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sponsors<br />
Philadelphia 2012<br />
Winners<br />
Book
Dear Friends:<br />
On behalf of the <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong> Board<br />
of Governors, I would like to extend<br />
appreciation to everyone who took<br />
part in the 2012 Philadelphia ADDY<br />
Awards Competition.<br />
The ADDY Awards Competition<br />
is the industry’s largest and most<br />
comprehensive program for<br />
recognizing creative excellence. Each<br />
year we strive to showcase the best in<br />
creative talent within our Philadelphia<br />
advertising community.<br />
Congratulations to all who created the<br />
many exciting entries that made the 2012 ADDY Awards so special<br />
… and for the extraordinary efforts of those who earned a Gold or<br />
Silver ADDY Award and the right to advance to the regional and<br />
national competitions.<br />
Also, a special thanks to those who worked diligently to make this<br />
year’s ADDY Awards an outstanding success . . . to the judges who<br />
volunteered this valuable service . . . and to the staff of Vie for their<br />
excellent food and hospitality.<br />
Thank you, best wishes, and congratulations to all.<br />
Sincerely,<br />
Mary Meder<br />
President, Harmelin Media<br />
President, <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong> Board of Governors<br />
The <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong> acknowledges<br />
those who worked hard to make<br />
the 2012 ADDY Awards a major<br />
success . . .<br />
ADDY Awards Materials:<br />
Call for Entries, Invitation, Winners Book (and Membership Directory PDF)<br />
ADDY Materials and Winners Book – Matthew Born, Serif Design<br />
Membership Directory – Sharon Lewis-Gregg, <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong> Office<br />
Printer – This Winners Book was printed by Innovation Printing<br />
Paper - This Winners Book was printed on 100-lb. Respecta<br />
Gloss text and cover which was generously donated by Ariva<br />
Distribution<br />
ADDY Awards Event:<br />
Event Planning – Coleen Covington, <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong> Office<br />
<strong>Ad</strong>vertising Sales – Lou Yager, Lou Yager Associates (local), Sheree<br />
Goldflies and Cyde Arcano (regional/national)<br />
ADDY Awards <strong>Ad</strong>ministration – Christine Boylan, Kelly Reynolds,<br />
<strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong> Office<br />
ADDY Awards Judging:<br />
Judging Coordination – Coleen Covington, <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong> Office and<br />
Melinda DeFlice, Intern, Burlington County College<br />
Radio Entries Compilation – Jeff King, Baker Sound<br />
TV Entries Compilation – John Clements, PHL 17<br />
Audio/Visual Hosting – Jennifer Wessner and Bryan Baker,<br />
ShootersINC<br />
Assisting – Students from Antonelli Institute – Crystal Atkinson,<br />
Jennifer Dunlap, David Emmertz, Raquel Maldonado, Christina<br />
Nelson; Drexel University – Jess Csakai; Rowan University – Debbie<br />
Kofsky, Delroy James, Olivia Linchuk; Saint Joseph’s University – Jen<br />
Hosler, Amy Failing, Deirdre Ligget; Temple University – Vanessa<br />
Asowata, Katie Boline, Raven Naulty, Sean Pepley<br />
ADDY Awards Pre-Show:<br />
Revolution Evolution Thematics – Erik Silverson and Blue<br />
Wii Technology Booths – Erik Silverson and Dejha Ti, web.illish.us<br />
Entries Assets – Lisa Cavallaro and Jason Zuccarelli, NFL Films<br />
ADDY Awards Show and Presentation:<br />
Awards Open and Presentation — Blue: Howard McCabe, Creative<br />
Director; Melanie Martin, Producer; Bernardo Morillo, Senior Editor;<br />
Kevin Ritchie, Director of Photography; <strong>Ad</strong>rienne Weikel, Designer;<br />
Sam Roe, Designer; Sam Perlmutter, Designer; Pete Rydberg,<br />
Minister of Sound<br />
<strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong> Young Professionals Video — ShootersINC: Ray<br />
Carballada, President, ShootersINC; Cris Andrei and Mie Jensen,<br />
Production; Alyson Peters, Post Producer; Mark Farkas, Director;<br />
Scott Markowitz, Director/Editor; Chris Grenier, Kris Magyarits, Mark<br />
Reidenauer, and Andy Williams, Creative Consultants<br />
<strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong> Young Professionals:<br />
Ryan T. Barlow, F.A. Davis Company; Britt C. Horner, Neiman; Zack<br />
Kinslow, Masterminds; Kaleef Lloyd, @kaleefmlloyd; Daniel C. Pickett,<br />
Xion Pictures; Justin Rentzel; Kevin Rose, iProfessional<br />
Live Presentations:<br />
Segment #1 – Sales Promotion, Collateral Material, and Direct<br />
Marketing – Kendyl Severino and Wick Vipond, The Archer Group<br />
Segment #2 – Traditional and Non-Traditional <strong>Ad</strong>vertising – Travis<br />
Brower and Tony Romeo from PHL 17<br />
Segment #3 – Interactive Media – Christina Mullen and Jon Billett<br />
from Backe Digital Brand Marketing<br />
Segment #4 – Radio, Television, and Mixed Media – Rick Sebeck and<br />
Stephen Gifford from Pretty Damn Sweet<br />
Segment #5 – <strong>Ad</strong>vertising for the Arts & Sciences and Public Service<br />
– Troy Lachance and Josh Goldblum from Blue Cadet<br />
Segment #6 – Industry Self-Promotion and Elements of <strong>Ad</strong>vertising<br />
– Brittney Horner and Amy Muntz from Neiman Group<br />
Segment #7 – Best of Awards – Vince Marie from High Heels and<br />
Bananas and Ginger Kochmer from The Creative group<br />
Assistant to the Chair – Alan Tempest, <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong> Executive<br />
Director
ADDY Awards<br />
Judges<br />
Regular Judges<br />
Sissy Estes<br />
Associate Creative Director<br />
Martin Agency, Richmond , VA<br />
Sissy currently works on GEICO, Amtrak, and Wal-Mart at Martin.<br />
Previously at Arnold, she has won numerous awards from The<br />
One Show <strong>Ad</strong>/Design Annuals, Communication Arts Design/<br />
<strong>Ad</strong>/Illustration Annuals, Graphis Poster Annuals, Print Regional<br />
Design Annual, Art Directors <strong>Club</strong> Annual, and National Gold<br />
ADDYs. Because her mother was in the ad business, Sissy was sent<br />
off to The College of William & Mary and encouraged to be an<br />
accountant or business major. Instead, she followed the path of<br />
her art minor and is happy she did.<br />
Jay Giesen<br />
Executive Creative Director<br />
Brunner, Pittsburgh, PA<br />
Jay studied Art Direction at The Portfolio Center. He has<br />
created campaigns for brands from ketchup to weed whackers<br />
and embraces digital thinking as absolutely integral to success<br />
today. He has been honored in Communication Arts, The One<br />
Show, New York Art Directors <strong>Club</strong>, Clios, Kellys, Archive, Obies,<br />
ADDY Awards, et al. At 6’ 7”, Jay is always chosen first in pick-up<br />
basketball games, is a gourmet chef who views the cheeseburger<br />
as the ultimate culinary challenge, and at age 16, hitch hiked<br />
to California, which might be why he equates Jimmy Stewart’s<br />
performance in Harvey to Steinbeck’s Grapes Of Wrath for literary<br />
achievement.<br />
Mike Kubat<br />
Group Creative Director<br />
TracyLocke, Dallas, TX<br />
Bringing over 15 years of experience to the TracyLocke creative<br />
team, Mike Kubat is a cutting edge designer who constantly<br />
pushes strategic thinking to develop thought provoking and<br />
effective advertising. He is a Dallas transplant from Minneapolis.<br />
Prior to moving south, Mike worked for Best Buy <strong>Ad</strong>vertising,<br />
where he honed his skills and understanding of shopper<br />
marketing. His complete client list is quite impressive, garnering<br />
names like Pixar, DreamWorks, Target, St. Jude’s and Microsoft.<br />
Mike also recently won the RAC and Presidents Choice awards.
Roya Partovi<br />
Vice President, Associate Creative Director<br />
Publicis, New York, NY<br />
Roya Partovi is an Art Director with a colorful past. Born in Iran<br />
during the Revolution of 1978, her family soon relocated to<br />
Germany where she was raised until the age of sixteen, when<br />
they relocated to the US. Roya graduated from the Art Center<br />
College of Design, Pasadena. She has worked at Fallon, on clients<br />
like BMW, Citibank, Subway, Amazon.com, and Silk Soy; Saatchi<br />
& Saatchi where she worked on Toyota, Revlon Walk/Run for<br />
Women’s Cancer, Toys for Tots, Make a Wish Foundation and<br />
Venice Arts. In 2010, she moved to NY to work at Euro RSCG as<br />
a lead creative on Charles Schwab and is currently at Publicis NY<br />
working on Proctor and Gamble’s Oral Care division.<br />
Christopher Warmanen<br />
Senior Vice President, Creative Director<br />
Leo Burnett USA, Chicago, IL<br />
Chris is a graduate of Wartburg College in Waverly, Iowa, and the<br />
Portfolio Center in Atlanta, Georgia. He’s been a copywriter at<br />
Leo Burnett in Chicago since 1999. His client roster has included<br />
Morgan Stanley, Toys “R” Us, Hallmark, Crayola, PetSmart and<br />
Exclusive Resorts. Currently, he works on the Allstate account<br />
where he leads local marketing efforts. He’s won an ADDY Award,<br />
Gold Racies, a GLAAD Amplifier Award, a Radio Mercury Award<br />
and a Gold Effie for the Sustained Success of Allstate’s “Our Stand”<br />
campaign.
ADDY Awards<br />
Judges<br />
Interactive Judges<br />
Matthew Carroll<br />
Creative Director/Designer<br />
Wieden+Kennedy, Portland<br />
Matthew is an art director and writer at Wieden + Kennedy,<br />
Portland. His work for Old Spice, Nike and Starbucks has gained<br />
international recognition for hot creativity, effectiveness and<br />
being pretty cool. He has taught typography and design at<br />
Portland State University and was a National Science Foundation<br />
Fellowship recipient at California Institute of Technology in 2002.<br />
Matthew received an MFA in Media Design from Art Center<br />
College of Design in Pasadena. In his free time he roller skates<br />
backwards and raises a small person.<br />
Michael Davis<br />
Chief Creative Officer<br />
imc2, Dallas<br />
Michael has been a journalist, cinematographer, artist, creative<br />
director and agency leader earning him three Personal<br />
Achievement Emmy Awards. His work has been recognized at<br />
Turin, Cannes, One Show and international film festivals. In<br />
1998, he and friends started a new HBO funded digital media<br />
channel that blurred the lines between browser and tube. Our<br />
social content strategy launched one of the largest advertising<br />
supported channels in the US and Europe. Several campaigns<br />
are featured in Motion TVFILM, a hardcover book published by<br />
HarperCollins/NYC. Currently, his leadership at imc² is focused<br />
on The Relationship Era. His recent work has been featured in<br />
Forbes, Fortune, <strong>Ad</strong>age, <strong>Ad</strong>week, Mashable and Contagious.<br />
Amy Elkins<br />
Senior Art Director<br />
Martin Agency, Richmond<br />
Amy began her career in 1996, as a pioneer in The Martin Agency’s<br />
interactive department helping design Coca-Cola’s first website.<br />
Over the years, she continued to create digital work for Coca-<br />
Cola and other brands including Marriott, Seiko, Gerber, Saab,<br />
Finlandia, Dasani, and others. Today, she creates integrated<br />
campaigns and enjoys working in all mediums — print, broadcast,<br />
digital, whatever. Her recent campaigns for Hanes, Barely There,<br />
Newseum, and Moen are among her favorites. Amy’s work has<br />
been featured in The One Show, NY Art directors <strong>Club</strong>, CA, Echoes,<br />
Caples, Obie Awards, Kelly Awards, Graphis, and more.
