<br />

to alleviate the usually high costs associated with acquiring the<br />

st<strong>and</strong>ard requirements <strong>and</strong> to make the certification more<br />

affordable to companies, which can in turn use it as a means <strong>of</strong><br />

promoting their products <strong>and</strong> services.<br />

Under section 12C1 <strong>of</strong> the Income Tax Act, companies are<br />

also entitled to a deduction <strong>of</strong> a maximum <strong>of</strong> $3 500 in respect<br />

<strong>of</strong> expenses incurred in installing a water storage facility on a<br />

commercial building.<br />

It was announced in the 2008 Budgetary <strong>and</strong> Financial Statement<br />

that individuals <strong>and</strong> businesses will now be entitled to claim<br />

an Energy Conservation <strong>and</strong> Renewable Energy Deduction<br />

allowance <strong>of</strong> a maximum <strong>of</strong> $5,000 per year over each <strong>of</strong> five<br />

years to cover the cost <strong>of</strong> an energy audit <strong>and</strong> 50% <strong>of</strong> the cost<br />

<strong>of</strong> retr<strong>of</strong>itting a residence or building or installing a system to<br />

produce electricity from a source other than fossil fuels.<br />

This applies to businesses whether incorporated or<br />

unincorporated. Government has also reduced import duty<br />

payable on materials that promote energy efficiency by keeping<br />

buildings cooler. Materials such as thermal barriers, ro<strong>of</strong><br />

insulation, window tint, <strong>and</strong> ceramic ro<strong>of</strong> coatings have been<br />

classified as “energy efficient systems/components” <strong>and</strong> now<br />

attract an import duty <strong>of</strong> 5%, down from the previous 20%.<br />

Under Part II B item 87 <strong>of</strong> the Customs Tariff, various items <strong>of</strong><br />

wind turbines, photovoltaic components <strong>and</strong> systems, bio-fuel<br />

systems, hydropower systems, solar thermal systems, wave<br />

or tidal power systems, fuel cell systems <strong>and</strong> geothermal<br />

heat pump systems are exempted from import duty<br />

(20%) <strong>and</strong> environmental levy, on the basis <strong>of</strong><br />

ministerial approval. The need for ministerial<br />

approval in each <strong>and</strong> every instance no longer<br />

applies <strong>and</strong> these items now automatically enjoy<br />

the concession from the Customs Department.<br />

In addition to the duty free importation <strong>of</strong> these alternative<br />

energy systems, new legislation was proposed to enable<br />

independent power producers to produce electricity from<br />

renewable sources which can be sold to <strong>Barbados</strong> Light & Power<br />

at rates set by the Fair Trading Commission.<br />

To encourage use <strong>of</strong> transport systems which utilise alternatives<br />

to fossil fuels, some special concessions now apply. Hybrid<br />

vehicles, solar energy vehicles, compressed natural gas <strong>and</strong> LPG<br />

vehicles now attract an excise tax at a fixed rate <strong>of</strong> 20%, a rate<br />

far lower than that <strong>of</strong> regular cars.<br />

As Government moves towards its goal <strong>of</strong> transforming <strong>Barbados</strong><br />

into a green economy, it is expected that additional incentives<br />

will come on stream. In support <strong>of</strong> its own environmental<br />

programmes, Government recently announced an increase<br />

in the environmental levy from 1.5% <strong>and</strong> 2% to 2% <strong>and</strong> 3%<br />

respectively. This tax, which was only applicable to imported<br />

goods, will now apply to both imported <strong>and</strong> locally produced<br />

goods. The rate <strong>of</strong> environmental levy on both new <strong>and</strong> used<br />

cars was st<strong>and</strong>ardized <strong>and</strong> will now be fixed at the rate <strong>of</strong> $1,500<br />

per vehicle.<br />

Contains excerpts from Green Business Tax Incentives,<br />

<strong>Barbados</strong> Tax Alert by Ernst & Young.<br />

The Toyota Prius hybrid vehicle was recently<br />

launched in <strong>Barbados</strong>.<br />

<strong>Barbados</strong> Business Catalyst • April - June 2010<br />

11


Green Certification<br />

The Future Centre Trust (FCT) has launched a major<br />

initiative that is destined to bring <strong>Barbados</strong> closer to<br />

becoming a green economy.<br />

It comes in the form <strong>of</strong> the Green Business <strong>Barbados</strong><br />

programme.<br />

Coordinator Lani Edghill gave the <strong>Barbados</strong> Business Catalyst<br />

some insight into the initiative, which was awarded grant<br />

financing in May this year from the Ministry <strong>of</strong> the Environment.<br />

She explained that through this programme, companies will get<br />

the opportunity to be part <strong>of</strong> a truly green revolution which will<br />

ensure that green business practices will become the rule, rather<br />

than the exception. Green Business <strong>Barbados</strong>, she said, provides<br />

the country with a realistic <strong>and</strong> true contribution to the reduction<br />

<strong>of</strong> its ecological footprint. It will promote <strong>and</strong> create a change in<br />

generational thinking which will be <strong>of</strong> direct benefit to business,<br />

<strong>and</strong> in turn the population <strong>of</strong> this country.<br />

Edghill said <strong>Barbados</strong> has the opportunity, with this project, to<br />

show the world we are taking serious interest in reducing its<br />

carbon <strong>and</strong> ecological footprint. “Not just taking an interest,<br />

but taking action as we, through this same process, implement<br />

adaptation measures to the impacts <strong>of</strong> climate change on the<br />

region. By creating a truly green economy, we become the<br />

forerunners <strong>and</strong> the examples <strong>of</strong> how we can choose to ensure<br />

the sustainability <strong>of</strong> our country,” she added.<br />

Programme Components<br />

The programme, which will award green certification to<br />

participating companies is comprised <strong>of</strong> five major components.<br />

Edghill explained that these components were developed based<br />

on existing green business programme st<strong>and</strong>ards from all over<br />

the world. These st<strong>and</strong>ards, she added, had been localised<br />

through consultation with a Technical Advisory Committee <strong>and</strong><br />

were based on affordable <strong>and</strong> attainable options for large <strong>and</strong><br />

small businesses alike in the local business community.<br />

The five components <strong>of</strong> the project are:<br />

• Waste Reduction & Recycling- which focuses on options<br />

available to reduce consumption;<br />

• Energy Conservation & Renewable Energy <strong>Development</strong>which<br />

focuses on reducing reliance on unsustainable energy<br />

sources <strong>and</strong> the creation <strong>of</strong> new habits to reduce consumption.<br />

• Pollution Control & Management- which addresses the<br />

need for businesses <strong>and</strong> organisations to consider more their<br />

emissions <strong>and</strong> their direct impact on the physical environment.<br />

• Water Conservation- which addresses issues related to the<br />

preservation <strong>of</strong> water resources <strong>and</strong> encourages organisations<br />

to assess their water use practices <strong>and</strong> reduce consumption in<br />

any way possible.<br />

• Education <strong>and</strong> Outreach- The implementation <strong>of</strong> the above<br />

four components would not be possible without human<br />

behavioural change. Our current system is not set up to<br />

allow for informed sustainable decisions to be made. Thus<br />

changing behaviour <strong>and</strong> awareness on environmental, social<br />

<strong>and</strong> economic issues can help to create an environment where<br />

businesses, organizations <strong>and</strong> individuals alike feel a sense <strong>of</strong><br />

social <strong>and</strong> environmental responsibility.<br />

“Not just taking an interest, but<br />

taking action as we, through<br />

this same process, implement<br />

adaptation measures to the<br />

impacts <strong>of</strong> climate change on<br />

the region. By creating a truly<br />

green economy, we become the<br />

forerunners <strong>and</strong> the examples <strong>of</strong><br />

how we can choose to ensure the<br />

sustainability <strong>of</strong> our country.”<br />

Green Business Certification<br />

Companies which wish to achieve green certification under<br />

the programme are encouraged to contact the FCT. An initial<br />

consultation with the organisation will be undertaken to<br />

highlight the benefits <strong>and</strong> costs associated with the programme<br />

<strong>and</strong> to assess parts already implemented within the business/<br />

organisation. This will then lead to the creation <strong>of</strong> a Green<br />

Strategy <strong>and</strong> Action Plan with business owner/director <strong>and</strong> green<br />

team/representative. A further assessment <strong>of</strong> existing conditions<br />

within the organisation is then conducted based on the five<br />

component areas. A report is issued with recommendations<br />

on areas where improvements can be made to meet the<br />

programme requirements. There will be a period allowed for<br />

implementation <strong>of</strong> requirements not yet attained, based on the<br />

goals <strong>and</strong> objectives outlined in the plan <strong>and</strong> another assessment<br />

is then undertaken. Based on the level <strong>of</strong> achievement, the<br />

business is given a green business award. For those companies<br />

not meeting the requirement for Green Business status after the<br />

re-assessment, a green <strong>of</strong>ficer is assigned to work closely with<br />

that company to make it happen. Staff training is a requirement<br />

for all companies seeking to go green as well as the creation<br />

<strong>of</strong> green teams <strong>and</strong> the appointment <strong>of</strong> a green team leader to<br />

spearhead operation changes required.<br />

Quarterly green business products, services <strong>and</strong> resource<br />

updates are required <strong>and</strong> each participating company will need<br />

to be reassessed every year in order to retain its Green Business<br />

status.<br />

12 <strong>Barbados</strong> Business Catalyst • April - June 2010


Green Certification<br />

Green Business Benefits<br />

In explaining the motivation behind encouraging companies to go<br />

green, Edghill stated “Going green not only makes good business<br />

sense, but can result in considerable savings through a reduction<br />

in water <strong>and</strong> energy bills as well as a reduction in overall<br />

consumption.”<br />

When a company achieves compliance with the green business<br />

st<strong>and</strong>ards, it receives a Green Business <strong>Barbados</strong> logo which can<br />

be used in print <strong>and</strong> electronic marketing to compliment that<br />

business’ corporate responsibility image. This affords companies<br />

a marketing edge, making them more appealing to potential<br />

customers who support socially <strong>and</strong> environmentally responsible<br />

business organisations.<br />

Companies certified under the programme will be listed in<br />

the green business directory at www.Business<strong>Barbados</strong>.com,<br />

one <strong>of</strong> the main supporters for creating a local green business<br />

certification body <strong>and</strong> the marketing link for businesses who are<br />

approved, or applying for approval in <strong>Barbados</strong>. They will also be<br />

listed on the FCT website, www.futurecentretrust.org.<br />

In March 2010 the British High Commission became the first<br />

business organization to achieve the green business award <strong>and</strong><br />

was presented to the public on World Water Day, March 22nd<br />

during the Green Reception hosted by the High Commission.<br />

This award was given after four months <strong>of</strong> green business<br />

assessment <strong>and</strong> implementation. This period was considered<br />

a trial run <strong>and</strong> revealed a number <strong>of</strong> real world lessons. It also<br />

allowed for the creation <strong>of</strong> partnerships with local companies<br />

to provide environmentally friendly goods <strong>and</strong> services that are<br />

required by the programme. It therefore has been creating new<br />

business opportunities for local entrepreneurs <strong>and</strong> businesses<br />

who wish to provide environmentally friendly products <strong>and</strong><br />

services.<br />

The FCT is hoping to make the Green Business <strong>Barbados</strong><br />

programme the leading one for <strong>Barbados</strong> <strong>and</strong> the wider<br />

