Download - Philly Ad Club

sponsors 

Philadelphia 2012 

Winners 

Book

Dear Friends: 

On behalf of the Philly Ad Club Board 

of Governors, I would like to extend 

appreciation to everyone who took 

part in the 2012 Philadelphia ADDY 

Awards Competition. 

The ADDY Awards Competition 

is the industry’s largest and most 

comprehensive program for 

recognizing creative excellence. Each 

year we strive to showcase the best in 

creative talent within our Philadelphia 

advertising community. 

Congratulations to all who created the 

many exciting entries that made the 2012 ADDY Awards so special 

… and for the extraordinary efforts of those who earned a Gold or 

Silver ADDY Award and the right to advance to the regional and 

national competitions. 

Also, a special thanks to those who worked diligently to make this 

year’s ADDY Awards an outstanding success . . . to the judges who 

volunteered this valuable service . . . and to the staff of Vie for their 

excellent food and hospitality. 

Thank you, best wishes, and congratulations to all. 

Sincerely, 

Mary Meder 

President, Harmelin Media 

President, Philly Ad Club Board of Governors 

The Philly Ad Club acknowledges 

those who worked hard to make 

the 2012 ADDY Awards a major 

success . . . 

ADDY Awards Materials: 

Call for Entries, Invitation, Winners Book (and Membership Directory PDF) 

ADDY Materials and Winners Book – Matthew Born, Serif Design 

Membership Directory – Sharon Lewis-Gregg, Philly Ad Club Office 

Printer – This Winners Book was printed by Innovation Printing 

Paper - This Winners Book was printed on 100-lb. Respecta 

Gloss text and cover which was generously donated by Ariva 

Distribution 

ADDY Awards Event: 

Event Planning – Coleen Covington, Philly Ad Club Office 

Advertising Sales – Lou Yager, Lou Yager Associates (local), Sheree 

Goldflies and Cyde Arcano (regional/national) 

ADDY Awards Administration – Christine Boylan, Kelly Reynolds, 

Philly Ad Club Office 

ADDY Awards Judging: 

Judging Coordination – Coleen Covington, Philly Ad Club Office and 

Melinda DeFlice, Intern, Burlington County College 

Radio Entries Compilation – Jeff King, Baker Sound 

TV Entries Compilation – John Clements, PHL 17 

Audio/Visual Hosting – Jennifer Wessner and Bryan Baker, 

ShootersINC 

Assisting – Students from Antonelli Institute – Crystal Atkinson, 

Jennifer Dunlap, David Emmertz, Raquel Maldonado, Christina 

Nelson; Drexel University – Jess Csakai; Rowan University – Debbie 

Kofsky, Delroy James, Olivia Linchuk; Saint Joseph’s University – Jen 

Hosler, Amy Failing, Deirdre Ligget; Temple University – Vanessa 

Asowata, Katie Boline, Raven Naulty, Sean Pepley 

ADDY Awards Pre-Show: 

Revolution Evolution Thematics – Erik Silverson and Blue 

Wii Technology Booths – Erik Silverson and Dejha Ti, web.illish.us 

Entries Assets – Lisa Cavallaro and Jason Zuccarelli, NFL Films 

ADDY Awards Show and Presentation: 

Awards Open and Presentation — Blue: Howard McCabe, Creative 

Director; Melanie Martin, Producer; Bernardo Morillo, Senior Editor; 

Kevin Ritchie, Director of Photography; Adrienne Weikel, Designer; 

Sam Roe, Designer; Sam Perlmutter, Designer; Pete Rydberg, 

Minister of Sound 

Philly Ad Club Young Professionals Video — ShootersINC: Ray 

Carballada, President, ShootersINC; Cris Andrei and Mie Jensen, 

Production; Alyson Peters, Post Producer; Mark Farkas, Director; 

Scott Markowitz, Director/Editor; Chris Grenier, Kris Magyarits, Mark 

Reidenauer, and Andy Williams, Creative Consultants 

Philly Ad Club Young Professionals: 