Jason Ferrara<br />
Creative Director<br />
Rockfish Interactive, Rogers, AZ<br />
Jason has an art director background and over twelve years<br />
industry experience specializing in online marketing and<br />
advertising campaigns. He has been privileged to work at Viant,<br />
Brann Forbes, imc2 and Rockfish, as well as an in-house position<br />
as Creative Director for Match.com. During this time, Jason lead<br />
creative teams with the goal of transforming creative briefs<br />
into big brand ideas and truly immersive online experiences for<br />
Crest, MAX Factor, Olay, Old Spice, Sam’s <strong>Club</strong>, Secret and Tag<br />
Body Spray. He has won 3 Interactive Media Awards, 3 Internet<br />
<strong>Ad</strong>vertising Competition Awards and 3 ADDY Awards.<br />
Joseph Mayernik<br />
Creative Camp Counselor<br />
StormFrog, Victor, NY<br />
A song-and-dance-and-DJ man, Joe is also known as an<br />
internationally recognized award-winning Creative Director<br />
responsible for shaping brands as diverse as General Motors and<br />
the Rochester Philharmonic Orchestra. At 6’4”, it’s little wonder<br />
Joe likes thinking big. At StormFrog, a digital marketing company<br />
in Western New York, Joe brings agency thinking in strategic<br />
communications by integrating brands on the web with traditional<br />
touch points. Equally at ease with a stylus pen or marker, Joe’s<br />
expertise spans a diverse field of disciplines including internet<br />
marketing, broadcast production, illustration, graphic design, and<br />
social media.
SPONSORS<br />
The <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong> extends sincere<br />
appreciation to those sponsors who so<br />
generously gave of their time, energy, and<br />
resources to the 2012 ADDY Awards . . .<br />
2012 Title Sponsor<br />
PHL 17<br />
2012 Corporate Sponsors<br />
Digitas Health/Razorfish Health<br />
Philadelphia Post<br />
The Creative Group<br />
Koncordia Group<br />
Bozeken<br />
Vitamin T<br />
PHILADELPHIAPOST<br />
Gold ADDY Awards Sponsors<br />
Blue<br />
ShootersINC<br />
Silver ADDY Awards Sponsors<br />
Baker Sound<br />
NFL Films<br />
NRI Color Graphics<br />
Bronze ADDY Awards Sponsors<br />
Springhouse<br />
NCM Media Networks<br />
Cubist Media Group<br />
Serif Design<br />
<strong>Ad</strong>vanced Staging<br />
MEDIA GROUP<br />
MEDIA NETWORKS
BEST OF SHOW ADDY®<br />
Klip Collective<br />
<strong>Ad</strong>vertiser: Nike / Jordan Brand<br />
Title:<br />
Credits:<br />
Melo M8 Explosive Flight<br />
Ricardo Rivera, Creative Director<br />
Pier Nicola D’Amico, Director of<br />
Photography<br />
Philip Erney, Director of Production<br />
Michelle Barbieri, Executive Producer<br />
Monogram, FX & Animation
BEST OF INTERACTIVE ADDY®<br />
One Trick Pony<br />
<strong>Ad</strong>vertiser: Turner Classic Movies<br />
Title: Turner Classic Movies -<br />
Summer Under the Stars 2011
BEST OF RADIO ADDY®<br />
Neiman<br />
<strong>Ad</strong>vertiser: Dietz & Watson<br />
Title:<br />
Dietz & Watson Ham Radio
BEST OF TV ADDY®<br />
Philadelphia Eagles<br />
<strong>Ad</strong>vertiser: Philadelphia Eagles<br />
Title:<br />
Credits:<br />
Philadelphia Eagles<br />
Tim McDermott,<br />
Senior Vice President & Chief Marketing Officer<br />
Karen Zuckerman,<br />
President, Executive Creative Director<br />
Kris Magyarits , Director/Art Director<br />
Chad R. Stockton, Copy Director<br />
Mark Reidenauer, Senior Post Producer<br />
Chris Minesinger, Senior Copywriter<br />
Katie Hooper, Account Director<br />
Allison Zuckerman, Senior Interactive Producer<br />
Katie Goldsmith, Motion Designer<br />
Diana Caputo, Account Executive<br />
Steve Wheelock, Editor<br />
Chris Magliozzo, Editor
BEST OF OUT OF HOME ADDY®<br />
Red Tettemer+Partners<br />
<strong>Ad</strong>vertiser: International Spy Museum<br />
Title: SPY ‘behind the scenes’<br />
Credits: Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Todd Taylor, VP, Creative Director<br />
Ari Garber, Art Director<br />
Jamie Steen, Art Director<br />
Kelly Amantangelo, Account Manager<br />
Pier Nicola D’Amico, Photographer<br />
Susan Baraczek, VP, Group Account Director
BEST OF PUBLIC SERVICE ADDY®<br />
Neiman<br />
<strong>Ad</strong>vertiser: Pennsylvania Liquor Control Board<br />
Title:<br />
Pennsylvania Liquor Control Board<br />
Alcohol Education Campaign
BEST OF NON-TRADITIONAL ADDY®<br />
Klip Collective<br />
<strong>Ad</strong>vertiser: Nike / Jordan Brand<br />
Title: Melo M8 Explosive Flight<br />
Credits: Ricardo Rivera, Creative Director<br />
Pier Nicola D’Amico, Director of Photography<br />
Philip Erney, Director of Production<br />
Michelle Barbieri, Executive Producer<br />
Monogram, FX & Animation
SALES PROMOTION<br />
Point of Purchase - Counter Top or Attached<br />
03 . A<br />
Packaging - Single Unit<br />
02 . A<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
The Brownstein Group<br />
Passion Views Wine Bar & Spirit Company<br />
Passion Brews Growler<br />
Kenny Kim, Senior Art Director<br />
Dan Shepelavy, Executive Creative Director<br />
Berny Brownstein, Chairman & Chief Creative<br />
Officer<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Klip Collective<br />
New Balance<br />
New Balance ‘NYC Experience’ Store<br />
Ricardo Rivera, Creative Director<br />
Pier Nicola D’Amico, Director of Photography<br />
Philip Erney, Director of Production<br />
Michelle Barbieri, Executive Producer<br />
Monogram, FX & Animation<br />
Packaging - Single Unit<br />
02 . A<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
Red Tettemer + Partners<br />
TuB Gin<br />
TuB 6 Shooter<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Steve Thompson, Associate Creative Director<br />
Joe Zoltek, Studio Director<br />
Cate Mahoney, Account Manager<br />
Carla Mote, Managing Partner<br />
Point of Purchase - Trade Show Exhibit<br />
03 . C<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
AgileCat<br />
Joie International Co.<br />
Joie: Kind & Jungen Trade Show Exhibit<br />
Matt Hanemann, Creative Director<br />
Mike Valentine, Senior Designer<br />
Alexandra Doyle, Director of Brand Strategy<br />
Peter Madden, President & CEO<br />
Point of Purchase - Campaign<br />
(2-4 of categories 1A-3C)<br />
03 . D<br />
Packaging - Campaign<br />
02 . C<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
Red Tettemer + Partners<br />
Rival Brothers<br />
Rival Brothers<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Todd Taylor, VP, Creative Director<br />
Jamie Steen, Art Director<br />
Mark Garman, Copywriter<br />
Diana Montagna, Account Manager<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
Tierney<br />
Tria Cafe<br />
Tria<br />
Patrick Hardy, Executive Creative Director<br />
Teri Gerbec, Creative Director<br />
Andrew Cahill, Creative Director<br />
Jennifer Chapman, Graphic Designer<br />
16 <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>
Audio/Visual Sales Presentation - Audio/Visual<br />
Sales Presentation<br />
04 .<br />
Audio/Visual Sales Presentation - Audio/Visual<br />
Sales Presentation<br />
04 .<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Klip Collective<br />
Target<br />
Target National Meeting<br />
Ricardo Rivera, Creative Director<br />
Philip Erney, Director of Production<br />
Michelle Barbieri, Executive Producer<br />
Monogram, FX & Animation<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
NFL Films<br />
NRG<br />
NRG ‘NFL Sponsor Presentation’<br />
Jonathan Klein, Director<br />
Brian T. Murray, DP<br />
David Stiles, Editor<br />
Steve Moseley, Sound Engineer<br />
Audio/Visual Sales Presentation - Audio/Visual<br />
Sales Presentation<br />
04 .<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
NFL Films<br />
Gatorade<br />
Gatorade ‘Everything to Prove’<br />
Jay Jackson, Director<br />
Steve Trout, Director<br />
Elizabeth A. Leafey, Producer<br />
Dave Malek, Cinematographer<br />
Brian T. Murray, Cinematographer<br />
Kevin Simkins, Cinematographer<br />
Matt Lyons, Cinematographer<br />
Audio/Visual Sales Presentation - Audio/Visual<br />
Sales Presentation<br />
04 .<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
Lightspeed Group<br />
Thermo Fisher Scientific<br />
More Than A Freezer<br />
Michele Casale, Producer<br />
Andrew Dunn, Marketing Communication<br />
Manager<br />
Kent Murray, Creative Director<br />
Calabash Animation, Animation<br />
COLLATERAL MATERIAL<br />
Stationery Package - Flat Printed<br />
05 . A<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Machinery<br />
James Morningstar<br />
James the Tailor<br />
Kristian Summerer, Partner<br />
Ken Cills, Partner<br />
2012 ADDY AWARDS 17
Brochure - Four-color<br />
07 . B<br />
Brochure - Four-color<br />
07 . B<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
The Brownstein Group<br />
IKEA USA<br />
IKEA Kitchen Brochure - USA<br />
Dan Shepelavy, Executive Creative Director<br />
Jennifer Prough, Associate Creative Director<br />
Kaitlyn Angstadt, Designer<br />
Andrew Rubin, Senior Writer<br />
Nicole Bradley, Account Director<br />
Leah Fullem, Senior Account Executive<br />
Gina DiGiovanni, Project Manager<br />
Mark Schaeffer, Production<br />
Berny Brownstein, Chairman & Chief Creative<br />
Officer<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
LevLane<br />
Philadelphia Retail Marketing alliance<br />
Philadelphia Retail Attraction Brochure<br />
Bruce Lev, Partner, Chief Creative Officer<br />
Deborah Racano, SVP, Creative Director<br />
Crystal Irvin, Sr Art Director<br />
Jerry Selber, VP, Senior Writer<br />
Michael Spain Smith, Photographer<br />
Christopher Shea, Art Director<br />
PhiladelPhiaRetail.com<br />
PhiladelPhia Retail<br />
Brochure - Four-color<br />
07 . B<br />
Brochure - Four-color<br />
07 . B<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Red Tettemer + Partners<br />
The Melting Pot<br />
Melting Pot - Brochure<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Todd Taylor, VP, Creative Director<br />
Mark Garman, Writer<br />
Tom Archer, Writer<br />
Jared Scott, Managing Partner<br />
Susan Baraczek, VP, Group Account Director<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Poster - Single<br />
09 . A<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
The Brownstein Group<br />
UStore It<br />
CubeSmart<br />
Dan Shepelavy, Executive Creative Director<br />
<strong>Ad</strong>rian Castillo, Senior Art Director<br />
Colleen Lamoureux, Writer<br />
Melinda Ferry, Account Manager<br />
Dani Geraci, Account Director<br />
Berny Brownstein, Chairman & Chief Creative<br />
Officer<br />
Gold ADDY® Award<br />
Tierney<br />
Gourmet Popcorn Creations<br />
Gourmet Popcorn - Banana<br />
Patrick Hardy, Executive Creative Director<br />
Derek Miller, Senior Art Director<br />
Rebecca Robins, Senior Copywriter<br />
Bill Simone, Photographer<br />
Pammi Simone, Photographer Assistant/Prop<br />
Stylist<br />