Caribbean region. In addition to private sector partnerships the<br />

programme has also formed a partnership with the Ministry <strong>of</strong><br />

the Environment. This partnership recognizes the importance<br />

<strong>of</strong> the project to sustainable development goals for the country<br />

<strong>and</strong> the need for non-pr<strong>of</strong>its to assist government in the<br />

implementation <strong>of</strong> some <strong>of</strong> these goals through such beneficial<br />

projects. This partnership also helps to bridge the gap between<br />

private <strong>and</strong> public realms in a cross sectoral fashion in order to<br />

jump start the new green economy.<br />

For more details please visit www.futurecentretrust.org or<br />

log on to Facebook at:<br />

http://www.facebook.com/pr<strong>of</strong>ile.<br />

php?id=695275462&ref=pr<strong>of</strong>ile#!/group.php?gid=1102283<br />

75677829&ref=mf.<br />

Coordinator Lani Edghill can be contacted at<br />

lani@futurecentretrust.org<br />

<strong>Barbados</strong> Business Catalyst • April - June 2010<br />

13


Green Business in Action<br />

Inktech<br />

giving<br />

new life<br />

to<br />

printer cartridges<br />

By Jane L. Brome<br />

Increasing emphasis on green economics <strong>and</strong> creative frugality<br />

has been creating business opportunities for entrepreneurs<br />

who can anticipate trends <strong>and</strong> respond with smart solutions.<br />

One such entrepreneur is Tom Fountain. He will shortly be<br />

<strong>of</strong>ficially launching Inktech Inc., to remanufacture printer<br />

cartridges using the most up-to-date technology with a policy<br />

that minimises environmental impact.<br />

<strong>Barbados</strong> generates an estimated 10 000 unit sales <strong>of</strong> printer<br />

cartridges monthly, <strong>and</strong> according to Fountain, an estimated 3.6<br />

tonnes <strong>of</strong> empty cartridges are disposed in the l<strong>and</strong>fill annually.<br />

With careful h<strong>and</strong>ling <strong>and</strong> proper<br />

use, cartridges can be reused<br />

between 6 <strong>and</strong> 12 times.<br />

He noted that these cartridges contain plastics, metal <strong>and</strong><br />

electronics that don’t break down in l<strong>and</strong>fills. Inktech is therefore<br />

moving to encourage a greater number <strong>of</strong> persons to recognise<br />

both the environmental <strong>and</strong> economic value <strong>of</strong> reusing cartridges.<br />

According to Fountain, cartridge remanufacturing (an advanced<br />

form <strong>of</strong> refilling) will not only reduce the amount <strong>of</strong> nondegradable<br />

waste heading to the l<strong>and</strong>fill but can save consumers<br />

between 30% <strong>and</strong> 60% <strong>of</strong> the original manufacturers’ prices.<br />

It will also encourage significant foreign exchange savings, given<br />

the estimated $5 million spent annually on imported cartridges in<br />

<strong>Barbados</strong>.<br />

With careful h<strong>and</strong>ling <strong>and</strong> proper use, he said cartridges<br />

can be reused between 6 <strong>and</strong> 12 times. Inktech is aiming to<br />

support 80% <strong>of</strong> the inkjet cartridges sold in <strong>Barbados</strong>, <strong>and</strong><br />

will be constantly reviewing its product range as new models<br />

emerge <strong>and</strong> market dem<strong>and</strong> changes. The company can also<br />

remanufacture cartridges outside <strong>of</strong> those it stocks on special<br />

request <strong>and</strong> guarantees all the cartridges sold.<br />

To clarify exactly how the remanufacturing process works,<br />

Fountain explained that Inktech collects empty cartridges<br />

from retailers <strong>and</strong> <strong>of</strong>fices across the isl<strong>and</strong>. The company has a<br />

mobile distributor service in place where it facilitates scheduled<br />

collections <strong>of</strong> empties <strong>and</strong> delivery <strong>of</strong> refills simultaneously.<br />

He explained, “It’s not like you wait while we refill the same<br />

cartridge you bring in. We keep a buffer <strong>of</strong> finished cartridges in<br />

stock, so you can purchase a remanufactured cartridge without<br />

having to wait a few days to get back refills.”<br />

Inktech distributes cartridges through a number <strong>of</strong> outlets in<br />

Christ Church, St. Michael, St. James <strong>and</strong> St. Peter to facilitate<br />

convenient purchases by individual customers <strong>and</strong> companies.<br />

Fountain said their aim was to execute a ‘Cartridges For Cash’<br />

programme, where businesses, schools, charities, groups <strong>and</strong><br />

individuals could be paid for cartridges collected. The company<br />

14 <strong>Barbados</strong> Business Catalyst • April - June 2010


Green Business in Action<br />

is <strong>of</strong>fering a rebate <strong>of</strong> $1.50 when you exchange an empty<br />

cartridge for a replacement Inktech cartridge. The cartridge<br />

however must be in good condition <strong>and</strong> not previously<br />

refilled (except by Inktech).<br />

Fountain noted, “If the cartridge isn’t the same as the<br />

one you’re buying, that doesn’t matter so long as it’s one<br />

we sell. We’ll take other cartridges too, including toner<br />

cartridges, but generally without paying a rebate.”<br />

On exchange, the empty cartridge is cleaned, refilled with<br />

compatible ink <strong>and</strong> tested to ensure it meets quality st<strong>and</strong>ards.<br />

“We have pretty tight controls in place to ensure that we<br />

produce a finished product that is <strong>of</strong> a quality close to a br<strong>and</strong><br />

new cartridge…we have done a number <strong>of</strong> tests <strong>and</strong> it’s really<br />

hard to tell the difference between a br<strong>and</strong> new cartridge <strong>and</strong> a<br />

re-manufactured one,” Fountain said.<br />

The company is now test-marketing <strong>and</strong> Fountain reported a<br />

positive response from all who have been using the products <strong>and</strong><br />

services. He has also been gaining referral business from clients<br />

who have been using Inktech <strong>and</strong> spreading the word about it.<br />

The company chief noted that they were not just getting into this<br />

venture just to make money, stating, “While we have to make a<br />

pr<strong>of</strong>it at the end <strong>of</strong> the day, we want to feel good about it.”<br />

Inktech is therefore committed to manufacturing an<br />

environmentally responsible product. Fountain explained,<br />

One <strong>of</strong> the Inktech collection boxes in use at the<br />

BIDC’s Small Business Centre.<br />

“Our packaging minimises the waste others include with new<br />

cartridges. We fit a clip to seal <strong>and</strong> protect the print head <strong>and</strong><br />

place it in a re-sealing, antistatic outer bag. We encourage<br />

customers to reuse both the clip <strong>and</strong> the bag to protect the<br />

cartridge while it is returned to us. There’s minimal packaging left<br />

to throw in the trash.”<br />

The company is also opting to utilise a network <strong>of</strong> existing<br />

retailers, foregoing the need to invest resources in ‘brick &<br />

mortar’ outlets so that it can focus on consistent processing<br />

<strong>and</strong> minimise the environmental impact <strong>of</strong> its operations to<br />

everyone’s benefit. Customers can also place orders online at<br />

the Inktech website www.inktechbb.com where Fountain<br />

explained “you can add the cartridges needed to ‘Your Cart’<br />

but you don’t pay at this stage. For first-time buyers, we find<br />

your nearest distributor, or you can choose the one you find<br />

most convenient <strong>and</strong> they prepare your order. You just pay the<br />

distributor for the goods as you receive them <strong>and</strong> h<strong>and</strong> in any<br />

empties for the rebate.”<br />

<strong>Barbados</strong> Business Catalyst • April - June 2010<br />

15


Entrepreneur’s Forum<br />

Sinnfully Sweet<br />

Creations<br />

In each edition, we aim to showcase new <strong>and</strong> enterprising<br />

Barbadian businesses. In sharing their success stories, we hope to<br />

inspire the creation <strong>of</strong> an innovative <strong>and</strong> entrepreneurial culture<br />

within the wider community. In this issue we put the spotlight on<br />

Sinnfully Sweet Creations <strong>and</strong> its founder Tam-y-ko Ellis. Ellis is<br />

a pr<strong>of</strong>essional chocolatier certified by the School <strong>of</strong> Chocolate Arts,<br />

Vancouver, Canada.<br />

What’s the nature <strong>of</strong> your business?<br />

Sinnfully Sweet Creations is an artisan chocolate <strong>and</strong> novelty/<br />

celebration cake <strong>and</strong> pastry manufacturer.<br />

When did you start the business?<br />

Sinnfully Sweet Creations was born out <strong>of</strong> a love <strong>of</strong> good food<br />

<strong>and</strong> a simple piece <strong>of</strong> chocolate in November 2006. The initial<br />

focus was on sensuous miniature desserts <strong>and</strong> celebration cakes,<br />

providing clients with a unique taste <strong>of</strong> what a Sinnfully Sweet<br />

celebration could really be. Three years later, the first line <strong>of</strong><br />

chocolates – Isl<strong>and</strong> Gurlz Artisan Chocolates - was launched.<br />

They are all isl<strong>and</strong>- inspired chocolates, carefully h<strong>and</strong>made in<br />

small batches, using only the finest quality local, regional <strong>and</strong><br />

international ingredients. No preservatives are added <strong>and</strong> every<br />

piece has the same attention to detail <strong>and</strong> flavour. Even the<br />

names <strong>and</strong> flavours <strong>of</strong> the<br />

chocolates are taken from<br />

everything in the Caribbean<br />

– the history <strong>and</strong> culture,<br />

the spices, fruit <strong>and</strong> flowers,<br />

<strong>and</strong> <strong>of</strong> course <strong>Barbados</strong>’<br />

award-winning Rum!<br />

Why did you choose to<br />

start your own business?<br />

I started my own business<br />

because I’ve always loved<br />

to bake <strong>and</strong> cook. It was<br />

something instilled in me from childhood, especially being raised<br />

in a family with my great gr<strong>and</strong>parents, gr<strong>and</strong>mother <strong>and</strong> mother<br />

for guidance. Shortly after receiving my B.A. in Psychology &<br />

Management (Hon.) in 2004, I was made redundant from a<br />

long-term job. I bounced around from part-time job to part-time<br />

job trying to find my niche, but what I really wanted was to find<br />

something permanent that I loved doing. I was tired <strong>of</strong> putting<br />

my all into someone else’s dream while I put my dreams on the<br />

backburner. So I started looking around for culinary courses<br />

abroad <strong>and</strong> I stumbled across a course like no other, one that<br />

16 <strong>Barbados</strong> Business Catalyst • April - June 2010


Entrepreneur’s Forum<br />

taught you how to make mouth-watering works <strong>of</strong> art out <strong>of</strong><br />

chocolate <strong>and</strong> the rest, as they say, is history.<br />

What did it take to get the business started?<br />

It took three years <strong>of</strong> research <strong>and</strong> number-crunching, to find the<br />

perfect packaging, materials <strong>and</strong> specialised equipment. But the<br />

hardest part was trying to find the capital needed to get started.<br />

It was impossible to find a financial institution, government or<br />

commercial bank, willing to take the chance on a new business<br />

idea. I had more doors politely <strong>and</strong> not so politely slammed in my<br />

face, than I care to remember. Finally a private lending institution<br />

loaned us the capital to get started.<br />

That money allowed<br />

us to make the<br />

minor, yet necessary<br />

structural changes, to<br />

create our production<br />

<strong>and</strong> <strong>of</strong>fice space, as<br />

well as purchase the<br />

initial packaging, raw<br />

materials <strong>and</strong> specialised<br />

equipment needed to<br />

get started.<br />

With the help <strong>of</strong> the<br />

BIDC Design Dept.,<br />

notably Mr. Paul<br />

Massiah, we were able<br />

to come up with logos<br />

for both the company <strong>and</strong><br />

the br<strong>and</strong>, along with pr<strong>of</strong>essionally taken product photos, that<br />

were then used in the advertising material that launched the<br />

Isl<strong>and</strong> Gurlz Artisan Chocolate line in December 2009.<br />

How has the market been responding to your products?<br />

The market has responded very well to all <strong>of</strong> our products, cakes<br />