Ryan T. Barlow, F.A. Davis Company; Britt C. Horner, Neiman; Zack 

Kinslow, Masterminds; Kaleef Lloyd, @kaleefmlloyd; Daniel C. Pickett, 

Xion Pictures; Justin Rentzel; Kevin Rose, iProfessional 

Live Presentations: 

Segment #1 – Sales Promotion, Collateral Material, and Direct 

Marketing – Kendyl Severino and Wick Vipond, The Archer Group 

Segment #2 – Traditional and Non-Traditional Advertising – Travis 

Brower and Tony Romeo from PHL 17 

Segment #3 – Interactive Media – Christina Mullen and Jon Billett 

from Backe Digital Brand Marketing 

Segment #4 – Radio, Television, and Mixed Media – Rick Sebeck and 

Stephen Gifford from Pretty Damn Sweet 

Segment #5 – Advertising for the Arts & Sciences and Public Service 

– Troy Lachance and Josh Goldblum from Blue Cadet 

Segment #6 – Industry Self-Promotion and Elements of Advertising 

– Brittney Horner and Amy Muntz from Neiman Group 

Segment #7 – Best of Awards – Vince Marie from High Heels and 

Bananas and Ginger Kochmer from The Creative group 

Assistant to the Chair – Alan Tempest, Philly Ad Club Executive 

Director

ADDY Awards 

Judges 

Regular Judges 

Sissy Estes 

Associate Creative Director 

Martin Agency, Richmond , VA 

Sissy currently works on GEICO, Amtrak, and Wal-Mart at Martin. 

Previously at Arnold, she has won numerous awards from The 

One Show Ad/Design Annuals, Communication Arts Design/ 

Ad/Illustration Annuals, Graphis Poster Annuals, Print Regional 

Design Annual, Art Directors Club Annual, and National Gold 

ADDYs. Because her mother was in the ad business, Sissy was sent 

off to The College of William & Mary and encouraged to be an 

accountant or business major. Instead, she followed the path of 

her art minor and is happy she did. 

Jay Giesen 

Executive Creative Director 

Brunner, Pittsburgh, PA 

Jay studied Art Direction at The Portfolio Center. He has 

created campaigns for brands from ketchup to weed whackers 

and embraces digital thinking as absolutely integral to success 

today. He has been honored in Communication Arts, The One 

Show, New York Art Directors Club, Clios, Kellys, Archive, Obies, 

ADDY Awards, et al. At 6’ 7”, Jay is always chosen first in pick-up 

basketball games, is a gourmet chef who views the cheeseburger 

as the ultimate culinary challenge, and at age 16, hitch hiked 

to California, which might be why he equates Jimmy Stewart’s 

performance in Harvey to Steinbeck’s Grapes Of Wrath for literary 

achievement. 

Mike Kubat 

Group Creative Director 

TracyLocke, Dallas, TX 

Bringing over 15 years of experience to the TracyLocke creative 

team, Mike Kubat is a cutting edge designer who constantly 

pushes strategic thinking to develop thought provoking and 

effective advertising. He is a Dallas transplant from Minneapolis. 

Prior to moving south, Mike worked for Best Buy Advertising, 

where he honed his skills and understanding of shopper 

marketing. His complete client list is quite impressive, garnering 

names like Pixar, DreamWorks, Target, St. Jude’s and Microsoft. 

Mike also recently won the RAC and Presidents Choice awards.

Roya Partovi 

Vice President, Associate Creative Director 

Publicis, New York, NY 

Roya Partovi is an Art Director with a colorful past. Born in Iran 

during the Revolution of 1978, her family soon relocated to 

Germany where she was raised until the age of sixteen, when 

they relocated to the US. Roya graduated from the Art Center 

College of Design, Pasadena. She has worked at Fallon, on clients 

like BMW, Citibank, Subway, Amazon.com, and Silk Soy; Saatchi 

& Saatchi where she worked on Toyota, Revlon Walk/Run for 

Women’s Cancer, Toys for Tots, Make a Wish Foundation and 

Venice Arts. In 2010, she moved to NY to work at Euro RSCG as 

a lead creative on Charles Schwab and is currently at Publicis NY 

working on Proctor and Gamble’s Oral Care division. 