18 <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>
create<br />
Awesome <strong>Ad</strong> Agency<br />
Philadelphia Post<br />
240<br />
216<br />
24<br />
letters remaining<br />
Awesome <strong>Ad</strong> Agency played COLOR for 14 points!<br />
chat<br />
BM<br />
JA<br />
I 1<br />
E 1<br />
D 2<br />
JB<br />
E 1<br />
V 4<br />
V 4<br />
O 1<br />
JB<br />
SW<br />
JA<br />
BM<br />
I 1<br />
JA<br />
C 3 A 1 S 1 T 1 I 1 N 1 G 2<br />
JB<br />
JA<br />
BM<br />
O 1<br />
BM<br />
SW<br />
G 2 A 1 P 3 H 4 I 1 C 3 S 1<br />
R 1<br />
SW<br />
JB<br />
I 1<br />
JB<br />
SW<br />
SW<br />
JB<br />
JB<br />
SW<br />
JB<br />
L 1<br />
C 3 O 1 R 1 E 1<br />
C 3<br />
JB<br />
JA<br />
BM<br />
BM<br />
JB<br />
S 1 H 4 O 1 O 1<br />
SW<br />
14<br />
L 1<br />
O 1<br />
R 1<br />
JB<br />
A 1<br />
D 2<br />
M 3 X 8<br />
I 1<br />
O 1<br />
JA<br />
JA<br />
JB<br />
JB<br />
JA<br />
C 3 M 3 O 1 R 1 A 1 D 2 Z 10<br />
Player 2 Proole<br />
Congratulations to all of tonight’s<br />
winners. You make <strong>Philly</strong> great. Cheers!<br />
Name: PHILADELPHIA POST<br />
Website: www.phillypost.tv
We’re a new kind of <strong>Philly</strong> radio where the DJs let music speak for itself. We’re streaming 18 brand-new radio stations,<br />
and not a single one plays the same song a thousand times over. Instead, we play songs you forgot about mixed with<br />
songs you haven’t heard yet—you know, the reason you tuned in in the first place.<br />
Less repetition.<br />
Just what you want to hear.<br />
More genres to choose from.<br />
Just what you want to hear.<br />
We found a huge hole in <strong>Philly</strong> radio. Actually we found about 18 of them. So for the first time, <strong>Philly</strong> DJs are streaming 18<br />
dedicated genres so you can listen to exactly what you’re in the mood for—from bandstand to bellbottoms. Cause let’s<br />
face it, hearing only one 80s song at a time is like getting Hall without Oates.<br />
Poster - Single<br />
09 . A<br />
Poster - Single<br />
09 . A<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Tierney<br />
Gourmet Popcorn Creations<br />
Gourmet Popcorn - Ice Cream<br />
Patrick Hardy, Executive Creative Director<br />
Derek Miller, Senior Art Director<br />
Rebecca Robins, Senior Copywriter<br />
Bill Simone, Photographer<br />
Pammi Simone, Photographer Assistant/Prop<br />
Stylist<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
The Brownstein Group<br />
Internet Radio Partners, LLC<br />
iradio philly Happy Place<br />
Dan Shepelavy, Executive Creative Director<br />
Kyle Ferino, Designer/Art Director<br />
Colleen Lamoureux, Writer<br />
Melinda Ferry, Account Manager<br />
Dave Treston, Strategist<br />
Phil Edlestein, Senior Strategist<br />
Berny Brownstein, Chairman & Chief Creative<br />
Officer<br />
Internet radio that plays your favorite songs. Without over-playing them.<br />
Listen to us online at iradiophilly.com or anytime with our free mobile app.<br />
Poster - Single<br />
09 . A<br />
Poster - Single<br />
09 . A<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Tierney<br />
Gourmet Popcorn Creations<br />
Gourmet Popcorn - Grapes<br />
Patrick Hardy, Executive Creative Director<br />
Derek Miller, Senior Art Director<br />
Rebecca Robins, Senior Copywriter<br />
Bill Simone, Photographer<br />
Pammi Simone, Photographer Assistant/Prop<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
The Brownstein Group<br />
Internet Radio Partners, LLC<br />
iradio philly Perm<br />
Dan Shepelavy, Executive Creative Director<br />
Kyle Ferino, Designer/Art Director<br />
Colleen Lamoureux, Writer<br />
Melinda Ferry, Account Manager<br />
Dave Treston, Strategist<br />
Phil Edlestein, Senior Strategist<br />
Berny Brownstein, Chairman & Chief Creative<br />
Officer<br />
Welcome to Internet radio streaming all 80s and 17 other genres <strong>Philly</strong>’s been missing.<br />
Listen to us online at iradiophilly.com or anytime with our free mobile app.<br />
20 <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>
We’re the first in <strong>Philly</strong> Internet radio to create music playlists just like they used to. By hand. Instead of basing song<br />
choices on a like button, our DJs combine a unique blend of old favorites and new artists to create the perfect mood.<br />
It’s <strong>Philly</strong> radio, crafted by Philadelphians.<br />
Welcome to the first <strong>Philly</strong> radio station that really does have less interruptions. Less than 2 minutes per hour. That<br />
means you can experience your music with less used cars or personal injury lawyers killing the mood. So with more<br />
than 18 stations to choose from, the only thing keeping you from that next song is one tiny millisecond of air.<br />
Perfectly crafted music.<br />
Just what you want to hear.<br />
Fewer interuptions.<br />
Just what you want to hear.<br />
Poster - Single<br />
09 . A<br />
Poster - Single<br />
09 . A<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
The Brownstein Group<br />
Internet Radio Partners, LLC<br />
iradio philly This One<br />
Dan Shepelavy, Executive Creative Director<br />
Kyle Ferino, Designer/Art Director<br />
Colleen Lamoureux, Writer<br />
Melinda Ferry, Account Manager<br />
Dave Treston, Strategist<br />
Phil Edlestein, Senior Strategist<br />
Berny Brownstein, Chairman & Chief Creative<br />
Officer<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Poster - Campaign<br />
09 . B<br />
Silver ADDY® Award<br />
Red Tettemer + Partners<br />
SKA Brewing<br />
SKA Brewing (Special)<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Steve Thompson, Associate Creative Director<br />
Jon Goldstein, Writer<br />
Internet radio where music is crafted by DJs, not presorted by a computer program.<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Tierney<br />
Gourmet Popcorn Creations<br />
Gourmet Popcorn Campaign<br />
Patrick Hardy, Executive Creative Director<br />
Derek Miller, Senior Art Director<br />
Rebecca Robins, Senior Copywriter<br />
Bill Simone, Photographer<br />
Pammi Simone, Photographer Assistant/Prop<br />
Stylist<br />
Listen to us online at iradiophilly.com or anytime with our free mobile app.<br />
Poster - Single<br />
09 . A<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
The Brownstein Group<br />
Internet Radio Partners, LLC<br />
iradio philly ceelo<br />
Dan Shepelavy, Executive Creative Director<br />
Kyle Ferino, Designer/Art Director<br />
Colleen Lamoureux, Writer<br />
Melinda Ferry, Account Manager<br />
Dave Treston, Strategist<br />
Phil Edlestein, Senior Strategist<br />
Berny Brownstein, Chairman & Chief Creative<br />
Officer<br />
Commercials can ruin the music. Introducing Internet radio that won’t let them.<br />
Listen to us online at iradiophilly.com or anytime with our free mobile app.<br />
2012 ADDY AWARDS 21
More genres to choose from.<br />
Just what you want to hear.<br />
We found a huge hole in <strong>Philly</strong> radio. Actually we found about 18 of them. So for the first time, <strong>Philly</strong> DJs are streaming 18<br />
dedicated genres so you can listen to exactly what you’re in the mood for—from bandstand to bellbottoms. Cause let’s<br />
face it, hearing only one 80s song at a time is like getting Hall without Oates.<br />
Poster - Campaign<br />
09 . B<br />
Special Event Material - Invitation<br />
10 . B<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
The Brownstein Group<br />
Internet Radio Partners, LLC<br />
iradio philly Campaign<br />
Dan Shepelavy, Executive Creative Director<br />
Kyle Ferino, Designer/Art Director<br />
Colleen Lamoureux, Writer<br />
Melinda Ferry, Account Manager<br />
Dave Treston, Strategist<br />
Phil Edlestein, Senior Strategist<br />
Berny Brownstein, Chairman & Chief Creative<br />
Officer<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Mangos<br />
Jane Gast<br />
Wedding Invitation<br />
Jane Gast, Art Director/Copywriter<br />
Sue Trickel, Production<br />
Jane Gast, Illustrator<br />
Poster - Campaign<br />
09 . B<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Welcome to Internet radio streaming all 80s and 17 other genres <strong>Philly</strong>’s been missing.<br />
Listen to us online at iradiophilly.com or anytime with our free mobile app.<br />
Silver ADDY® Award<br />
Masterminds<br />
Boomtown Casino<br />
Welcome To Boomtown Branding Posters<br />
Chris Holland, Senior Art Director<br />
Joe Morano, Associate Creative Director<br />
Jean Pierre Blanchet, Senior Art Director<br />
Jim Garrison, Senior Art Director<br />
RT Herwig, Creative Director<br />
Nick Jiorle, Junior Copywriter<br />
Special Event Material - Invitation<br />
10 . B<br />
Award: Gold ADDY® Award<br />
Entrant: The Brownstein Group<br />
<strong>Ad</strong>vertiser: Jeff & Jenifer Westphal<br />
Title: Oporto Celebrate 5-0<br />
Credits: Dan Shepelavy, Executive Creative Director<br />
Emily Ianacone, Designer<br />
Colleen Lamoureux, Writer<br />
Berny Brownstein, Chairman & Chief Creative<br />
Officer<br />
Poster - Campaign<br />
09 . B<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
Red Tettemer + Partners<br />
SKA Brewing<br />
SKA Brewing<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Bryon Lomas, VP, Creative Director<br />
Steve Thompson, Associate Creative Director<br />
Jon Goldstein, Writer<br />
Cate Mahoney, Account Manager<br />
22 <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>
Special Event Material - Invitation<br />
10 . B<br />
Special Event Material - Invitation<br />
10 . B<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Red Tettemer + Partners<br />
Philadelphia International Festival of The Arts<br />
PIFA Invite<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Bryon Lomas, VP, Creative Director<br />
Jamie Steen, Senior Designer<br />
Rob Marshbank, Designer<br />
Joe Zoltek, Studio Director<br />
Susan Baraczek, VP, Group Account Director<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
Left Hand Creative, LLC<br />
Nat Gutwirth + Sarah Jolles<br />
Gutwirth/ Jolles Invitation<br />
Andrew Geroski, Art Director<br />
Nat Gutwirth, Copywriter<br />
Sarah Beth Jolles, Creative Director/ Copywriter<br />
Special Event Material - Campaign<br />
10 . D<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
AgileCat<br />
<strong>Philly</strong> Old School BMX Ride<br />
4th Annual <strong>Philly</strong> Old School BMX Ride<br />
Matt Hanemann, Creative Director<br />
Special Event Material - Invitation<br />
10 . B<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Red Tettemer + Partners<br />
TuB Gin<br />
TuB Sins (Pride, Lust)<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Steve Thompson, Associate Creative Director<br />
Tom Archer, Copywriter<br />
Cate Mahoney, Account Manager<br />
Carla Mote, Managing Partner<br />
DIRECT MARKETING<br />
Business-to-Business or Consumer,<br />
Campaign - 3-D / Mixed<br />
12 . B<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