<strong>and</strong> artisan chocolates alike. In the last year we’ve had<br />

the privilege <strong>of</strong> creating mini desserts, celebration<br />

cakes <strong>and</strong> artisan chocolates for several functions,<br />

from intimate weddings to large-scale horse<br />

racing events. Our artisan chocolate gift boxes<br />

have even travelled as far as Spain.<br />

Sealy in the May 25th issue. We were also featured in the Sunday<br />

Sun’s Easy Magazine on the 13th June, 2010, in an article entitled<br />

“Sinfully Sweet Taste” by Anesta Henry. This has led to even<br />

more business opportunities.<br />

What’s the one thing you would say your company does<br />

better than others?<br />

We do not compromise on the quality <strong>of</strong> our products. We<br />

firmly believe that you can only create the best product by using<br />

the best ingredients. Which is why everything we produce is<br />

preservative-free <strong>and</strong> h<strong>and</strong>made in small batches from the finest<br />

local, regional <strong>and</strong> international ingredients. With ever-growing<br />

awareness <strong>of</strong> healthy lifestyles, we at Sinnfully Sweet Creations<br />

take great pride in the fact that our chocolate line is made from<br />

the finest Dark Couverture Chocolate on the market, thus<br />

making one <strong>of</strong> the sweetest taboos better for you as well.<br />

Are there any plans to enhance existing product lines or<br />

introduce new products? What can we look forward to from<br />

your company?<br />

As a serious businessperson you have to be cognisant <strong>of</strong> your<br />

clients’ needs <strong>and</strong> be willing to meet those needs. Yes we<br />

will be introducing new products, especially where the Isl<strong>and</strong><br />

Gurlz Artisan Chocolate line is concerned. Our lady’s stiletto<br />

shoe was a big hit at BMEX <strong>and</strong> we’ll be exp<strong>and</strong>ing that line<br />

<strong>of</strong> hollow novelty chocolates to include other shoe styles <strong>and</strong><br />

complementing pieces. We will also be introducing a men’s<br />

novelty chocolate line geared at recreational activities.<br />

There is so much you can do with chocolate <strong>and</strong> I have so<br />

many ideas, too numerous to elaborate on, but let’s just say the<br />

chocoholic public will not be disappointed!<br />

Sinnfully Sweet Creations is located at Wanstead Terrace,<br />

St. Michael. For further information contact Managing<br />

Director Tam-y-ko Ellis at Telephone: (246) 425-4250;<br />

Email: sinnfullysweetcreations@hotmail.com<br />

The BIDC afforded us the opportunity to<br />

participate in this year’s BMEX Expo <strong>and</strong> crowd<br />

response to the product was unbelievable! I’ll<br />

admit I had my doubts about participating in the<br />

expo but I am truly glad that I did because apart<br />

from the favourable crowd response, it also gave<br />

me the opportunity to network with individuals<br />

<strong>and</strong> companies which have led to several special<br />

projects.<br />

Thanks to the exposure at the BMEX Expo,<br />

Sinnfully Sweet Creations had the honour <strong>of</strong> being<br />

on the cover <strong>of</strong> <strong>Barbados</strong> Today the May 24th<br />

issue, as well as being featured again by Donna<br />

<strong>Barbados</strong> Business Catalyst • April - June 2010<br />

17


Building a Sustainable Company<br />

Earth<br />

Mother’s<br />

<strong>Labour</strong> <strong>of</strong> <strong>Love</strong><br />

Sustainable development is about promoting<br />

economic growth while preserving environmental<br />

quality. The essence <strong>of</strong> this form <strong>of</strong> development<br />

is the ability to maintain a delicate balance between<br />

human activities aimed at improving lifestyles <strong>and</strong> the<br />

feeling <strong>of</strong> well-being on one h<strong>and</strong>, <strong>and</strong> the protection <strong>of</strong><br />

natural resources to ensure that we do not diminish the<br />

prospects for future generations to enjoy a quality <strong>of</strong> life<br />

at least as good as our own. It advocates the adoption <strong>of</strong><br />

lifestyles <strong>and</strong> development paths that respect <strong>and</strong> work<br />

within nature’s limits.<br />

For most, it is a concept that is hard to grasp. For Earth<br />

Mother Botanicals Limited (EMB) however, it’s the<br />

way <strong>of</strong> life it has embraced <strong>and</strong> practised to perfection.<br />

The <strong>Barbados</strong> Business Catalyst visited Four Cross<br />

Roads, St. John, where its <strong>of</strong>fice <strong>and</strong> production facility is<br />

tucked within the cozy, rural community, for a first-h<strong>and</strong><br />

look at operations.<br />

Earth Mother Botanicals Limited, celebrating 10 years in business<br />

this year, produces an all-natural range <strong>of</strong> skin care products<br />

<strong>and</strong> is credited with establishing the first botanicals company <strong>of</strong><br />

its kind in <strong>Barbados</strong>. As Chief Executive Officer (CEO) Amy<br />

LeMay explained, “we have been doing things in a natural <strong>and</strong><br />

sustainable way from Day 1”. EMB products are manufactured<br />

from organic herbs, fruits <strong>and</strong> flowers all indigenous to <strong>Barbados</strong><br />

<strong>and</strong> the majority grown right within the company’s own gardens.<br />

No imported plants are used, a factor which LeMay said keeps<br />

the lines authentically Caribbean.<br />

The Solar Sparkle Sunbloc<br />

Growing their own<br />

plant materials, the<br />

CEO stated, not only<br />

gives them control<br />

over “knowing exactly<br />

what has gone into the<br />

plant from the time it<br />

is put into the ground,<br />

harvested <strong>and</strong> put into<br />

production”, but also<br />

guarantees a top quality<br />

final product. “From<br />

the time plants are<br />

cut, oxidisation begins.<br />

The Earth element range on display at BMEX 2010, where<br />

Earth Mother Botanicals was awarded for best booth design.<br />

If we grow the plants here we can cut them <strong>and</strong> get them into<br />

production within the hour <strong>and</strong> so we can retain the highest<br />

potency possible,” she explained.<br />

The gardening process itself is ecologically sustainable, employing<br />

the use <strong>of</strong> permaculture <strong>and</strong> organic techniques to maintain a<br />

chemical-free environment <strong>and</strong> minimise water use. Traditional<br />

practices like harvesting by the moon are also engaged. No<br />

chemicals are used to control weeds <strong>and</strong> pests. Instead they rely<br />

on insects, creepy crawlers <strong>and</strong> plants. A rainwater catchment<br />

system is in the works which will allow for water distilling <strong>and</strong><br />

reuse in the gardens. What EMB doesn’t grow, it sources locally,<br />

chiefly from within the St. John community - farms at Redl<strong>and</strong>s,<br />

Upl<strong>and</strong>, Lemon Arbor <strong>and</strong> Wakefield where organic agriculture is<br />

also practised.<br />

EMB’s manufacturing processes are also sustainable. Operations<br />

Director, S<strong>and</strong>ra Weekes, said no chemical preservatives, colours<br />

or artificial fragrances are added to the products. The plants are<br />

combined with high quality oils <strong>and</strong> other natural food grade<br />

ingredients. A lot <strong>of</strong> the mixing processes are done by h<strong>and</strong> or<br />

by utilising only small appliances. There is therefore no heavy use<br />

<strong>of</strong> electricity.<br />

18 <strong>Barbados</strong> Business Catalyst • April - June 2010


Building a Sustainable Company<br />

Within the blending process, Weekes said they strive to keep<br />

in sync with nature, maintaining “a musical balance <strong>of</strong> high,<br />

medium <strong>and</strong> low notes in each <strong>of</strong> the products” that is reflected<br />

in their captivating scent. And, she added, the products are<br />

blended <strong>and</strong> packaged to capture the universal elements in their<br />

aromatherapy. Products grouped under the sun are energising<br />

<strong>and</strong> reduce stress. Those under the earth element are calming,<br />

promoting connection <strong>of</strong> the body, mind <strong>and</strong> spirit, while those<br />

capturing the element <strong>of</strong> air are cooling <strong>and</strong> relaxing.<br />

Those under fire stimulate circulation <strong>and</strong> brain activity; those<br />

under water are cleansing, detoxifying <strong>and</strong> antibacterial while<br />

those under the moon are relaxing <strong>and</strong> promote restful sleep.<br />

Throughout the manufacturing process EMB keeps waste<br />

generation to a minimum, with only one tall kitchen bag <strong>of</strong><br />

trash being sent to the l<strong>and</strong>fill weekly. All glass, plastic, metal,<br />

cardboard <strong>and</strong> paper are recycled <strong>and</strong> the remaining organic<br />

waste is composted <strong>and</strong> put back into the garden. Raw materials<br />

are purchased in large containers to minimise packaging waste.<br />

Weekes said EMB also keeps its own product packaging to<br />

a minimum <strong>and</strong> utilises mainly natural resources <strong>and</strong> items<br />

h<strong>and</strong>made by local craftspersons. These include paper made<br />

from West Indian Sea Isl<strong>and</strong> Cotton, sugar cane bagasse <strong>and</strong><br />

banana leaf by local artist Chris Ishmael; pottery containers made<br />

by Hamilton Wiltshire <strong>of</strong> Hamilton’s Pottery <strong>and</strong> soap dishes<br />

skillfully crafted from dried coconut shells by retired fisherman,<br />

Carl Coppin. EMB is looking at taking its recycling efforts further<br />

by encouraging customers to return their product containers for<br />

reward <strong>and</strong> to bring their own containers for refilling.<br />

All EMB products are formulated to comply with stringent<br />

European Union quality st<strong>and</strong>ards for organics. That is the<br />

highest international industry st<strong>and</strong>ard <strong>and</strong> as LeMay observed,<br />

“having satisfied that, then we know we can meet all others”.<br />

As dem<strong>and</strong> for the products continues to grow, LeMay reflected<br />

on what she described as “an interesting growth path” for the<br />

company, which <strong>of</strong>ficially unveiled its first product line at the<br />

<strong>Barbados</strong> Manufacturers’ Exhibition (BMEX) in 2000. Since then,<br />

the number <strong>of</strong> employees has grown from two to eight <strong>and</strong> the<br />

products have found their way into some <strong>of</strong> the top spas on the<br />

isl<strong>and</strong>, including those at the S<strong>and</strong>y Lane <strong>and</strong> Hilton hotels, the<br />

Chakra Spa <strong>and</strong> Chateau de Beauté. They are also placed in<br />

numerous hotels’ guest rooms like those at Peach & Quiet, Sea<br />

U, Round House <strong>and</strong> several villas.<br />

The products are retailed through leading outlets including<br />

the Super Centre, Jordan’s <strong>and</strong> Trimart supermarkets <strong>and</strong> the<br />