Christopher Warmanen 

Senior Vice President, Creative Director 

Leo Burnett USA, Chicago, IL 

Chris is a graduate of Wartburg College in Waverly, Iowa, and the 

Portfolio Center in Atlanta, Georgia. He’s been a copywriter at 

Leo Burnett in Chicago since 1999. His client roster has included 

Morgan Stanley, Toys “R” Us, Hallmark, Crayola, PetSmart and 

Exclusive Resorts. Currently, he works on the Allstate account 

where he leads local marketing efforts. He’s won an ADDY Award, 

Gold Racies, a GLAAD Amplifier Award, a Radio Mercury Award 

and a Gold Effie for the Sustained Success of Allstate’s “Our Stand” 

campaign.

ADDY Awards 

Judges 

Interactive Judges 

Matthew Carroll 

Creative Director/Designer 

Wieden+Kennedy, Portland 

Matthew is an art director and writer at Wieden + Kennedy, 

Portland. His work for Old Spice, Nike and Starbucks has gained 

international recognition for hot creativity, effectiveness and 

being pretty cool. He has taught typography and design at 

Portland State University and was a National Science Foundation 

Fellowship recipient at California Institute of Technology in 2002. 

Matthew received an MFA in Media Design from Art Center 

College of Design in Pasadena. In his free time he roller skates 

backwards and raises a small person. 

Michael Davis 

Chief Creative Officer 

imc2, Dallas 

Michael has been a journalist, cinematographer, artist, creative 

director and agency leader earning him three Personal 

Achievement Emmy Awards. His work has been recognized at 

Turin, Cannes, One Show and international film festivals.   In 

1998, he and friends started a new HBO funded digital media 

channel that blurred the lines between browser and tube. Our 

social content strategy launched one of the largest advertising 

supported channels in the US and Europe. Several campaigns 

are featured in Motion TVFILM, a hardcover book published by 

HarperCollins/NYC. Currently, his leadership at imc² is focused 

on The Relationship Era. His recent work has been featured in 

Forbes, Fortune, Adage, Adweek, Mashable and Contagious. 

Amy Elkins 

Senior Art Director 

Martin Agency, Richmond 

Amy began her career in 1996, as a pioneer in The Martin Agency’s 

interactive department helping design Coca-Cola’s first website. 

Over the years, she continued to create digital work for Coca- 

Cola and other brands including Marriott, Seiko, Gerber, Saab, 

Finlandia, Dasani, and others. Today, she creates integrated 

campaigns and enjoys working in all mediums — print, broadcast, 

digital, whatever. Her recent campaigns for Hanes, Barely There, 

Newseum, and Moen are among her favorites. Amy’s work has 

been featured in The One Show, NY Art directors Club, CA, Echoes, 

Caples, Obie Awards, Kelly Awards, Graphis, and more.

Jason Ferrara 

Creative Director 

Rockfish Interactive, Rogers, AZ 

Jason has an art director background and over twelve years 

industry experience specializing in online marketing and 

advertising campaigns. He has been privileged to work at Viant, 

Brann Forbes, imc2 and Rockfish, as well as an in-house position 

as Creative Director for Match.com. During this time, Jason lead 

creative teams with the goal of transforming creative briefs 

into big brand ideas and truly immersive online experiences for 

Crest, MAX Factor, Olay, Old Spice, Sam’s Club, Secret and Tag 

Body Spray. He has won 3 Interactive Media Awards, 3 Internet 

Advertising Competition Awards and 3 ADDY Awards. 