20nine<br />
Watchdog Real Estate Project Managers<br />
Watchdog Real Estate Project Managers Direct<br />
Mail Campaign<br />
Gary Kopervas, VP, Brand Strategy<br />
Kevin Hammond, Creative Director<br />
Jenna Navitsky, Senior Designer<br />
Erin Doyle, Graphic Designer<br />
24 <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>
Specialty <strong>Ad</strong>vertising - Other Merchandise<br />
13 . B<br />
OUT-OF-HOME<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Masterminds<br />
Boomtown Casino<br />
Welcome to Boomtown Hotel Amenities<br />
RT Herwig, Creative Director<br />
Joe Morano, Associate Creative Director<br />
Jim Garrison, Senior Art Director<br />
Rich Corrigan, Art Director<br />
Zack Kinslow, Copywriter<br />
Nick Jiorle, Junior Copywriter<br />
Ryan Leeds, VP, Strategy<br />
Jen Fink, Account Director<br />
Outdoor Board - Extension/Dimensional<br />
14 . B<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Red Tettemer + Partners<br />
TuB Gin<br />
TuB Window Display<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Steve Thompson, Associate Creative Director<br />
Amanda Abrams, Copywriter<br />
Joe Zoltek, Studio Director<br />
Cate Mahoney, Account Manager<br />
Carla Mote, Managing Partner<br />
WE SEE WHERE<br />
SALARIES ARE GOING<br />
BEFORE THEY<br />
GET THERE.<br />
Our Salary Center tools offer<br />
in-depth compensation data<br />
for more than 100 creative and<br />
marketing positions. To review<br />
salary trends, calculate local<br />
salary ranges and download a<br />
FREE 2012 Salary Guide, visit<br />
creativegroup.com/salarycenter.<br />
Philadelphia • 215.568.1513<br />
© 2012 The Creative Group. A Robert Half Company. An Equal Opportunity Employer. 0911-7301<br />
2012 ADDY AWARDS 25
Outdoor Board - Extension/Dimensional<br />
14 . B<br />
Mass Transit/Public/Airline - Exterior<br />
16 . B<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
Red Tettemer + Partners<br />
Philadelphia International Festival of The Arts<br />
PIFA Cube<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Todd Taylor, VP, Creative Director<br />
Steve Belkowitz, Photographer<br />
Tracy Thompson, Writer<br />
John Connor, Writer<br />
Ahmad Ajouz, 3D Animator<br />
Vic Carreno, Editor<br />
Susan Baraczek, VP, Group Account Director<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Diccicco Battista Communications<br />
The Original Canal’s<br />
Bottle Talk<br />
Sean Donahue, Creative Director<br />
Stephen Merino, Copywriter<br />
Rebecca Moore, Art Director<br />
It’s a giant toy store.<br />
For grown ups.<br />
10 South Jersey locations.<br />
originalcanals.com<br />
Outdoor Board - Super-Sized<br />
14 . D<br />
XX<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Klip Collective<br />
University of Texas<br />
UT Tower<br />
Ricardo Rivera, Creative Director<br />
Philip Erney, Director of Production<br />
Michelle Barbieri, Executive Producer<br />
Monogram, FX & Animation<br />
Site - Interior Animated<br />
17 . A<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Klip Collective<br />
AllSaints Spitalfields<br />
AllSaints Chicago Store<br />
Ricardo Rivera, Creative Director<br />
Pier Nicola D’Amico, Director of Photography<br />
Philip Erney, Director of Production<br />
Michelle Barbieri, Executive Producer<br />
Monogram, FX & Animation<br />
26 <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>
Site - Interior Still or Static<br />
17 . B<br />
Campaign - Out-of-Home, Campaign<br />
18 .<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Red Tettemer + Partners<br />
International Spy Museum<br />
SPY ‘behind the scenes’<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Todd Taylor, VP, Creative Director<br />
Ari Garber, Art Director<br />
Jamie Steen, Art Director<br />
Kelly Amantangelo, Account Manager<br />
Nicola D’Amico, Photographer<br />
Susan Baraczek, VP, Group Account Director<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
The Brownstein Group<br />
Jewish Federation of Philadelphia<br />
Jewish Federation of Philadelphia<br />
Dan Shepelavy, Executive Creative Director<br />
<strong>Ad</strong>rian Castillo, Associate Creative Director<br />
Mikey Burton, Illustrator<br />
Andrew Rubin, Senior Writer<br />
Nicole Bradley, Account Manager<br />
Berny Brownstein, Chairman & Chief Creative<br />
Officer<br />
28 <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>
Campaign - Out-of-Home, Campaign<br />
18 .<br />
Campaign - Out-of-Home, Campaign<br />
18 .<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Red Tettemer + Partners<br />
International Spy Museum<br />
SPY ‘behind the scenes’<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Todd Taylor, VP, Creative Director<br />
Ari Garber, Art Director<br />
Jamie Steen, Art Director<br />
Kelly Amantangelo, Account Manager<br />
Pier Nicola D’Amico, Photographer<br />
Susan Baraczek, VP, Group Account Director<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
Red Tettemer + Partners<br />
TuB Gin<br />
TuB<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Steve Thompson, Associate Creative Director<br />
Jon Goldstein, Copywriter<br />
Cate Mahoney, Account Manager<br />
Carla Mote, Managing Partner<br />
2012 ADDY AWARDS 29
NON-TRADITIONAL ADVERTISING<br />
Single<br />
20 . A<br />
Single<br />
20 . A<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Klip Collective<br />
Nike / Jordan Brand<br />
Melo M8 Explosive Flight<br />
Ricardo Rivera, Creative Director<br />
Pier Nicola D’Amico, Director of Photography<br />
Philip Erney, Director of Production<br />
Michelle Barbieri, Executive Producer<br />
Monogram, FX & Animation<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Red Tettemer + Partners<br />
Under Armour<br />
Under Armour Finding Undeniable<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Todd Taylor, VP, Creative Director<br />
Bill Starkey, Creative Director<br />
Aaron Grando, Lord of Internet<br />
Uri Weingarten, Dir. Digital Account Strategy<br />
Annie Heckenberger, VP, Community Trailblazer<br />
Amanda Mobley, Account Coordinator<br />
Jackie Phy, Project Manager<br />
NICE WORK<br />
ADDY WINNERS<br />
NFL FILMS<br />
30 <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>
Single<br />
20 . A<br />
Single<br />
20 . A<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
Red Tettemer + Partners<br />
Curb Your Enthusiasm<br />
HBO Curb Your Enthusiasm Band<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Todd Taylor, VP, Creative Director<br />
Bill Starkey, Creative Director<br />
Jared Scott, Managing Partner<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
D4 Creative Group<br />
Sleepy’s<br />
What is Your Favorite (Sleeping) Position?<br />
Kurt Shore, Chief Creative Officer<br />
Bob Seabert, Creative Director<br />
Wicky Lee, VP of Design<br />
Daniel Gemp, President D4 Digital<br />
Single<br />
20 . A<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
Red Tettemer + Partners<br />
Under Armour<br />
Under Armour Ultimate Intern Contest<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Todd Taylor, VP, Creative Director<br />
Bill Starkey, Creative Director<br />
Rob Marshbank, Art Director<br />
Annie Heckenberger, VP, Community Trailblazer<br />
Uri Weingarten, Dir. of Digital Strategy<br />
ADVERTISE<br />
AT THE MOVIES!<br />
Put your message on a 40-foot screen —<br />
it’s more affordable than you may think.<br />
Record-breaking crowds are headed to<br />
your local theatres.<br />
<strong>Ad</strong>vertise alongside the hottest movies<br />
and biggest brands.<br />
Create 360 O of marketing awareness with our<br />
on-screen, in-lobby, online and mobile networKS.<br />
FOR MORE INFORMATION, CONTACT:<br />
Marianne Hooper<br />
marianne.hooper@ncm.com . 610.459.7780<br />
Kim Cohen<br />
kim.cohen@ncm.com . 215.489.9226<br />
32 <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>
Sadly, No <strong>Ad</strong>dy Awards.<br />
(but plenty of Emmy ® Awards, Golden Globe Awards ® &<br />
Screen Actors Guild Awards ® )<br />
Cable’s award-winning original programming is earning more viewers than ever before.<br />
There has never been a better time to advertise on cable with a customizable mix of<br />
On Air, Online and On Demand formats. We can deliver your message to your<br />
customers, at the moment they’re most interested.<br />
Copyright © 2012 Comcast Spotlight. All rights reserved.<br />
Call 610.668.2020 or visit comcastspotlight.com
Campaign<br />
20 . B<br />
Full Page - Four-color<br />
22 . B<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Red Tettemer + Partners<br />
Dial For Men<br />
Camp Dirt<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Bill Starkey, Creative Director<br />
Ari Garber, Art Director<br />
Stephen Snyder, Account Manager<br />
Jared Scott, Managing Partner<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
Red Tettemer + Partners<br />
The Melting Pot<br />
Melting Pot<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Todd Taylor, VP, Creative Director<br />
Mark Garman, Writer<br />
Tom Archer, Writer<br />
Amy Kleger, Account Manager<br />
Alex Muller, Account Coordinator<br />
Susan Baraczek, VP, Group Account Director<br />
Jared Scott, Managing Partner<br />
CONSUMER OR TRADE PUBLICATION<br />
Fractional Page - Less than four-color<br />
21 . A<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Full Page - Four-color<br />
22 . B<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
RELEVANCE<br />
Refresh an iconic brand. Identify a position<br />
for the Dial For Men brand that sets it apart<br />
in the suddenly crowded men’s body wash<br />
category.<br />
CHALLENGE<br />
There’s a tendency for men to think body<br />
wash isn’t so manly. Plus the competition<br />
outspends DFM 10 to 1.<br />
INSIGHT<br />
Men like to get dirty, they see it as a badge<br />
of pride. So celebrate that notion by encouraging<br />
men to get their glorious dirt on,<br />
because Dial For Men will always be there<br />
to get them clean again.<br />
SOLUTION<br />
Launch the idea by creating the ultimate dirt<br />
fantasy – Camp Dirt - and invite manly men<br />
everywhere to enter to win their way there.<br />
RESULTS<br />
Touted as the most integrated and innovative<br />
360 marketing campaign in Henkel’s<br />
history.<br />
promotional poster<br />
Silver ADDY® Award<br />
Red Tettemer + Partners<br />
Moss Rehab<br />
Moss Rehab<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Todd Taylor, VP, Creative Director<br />
Ari Garber, Art Director<br />
Jamie Steen, Art Director<br />
John Connor, Writer<br />
Will Elias, Account Director<br />
Amy Kleger, Account Manager<br />
Jared Scott, Managing Partner<br />
Silver ADDY® Award<br />
Red Tettemer + Partners<br />
The Melting Pot<br />
Melting Pot<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Todd Taylor, VP, Creative Director<br />
Mark Garman, Writer<br />