Best <strong>of</strong> <strong>Barbados</strong> gift shops. EMB also retails from its St. John<br />

headquarters, <strong>and</strong> two kiosk locations at Sheraton Centre <strong>and</strong><br />

the airport departure lounge. EMB products are also retailed in<br />

Europe, with distributors in the UK, Scotl<strong>and</strong> <strong>and</strong> Wales. Some<br />

are also exported to Canada <strong>and</strong> the US. LeMay said since<br />

discovering the ample market opportunities within the US,<br />

efforts would now be undertaken to exp<strong>and</strong> export sales there.<br />

The EMB line includes a clinical range with products like<br />

the popular Bug Be Gone Cream. It’s an insect repellant<br />

made from lemon grass <strong>and</strong> recommended even by local<br />

Some <strong>of</strong> the soaps packaged<br />

in h<strong>and</strong>made paper.<br />

paediatricians as it is safe for use on infants. The Green Earth<br />

Soothing Skin Salve has proven effective in treating eczema <strong>and</strong><br />

other skin irritations, <strong>and</strong> the Morinda Leaf Muscle & Joint Rub<br />

is popular among persons suffering with arthritis, joint pain <strong>and</strong><br />

inflammation. LeMay said it is also bought by athletes, as it is<br />

safe to use on broken skin. This product has no menthol or<br />

other added essential oils that can cause irritation or burning<br />

on the skin. There is also the Solar Eclipse Sunbloc which she<br />

said has been tested <strong>and</strong> proven more effective than leading<br />

chemical br<strong>and</strong>s, <strong>and</strong> the Minty Cool Foot lotion <strong>and</strong> Neem<br />

Nail Oil, now used in local podiatry. The range also includes<br />

high-end goodies like the <strong>Barbados</strong> Black Belly Sheep Milk<br />

<strong>and</strong> Molasses soap, touted as “a Bajan beauty secret”, <strong>and</strong> is<br />

constantly exp<strong>and</strong>ing with new introductions. The newest is the<br />

four-step Soca Breadfruit anti-aging facial line made <strong>of</strong> breadfruit<br />

<strong>and</strong> pomegranate <strong>and</strong> packed full <strong>of</strong> antioxidants <strong>and</strong> other<br />

nutrients. The line includes a facial scrub, clay mask, toner <strong>and</strong><br />

a moisturising cream. LeMay said it has received a very positive<br />

response since its launch at BMEX in May this year.<br />

Beyond building a sustainable company, EMB also believes in<br />

building sustainable communities. And for this reason, Weekes<br />

said the company has over the years worked closely with several<br />

cultural <strong>and</strong> sporting associations <strong>and</strong> educational institutions.<br />

These include the St. John Parish Independence Committee,<br />

St. John Sonnets football team as well as the cricket team <strong>and</strong><br />

national volleyball team. The company donates a portion <strong>of</strong><br />

sales <strong>of</strong> its turtle-shaped, coconut shell packaged soaps to fund<br />

the UWI Sea Turtle Project <strong>and</strong> works closely with local models<br />

<strong>and</strong> designers. EMB also lends assistance to the Samuel Jackman<br />

Prescod Polytechnic <strong>and</strong> hosts UWI student interns during<br />

the semester breaks, teaching them the value <strong>of</strong> heritage <strong>and</strong><br />

traditional uses <strong>of</strong> plants <strong>and</strong> herbs.<br />

Both LeMay <strong>and</strong> Weekes liken their dedication to maintaining an<br />

eco-conscious enterprise to “a labour <strong>of</strong> love”. It is one from<br />

which they have derived much satisfaction <strong>and</strong> the result -<br />

a highly sought-after line <strong>of</strong> products that preserve traditional<br />

knowledge, that are safe <strong>and</strong> effective is for them a fitting<br />

reward.<br />

<strong>Barbados</strong> Business Catalyst • April - June 2010<br />

19


Exploiting the Health & Wellness Niche<br />

All’s going well-ness<br />

for Went Caribbean<br />

By Jane L. Brome<br />

Went Caribbean Inc., a multi-faceted company<br />

established by culinary entrepreneur Derek Went,<br />

is moving to advance the health <strong>and</strong> wellness<br />

options available in <strong>Barbados</strong> with a healthy<br />

lifestyle support system that is inclusive <strong>of</strong> a range <strong>of</strong> products<br />

<strong>and</strong> services.<br />

Already, the enterprise has made significant headway. Chef<br />

Went, in a wide-ranging interview with the <strong>Barbados</strong> Business<br />

Catalyst said they have been successful in launching the<br />

WentWorx line <strong>of</strong> natural herbs <strong>and</strong> spices <strong>and</strong> making it available<br />

in 70 retail outlets across the isl<strong>and</strong>, inclusive <strong>of</strong> supermarkets,<br />

mini-marts, convenience <strong>and</strong> health food stores as well as visitor<br />

While he insists that he “doesn’t tell people<br />

what to eat <strong>and</strong> what not to eat”, Went said<br />

he is committed to helping everyone make<br />

more informed choices about the connections<br />

for producing health <strong>and</strong> wellness.<br />

centres. He said Went Caribbean is now targeting the more<br />

high-end boutique-style retail outlets at <strong>Barbados</strong>’ ports <strong>of</strong> entry<br />

<strong>and</strong> the corporate gift market, with new gift packs that bundle<br />

the spices with other high-quality, indigenous inputs. Efforts<br />

are also well-advanced to launch the products into regional <strong>and</strong><br />

North American export markets through a joint venture shipping<br />

arrangement with local conglomerate Goddard Enterprises.<br />

The WentWorx line is an aromatic blend <strong>of</strong> natural herbs <strong>and</strong><br />

spices that are free <strong>of</strong> sugar, salt, MSG, preservatives or additives.<br />

Went said the all purpose seasonings are all locally blended, with<br />

the majority <strong>of</strong> the ingredients being traditional, such as garlic,<br />

onion, parsley, cayenne, ginger, bayleaf, nutmeg <strong>and</strong> thyme<br />

among many others. The line features five main products in<br />

three sizes plus bulk poundage, each <strong>of</strong> which, he said, is custom<br />

blended <strong>and</strong> taste-formulated to reflect “the creolization” <strong>of</strong><br />

new Caribbean cuisine. There is Isl<strong>and</strong> Heat for All Meats, Isl<strong>and</strong><br />

Treat for Poultry, Isl<strong>and</strong> Sweet for Vegetables, Isl<strong>and</strong> Street for<br />

Seafood, <strong>and</strong> Isl<strong>and</strong> Beat for “The Works”.<br />

The WentWorx blends are also fully intermixable to allow for<br />

creative culinary exploration.<br />

Chef Went revealed that he will be shortly making available a<br />

CD <strong>of</strong> New Caribbean Cuisine recipes <strong>and</strong> other educational<br />

information on how the spices can be used to create healthy,<br />

easy-to-prepare meals. This project sees Went Caribbean<br />

partnering with Barbadian b<strong>and</strong>, Spice & Co. to create a ‘gift<br />

pack’ that will include their CD “Born In <strong>Barbados</strong>”. As he<br />

explained, “this unique gift pack will combine some <strong>of</strong> Spice’s<br />

more popular songs with the WentWorx aromatic spice blends<br />

<strong>and</strong> the recipes will all feature the names <strong>of</strong> their songs”.<br />

The CD is expected on the market in time for the 2010 Crop<br />

Over season <strong>and</strong> will be promoted as music <strong>and</strong> food to feed the<br />

body <strong>and</strong> the spirit. “You can dance while you cook”! said Went.<br />

Many <strong>of</strong> the new initiatives being undertaken by Went Caribbean<br />

were made possible through funding from the <strong>Barbados</strong><br />

Entrepreneur’s Venture Capital Fund, managed by Bimventures.<br />

20 <strong>Barbados</strong> Business Catalyst • April - June 2010


Exploiting the Health & Wellness Niche<br />

The company is one <strong>of</strong> the first five beneficiaries<br />

<strong>of</strong> that Fund <strong>and</strong> through the Fund’s shepherding<br />

facility, has received assistance from Dr. Frances<br />

Ch<strong>and</strong>ler, who plays a fundamental role in<br />

business development.<br />

Beyond expansion <strong>of</strong> the WentWorx spices, the<br />

company also <strong>of</strong>fers “Went Talks”. This is how<br />

the company chief, who is also a chef, has been<br />

educating persons on healthy lifestyle options<br />

through practical cooking demonstrations.<br />

Went, working with the Ministries <strong>of</strong> Health<br />

<strong>and</strong> <strong>Labour</strong>, groups <strong>and</strong> organisations, has been<br />

appearing at trade shows, health fairs <strong>and</strong> other<br />

events where he not only showcases simple<br />

recipes <strong>and</strong> uses the WentWorx products, but<br />

speaks to their beneficial effects <strong>and</strong> tries to<br />

show “the link between the foods we eat <strong>and</strong><br />

how they relate to our entire well-being.” And<br />

the response, he said, is such that “the more I<br />

do, the more I am being asked to do”.<br />

Went also hosts monthly in-store sampling for<br />

the Super Centre group <strong>and</strong> will be continuing to<br />

take his message on healthy eating <strong>and</strong> healthy<br />

lifestyles in general to children at summer camps.<br />

In all this, he said “I am emphasizing the use<br />

<strong>of</strong> local vegetables, fruits, meats <strong>and</strong> natural<br />

products.”<br />

While he insists that he “doesn’t tell people<br />

what to eat <strong>and</strong> what not to eat”, Went said<br />

he is committed to helping everyone make<br />

more informed choices about the connections<br />

for producing health <strong>and</strong> wellness. As part <strong>of</strong><br />

this commitment, Went revealed that he is<br />

supporting the work <strong>of</strong> the National Commission<br />

on Chronic Non-Communicable Diseases<br />

(CNCDs) be demonstrating how these problems<br />

could be addressed with good Caribbean<br />

food as the foundation for well-being. The<br />

growing incidence <strong>of</strong> CNCDs like diabetes <strong>and</strong><br />

hypertension is <strong>of</strong> increasing concern <strong>and</strong> it is<br />

advocated that they could be prevented <strong>and</strong><br />

better controlled with the adoption <strong>of</strong> a healthy<br />

lifestyle. His mission therefore is to “feed every<br />

aspect <strong>of</strong> choice <strong>and</strong> to foster an informed<br />

awareness <strong>of</strong> the sources <strong>of</strong> physical, emotional,<br />

mental <strong>and</strong> spiritual health” through the products<br />

<strong>and</strong> services <strong>of</strong> Went Caribbean Inc.<br />

So with the physical element basically covered through<br />

WentWorx <strong>and</strong> Went Talks, Eye Went − a third dimension<br />

<strong>of</strong> the company − is directed at promoting spiritual <strong>and</strong><br />

mental well-being. Eye Went concentrates on capturing <strong>and</strong><br />

disseminating visual images <strong>of</strong> local l<strong>and</strong>scapes <strong>and</strong> things<br />