Joseph Mayernik 

Creative Camp Counselor 

StormFrog, Victor, NY 

A song-and-dance-and-DJ man, Joe is also known as an 

internationally recognized award-winning Creative Director 

responsible for shaping brands as diverse as General Motors and 

the Rochester Philharmonic Orchestra. At 6’4”, it’s little wonder 

Joe likes thinking big. At StormFrog, a digital marketing company 

in Western New York, Joe brings agency thinking in strategic 

communications by integrating brands on the web with traditional 

touch points. Equally at ease with a stylus pen or marker, Joe’s 

expertise spans a diverse field of disciplines including internet 

marketing, broadcast production, illustration, graphic design, and 

social media.

SPONSORS 

The Philly Ad Club extends sincere 

appreciation to those sponsors who so 

generously gave of their time, energy, and 

resources to the 2012 ADDY Awards . . . 

2012 Title Sponsor 

PHL 17 

2012 Corporate Sponsors 

Digitas Health/Razorfish Health 

Philadelphia Post 

The Creative Group 

Koncordia Group 

Bozeken 

Vitamin T 

PHILADELPHIAPOST 

Gold ADDY Awards Sponsors 

Blue 

ShootersINC 

Silver ADDY Awards Sponsors 

Baker Sound 

NFL Films 

NRI Color Graphics 

Bronze ADDY Awards Sponsors 

Springhouse 

NCM Media Networks 

Cubist Media Group 

Serif Design 

Advanced Staging 

MEDIA GROUP 

MEDIA NETWORKS

BEST OF SHOW ADDY® 

Klip Collective 

Advertiser: Nike / Jordan Brand 

Title: 

Credits: 

Melo M8 Explosive Flight 

Ricardo Rivera, Creative Director 

Pier Nicola D’Amico, Director of 

Photography 

Philip Erney, Director of Production 

Michelle Barbieri, Executive Producer 

Monogram, FX & Animation

BEST OF INTERACTIVE ADDY® 

One Trick Pony 

Advertiser: Turner Classic Movies 

Title: Turner Classic Movies - 

Summer Under the Stars 2011

BEST OF RADIO ADDY® 

Neiman 

Advertiser: Dietz & Watson 

Title: 

Dietz & Watson Ham Radio

BEST OF TV ADDY® 

Philadelphia Eagles 

Advertiser: Philadelphia Eagles 

Title: 

Credits: 


Tim McDermott, 

Senior Vice President & Chief Marketing Officer 

Karen Zuckerman, 

President, Executive Creative Director 

Kris Magyarits , Director/Art Director 

Chad R. Stockton, Copy Director 

Mark Reidenauer, Senior Post Producer 

Chris Minesinger, Senior Copywriter 

Katie Hooper, Account Director 

Allison Zuckerman, Senior Interactive Producer 

Katie Goldsmith, Motion Designer 

Diana Caputo, Account Executive 

Steve Wheelock, Editor 

Chris Magliozzo, Editor

BEST OF OUT OF HOME ADDY® 

Red Tettemer+Partners 

Advertiser: International Spy Museum 

Title: SPY ‘behind the scenes’ 

Credits: Steve Red, Chief Creative Officer 

Steve O’Connell, Executive Creative Director 

Todd Taylor, VP, Creative Director 

Ari Garber, Art Director 

Jamie Steen, Art Director 

Kelly Amantangelo, Account Manager 

Pier Nicola D’Amico, Photographer 

Susan Baraczek, VP, Group Account Director

BEST OF PUBLIC SERVICE ADDY® 

Neiman 

Advertiser: Pennsylvania Liquor Control Board 

Title: 

Pennsylvania Liquor Control Board 

Alcohol Education Campaign

BEST OF NON-TRADITIONAL ADDY® 


Advertiser: Nike / Jordan Brand 

Title: Melo M8 Explosive Flight 

Credits: Ricardo Rivera, Creative Director 

Pier Nicola D’Amico, Director of Photography 



Monogram, FX & Animation

SALES PROMOTION 

Point of Purchase - Counter Top or Attached 

03 . A 

Packaging - Single Unit 

02 . A 

Award: 