Tom Archer, Writer<br />
Jared Scott, Managing Partner<br />
Susan Baraczek, VP, Group Account Director<br />
Amy Kleger, Account Manager<br />
Alex Muller, Account Coordinator<br />
Campaign - Four-Color<br />
24 . B<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
NEWSPAPER<br />
Fractional Page -<br />
Black and White<br />
26 . A<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
Red Tettemer + Partners<br />
The Melting Pot<br />
Melting Pot<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Todd Taylor, VP, Creative Director<br />
Steve Thompson, Associate Creative Director<br />
Susan Baraczek, VP, Group Account Director<br />
Amy Kleger, Account Manager<br />
Alex Muller, Account Coordinator<br />
Gold ADDY® Award<br />
Mangos<br />
Main Line Health<br />
Main Line Health CVS<br />
Heart Surgery <strong>Ad</strong><br />
Joanne de Menna,<br />
Creative Director<br />
Julie Schmidt,<br />
Associate Creative<br />
Director<br />
Charles Smolover,<br />
Associate Creative<br />
Director & Copywriter<br />
Gary Herrmann,<br />
Copywriter<br />
Sue Trickel,<br />
Production<br />
After heart surgery, how long would you<br />
like your scar to be?<br />
Today, most people who need bypass or valve<br />
repair surgery have a choice. The 12-inch scar<br />
from traditional open heart surgery. Or minimally<br />
invasive or robotic surgery. With just three tiny<br />
incisions. Less pain. Faster healing time. Better<br />
results. Because sometimes, the short answer<br />
really is the best.<br />
For more information or to take our<br />
free heart risk assessment:<br />
mainlinehealth.org/heart 1.866.CALL.MLH<br />
Lankenau Medical Center | Bryn Mawr Hospital<br />
Paoli Hospital | Riddle Hospital<br />
Bryn Mawr Rehab Hospital<br />
34 <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>
LEAD MEDIA SPONSOR:<br />
BRYN MAWR FILM INSTITUTE<br />
KUN-YANG LIN / DANCERS<br />
ARTISTAS Y MÚSICOS LATINO AMERICANOS<br />
COMMONWEALTH PLAZA<br />
PHILADELPHIA ANTIQUES SHOW<br />
OLD CITY ARTS ASSOCIATION<br />
SÕ PERCUSSION<br />
ROXEY BALLET<br />
MADE POSSIBLE BY:<br />
VISIT THE<br />
KIMMEL CENTER<br />
FOR A TASTE OF<br />
FRANCE RIGHT IN<br />
COMMONWEALTH<br />
PLAZA<br />
AFRICAN AMERICAN MUSEUM<br />
IN PHILADELPHIA<br />
BLACK PEARL CHAMBER ORCHESTRA<br />
IRA BRIND SCHOOL OF THEATER ARTS<br />
AT THE UNIVERSITY OF THE ARTS<br />
FREE LIBRARY OF PHILADELPHIA<br />
SETTLEMENT MUSIC SCHOOL<br />
WORLD CAFE LIVE<br />
ORCHESTRA 2001<br />
WITH TWO MAIN STAGES<br />
AND GRAVITY DEFYING<br />
TRANSE EXPRESS ON<br />
SOUTH BROAD STREET<br />
Campaign - Color (any color besides black)<br />
30 . B<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
PHILADELPHIA<br />
INTERNATIONAL<br />
FESTIVAL<br />
OF THE ARTS<br />
2011<br />
APRIL 7 – MAY 1<br />
Gold ADDY® Award<br />
Red Tettemer + Partners<br />
Philadelphia International Festival of The Arts<br />
PIFA<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Todd Taylor, VP, Creative Director<br />
Steve Belkowitz, Photographer<br />
Tracy Thompson, Writer<br />
John Connor, Writer<br />
Joe Mosca, Producer<br />
Jamie Steen, Senior Designer<br />
Susan Baraczek, VP, Group Account Director<br />
PHILADELPHIA CINEFEST<br />
FROM<br />
CANVAS<br />
PHILADELPHIA MUSEUM OF ART<br />
TO<br />
CRÊPES<br />
135 EVENTS. 1500 ARTISTS. 25 DAYS.<br />
PURCHASE TICKETS AT<br />
PIFA.ORG<br />
FROM<br />
MASTERY<br />
PHILADELPHIA YOUTH ORCHESTRA<br />
TO<br />
MAYHEM<br />
STREET FAIR<br />
INTERACTIVE MEDIA<br />
Websites, Consumer Flash - Products<br />
34 . A<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Neo-Pangea<br />
Snapple<br />
Snapple Lunch Break Beats<br />
Brett Bagenstose, Creative Director - Neo-Pangea<br />
Michelle Crum, Associate Creative Director -<br />
Campfire<br />
Merrin McCormick, Associate Creative Director -<br />
Campfire<br />
Aaron Beaucher, Art Director/Designer<br />
Jason Morris, Flash Developer<br />
Shane Hoffa, Flash Developer<br />
Damon Williams, Web Developer<br />
Zach Decktor, Animator/Designer<br />
Phillip Krick, Project Manager<br />
PHILADELPHIA<br />
INTERNATIONAL<br />
FESTIVAL<br />
OF THE ARTS<br />
2011<br />
APRIL 7 – MAY 1<br />
135 EVENTS. 1500 ARTISTS. 25 DAYS.<br />
PURCHASE TICKETS AT<br />
PIFA.ORG<br />
STREET FAIR<br />
APRIL 30<br />
LEAD MEDIA SPONSOR:<br />
MADE POSSIBLE BY:<br />
LET NRI COLOR GRAPHICS TAKE YOUR MESSAGE TO THE STREETS.<br />
AND WALLS. AND CARS. AND WINDOWS...<br />
on-demand digital printing • wide format printing • display systems & graphics • web-to-print storefronts<br />
1015 Chestnut Street, Philadelphia, PA 19107<br />
Phone: 215.627.6493<br />
csr.philly@nrinet.com | www.nrinet.com<br />
• Posters • Banners • Window Graphics • Wall Graphics<br />
• Vehicle Wraps • Event Displays • Mounting • Binding<br />
and more<br />
2012 ADDY AWARDS 35
Websites, Consumer Flash - Products<br />
34 . A<br />
Websites, Consumer HTML/Other - Products<br />
35 . A<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Silver ADDY® Award<br />
Bluecadet<br />
Josh Cogan<br />
Joshua Cogan Photography<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Gold ADDY® Award<br />
1 Trick Pony<br />
Timberland<br />
Timberland LiteTrace<br />
Websites, Consumer Flash - Services<br />
34 . C<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Gold ADDY® Award<br />
1 Trick Pony<br />
Turner Classic Movies<br />
Turner Classic Movies - Summer Under the Stars<br />
2011<br />
Websites, Consumer HTML/Other - Products<br />
35 . A<br />
Websites, Consumer Flash - Services<br />
34 . C<br />
Award: Gold ADDY® Award<br />
Entrant: 1 Trick Pony<br />
<strong>Ad</strong>vertiser: Turner Classic Movies<br />
Title: Turner Classic Movies - 31 Days of Oscar 2011<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
20nine<br />
Pet360<br />
Petoolah Members-Only Sales Website<br />
John Dean, Chief Operating Officer<br />
Gary Kopervas, VP, Brand Strategy<br />
Kevin Hammond, Creative Director<br />
Ashley Thurston-Curry, Art Director<br />
Justin Graham, Interactive Designer<br />
Jenna Navitsky, Senior Designer<br />
Erin Doyle, Graphic Designer<br />
Websites, Consumer HTML/Other - Services<br />
35 . C<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Bluecadet<br />
Counterspill<br />
Counterspill<br />
Bluecadet, Interactive Studio<br />
Jon Vidar, Marketing Manager<br />
36 <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>
Unworldly Augmented Reality<br />
www.bluedesign.tv 215-735-8581
Websites, Consumer HTML/Other - Services<br />
35 . C<br />
Online - E-Mails / E-Cards<br />
36 . B<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Gold ADDY® Award<br />
Bluecadet<br />
John P McNulty<br />
John P McNulty Prize<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Gold ADDY® Award<br />
1 Trick Pony<br />
Virgin Mobile USA<br />
Virgin Mobile - Warm Your Devices<br />
Websites, Consumer HTML/Other - Services<br />
35 . C<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Silver ADDY® Award<br />
Bluecadet<br />
American Revolution Center<br />
American Revolution Center<br />
Marketing, communications, technology, analytics. Under one roof.<br />
Koncordia Group’s strategy, creative, technology and analytics staff provides targeted, end-to-end solutions to clients in both consumer<br />
and business-to-business markets. Solutions that get actionable results for clients like Comcast, DuPont, Ford, Saint Francis Healthcare<br />
and Starwood, to name a few.<br />
The agency’s integrated process has helped Koncordia establish and embrace proven methods for simultaneously driving customer<br />
satisfaction and brand growth.<br />
It happens by distilling the actions and reactions of people into strategic insights, leveraging creative thinking, and combining it with<br />
respect for an ever-changing media landscape; all backed with technology and advanced analytics.<br />
Koncordia Group’s staff is organized into teams focused on four core disciplines:<br />
Brand Strategy | The agency considers brands from the top down and bottom up, arriving at insights—driven by analytics—that result<br />
in targeted strategy and marketing and communications plans. The goal? To help brands become more engaging for customers and<br />
consumers—building trust and loyalty over time.<br />
Communications | The Creative team turns insight and strategy into communications that are both rationally and emotionally<br />
compelling—bringing consumers to the brand and reinforcing customers’ brand decisions.<br />
Technology-Enabled Marketing | Koncordia helps clients connect with customers in the face of an ever-changing, ever-fragmented<br />
media landscape, and offers a wide range of services, including: eMarketing, web development, social & mobile media, promotions,<br />
digital analytics and channel program administration.<br />
Decision Sciences: Analytics | The Decision Sciences team is focused on the development of market-driven analytics and models<br />
that help clients improve revenue-driven results and reduce financial risk. This team pursues both “backward-looking” and<br />
“forward-looking” strategies to uncover new ways to improve marketing outcomes.<br />
From its offices in Wilmington, Delaware, and Detroit, Michigan,<br />
the agency serves clients regionally, nationally and globally.<br />
Find out more at koncordiagroup.com<br />
38 <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>
BAZINGA!<br />
What a difference a show makes!<br />
By now it’s no secret. Big Bang Theory has arrived in<br />
Philadelphia and has taken the market by storm. As<br />
Dr. Sheldon Cooper might say, the show is like a Red<br />
Giant star that propels itself into a great ball of fiery<br />
devastation that upsets the balance of a solar system’s<br />
acceptable levels of cosmic mass. In other words…it’s<br />
huge.<br />
And by “huge” we mean the number of people watching<br />
the show on PHL17 at 7:30 & 11. The nerd herd of super<br />
smart scientists with a super hot babe is attracting TV<br />
viewers at an astounding rate. No hypothesis needed,<br />
here are facts based on the research by the lovable<br />
scientists at Nielsen (Based on Jan’11 vs. Jan’12 YTY).<br />
1. Big Bang Theory is Philadelphia’s number one<br />
comedy in all key demos<br />
2. Big Bang Theory is constantly number one or<br />
two in its time period at any given night of the<br />
week<br />
3. It is the only show in its time period at 7:30pm<br />
to have any Year to Year growth. 61% in adults<br />
25-54, 31% in women, and a staggering 88% in<br />
men to be exact.<br />
4. The second run at 11pm is up over 114% in all<br />
key adult demos (our marketing guy’s favorite<br />
chart).<br />
It doesn’t take a rocket scientist to see that Big Bang<br />
Theory on PHL17 has taken off like a leathery winged<br />
mammal out of an intensely hot molten core of a<br />
biblical plane…or the title of a popular Meat Loaf<br />
album.