<strong>of</strong> beauty. Went said its products, some <strong>of</strong> which are also<br />

marketed with inspirational messages, are targeted mainly at<br />

Chef Derek Went, Director <strong>of</strong> Went Caribbean Inc. <strong>and</strong><br />

creator <strong>of</strong> the WentWorks line <strong>of</strong> natural herbs <strong>and</strong> spices.<br />

various corporate <strong>of</strong>fices <strong>and</strong> in addition to providing visual <strong>and</strong><br />

emotional stimulation, are intended “to foster an appreciation<br />

<strong>of</strong> our natural environment so hopefully persons would feel less<br />

inclined to disrespect, disregard <strong>and</strong> abuse it”.<br />

Chef Went can be contacted through his wellness blog at<br />

Went Caribbean on Facebook<br />

or by Email: derekwent@hotmail.com.<br />

<strong>Barbados</strong> Business Catalyst • April - June 2010<br />

21


Barbadian Success Stories<br />

A patron tries some <strong>of</strong> the Lasagé jewellery.<br />

In the<br />

Winner’s Row<br />

The Innogen Solar Water Heater which<br />

won the best new product award.<br />

As part <strong>of</strong> its thrust to assist in the development <strong>of</strong><br />

sustainable businesses, the <strong>Barbados</strong> <strong>Investment</strong><br />

<strong>and</strong> <strong>Development</strong> <strong>Corporation</strong> (BIDC) again<br />

hosted ten emerging small businesses in its ecoinspired<br />

pavilion at BMEX 2010.<br />

The pavilion was designed with thematic concepts to showcase<br />

the <strong>Corporation</strong>’s push to encourage greater use <strong>of</strong> green<br />

practices, indigenous resources <strong>and</strong> renewable energy<br />

technologies within the local manufacturing sector.<br />

And three <strong>of</strong> the companies showcased took home top awards<br />

in the isl<strong>and</strong>’s premiere manufacturers’ exhibition, hosted May<br />

22-24 at the Lloyd Erskine S<strong>and</strong>iford Centre.<br />

In the winner’s row were Bajan Beauty Enterprises whose<br />

Mixology line captured the Best New Spa Product award;<br />

Crystal Forms, which took the Best New Design in Fashion<br />

22 <strong>Barbados</strong> Business Catalyst • April - June 2010


Barbadian Success Stories<br />

Award <strong>and</strong> Innogen Technologies, the Best New Product/<br />

Service Overall.<br />

Bajan Beauty Enterprises, founded by Monique Welch, produces<br />

natural skin care products under the Mixology br<strong>and</strong>. H<strong>and</strong>made<br />

with all natural extracts <strong>and</strong> with fragrances like Vanilla Biscotti,<br />

Dessert, Oats & Honey, Cherry Vanilla, Bergamot & M<strong>and</strong>arin,<br />

Chocolate Fudge, Vanilla Fantasy <strong>and</strong> Floral Spa, new additions<br />

like the Sugar Cake Soap Bar are constantly being added to this<br />

isl<strong>and</strong>-inspired line.<br />

Jamal Ifill <strong>of</strong> Crystal Forms which took the<br />

Best New Design in Fashion Award.<br />

Crystal Forms is headed by artist Jamal Ifill. He employs “glass<br />

blowing” techniques <strong>and</strong> with the use <strong>of</strong> a flame torch, produces<br />

an exquisite line <strong>of</strong> h<strong>and</strong>crafted jewellery, with pieces that<br />

include earrings, finger rings, hair beads, <strong>and</strong> other pieces.<br />

Innogen Technologies, founded by industrial designer Mark<br />

Hill, is focused on designing <strong>and</strong> manufacturing affordable, smallscale,<br />

alternative energy solutions. This new company is keen<br />

on generating an additional 20% <strong>of</strong> <strong>Barbados</strong>’ domestic energy<br />

needs through wind <strong>and</strong> solar technology by the year 2020.<br />

The other companies which benefited from BIDC support in the<br />

pavilion were Lasagé; Yahuda’s Originals; Christian Friis; Sinnfully<br />

Sweet Creations; Kasava Designs; Financial Consulting Services<br />

<strong>and</strong> Country Style Woodwork & Maintenance.<br />

Lasagé, Yahuda’s Originals <strong>and</strong> Christian Friis all specialise<br />

in jewellery production, but each is unique in its own right.<br />

Lasagé’s specialty is in creating designs which express the<br />

client’s personality <strong>and</strong> need, while Christian Friis, owned by<br />

Keith Shepherd, produces an impressive collection <strong>of</strong> earrings,<br />

bracelets <strong>and</strong> necklaces. Yahuda’s Originals, owned by Velda<br />

Tyson, produces decorative accessories in addition to a line <strong>of</strong><br />

h<strong>and</strong>made jewellery. All her creations are inspired by nature <strong>and</strong><br />

this is borne out in her ability to transform fragments <strong>of</strong> nature<br />

like wood, shak shak seeds <strong>and</strong> bamboo into exotic earrings,<br />

necklaces, bracelets <strong>and</strong> armb<strong>and</strong>s. Tyson has also found a way<br />

to craft coconut fibres <strong>and</strong> mesh into unique floral decorations<br />

<strong>and</strong> striking displays for the home or <strong>of</strong>fice.<br />

Sinnfully Sweet Creations, the brainchild <strong>of</strong> chocolatier Tamy-ko<br />

Ellis, produces isl<strong>and</strong>-inspired Artisan Chocolates. They are<br />

carefully h<strong>and</strong>made in small batches, using only the finest quality<br />

local, regional <strong>and</strong> international ingredients, with no preservatives<br />

added.<br />

Kassava Designs, a<br />

textiles company inspired<br />

by the natural tropical<br />

elements <strong>of</strong> the Caribbean,<br />

crafts functional <strong>and</strong><br />

durable products from<br />

canvas, domestic, cotton<br />

<strong>and</strong> aquatic.Their products<br />

are enhanced with tropical<br />

prints, appliquéd <strong>and</strong><br />

embroidered nature<br />

motifs. Kassava Designs’<br />

line <strong>of</strong> personal accessories<br />

comprise beach bags<br />

<strong>and</strong> wraps, h<strong>and</strong>bags <strong>and</strong><br />

shawls. Matching placemats<br />

<strong>and</strong> napkins, wine bags, slip<br />

covers <strong>and</strong> accent cushions<br />

form their s<strong>of</strong>t furnishings<br />

collection.<br />

Financial Consulting<br />

Services Inc. (FCSI) is a<br />

full-service consulting <strong>and</strong><br />

training firm. It provides<br />

strategic outlook <strong>and</strong><br />

business development<br />

solutions to help clients<br />

meet <strong>and</strong> exceed their<br />

challenges in the private,<br />

The BIDC Booth showcased the<br />

<strong>Corporation</strong>’s push to encourage<br />

greater use <strong>of</strong> green practices,<br />

indigenous resources <strong>and</strong> renewable<br />

energy technologies within the local<br />

manufacturing sector.<br />

public <strong>and</strong> not-for-pr<strong>of</strong>it sectors. FCSI specialises in financial <strong>and</strong><br />

business management <strong>and</strong> its services include the development<br />

<strong>of</strong> business plans, the implementation <strong>of</strong> strategies for success,<br />

analysis <strong>and</strong> restructuring <strong>of</strong> business, integration <strong>of</strong> personal <strong>and</strong><br />

corporate taxes, risk management, personal financial planning,<br />

coaching <strong>and</strong> strategic planning that allow businesses to have a<br />

holistic view <strong>of</strong> their organisation. They also provide financial<br />

planning services designed to help clients develop specific<br />

financial goals <strong>and</strong> then assist them in reaching those goals by<br />

providing advice in the areas <strong>of</strong> risk management, insurance,<br />

income tax, retirement, investment <strong>and</strong> estate planning.<br />

Country Style Woodworking <strong>and</strong> Maintenance is best<br />

known for its Secure Door Jam. The product designed to<br />

enhance home security <strong>and</strong> developed by the husb<strong>and</strong> <strong>and</strong> wife<br />

team <strong>of</strong> Evariste <strong>and</strong> Dorothy Nurse, emerged the winning<br />

entrant in this year’s National Innovation Competition. Country<br />

Style’s product range also includes jalousie windows, fixed<br />

shutters, doors <strong>and</strong> mouldings.<br />

<strong>Barbados</strong> Business Catalyst • April - June 2010<br />

23


Reducing, Re-using & Recycling<br />

The <strong>Barbados</strong> <strong>Investment</strong> & <strong>Development</strong><br />

<strong>Corporation</strong> (BIDC) is well on its way to<br />

going green.<br />

The company has undertaken several initiatives to<br />

encourage recycling, reduce energy consumption, utilise<br />

more natural resources <strong>and</strong> promote a cleaner, healthier<br />

environment across its industrial estates.<br />

Business <strong>Development</strong> Officer, Samuel Harrison, in updating<br />

the <strong>Barbados</strong> Business Catalyst on BIDC’s efforts, said<br />

recycling facilities had been installed at BIDC’s head <strong>of</strong>fice,<br />

its Small Business Centre on Fontabelle, St. Michael as well<br />

as a number <strong>of</strong> its buildings across the industrial estates.<br />

These included Building # 8, 6 <strong>and</strong> 6A, 4, 5 <strong>and</strong> 2 at the<br />

Harbour Industrial Park <strong>and</strong> Building #4 at Grantley Adams<br />

Industrial Estate. The next step would be to introduce<br />

a sorting <strong>and</strong> separation programme for collection <strong>of</strong><br />

recyclable plastics, glass <strong>and</strong> paper waste generated.<br />

The BIDC is<br />

Going Green<br />

The BIDC will shortly be implementing a sorting <strong>and</strong> separation programme<br />

for it’s recyclables which will be stored in these recently constructed facilities.<br />

As part <strong>of</strong> efforts to reduce energy consumption<br />

<strong>and</strong> improve energy efficiency, Harrison said the<br />

BIDC had completed energy audits at its head <strong>of</strong>fice<br />

<strong>and</strong> Small Business Centre <strong>and</strong> was able to identify<br />

the major sources <strong>of</strong> energy use. Facilities are now<br />

being put in place to reduce energy consumption<br />

<strong>and</strong> a pilot project is being implemented to ensure<br />

greater energy efficiency. The project demonstrates<br />

BIDC progression from use <strong>of</strong> inc<strong>and</strong>escent <strong>and</strong><br />

fluorescent lighting to the installation <strong>of</strong> LED lighting<br />

across the estates. Harrison said this should cut<br />

energy consumption by about 65%-70%. The<br />

BIDC has also invested in solar street lighting, the<br />

first <strong>of</strong> which should be installed in the coming<br />

weeks.<br />

The <strong>Corporation</strong>’s greening effort extends to<br />

the utilisation <strong>of</strong> less toxic paints in its building<br />

maintenance <strong>and</strong> renewal programme. Harrison in<br />

fact noted that the new environmentally friendlier<br />

paints had already been used in 12 building projects<br />

across various estates. And the <strong>Corporation</strong> has<br />

been stepping up efforts to incorporate more green<br />

spaces within its properties with the introduction<br />

<strong>of</strong> more foliage. This has already been done at the<br />

Harbour <strong>and</strong> Newton industrial estates as well as<br />

the Pelican Craft Centre, <strong>and</strong> will be exp<strong>and</strong>ed to<br />

other properties within the <strong>Corporation</strong>’s portfolio.<br />

24 <strong>Barbados</strong> Business Catalyst • April - June 2010


Executive Coaching<br />

Limited resources,<br />

Limitless<br />

Imagination<br />

By Cheryl Nyahra Gittens<br />

Everything that we experience today was once an idea in<br />

someone’s head. Maybe it was once an idea in your own<br />

head. The first creation is thought <strong>and</strong> the second creation<br />

is the manifestation <strong>of</strong> thought, so perhaps we can really make<br />

something out <strong>of</strong> nothing.<br />

Typically a discussion on the topic, “Living <strong>and</strong> working better<br />

with limited resources” tempts the writer to write on saving<br />

money, reducing debt <strong>and</strong> purchasing <strong>of</strong>f the sale rack, but as<br />

usual we want to change the direction <strong>of</strong> the conversation.<br />

