CREATIVE BRIEF - Philly Ad Club
CREATIVE BRIEF - Philly Ad Club
CREATIVE BRIEF - Philly Ad Club
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Page 1 of 4The <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong> Student Brochure Design Competition BriefThe Challenge:The Objective:Design a capabilities brochure for the <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>. The brochure will beprinted and distributed to potential members of the <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>. Thebrochure will also be made available online.To inspire prospective members to explore the <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>; increasemembership of the <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>.Target Audiences: Everyone currently working in, or aspiring to work in, the advertising andcommunications industry. Potential members of the <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>include companies, advertising agencies, PR agencies, design agencies,interactive marketing agencies and individuals, college students (thosewho are majoring in Design, Marketing, <strong>Ad</strong>vertising, Journalism,Communications or English) and college and university faculty.Key Benefits:For students, recent college graduates, and young professionals, themajor reasons to join include: discounts for events; networkingopportunities; and other professional development/career advancementopportunities.For agencies, freelancers, academics and other establishedprofessionals, in addition to discounts, networking, professionaldevelopment and career advancement opportunities, other motivatorsinclude: Free listing in the <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong> Membership Directory with keycontact information, free professional workshops, free subscription to <strong>Ad</strong>News magazine, discounted entry fees for the ADDY AwardsCompetition, and membership in the American <strong>Ad</strong>vertising Federation(AAF).See attached working copy. Copy can be modified based on format anddesign strategy. The working copy was written for a tri-fold brochure.Copies of <strong>Ad</strong> News magazine are available upon request.Call to Action:Mandatories:Visit www.phillyadclub.com, call 215.477.1993 or email PAC@associationcba.org<strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong> logo (Word and eps formats available upon request), <strong>Philly</strong><strong>Ad</strong> <strong>Club</strong> contact information: www.phillyadclub.com 4520 City Avenue;Suite 301 Philadelphia, PA 19131; phone 215-477-1993; fax 215-477-1109; <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong> is a member of the American <strong>Ad</strong>vertising Federation.<strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>, 4520 City Avenue, Suite 301, Philadelphia, PA 19131 p. 215.477.1993, f. 214.477.1109www.phillyadclub.com; pac@association-cba.org
Page 2 of 4Brochure Format:Potentional Uses:DesignPresentationInformation:PresentationFormat:CompetitionEligibility:Questions:Format is at the discretion of the designer. Printed brochure must beaffordable to print in quantities of at least 25,000 and easy to distribute.Online version must work within and be consistent with the current <strong>Philly</strong><strong>Ad</strong> <strong>Club</strong> website (www.phillyadclub.com).These brochures can be furnished to prospective members or eventattendees, and to anyone requesting more information about the<strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong> and the benefits of membership in the <strong>Club</strong>. They can alsobe included in any direct mail membership development package andmade available at the registration table at all <strong>Ad</strong> <strong>Club</strong> events andprograms.Presentations will be made on Thursday, January 15 at 12:30 in the 5 thfloor conference room at the Philadelphia Inquirer. Lunch will be served.Each presenter will have 15 minutes to present their creative strategyand concept. Presenters may use any format; mock ups and conceptboards are encouraged. A laptop and projector will be available.Open to college students (any year) majoring in Design (any discipline),<strong>Ad</strong>vertising, Marketing, Journalism, Communications or English. Studentsmay enter as individuals or in teams (up to four). Application(s) must besubmitted to <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong> no later than December 5, 2008 to reserve aspace at the presentation on January 15, 2009.Contact Dana Weber at danamweber@yahoo.com; 484.885.3726 orCyde Arcano at cydearcano@clearchannel.com; 609.504.9154<strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>, 4520 City Avenue, Suite 301, Philadelphia, PA 19131 p. 215.477.1993, f. 214.477.1109www.phillyadclub.com; pac@association-cba.org
Page 3 of 4The <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong> Student Brochure Design CompetitionWorking Brochure CopyCopy was written for a tri-fold brochure; it can be modified for other formats. Where you can RUB SHOULDERS with <strong>Philly</strong>’s most successful advertisingprofessionals and LIGHT SPARKS for your career…FIRST INSIDE PANEL (reverse side of cover panel)Rub Shoulders with us…… and we’ll help you Light Sparks in your career with these exclusive membership benefits: INVALUABLE networking opportunities FREE professional workshops FREE LISTING in the Membership Directory with key contact informationFREE subscription to AD NEWS Magazine FREE one-year subscription to Philadelphia Magazine and Philadelphia Style Magazine (fornew members) DISCOUNTED entry fees to ADDY Awards Competition MEMBERSHIP to AAF (American <strong>Ad</strong>vertising Federation) – our National AssociationFOLD-IN PANEL (This will be the first panel you’ll see when you open the brochure.) Make the right connections for your futureLet’s face it… the biggest reason for joining a professional organization like the <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong> is toadvance your career by rubbing shoulders with fellow communications professionals. When you add inthe many opportunities to learn more about advertising and marketing through the club’s numerousevents and activities you’re definitely going to light some sparks in your career!So, what are you waiting for?Individual, corporate, student, and academic memberships are available.Learn more at our Web site: www.phillyadclub.com . . . and download a membership application, call ourMembership Director at 215.477.1993 or email at PAC@association-cba.org.TWO-PANEL INSIDE SPREAD (when brochure is completely opened up)<strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>, 4520 City Avenue, Suite 301, Philadelphia, PA 19131 p. 215.477.1993, f. 214.477.1109www.phillyadclub.com; pac@association-cba.org
Page 4 of 4 Membership in the <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong> doesn’t cost…it pays!Discounts on over 15 annual <strong>Ad</strong> <strong>Club</strong> events including the ADDY Awards, Summer Outing & Auction,Holiday Party, Breakfast Seminars, and Luncheon Programs Employee benefits through USI Affinity Group Members of the <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong> may join any of the following associations at a reduced price*:• Greater Philadelphia Film Office• Philadelphia <strong>Ad</strong>vertising Golf Association• Philadelphia Black Public Relations Society• Philadelphia Direct Marketing Association• Philadelphia Public Relations Association* Or if you’re already a member of one of these groups, get <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong> membership at just $50 for the first year.Some restrictions apply.BACK PANEL How is your career doing? Take this 25-second professional check up:1. Are you looking to network with fellow advertising professionals? θ Yes θ No2. Do you need to find new ways to identify potential clients? θ Yes θ No3. Is it time to take your advertising skills and marketing knowledge to the next level? θ Yes θ No4. Have you been searching for that perfect new opportunity? θ Yes θ No5. Does your career or job performance need a boost? θ Yes θ NoIf you answered “Yes” to any of these questions, then you or your firm needs to join the <strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>immediately!<strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>4520 City Avenue, Suite 301Philadelphia, PA 19131www.phillyadclub.comphone 215.477.1993fax 215.477.1109Serving <strong>Philly</strong>’s advertising professionals for more than 60 years.<strong>Philly</strong> <strong>Ad</strong> <strong>Club</strong>, 4520 City Avenue, Suite 301, Philadelphia, PA 19131 p. 215.477.1993, f. 214.477.1109www.phillyadclub.com; pac@association-cba.org
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