Online - Micro or Mini<br />
Sites<br />
36 . C<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY®<br />
Award<br />
Bluecadet<br />
Doctors without<br />
Borders<br />
Starved for<br />
Attention<br />
Bluecadet,<br />
Interactive Studio<br />
Julie Whitaker,<br />
U.S. Web & Social<br />
Media Strategist<br />
Online - Micro or Mini Sites<br />
36 . C<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Silver ADDY® Award<br />
Bluecadet<br />
Mural Arts Program<br />
Peace is a Haiku Song<br />
Online - Mobile Websites<br />
36 . G<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Gold ADDY® Award<br />
Neiman<br />
PennDOT<br />
Live Free, Ride Alive Mobile Website<br />
40 <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>
Online - Internet Commercials<br />
36 . J<br />
RADIO<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Red Tettemer + Partners<br />
Pennsylvania Tourism<br />
PA Roadtrips Animations<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Todd Taylor, VP, Creative Director<br />
Steve Thompson, Associate Creative Director<br />
John Connor, Copywriter<br />
Greg O’Loughlin, Senior Account Manager<br />
Blue Visual Effects, Animators<br />
Local (one metro) - :30<br />
39 . A<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Gold ADDY® Award<br />
Neiman<br />
Dietz & Watson<br />
Dietz & Watson Ham Radio<br />
42 <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>
Local (one metro) - :60 or more<br />
39 . B<br />
Local (one metro) - :60 or more<br />
39 . B<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Red Tettemer + Partners<br />
Grillsmith<br />
Grillsmith<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Steve Thompson, Associate Creative Director<br />
Tom Archer, Copywriter<br />
Bryon Lomas, VP, Creative Director<br />
Amanda Abrams, Writer<br />
Susan Baraczek, VP, Group Account Director<br />
Amy Kleger, Account Manager<br />
Alex Muller, Account Coordinator<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
Masterminds<br />
Boomtown Casino<br />
Welcome to Boomtown Branding Radio<br />
RT Herwig, Creative Director<br />
Joe Morano, Associate Creative Director<br />
Zack Kinslow, Copywriter<br />
Nick Jiorle, Junior Copywriter<br />
Ryan Leeds, VP, Strategy<br />
Jen Fink, Account Director<br />
Jon Branca, Account Executive<br />
Local (one metro) - :60 or more<br />
39 . B<br />
Award: Silver ADDY® Award<br />
Entrant: B101<br />
<strong>Ad</strong>vertiser: Purple Heart<br />
Title: B101 ‘Purple Heart - Sarge :60’<br />
Credits: Allen Hite, Copywriter, Production, Voice Talent<br />
Gina Hite, Voice Talent<br />
Toni Mason, Voice Talent<br />
LET NRI COLOR GRAPHICS TAKE<br />
YOUR MESSAGE TO THE STREETS.<br />
AND WALLS. AND CARS.<br />
AND WINDOWS...<br />
on-demand digital printing • wide format printing<br />
display systems & graphics • web-to-print storefronts<br />
• Posters • Banners • Window Graphics • Wall Graphics<br />
• Vehicle Wraps • Event Displays • Mounting • Binding<br />
and more<br />
1015 Chestnut Street, Philadelphia, PA 19107<br />
Phone: 215.627.6493<br />
csr.philly@nrinet.com | www.nrinet.com<br />
2012 ADDY AWARDS 43
Campaign -<br />
40 .<br />
Local, Single (one DMA) - :60 or more<br />
44 . C<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
TELEVISION<br />
Silver ADDY® Award<br />
Masterminds<br />
Boomtown Casino<br />
Welcome to Boomtown Campaign Radio<br />
RT Herwig, Creative Director<br />
Joe Morano, Associate Creative Director<br />
Zack Kinslow, Copywriter<br />
Nick Jiorle, Junior Copywriter<br />
Ryan Leeds, VP, Strategy<br />
Jen Fink, Account Director<br />
Jon Branca, Account Executive<br />
Local, Single (one DMA) - :30<br />
44 . B<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Philadelphia Eagles<br />
Philadelphia Eagles<br />
Philadelphia Eagles - Made in <strong>Philly</strong><br />
Tim McDermott, Senior Vice President & Chief<br />
Marketing<br />
Karen Zuckerman, President, Executive Creative<br />
Director<br />
Chad R. Stockton, Copy Director<br />
Kris Magyarits, Director/Art Director<br />
Chris Walker, Senior Art Director<br />
Mark Reidenauer, Senior Post Producer<br />
Katie Hooper, Account Director<br />
Allison Zuckerman, Senior Interactive Producer<br />
Chris Minesinger, Senior Copywriter<br />
Diana Caputo, Account Executive<br />
Chris Magliozzo, Editor<br />
Katie Goldsmith, Motion Designer<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
Philadelphia Eagles<br />
Philadelphia Eagles<br />
Philadelphia Eagles - Generations<br />
Tim McDermott, Senior Vice President & Chief<br />
Marketing Officer<br />
Karen Zuckerman, President, Executive Creative<br />
Director<br />
Chad R. Stockton, Copy Director<br />
Kris Magyarits, Director/Art Director<br />
Chris Minesinger, Senior Copywriter<br />
Katie Hooper, Account Director<br />
Allison Zuckerman, Senior Interactive Producer<br />
Mark Reidenauer, Senior Post Producer<br />
Diana Caputo, Account Executive<br />
Chris Walker, Senior Art Director<br />
Steve Wheelock, Editor<br />
Chris Magliozzo, Editor<br />
Local, Single (one DMA) - :60 or more<br />
44 . C<br />
Award: Silver ADDY® Award<br />
Entrant: NFL Films<br />
<strong>Ad</strong>vertiser: Atlanta Falcons<br />
Title: Atlanta Falcons ‘Rise Up ‘11’<br />
Credits: David Swain, Director<br />
Dave Dart, DP<br />
Mark Christy, Editor<br />
Elizabeth A. Leafey, Producer<br />
Rob Giglio, Colorist<br />
Bill Milkereit, Creative Director<br />
Mike LaTour, Art Director<br />
44 <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>
Local - Campaign<br />
45 .<br />
Local - Campaign<br />
45 .<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Machinery<br />
MSG Varsity<br />
The Note, That’s my Boy, Drenched, Dressed<br />
Kristian Summerer, Partner<br />
Ken Cills, Partner<br />
JIm McGorman, Director -- Accordion Fillms<br />
Alice Haynsworth, Producer<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
Red Tettemer + Partners<br />
parx casino<br />
parx casino TV Campaign<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Bryon Lomas, VP, Creative Director<br />
Mark Garman, Writer<br />
Jimmy Diebold, Director<br />
Gary Herrmann, Writer<br />
Mark Ambrosino, Art Director<br />
Joe Mosca, Producer<br />
Vic Carreno, Editor<br />
Diana Montagna, Sr. Account Manager<br />
Jared Scott, Managing Partner<br />
Local - Campaign<br />
45 .<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Philadelphia Eagles<br />
Philadelphia Eagles<br />
Philadelphia Eagles<br />
Tim McDermott, Senior Vice President & Chief<br />
Marketing<br />
Karen Zuckerman, President, Executive Creative<br />
Director<br />
Kris Magyarits, Director/Art Director<br />
Chad R. Stockton, Copy Director<br />
Mark Reidenauer, Senior Post Producer<br />
Chris Minesinger, Senior Copywriter<br />
Katie Hooper, Account Director<br />
Allison Zuckerman, Senior Interactive Producer<br />
Katie Goldsmith, Motion Designer<br />
Diana Caputo, Account Executive<br />
Steve Wheelock, Editor<br />
Chris Magliozzo, Editor<br />
2012 ADDY AWARDS 45
TV Self-Promotion - Single<br />
46 . A<br />
Regional/National TV, Single - Consumer Services<br />
47 . C<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
WPHL<br />
PHL17<br />
Family Guy/American Dad Late Shift<br />
John Clements, Writer/Producer<br />
Travis Brower, Manager of Promotion &<br />
Production<br />
Regional/National TV, Single - Consumer Products<br />
47 . A<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
Red Tettemer + Partners<br />
Dial For Men<br />
Dial For Men “Filthocratic Oath”<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Bill Starkey, Creative Director<br />
Mark Garman, Writer<br />
John Connor, Writer<br />
Joe Mosca, Producer<br />
Vic Carreno, Editor<br />
Stephen Snyder, Account Manager<br />
Jared Scott, Managing Partner<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
BIGSMACK<br />
National Geographic Channel<br />
National Geographic / Drugs Incorporated<br />
Andy Hann, Head Creative<br />
Kelly Dials, Executive Producer<br />
Heidi Erney, Executive Producer<br />
Laura Gillespie, Producer<br />
Rick Malwitz, Animator<br />
Jason Harmon, Animator<br />
Andrew Maggio, Editor<br />
Bob Schachner, Audio Engineer<br />
About The Creative Group ®<br />
The Creative Group (TCG) specializes in placing interactive,<br />
design, marketing, advertising and public relations professionals<br />
on a project and full-time basis with a variety of companies.<br />
As a division of Robert Half International, the world’s<br />
first and largest specialized staffing firm, we are backed by a<br />
history of excellence.<br />
As companies develop strategies for building visibility in an<br />
increasingly competitive marketplace, they require immediate<br />
access to specialized freelancers. They turn to TCG when<br />
supplementing their core teams with project professionals.<br />
Our team of staffing managers is composed primarily of former<br />
creative and communications professionals who know<br />
the intricacies of the businesses we serve. Their industry<br />
knowledge and expansive professional networks enable<br />
them to quickly and successfully match freelancers with<br />
projects tailored to their skills and job requirements.<br />
For more information about TCG, call the local Philadelphia<br />
office at (215) 568-9410 or visit www.creativegroup.com.<br />
46 <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>
Regional/National TV Campaigns - Consumer<br />
Products<br />
48 . A<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
Red Tettemer + Partners<br />
Dial For Men<br />
Dial For Men - Anthem, Respect, Camp Dirt<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Bill Starkey, Creative Director<br />
Mark Garman, Writer<br />
John Connor, Writer<br />
Joe Mosca, Producer<br />
Vic Carreno, Editor<br />
Stephen Snyder, Account Manager<br />
Jared Scott, Managing Partner<br />
Consumer, Regional / National<br />
54 .<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
AgileCat<br />
Joie International Co.<br />
Joie: Product Launch<br />
Matt Hanemann, Creative Director<br />
Mike Valentine, Senior Designer<br />
Alexandra Doyle, Director of Brand Strategy<br />
Peter Madden, President & CEO<br />
Regional/National TV Campaigns - Consumer<br />
Services<br />
48 . C<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
BIGSMACK<br />
National Geographic Channel<br />
National Geographic / Brain Games<br />
Andy Hann, Head Creative<br />
Kelly Dials, Executive Producer<br />
Heidi Erney, Executive Producer<br />
Laura Gillespie, Producer<br />
Rick Malwitz, Designer/Animator<br />
Jason Harmon, Designer/Animator<br />
<strong>Ad</strong>am Stockholm, Designer/Animator<br />
Bob Schachner, Sound Engineer<br />
Mike Taylor, Sound Engineer<br />
MIXED/MULTIPLE MEDIA<br />
Consumer, Local<br />
53 .<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