While we are considered to be living in tough economic times<br />

globally, each <strong>of</strong> us has had periods - at the start <strong>of</strong> a new<br />

business, new baby, new marriage, child going <strong>of</strong>f to college in<br />

two years, illness in the family, new house, or new business loan<br />

- where we were forced to rely on what we have. For some this<br />

is an exciting adventure; for others an excuse to complain about<br />

life.<br />

The difference between the two responses is a matter <strong>of</strong><br />

perception. The single resource that people focus on in tough<br />

times is money since its value is rooted deeply in its exchange for<br />

things we can acquire. However, before money (manifestation)<br />

comes your imagination (thought) since money cannot be created<br />

without a mental strategy to earn or acquire it. So it is the mind<br />

(the ideas centre) that I want you to focus on in this article. Here<br />

is my Top 9 list <strong>of</strong> the things the creative mind can make possible<br />

in the face <strong>of</strong> limited resources:<br />

1. Reconsider what it means to be wealthy.<br />

Just consider for a moment that wealth could mean an abundance<br />

<strong>of</strong> health, family, love, friends, ideas, laughter, good thoughts <strong>and</strong><br />

creative thoughts, to name a few. Why not try focusing less on<br />

material things.<br />

2. Give things multiple uses.<br />

Play the game “How many uses can you find for this _____?” at<br />

home <strong>and</strong> at work.<br />

3. Play with your old toys.<br />

Do you remember as a toddler driving the cardboard box car for<br />

hours, setting aside the latest toy mummy got you? Take a leaf<br />

out <strong>of</strong> your childhood playbook <strong>and</strong> search your cupboards for<br />

stuff you can still enjoy before you buy new things.<br />

4. Turn <strong>of</strong>f the TV.<br />

This is my favourite because I firmly believe that TV is really<br />

about advertising punctuated with two-hour movies to keep your<br />

attention till the next ad. So if you ‘turn <strong>of</strong>f’ some <strong>of</strong> the “I-can’tfind-anything-to-watch”<br />

channels, you will be less tempted by the<br />

ads.<br />

5. Borrow more.<br />

So you need a black jacket for your presentation tomorrow.<br />

Check with a friend first before breaking for the mall. Agree to<br />

pay for the dry cleaning prior to returning it. What a saving!<br />

6. Keep fit.<br />

“Of all the risk factors for dying, the one that is most predictive is<br />

fitness level” - Dr. James M. Rippe, M.D, renowned cardiologist,<br />

founder <strong>of</strong> the Rippe Lifestyle Institute, USA. When you are fit,<br />

you are less likely to have your budget interrupted by unplanned<br />

medical expenses.<br />

7. Cook from scratch.<br />

All ready-made food is made from ingredients. Purchase your<br />

own ingredients <strong>and</strong> turn the $15 lunch into several lunches while<br />

learning new skills <strong>and</strong> involving family in the process. Bake your<br />

own bread. Try growing your ingredients in drums <strong>and</strong> tyres.<br />

8. Manage your time.<br />

Yes, but I don’t have the time. Check carefully <strong>and</strong> you will find<br />

that you do. We spend lots <strong>of</strong> time unproductively which we<br />

blame on relaxation. Are you relaxing or wasting valuable time?<br />

9. Make a budget...<br />

And stick to it!<br />

BONUS: List <strong>of</strong> attitudes for living on limited resources:<br />

patience, tolerance, contentment, peace, faith, optimism,<br />

discipline, abundance, limitless attitude, self-trust, openness to<br />

learning, free stuff is everywhere <strong>and</strong> “I create my reality”.<br />

Cheryl Gittens is a Lecturer (UWI), Master Executive Life<br />

Coach, Business Coach <strong>and</strong> founder <strong>of</strong> Connect With Your<br />

Passion Coaching. Visit www.connectwithyourpassion.com or<br />

reach her on 1-243-3853 or 1-301-45-85-485<br />

<strong>Barbados</strong> Business Catalyst • April - June 2010<br />

25


Turning Trash into Treasure<br />

Why waste<br />

your Waste?<br />

The idiom “one man’s waste is another man’s treasure” has<br />

particular resonance to recycling.<br />

Recycling refers to the process <strong>of</strong> collecting used materials<br />

which are usually considered as ‘waste’ <strong>and</strong> reprocessing them.<br />

In the process these used materials are sorted <strong>and</strong> processed to<br />

be used as ‘raw materials’ for the production <strong>of</strong> new products.<br />

Recycling differs from ‘re-using’ in the sense that while re-use just<br />

means using old products repeatedly, recycling means using the<br />

core elements <strong>of</strong> an old product as raw material to manufacture<br />

new goods. Some <strong>of</strong> the most common items that are recycled<br />

are plastic, glass, paper, batteries <strong>and</strong> aluminum.<br />

<strong>Barbados</strong> is making significant headway in its reuse <strong>and</strong> recycling<br />

programmes, reducing the amount <strong>of</strong> waste that goes to the<br />

l<strong>and</strong>fill, with the growing number <strong>of</strong> companies that are getting<br />

involved in recycling. This has proven a lucrative venture not<br />

only for them but also environmentally-conscious Barbadians<br />

who are <strong>of</strong>fered monetary rewards by some <strong>of</strong> the companies in<br />

exchange for their “waste”.<br />

For the most part, the majority <strong>of</strong> products collected in <strong>Barbados</strong><br />

is sorted, compacted <strong>and</strong> shipped to <strong>of</strong>fshore locations for<br />

reprocessing by waste brokers. The glass is melted <strong>and</strong> made<br />

into new glass containers. Card is bailed <strong>and</strong> shipped <strong>of</strong>f to<br />

be made into new card, as are paper <strong>and</strong> magazines. Metals,<br />

particularly aluminium, are melted <strong>and</strong> reprocessed <strong>and</strong> plastic<br />

is recycled into a number <strong>of</strong> items depending on the grade <strong>of</strong><br />

plastic. At this time the only product recycled in <strong>Barbados</strong> in the<br />

true sense <strong>of</strong> recycling, is used cooking oil. It is collected <strong>and</strong><br />

reprocessed by Amelot Oil <strong>Barbados</strong> Inc into BioDiesel. It is also<br />

used to make animal feed.<br />

Please find below our guide to turning your trash into treasure:<br />

26 <strong>Barbados</strong> Business Catalyst • April - June 2010


Turning Trash into Treasure<br />

<strong>Barbados</strong> Business Catalyst • April - June 2010<br />

27


Making It Happen<br />

<strong>Barbados</strong><br />

manages balance<br />

between<br />

economy <strong>and</strong><br />

environment<br />

<strong>Barbados</strong> has demonstrated a particularly mature approach<br />

to managing the intricate relationship between economic<br />

success <strong>and</strong> environmental stewardship.<br />

This assurance came from Minister <strong>of</strong> Environment, Dr. Denis<br />

Lowe, during a ceremony at United Nations House to launch the<br />

2010 World <strong>Investment</strong> Report entitled “Investing in a Low-<br />

Carbon Economy”.<br />

Produced by the United Nations Conference on Trade <strong>and</strong><br />

<strong>Development</strong>, the Report has two themes, “Foreign Direct<br />

<strong>Investment</strong> (FDI) <strong>and</strong> Climate Change - a review <strong>of</strong> how<br />

developing countries can promote FDI in low carbon sectors <strong>and</strong><br />

benefit from it”; <strong>and</strong> “The Transnational <strong>Corporation</strong> (TNCs)<br />

<strong>Development</strong> Paradigm - a study <strong>of</strong> the changing operations <strong>of</strong><br />

TNCs <strong>and</strong> how these practices altered development”.<br />

Dr. Lowe said the Caribbean was particularly sensitive to<br />

environmental threats, such as loss <strong>of</strong> coastal wetl<strong>and</strong>s <strong>and</strong> l<strong>and</strong><br />

degradation. “As serious as these issues are, in recent years, a<br />

much more global environmental threat has come to the fore -<br />

the threat posed by climate change. Being particularly vulnerable<br />

to issues such as sea level rise <strong>and</strong> more volatile weather<br />

patterns, which are associated with the phenomenon, we, the<br />

nations <strong>of</strong> the Caribbean, must leverage our resources to realise<br />

effective mitigation strategies,” he observed.<br />

The Minister stressed that transnational corporations <strong>and</strong> the<br />

role <strong>of</strong> foreign direct investment could not be excluded from any<br />

strategy, since much <strong>of</strong> this isl<strong>and</strong>’s economic success could be<br />

attributed to FDI.<br />

He contended that some countries had put restrictions on<br />

foreign direct investment in certain sectors, citing concerns over<br />

significant effects on the overall economy. “However, it cannot<br />

be denied that transnational companies’ vast knowledge, leading<br />

technologies, <strong>and</strong> global reach have made a contribution that has<br />

been particularly effective in spurring developing countries on at<br />

specifically-sensitive stages <strong>of</strong> their development,” Dr. Lowe<br />

suggested.<br />

Minister <strong>of</strong> the Environment, Dr. Denis Lowe<br />

According to him, the region is at an exceptionally sensitive<br />

stage <strong>of</strong> development <strong>and</strong> other shifts had to be undertaken,<br />

where the focus must now be on process <strong>and</strong> efficiency.<br />

“Today’s shift is one which positively responds to the threats<br />

posed by environmental catastrophe, it is a shift towards a green<br />

economy,” he maintained.<br />

The Environment Minister told the gathering that <strong>Barbados</strong>’<br />

efforts at laying a solid foundation for a low-carbon economy<br />

had been multi-faceted, <strong>and</strong> he highlighted the new partnerships<br />

being actively sought, as well as the collaboration within the area<br />

<strong>of</strong> sustainable finance, as ways which showed the isl<strong>and</strong> had been<br />

building on the <strong>Barbados</strong> Sustainable <strong>Development</strong> Policy <strong>and</strong> the<br />

National Strategic Plan.<br />

He continued: “We believe that this is a crucial development for<br />

the region <strong>and</strong> <strong>of</strong>fers us significant leverage if we intend to initiate<br />

a low-carbon economy. Green projects represent an increasing<br />

world <strong>of</strong> opportunities: eco-based tourism, renewable energy<br />

projects, carbon-trading <strong>and</strong> credits, are all potential areas in<br />

which foreign direct investment may be channeled.”<br />

Dr. Lowe noted that a number <strong>of</strong> mechanisms had been<br />

utilised to create an enabling environment for transnational<br />

companies <strong>and</strong> he listed them as including the systematic<br />

development <strong>of</strong> legislative mechanisms that form the basis <strong>of</strong> a<br />

low-carbon economy. He also stated that the National Physical<br />

<strong>Development</strong> Plan was a critical tool for ensuring a smooth<br />

transition to a Green Economy. (BGIS)<br />

28 <strong>Barbados</strong> Business Catalyst • April - June 2010


News To Note<br />

BIDC hosts Funding Seminar<br />

The BIDC as part <strong>of</strong> its Innovation Support Programme<br />

hosted a three-day commercialisation workshop to <strong>of</strong>fer<br />

the opportunity for clients in that programme <strong>and</strong> other<br />

BIDC programmes the opportunity to develop a convincing<br />

business case <strong>and</strong> a pitch to attract financing for their business.<br />

institutions including the Caribbean <strong>Development</strong> Bank (CDB)<br />

which also acted as co-sponsors <strong>of</strong> the workshop, the <strong>Barbados</strong><br />