Masterminds<br />
Boomtown Casino<br />
Welcome to Boomtown Rebrand Campaign<br />
RT Herwig, Creative Director<br />
Joe Morano, Associate Creative Director<br />
Jim Garrison, Senior Art Director<br />
JP Blanchet, Senior Art Director<br />
Chris Holland, Art Director<br />
Zack Kinslow, Copywriter<br />
Nick Jiorle, Junior Copywriter<br />
Ryan Leeds, VP, Strategy<br />
Jen Fink, Account Director<br />
Jon Branca, Account Executive<br />
SPOTS • WEBISODES • CONTENT<br />
NFL FILMS 856 . 222 . 5675 nflfilms.com<br />
2012 ADDY AWARDS 47
Consumer, Regional / National<br />
54 .<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Red Tettemer + Partners<br />
Under Armour<br />
Finding Undeniable<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Todd Taylor, VP, Creative Director<br />
Bill Starkey, Creative Director<br />
Aaron Grando, Lord of Internet<br />
Uri Weingarten, Dir. of Digital Strategy<br />
Annie Heckenberger, Dir. of Digital Strategy<br />
Vic Carreno, Editor<br />
Amanda Mobley, Account Coordinator<br />
ADVERTISING FOR THE ARTS &<br />
SCIENCES<br />
Collateral - Cards / Invitations / Announcements<br />
55 . G<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Red Tettemer + Partners<br />
Philadelphia International Festival of The Arts<br />
PIFA<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Todd Taylor, VP, Creative Director<br />
Tracy Thompson, writer<br />
John Connor, writer<br />
Jamie Steen, Senior Designer<br />
Joe Zoltec, Studio Director<br />
Susan Baranczek, VP, Group Account Director<br />
https://www.facebook.com/underarmour?sk=app_247495301981834<br />
Consumer, Regional / National<br />
54 .<br />
Award: Silver ADDY® Award<br />
Entrant: Red Tettemer + Partners<br />
<strong>Ad</strong>vertiser: Century 21<br />
Title: Century 21<br />
Credits: Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Todd Taylor, VP, Creative Director<br />
Mark Garman, Writer<br />
Bill Starkey, Creative Director<br />
John Connor, Writer<br />
Jared Scott, Managing Partner<br />
Cate Mahoney, Account Manager<br />
PUBLIC SERVICE<br />
Collateral - Poster<br />
62 . E<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
The Brownstein Group<br />
Mural Arts Program<br />
Mural Arts Month - 31 Days/31Ways<br />
Dan Shepelavy, Executive Creative Director<br />
Kenny Kim, Senior Art Director<br />
Colleen Lamoureux, Writer<br />
Melinda Ferry, Account Manager<br />
Gina DiGiovanni, Project Manager<br />
Nancy Logan, Production Manager<br />
Berny Brownstein, Chairman & Chief Creative<br />
Officer<br />
48 <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>
Collateral - Poster<br />
62 . E<br />
Broadcast/Electronic - Audio / Visual<br />
64 . C<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Collateral - Poster<br />
62 . E<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Silver ADDY® Award<br />
Neiman<br />
Pennsylvania Liquor Control Board<br />
Pennsylvania Liquor Control Board Alcohol<br />
Education Poster- Panties<br />
Silver ADDY® Award<br />
Neiman<br />
Pennsylvania Liquor Control Board<br />
Pennsylvania Liquor Control Board Alcohol<br />
Education Poster-Condom<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
ShootersINC<br />
Boys & Girls <strong>Club</strong> of Camden County<br />
Boys & Girls <strong>Club</strong> of Camden County<br />
Mark Hutchinson, Editor<br />
Mike Taylor, Sound Designer<br />
Mike Mullen, Graphic Artist<br />
Mark Reidenauer, Post Producer<br />
Cris Andrei, Executive Producer<br />
Scott Whitham, Director<br />
Broadcast/Electronic - TV<br />
64 . A<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
NFL Films<br />
NFL<br />
‘NFL Play60 PSA - Lions’<br />
Jonathan Klein, Director<br />
Brian T. Murray, DP<br />
Elizabeth A. Leafey, Producer<br />
Broadcast/Electronic - Interactive<br />
64 . D<br />
Broadcast/Electronic - Radio<br />
64 . B<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Silver ADDY® Award<br />
Neiman<br />
Pennsylvania Liquor Control Board<br />
Pennsylvania Liquor Control Board Alcohol<br />
Education Radio<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Gold ADDY® Award<br />
Neiman<br />
Pennsylvania Liquor Control Board<br />
Pennsylvania Liquor Control Board Alcohol<br />
Education Banner <strong>Ad</strong>- Date Rape<br />
2012 ADDY AWARDS 49
Broadcast/Electronic - Interactive<br />
64 . D<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Gold ADDY® Award<br />
Neiman<br />
Pennsylvania Liquor Control Board<br />
Pennsylvania Liquor Control Board Control<br />
Tonight Website<br />
Campaign - Single Medium Campaign<br />
(for categories 62-67)<br />
68 . A<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Gold ADDY® Award<br />
Neiman<br />
Pennsylvania Liquor Control Board<br />
Pennsylvania Liquor Control Board Alcohol<br />
Education Posters Campaign<br />
Take Home<br />
More Than<br />
One Award!<br />
watch for an email from<br />
the <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong><br />
to order additional<br />
AWARDS online.<br />
ADDY Best of AWARDS $120<br />
ADDY Gold and Silver AWARDS $95<br />
50 <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>
BGG-433_9-11_Anniversary<strong>Ad</strong>-FNL.indd 1<br />
9/9/11 10:07 AM<br />
Campaign - Mixed / Multiple Media Campaign<br />
(for categories 62-67)<br />
68 . B<br />
ADVERTISING INDUSTRY SELF-<br />
PROMOTION<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Gold ADDY® Award<br />
Neiman<br />
Pennsylvania Liquor Control Board<br />
Pennsylvania Liquor Control Board Alcohol<br />
Education Campaign<br />
Creative Services and Industry<br />
Suppliers - Print<br />
69 . C<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
The Brownstein Group<br />
The Brownstein Group<br />
9/11 Anniversary <strong>Ad</strong><br />
Dan Shepelavy, Executive<br />
Creative Director<br />
Keelia Murnane, Art<br />
Director<br />
Nicole Goss, Writer<br />
Berny Brownstein,<br />
Chairman & Chief<br />
Creative Officer<br />
Ten years later, our sense of loss is<br />
matched only by our sense of hope.<br />
2012 ADDY AWARDS 51
Creative Services and Industry Suppliers -<br />
Interactive<br />
69 . G<br />
Creative Services and Industry Suppliers -<br />
Interactive<br />
69 . G<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Gold ADDY® Award<br />
Neiman<br />
Neiman<br />
<strong>Philly</strong> SteakOut Micro Site<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Gold ADDY® Award<br />
Neiman<br />
Neiman<br />
Go Crowdless Micro site<br />
Creative Services and Industry Suppliers -<br />
Interactive<br />
69 . G<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Archer Group<br />
The Archer Group<br />
Acher-Group.com<br />
Sean Trapani, Creative Director<br />
Chris Bennett, Art Director<br />
Jill de la Fuenta, Designer<br />
Dave Wallin, Application Developer<br />
Bart Hook, Design Technologist<br />
Brian Truono, Design Technologist<br />
Creative Services and Industry Suppliers<br />
- Non-Traditional<br />
69 . I<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Gold ADDY® Award<br />
1 Trick Pony<br />
1 Trick Pony<br />
1 Trick Pony: SXSW - Spring Break for Nerds<br />
52 <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>
Creative Services and Industry Suppliers - Non-<br />
Traditional<br />
69 . I<br />
Creative Services and Industry Suppliers - Direct<br />
Marketing / Specialty Items<br />
69 . J<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Gold ADDY® Award<br />
Neiman<br />
Neiman<br />
<strong>Philly</strong> SteakOut Mobile Site<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Gold ADDY® Award<br />
1 Trick Pony<br />
1 Trick Pony<br />
1 Trick Pony Blueberries 2011 Campaign<br />
2012 ADDY AWARDS 53
To help you survive your office party, we did hours of exhaustive research at hundreds of parties.<br />
We found that, no matter what, every party has these five personalities.<br />
Loudmouth<br />
Singing karaoke (badly)<br />
BEST PICKUP<br />
LINE<br />
Loudmouth<br />
Well, here I am.<br />
What are your other two wishes?<br />
Gossip Girl<br />
Hi, I’m Miss Right. Someone said<br />
you were looking for me.<br />
Know-it-all<br />
You know, we were all born without clothes.<br />
Grump<br />
Don’t be so picky...I wasn’t!<br />
Party Animal<br />
You’re on my list of things to do tonight.<br />
Party Animal<br />
Loudmouth<br />
PREFERRED HOLIDAY BEVERAGE<br />
Loudmouth Gossip Girl Know-it-all Grump<br />
Megaphone Access to everyone’s email Trivial Pursuit<br />
Just keep the gift receipt Cherry bombs—big ones<br />
TIME SPENT<br />
Loudmouth<br />
Gossip Girl<br />
Finding ways to be<br />
center of attention<br />
Being the center<br />
of attention<br />
Know-it-all<br />
Waiting for someone to<br />
say something incorrect<br />
Correcting<br />
DESIRED HOLIDAY GIFT<br />
Gossip Girl<br />
Know-it-all<br />
Grump<br />
Gossiping and drinking<br />
Eavesdropping<br />
Getting new gossip<br />
Bar<br />
Dance floor<br />
FAVORITE PARTY ACTIVITY<br />
Gossip Girl<br />
Know-it-all<br />
Grump<br />
Watching people make out<br />
in supply closet<br />
Grump<br />
Shaking head<br />
Folding arms<br />
Butting into convos with a<br />
“Did you know…?”<br />
Captain ‘n’ 7 and 7, Scotch on<br />
Coke 8 maraschino cherries, the rocks<br />
sugar on the rim<br />
Party Animal<br />
All of the above mixed<br />
into a two-liter<br />
pitcher<br />
Leaving<br />
Gin<br />
Party Animal<br />
Xeroxing various<br />
body parts<br />
WHAT THEY’RE<br />
REALLY THINKING<br />
Loudmouth<br />
“Pay attention to me. Please never stop.”<br />
Gossip Girl<br />
“I cannot wait to tell…”<br />
Know-it-all<br />
“Everyone is always wrong. Thank goodness I’m here.”<br />
Grump<br />
“Oh, so here’s where all the bonus money went.”<br />
Party Animal<br />
“How naked can I get<br />
without getting fired?”<br />
Party Animal<br />
EXIT STRATEGY<br />
Loudmouth<br />
Voice goes. Leaves unnoticed. Oh, the horror.<br />
Gossip Girl<br />
All the cats are out the bag. Fun’s over.<br />
Know-it-all<br />
Departs having raised the intellect<br />
of the general populace.<br />
Grump<br />
Everyone in management saw me. I can leave.<br />
Party Animal<br />
Passes out in boss’s office.<br />
HAPPY HOLIDAYS!<br />
Please note: If you don’t recognize yourself as one of these—you probably are one.<br />
A<br />
PERSONAL SPACE INV<br />
Creative Services and Industry Suppliers - Cards<br />
/ Invitations / Announcements<br />
69 . K<br />
Creative Services and Industry Suppliers - Cards<br />
/ Invitations / Announcements<br />
69 . K<br />
02-09-411610<br />
Award: Gold ADDY® Award<br />
Entrant: Aloysius Butler & Clark<br />
<strong>Ad</strong>vertiser: Aloysius Butler & Clark<br />
Title: AB&C Holiday Card 2011<br />
Credits: Marc Icasiano, Creative Director<br />
Heidi Habel, Art Director<br />
Charissa Elliott, Copywriter<br />
Kat Simon, Marketing Coordinator<br />
SECRETS OF<br />
THE OFFICE<br />
HOLIDAY PARTY<br />
AWARD YOUR COLLEAGUES WITH BADGES THAT BEST DEFINE THEIR PERSONALITY<br />
(they don’t have to agree with your choice)<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
Print Art, Inc.<br />
Print Art, Inc.<br />
Holiday Toasters<br />
Cheryl Johnson, Creative Supervisor, Print Art<br />
Samanda Reinhardt, Graphic Artist, Print Art<br />
Frank Nardi, VP of Operations, Print Art<br />
Lisa Richards, VP of Integrated Marketing & PR,<br />
Print Art<br />
Frank Ferri, Copywriter<br />
Walt Vayo, VP of Operations, Omega Specialties<br />
Michael Robinson, Pressroom Supervisor, Print Art<br />
LOUDMOUTH<br />
GOSSIP GIRL<br />
KNOW-IT-ALL<br />
I know<br />
everything.<br />
PARTY ANIMAL<br />
Creative Services and Industry Suppliers - Cards<br />
/ Invitations / Announcements<br />
69 . K<br />
GRUMP<br />
DER<br />
KISS-ASS<br />
NEWBIE<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
Red Tettemer + Partners<br />
Red Tettemer + Partners<br />
Red Tettemer + Partners Holiday Shirts (humbug)<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Steve Thompson, Associate Creative Director<br />
Jon Goldstein, Copywriter<br />
Joe Zoltek, Studio Director<br />
Campaign - Single Medium Campaign<br />
(for categories 69-70)<br />
71 . A<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
Left Hand Creative, LLC<br />
Oink Ink Radio<br />
Oink Dead Radio CFE<br />
Nat Gutwirth, CD/ CW<br />
Matthew Parmet, AD/ Interactive Designer<br />
Dan Price/ Oink Ink, Client/ COO<br />
Campaign - Mixed / Multiple Media Campaign<br />
(for categories 69-70)<br />
71 . B<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
AgileCat<br />
AgileCat<br />
AgileCat Brand Evolution: Celebrating 10 Years<br />
Mike Valentine, Senior Designer<br />
Matt Hanemann, Creative Director<br />
Alexandra Doyle, Director of Brand Strategy<br />
Peter Madden, President & CEO<br />
Dara Tye Goldstein, Public Relations & Events<br />
Specialist<br />
Dana Quinn Ryan, Account Manager<br />
54 <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>
ELEMENTS OF ADVERTISING<br />
Photography - Digitally Enhanced<br />
74 . C<br />
Logo<br />
72 .<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
20nine<br />
Magpie Pie Company<br />
Magpie Pie Company Brand Creation<br />
Gary Kopervas, VP, Brand Strategy<br />
Kevin Hammond, Creative Director<br />
Ashley Thurston-Curry, Art Director<br />
Erin Doyle, Graphic Designer<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
Masterminds<br />
Boomtown Casino<br />
Boomtown Branding Photography<br />
Steve Belkowitz, Photographer<br />
RT Herwig, Creative Director<br />
Animation or Special Effects - Video or Film<br />
75 . A<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
Hanlon Creative<br />
KIWI<br />
KIWI Stay Dry<br />
Christopher Hanlon, Creative Director<br />
Brian Loper, Art Director<br />
Nicole Dimotsis, Art Director<br />
Jim Eyles, Art Director<br />
Michael Rinnan, Graphics - 3D - E/FX<br />
Mark Christy, Director<br />
Brian T. Murray, DP<br />
Marie Patriarca, Producer<br />
Robin Rue, Producer<br />
Shannon Oakley, Account Management<br />
Denise Green, Account Management<br />
NFL Films, Production<br />
Inside Digitas Health’s<br />
“helping, not selling” philosophy<br />
Today’s consumers are swept up in a rising tide of<br />
expectation for marketing that caters to their needs.<br />
With new digital and mobile tools at their fingertips,<br />
consumers have the power not only to tune out valueless<br />
marketing, but to consult instead the experience of<br />
people like themselves.<br />
Customers want and expect brands to participate in the<br />
decision-making process; they want brands to focus on<br />
helping, not selling.<br />
Digitas Health takes this challenge to heart. Brands can<br />
truly connect by educating consumers in entertaining,<br />
yet meaningful ways. Shire’s unbranded “Own It”<br />
campaign, featuring Maroon 5 lead singer <strong>Ad</strong>am Levine,<br />
helped to educate young adults about the prevalence of<br />
adult ADHD and encouraged them to take responsibility<br />
for their condition. Since launching in June 2011, the<br />
effort has helped more than 567,000 people “own” their<br />
ADHD.<br />
For more information, visit www.helpingnotselling.com.<br />
John Anthony, Scott Waz, John Baker and Bryan<br />
McGee comprise Philadelphia Post. With over 80<br />
years of ad making experience under one roof,<br />
this truly Philadelphia centric post facility offers<br />
complete creative and production solutions for any<br />
media project. They are experts in audio production,<br />
sound design, original music and voice casting, as<br />
well as Philadelphia’s premier ADR stage and ISDN<br />
destination. They specialize in HD shooting and<br />
editorial, motion graphics, color grade and finishing<br />
for corporate, commercial and web-based clients.<br />
<strong>Philly</strong> Post mixes for film, television and radio,<br />
including recording, mixing and mastering for music<br />
artists. They have worked with every ad agency in<br />
Philadelphia and dozens more across the country, as<br />
well as for Hollywood studios and network TV shows<br />
on a regular basis, Philadelphia Post is proud to be<br />
an integral part of making this city look and sound so<br />
good. Visit them at phillypost.tv<br />
2012 ADDY AWARDS 55
Animation or Special Effects - Video or Film<br />
75 . A<br />
Cinematography<br />
77 .<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Sound - Sound Design<br />
76 . C<br />
Silver ADDY® Award<br />
Blue Visual Effects<br />
PA Department of Tourism<br />
PA Tourism<br />
Howard McCabe, Executive Creative Director<br />
Erik Silverson, Creative Director<br />
Jen Kuptsow, Producer<br />
Sam Roe, Animator<br />
<strong>Ad</strong>rienne Weikel, Designer<br />
Jennifer Todd, Producer<br />
Pete Rydberg, Sound Design<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Red Tettemer + Partners<br />
parx casino<br />
parx casino “Entourage”<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Bryon Lomas, VP, Creative Director<br />
Mark Garman, Writer<br />
Jimmy Diebold, Director<br />
Joe Mosca, Editor<br />
Vic Carreno, Editor<br />
Diana Montagna, Senior Account Manager<br />
Jared Scott, Managing Partner<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
ShootersINC<br />
Big Smack<br />
Drugs, Inc.<br />
Bob Schachner, Sound Designer<br />
Cinematography<br />
77 .<br />
Sound - Sound Design<br />
76 . C<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
NFL Films<br />
NRG<br />
NRG ‘NFL Sponsor Presentation’<br />
Brian T. Murray, DP<br />
Jonathan Klein, Director<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
NFL Films<br />
NRG<br />
NRG ‘NFL Sponsor Presentation’<br />
Steve Moseley, Sound Engineer<br />
Jonathan Klein, Director<br />
David Stiles, Editor<br />
56 <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>
Cinematography<br />
77 .<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
Red Tettemer + Partners<br />
parx casino<br />
parx casino “Celebrity”<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Bryon Lomas, VP, Creative Director<br />
Mark Garman, Writer<br />
Jimmy Diebold, Director<br />
Joe Mosca, Producer<br />
Vic Carreno, Editor<br />
Diana Montagna, Senior Account Manager<br />
Jared Scott, Managing Partner<br />
TV Spots by Budget (based on total production<br />
cost) - Less than $25,000<br />
79 . A<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Red Tettemer + Partners<br />
TuB Gin<br />
TuB Prohibition<br />
Steve Red, Chief Creative Officer<br />
Steve O’Connell, Executive Creative Director<br />
Bryon Lomas, VP, Creative Director<br />
Bill Starkey, Creative Director<br />
Steve Thompson, Associate Creative Director<br />
John Connor, Writer<br />
Ahmad Ajouz, 3D Animator<br />
Cate Mahoney, Account Manager<br />
Carla Mote, Managing Partner<br />
LOCAL ONLY CATEGORIES<br />
TV Spots by Budget (based on total production<br />
cost) - Less than $25,000<br />
79 . A<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Gold ADDY® Award<br />
Diccicco Battista Communications<br />
The Original Canal’s<br />
Canal’s “Bottle Talk” Campaign<br />
Sean Donahue, Creative Director<br />
Stephen Merino, Copywriter<br />
Scott Welliver, Creative Technologist<br />
Rebecca Moore, Art Director<br />
KNOW WHAT?<br />
Mediocrity sucks. That’s what we say. Because at BLUE (visual<br />
effects), we’ve never really been satisfied with the status quo, with<br />
delivering work that fails to push the envelope. That’s just not how<br />
we work.<br />
With every new project, we dive in head first. We blaze a new trail,<br />
and try to disturb the peace along the way whenever it’s possible.<br />
We push each other and every project and all of our clients to the<br />
outer limits of possibility and beyond.<br />
That’s just how we do it.<br />
Originally founded in 1999 as a broadcast design and editorial<br />
house, Blue has since evolved into a full-service post-production,<br />
audio and design studio. Our endless list of capabilities includes<br />
editorial and finishing, motion graphics design, animation, visual<br />
effects and full service audio production. And our facilities even<br />
boast an on-site studio space with a 2-wall hard cyc.<br />
From Discovery Channel to Spike TV, from Travel Channel to<br />
Comcast, we’re committed to pushing brands forward and creating<br />
experiences that engage, excite and ultimately make people sit up<br />
and take notice.<br />
We are outcasts by design. We take no quarter.<br />
We never compromise.<br />
We’re Blue.<br />
2012 ADDY AWARDS 57
TV Spots by Budget (based on total production<br />
cost) - Less than $25,000<br />
79 . A<br />
Award:<br />
Entrant:<br />
<strong>Ad</strong>vertiser:<br />
Title:<br />
Credits:<br />
Silver ADDY® Award<br />
Deardorff Associates<br />
Delaware Office of Highway Safety<br />
DUI Realtime :30 Second TV Spot<br />
Wes Richards, Associate Creative Director<br />
Kathy Brooke, Creative Director<br />
Nancy Frick, Senior Copywriter<br />
Jill Deardorff, President<br />
Jaime Vanaman, Account Supervisor<br />
Lisa Fritz, Media Director<br />
Michelle Hassett, Production Coordinator<br />
Blue, Video Production<br />
We’re worth finding.<br />
www.serif-design.com<br />
58 <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>
You buy your vinyl on Second Street. You write letters on a typewriter<br />
and send them through the mail. You drink your gimlet neat. You<br />
use a pay phone because you “like the way it sounds.” You collect<br />
metal lunch boxes. You wear a porkpie hat. You push your files<br />
and footage to tape. You’re old school that way. Us, not so much.<br />
MONOGRAM.TV<br />
PRODUCTION | POST-ON-SET | EDITORIAL | COLOR GRADING | EFFECTS | COMPOSITING | ANIMATION