National Bank (BNB), RBTT Bank <strong>Barbados</strong>, Caribbean Export,<br />

the US Embassy, Caribbean Financial Services Company (CFSC)<br />

<strong>and</strong> the Enterprise Growth Fund Limited (EGFL).<br />

The workshop was conducted by Mr. Ian Ivey <strong>of</strong> NEXT, with<br />

small group sessions at the Bagnall’s Point Gallery, Pelican Craft<br />

Centre.<br />

On the final day, the companies got the opportunity to “make<br />

a pitch” before several banking <strong>and</strong> non-banking financial<br />

New Entrepreneurial Courses<br />

The <strong>Barbados</strong> <strong>Investment</strong> <strong>and</strong> <strong>Development</strong> <strong>Corporation</strong><br />

(BIDC), is placing greater emphasis on the development<br />

<strong>of</strong> the local craft sector; a move that should lead to more<br />

employment opportunities.<br />

To this end, the BIDC’s Craft <strong>Development</strong> Unit has been<br />

conducting new courses in wood work, wood carving <strong>and</strong><br />

sculpture <strong>and</strong> wood turning (lathe work), for persons who want<br />

to learn a new skill.<br />

This opportunity to pitch proved valuable for companies seeking<br />

financing. Although it was primarily an educational exercise,<br />

it is hoped that by having the financial institutions present <strong>and</strong><br />

evaluating the presentations, that there will be opportunities for<br />

further discussions between interested parties.<br />

Participants are instructed in the basic craft methods using<br />

Barbadian mahogany. They are also taught how to make wall<br />

plaques, jewellery boxes, magazine racks <strong>and</strong> masks.<br />

The classes which end July 15, were hosted at Unit 2B, Building<br />

No. 2, Pelican Industrial Estate, Princess Alice Highway,<br />

St. Michael.<br />

Marketing Barbadian furniture in Trinidad<br />

Prospects for Barbadian furniture in Trinidad are<br />

encouraging. This is according to preliminary findings <strong>of</strong><br />

sectoral market research conducted by the BIDC there<br />

during May.<br />

During the research, aimed at examining the prospects for<br />

exp<strong>and</strong>ing exports <strong>of</strong> wooden furniture to this market, BIDC<br />

<strong>of</strong>ficers visited several furniture distributors <strong>and</strong> retailers.<br />

Investigations pointed to several opportunities for increased<br />

exports to the market.<br />

Minister visits BIDC<br />

Minister <strong>of</strong> State in the Ministry <strong>of</strong> Economic Affairs,<br />

Patrick Todd, recently toured the Small Business<br />

<strong>Development</strong> Centre (SBDC) as part <strong>of</strong> his efforts to<br />

familiarise himself with his portfolio.<br />

Minister Todd, who was the former Minister <strong>of</strong> State in the<br />

Ministry <strong>of</strong> Education <strong>and</strong> Human Resources, explained that the<br />

tour would help him to become familiar with the development<br />

<strong>of</strong> the small business sector, as well as the general thrust to<br />

Much <strong>of</strong> the furniture available in Trinidad is imported, the main<br />

source market being Asia. And it is believed that Barbadian<br />

furniture producers could capitalize on dem<strong>and</strong> there for high<br />

quality furniture derived from markets within close proximity.<br />

The BIDC has compiled a comprehensive report on the Trinidad<br />

Furniture Market which can assist Barbadian companies in making<br />

sound business decisions on: whether or not to enter the market;<br />

whether their product is likely to require further development<br />

before launching in the market; how the product could be<br />

supplied to the market; <strong>and</strong> how it could be promoted there.<br />

support entrepreneurship to thereby empower the micro <strong>and</strong><br />

small business sector <strong>of</strong> our country. Also joining the Minister on<br />

the tour were Chairman, Dr. Don Marshall; CEO, Basil Lavine;<br />

Acting Permanent Secretary in the Ministry <strong>of</strong> Economic Affairs,<br />

Dr. Louis Woodr<strong>of</strong>fe; Chief Business <strong>Development</strong> Adviser in<br />

the Business <strong>Development</strong> Unit <strong>of</strong> the Ministry <strong>of</strong> Economic<br />

Affairs, Francine Blackman; <strong>and</strong> Director <strong>of</strong> the Entrepreneurship<br />

<strong>Development</strong> Division at the SBDC, James Campbell.<br />

<strong>Barbados</strong> Business Catalyst • April - June 2010<br />

29


Renewable Energy Push<br />

Energy Drive<br />

gets Mega Boost<br />

The Inter-American <strong>Development</strong> Bank (IDB) has approved<br />

more than US$2 million in technical assistance to promote<br />

the development <strong>of</strong> a Sustainable Energy Framework for<br />

<strong>Barbados</strong> (SEFB).<br />

The IDB, through the Global Environment Facility (GEF)<br />

fund, will also provide US$1 million in grants for pilot projects<br />

promoting energy efficiency, <strong>and</strong> utilising fluorescent lighting,<br />

photo voltaic <strong>and</strong> wind energy systems.<br />

According to the bank, the overall goal <strong>of</strong> this project is to reduce<br />

<strong>Barbados</strong>’ dependence on fossil fuel by promoting sustainable<br />

energy, <strong>and</strong> therein contribute to the country’s competiveness.<br />

“There is a tremendous amount <strong>of</strong> greenhouse<br />

gas that emanates from l<strong>and</strong>fills <strong>and</strong> we are<br />

trying desperately to reduce that footprint to<br />

achieve the Prime Minister’s vision <strong>of</strong> <strong>Barbados</strong><br />

becoming the most environmentally friendly<br />

country in the Caribbean <strong>and</strong> Latin America.”<br />

- Minister <strong>of</strong> the Environment ,<br />

Dr. Denis Lowe<br />

The specific objectives are to: “(i) support the formulation <strong>of</strong><br />

policy <strong>and</strong> legislation that will contribute to the promotion <strong>of</strong><br />

renewable energy, energy efficiency <strong>and</strong> energy conservation;<br />

(ii) encourage measures to promote mitigation <strong>of</strong> greenhouse gas<br />

(GHG) emissions as well as initiatives for adaptation to climate<br />

change in the energy sector; <strong>and</strong> (iii) encourage institutional<br />

strengthening <strong>and</strong> capacity building requirements to achieve<br />

sustainable energy.”<br />

The project will create an institutional <strong>and</strong> policy framework<br />

which will enable the Government to test energy efficiency<br />

<strong>and</strong> renewable energy solutions, study bio-energy <strong>and</strong> solar<br />

alternatives, <strong>and</strong> develop regulatory <strong>and</strong> financial incentives to<br />

promote sustainable energy. This initiative will contribute to<br />

a reduction <strong>of</strong> oil imports <strong>and</strong> hence liberate funds for other<br />

purposes (social, educational, etc). It is expected that <strong>Barbados</strong><br />

will increase the use <strong>of</strong> renewable energy technologies <strong>and</strong><br />

will maximise energy conservation by adopting energy efficient<br />

measures <strong>and</strong> more efficient use <strong>of</strong> fossil fuels. The IDB project<br />

team estimates that with all the initiatives combined, <strong>Barbados</strong><br />

will generate US$130 million in energy savings over the next 20<br />

years.<br />

Government only recently announced that it is examining the<br />

feasibility <strong>of</strong> introducing waste-to-energy facilities in <strong>Barbados</strong>.<br />

Minister <strong>of</strong> the Environment, Dr. Denis Lowe, said the facilities<br />

would address the issues <strong>of</strong> waste management, energy security<br />

<strong>and</strong> carbon capture <strong>and</strong> storage.<br />

Speaking during one <strong>of</strong> the several activities hosted to<br />

commemorate Environment Month in June, Minister Lowe<br />

said, “There is a tremendous amount <strong>of</strong> greenhouse gas that<br />

emanates from l<strong>and</strong>fills <strong>and</strong> we are trying desperately to reduce<br />

that footprint to achieve the Prime Minister’s vision <strong>of</strong> <strong>Barbados</strong><br />

becoming the most environmentally friendly country in the<br />

Caribbean <strong>and</strong> Latin America.”<br />

He said Government was hoping that within two years, the<br />

planned waste-to-energy plant would be commissioned. This<br />

would allow for an end to the current disposal <strong>of</strong> solid waste at<br />

the l<strong>and</strong>fill.<br />

Dr. Lowe further stated that given <strong>Barbados</strong>’ limited l<strong>and</strong> space,<br />

the future <strong>of</strong> solid waste management could not be the disposal<br />

<strong>of</strong> solid municipal waste at l<strong>and</strong>fills as “it is not in keeping with<br />

the move towards First World status”.<br />

As part <strong>of</strong> the modernisation <strong>of</strong> waste disposal <strong>and</strong> management<br />

on the isl<strong>and</strong>, Government, through the Solid Waste Project Unit<br />

<strong>of</strong> the Ministry <strong>of</strong> Health (SWPU), has recently commissioned<br />

the development <strong>of</strong> a state-<strong>of</strong>-the-art Solid Waste Management<br />

30 <strong>Barbados</strong> Business Catalyst • April - June 2010


Renewable Energy Push<br />

Centre at Vaucluse, St. Thomas. Known as the Vaucluse Transfer<br />

Waste Station, the facility, which is managed by Sustainable<br />

(<strong>Barbados</strong>) Recycling Centre Inc., a private-public enterprise, is<br />

adjacent to the existing Mangrove Pond L<strong>and</strong>fill site.<br />

Operation <strong>of</strong> the facility involves:<br />

• The receiving <strong>and</strong> sorting <strong>of</strong> waste at the transfer station into<br />

l<strong>and</strong>fill waste, chemical waste, organic materials, construction<br />

<strong>and</strong> demolition waste, recyclables including plastics, glass,<br />

metals <strong>and</strong> tyres;<br />

• The loading <strong>and</strong> haulage (including supply <strong>and</strong> maintenance<br />

<strong>of</strong> haulage vehicles) <strong>of</strong> l<strong>and</strong>fill waste to the newly constructed<br />

National Sanitary L<strong>and</strong>fill site (Greenl<strong>and</strong>), chemical waste to<br />

the Chemical Waste Storage Facility, organic materials to the<br />

on-site composting facility, waste to various fill <strong>and</strong>/or stockpile<br />

locations in <strong>Barbados</strong>, recyclable metals to Bagatelle L<strong>and</strong>fill,<br />

<strong>and</strong> tyres to Phase 1 at Mangrove Road;<br />

• The sorting <strong>and</strong> storage <strong>of</strong> chemical waste within the Chemical<br />

Waste Storage Facility (shipment <strong>of</strong> the waste from the<br />

Chemical Waste Facility to the final disposal location to be by<br />

others);<br />

• The receiving <strong>and</strong> pre-processing, including shredding, <strong>of</strong><br />

segregated organic wastes which may contain minor amounts<br />

<strong>of</strong> municipal garbage, <strong>and</strong> tree <strong>and</strong> pruning wastes into a<br />

suitable input stream for the composting system; <strong>and</strong><br />

• Primary composting <strong>of</strong> the organics, curing <strong>of</strong> the composted<br />

material on-site, including any additional aeration or tilling as<br />

required, <strong>and</strong> selling <strong>of</strong> the final composted product (including<br />

all marketing, packaging <strong>and</strong> distribution.<br />

Minister Lowe reported that the transfer station, set up primarily<br />

to divert waste from the l<strong>and</strong>fill was working well <strong>and</strong> currently<br />

boasted a 65% diversion rate. He also reported some success in<br />

marketing the by-products from green waste <strong>and</strong> construction<br />

waste.<br />

He however reminded that correcting the disposal <strong>of</strong> waste on<br />

the isl<strong>and</strong> was not the sole purpose <strong>of</strong> the station. He added it<br />

would be used “to assist the Government in converting waste to<br />

energy <strong>and</strong> in helping us to continue to march forward in terms<br />

<strong>of</strong> looking at energy efficiency, alternative energy <strong>and</strong> that whole<br />

domain <strong>of</strong> energy-related considerations that would advance us<br />

as a sustainable developed country”.<br />

<strong>Barbados</strong> Business Catalyst • April - June 2010<br />

31


Our Environment<br />

Controlling the<br />

Impact <strong>of</strong> Chemicals<br />

Submitted by the Environmental Protection Department<br />

Chemicals…we use them<br />

every day in one form<br />

or the other. We use<br />

them as fuels <strong>and</strong> lubricants in<br />

our automobiles, to kill pests so<br />

that we can sleep better at night,<br />

<strong>and</strong> even to clean our clothes.<br />

But how many <strong>of</strong> us realise that<br />

these chemicals can have an<br />

impact on human health <strong>and</strong> the<br />

environment?<br />

When we think about the impact<br />

<strong>of</strong> chemicals, we have to consider<br />

what mechanisms exist <strong>and</strong> how<br />

effective they are at minimising the risk <strong>of</strong> the production, use,<br />

storage <strong>and</strong> disposal <strong>of</strong> chemicals to health <strong>and</strong> the environment.<br />

Fortunately, the Environmental Protection Department, with<br />

the assistance <strong>of</strong> the United National Institute for Training <strong>and</strong><br />

Research (UNITAR), is spearheading a project to strengthen<br />

the mechanisms existing in <strong>Barbados</strong> for the management<br />

<strong>of</strong> chemicals from importation through to disposal, including<br />

manufacturing. The project is being implemented under the<br />

framework <strong>of</strong> the Strategic Approach to International Chemicals<br />

Management (SAICM).<br />

The SAICM is a policy framework for international action on<br />

chemical hazards. It supports achievement <strong>of</strong> the goal to ensure<br />

that by 2020, chemicals are produced <strong>and</strong> used in ways that<br />

minimise significant adverse impacts on the environment <strong>and</strong><br />

human health.<br />

The project has three main components:<br />

• Updating <strong>of</strong> a National Chemicals Management Pr<strong>of</strong>ile;<br />

• Preparation <strong>of</strong> a National Capacity Assessment; <strong>and</strong><br />

• National Priority Setting.<br />

The preparation <strong>of</strong> a national pr<strong>of</strong>ile is meant to contribute to a<br />

better underst<strong>and</strong>ing <strong>of</strong> which problems or potential problems<br />

related to chemicals exist in a country <strong>and</strong> what mechanisms<br />

are available to address these problems. Locally, one issue that<br />

has been identified is the need for increased control over the<br />

importation <strong>of</strong> chemicals. Improving the ability to control the<br />

types <strong>and</strong> quantities <strong>of</strong> chemicals imported would prevent toxic,<br />

hazardous or ozone depleting substances from entering the<br />

isl<strong>and</strong>. Additionally, the importation <strong>of</strong> substances that might be<br />

difficult to dispose <strong>of</strong> after their usefulness or act as precursors<br />

for hazardous substances would also be controlled.<br />

Building on the information in a national pr<strong>of</strong>ile <strong>and</strong> other<br />

sources, the capacity assessment is intended to document<br />

<strong>and</strong> evaluate existing national capacities regarding chemicals<br />

management.<br />

The priority setting component is intended to reach agreement<br />

among Government <strong>and</strong> other stakeholders on a selected<br />

number <strong>of</strong> priority topics <strong>of</strong> chemicals management that require<br />

urgent actions <strong>and</strong> ways to address them.<br />

By undergoing the process <strong>of</strong> SAICM, <strong>Barbados</strong> would be able to,<br />

among other things:<br />

• Identify priorities for chemical management where efforts<br />

should be focused;<br />

• Strengthen the enforcement <strong>and</strong> encourage the<br />

implementation <strong>of</strong> national laws <strong>and</strong> regulations regarding<br />

chemicals management;<br />

• Develop <strong>and</strong> implement sustainable strategies which<br />

strengthen the knowledge, abilities, skills <strong>and</strong> behaviour <strong>of</strong><br />

individuals, <strong>and</strong> improve institutional structures <strong>and</strong> processes<br />

for the sound management <strong>of</strong> chemicals throughout their life<br />

cycle;<br />

• Ensure that knowledge <strong>and</strong> information on chemicals <strong>and</strong><br />

chemicals management are accessible <strong>and</strong> sufficient to enable<br />

chemicals to be adequately assessed <strong>and</strong> managed safely<br />

thoroughly their life cycle; <strong>and</strong><br />

• Minimise the risk to human health, including that <strong>of</strong> workers,<br />

<strong>and</strong> to the environment throughout the life cycle <strong>of</strong> chemicals.<br />

By doing so we can ensure that our children <strong>and</strong> our children’s<br />

children come to know a quality <strong>of</strong> life that equals or exceeds<br />

that which we know now.<br />

For further information on the Chemical Pr<strong>of</strong>ile,<br />

please call the Department at 310-3600 or<br />

Email: enveng@caribsurf.com<br />

32 <strong>Barbados</strong> Business Catalyst • April - June 2010


Trading <strong>Development</strong>s<br />

<strong>Barbados</strong> <strong>and</strong><br />

Panama hold talks<br />

<strong>Barbados</strong> is looking forward to the strengthening <strong>of</strong> ties with<br />

Panama, <strong>and</strong> the signing <strong>of</strong> a Double Taxation Agreement<br />

between the two Organisation <strong>of</strong> American States member<br />

countries will give impetus to those relations.<br />

Prime Minister David Thompson told this to the Vice President<br />

<strong>of</strong> Panama, Juan Carlos Varela, who is also his country’s Foreign<br />

Minister, during his June visit to <strong>Barbados</strong>.<br />

Mr. Thompson alluded to the historic links between the two<br />

countries, dating back to the construction <strong>of</strong> the Panama Canal<br />

during the early 1900s, when many Barbadians had emigrated<br />

there to assist with its construction.<br />

Stressing that they should explore the possibility <strong>of</strong> air links<br />

between the two countries to boost their tourism industries<br />

<strong>and</strong> international business, he told the Vice President that such<br />

a prospect would augur well for the further development <strong>of</strong><br />

those sectors. “Regular flights out <strong>of</strong> Panama to <strong>Barbados</strong> <strong>and</strong> the<br />

region would enhance our relations, particularly with the modern<br />

trend <strong>of</strong> multi-destination tourism,” Mr. Thompson opined.<br />

Vice President Varela said Panama was also looking at similar<br />

areas <strong>of</strong> business activity <strong>and</strong> other destinations in the Caribbean<br />

<strong>and</strong> South America, <strong>and</strong> he expressed the hope that a Free Trade<br />

Agreement with CARICOM would materialise in the near future.<br />

“This would benefit both sides,” he observed.<br />

Remarking that his country’s economy was performing relatively<br />

well, given the current worldwide recession, Mr. Varela stressed<br />

the importance <strong>of</strong> foreign investments <strong>and</strong> noted that bilateral<br />

relations <strong>and</strong> reciprocal agreements were essential at this time.<br />

Deputy Prime Minister, Freundel Stuart, <strong>and</strong> acting Foreign<br />

Minister, Christopher Sinckler, attended the meeting.<br />

Later in the day, Vice President Varela <strong>and</strong> this country’s<br />

Minister <strong>of</strong> International Business <strong>and</strong> International Transport,<br />

George Hutson, initialed the <strong>Barbados</strong>/Panama Convention for<br />

the Avoidance <strong>of</strong> Double Taxation <strong>and</strong> the Prevention <strong>of</strong> Fiscal<br />

Evasion with respect to taxes on income. That signing ceremony<br />

took place at the Hilton <strong>Barbados</strong>.<br />

Laparkan improves Export Services<br />

Laparkan <strong>Barbados</strong> has announced that it is now capable <strong>of</strong><br />

better responding to the need for frequent, versatile <strong>and</strong><br />

cost effective export services.<br />

John Marshall, Sales & Marketing Manager, has stated that in<br />

addition to accepting bookings for Full Container Loads, Lessthan-full<br />

Container Loads, <strong>and</strong> Airfreight to all major cities<br />

worldwide, Laparkan is also <strong>of</strong>fering export <strong>and</strong> import customs<br />

brokerage services.<br />

Marshall said Laparkan is the only forwarder to <strong>of</strong>fer Less than<br />

Container Loads to Guyana <strong>and</strong> Trinidad on a regular basis <strong>and</strong><br />

noted that the Jamaica service is gaining popularity.<br />

For smaller shipments, he said “We <strong>of</strong>fer Flat Rate Boxes airfreighted<br />

to Guyana, Trinidad, <strong>and</strong> Suriname. There are three<br />

st<strong>and</strong>ard size card boxes each with maximum weights <strong>of</strong> 20, 40,<br />

<strong>and</strong> 70 Lb <strong>and</strong> starting at just US$29.00.<br />

Laparkan <strong>Barbados</strong> is the local general sales agents for Vensecar/<br />

DHL <strong>and</strong> ANA Aviation. This arrangement facilitates second-tonone<br />

export air service to most major cities, from Auckl<strong>and</strong> to<br />

Stockholm.<br />

For further information on Laparkan services visit their<br />

website at www.laparkan.com<br />

<strong>Barbados</strong> Business Catalyst • April - June 2010<br />

33


Industry By Numbers<br />

SPECIAL TECHNICAL ASSISTANCE PROGRAMME<br />

DISBURSEMENTS JAN-MAR 2010<br />

Source: <strong>Barbados</strong> <strong>Investment</strong><br />

& <strong>Development</strong> <strong>Corporation</strong><br />

DOMESTIC EXPORTS JANUARY TO MARCH 2009/2010 (BDS$)<br />

Source:<br />

<strong>Barbados</strong><br />

Statistical<br />

Service<br />

34 <strong>Barbados</strong> Business Catalyst • April - June 2010


Industry By Numbers<br />

EMPLOYMENT IN MANUFACTURING AS AT MARCH 2009 /MARCH 2010<br />

Source: <strong>Barbados</strong> <strong>Investment</strong> & <strong>Development</strong> <strong>Corporation</strong><br />

DISTRIBUTION OF INVESTMENT IN MANUFACTURING SECTOR 2009 AND 2010 (BDS$)<br />

Source:<br />

<strong>Barbados</strong><br />

<strong>Investment</strong><br />

& <strong>Development</strong><br />

<strong>Corporation</strong><br />

<strong>Barbados</strong> Business Catalyst • April - June 2010<br />

35

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