Entrant: 

Advertiser: 

Title: 

Credits: 

Gold ADDY® Award 

The Brownstein Group 

Passion Views Wine Bar & Spirit Company 

Passion Brews Growler 

Kenny Kim, Senior Art Director 

Dan Shepelavy, Executive Creative Director 

Berny Brownstein, Chairman & Chief Creative 

Officer 

Award: 

Entrant: 


Title: 

Credits: 



New Balance 

New Balance ‘NYC Experience’ Store 





Monogram, FX & Animation 

Packaging - Single Unit 

02 . A 

Award: 

Entrant: 


Title: 

Credits: 

Silver ADDY® Award 

Red Tettemer + Partners 

TuB Gin 

TuB 6 Shooter 

Steve Red, Chief Creative Officer 


Steve Thompson, Associate Creative Director 

Joe Zoltek, Studio Director 

Cate Mahoney, Account Manager 

Carla Mote, Managing Partner 

Point of Purchase - Trade Show Exhibit 

03 . C 

Award: 

Entrant: 


Title: 

Credits: 


AgileCat 

Joie International Co. 

Joie: Kind & Jungen Trade Show Exhibit 

Matt Hanemann, Creative Director 

Mike Valentine, Senior Designer 

Alexandra Doyle, Director of Brand Strategy 

Peter Madden, President & CEO 

Point of Purchase - Campaign 

(2-4 of categories 1A-3C) 

03 . D 

Packaging - Campaign 

02 . C 

Award: 

Entrant: 


Title: 

Credits: 



Rival Brothers 

Rival Brothers 





Mark Garman, Copywriter 

Diana Montagna, Account Manager 

Award: 

Entrant: 


Title: 

Credits: 


Tierney 

Tria Cafe 

Tria 

Patrick Hardy, Executive Creative Director 

Teri Gerbec, Creative Director 

Andrew Cahill, Creative Director 

Jennifer Chapman, Graphic Designer 

16 Philly Ad Club

Audio/Visual Sales Presentation - Audio/Visual 

Sales Presentation 

04 . 



04 . 

Award: 

Entrant: 


Title: 

Credits: 



Target 

Target National Meeting 





Award: 

Entrant: 


Title: 

Credits: 


NFL Films 

NRG 

NRG ‘NFL Sponsor Presentation’ 

Jonathan Klein, Director 

Brian T. Murray, DP 

David Stiles, Editor 

Steve Moseley, Sound Engineer 



04 . 

Award: 

Entrant: 


Title: 

Credits: 


NFL Films 

Gatorade 

Gatorade ‘Everything to Prove’ 

Jay Jackson, Director 

Steve Trout, Director 

Elizabeth A. Leafey, Producer 

Dave Malek, Cinematographer 

Brian T. Murray, Cinematographer 

Kevin Simkins, Cinematographer 

Matt Lyons, Cinematographer 



04 . 

Award: 

Entrant: 


Title: 

Credits: 


Lightspeed Group 

Thermo Fisher Scientific 

More Than A Freezer 

Michele Casale, Producer 

Andrew Dunn, Marketing Communication 

Manager 

Kent Murray, Creative Director 

Calabash Animation, Animation 

COLLATERAL MATERIAL 

Stationery Package - Flat Printed 

05 . A 

Award: 

Entrant: 


Title: 

Credits: 


Machinery 

James Morningstar 

James the Tailor 

Kristian Summerer, Partner 

Ken Cills, Partner 

2012 ADDY AWARDS 17

Brochure - Four-color 

07 . B 


07 . B 

Award: 

Entrant: 


Title: 

Credits: 



IKEA USA 

IKEA Kitchen Brochure - USA 


Jennifer Prough, Associate Creative Director 

Kaitlyn Angstadt, Designer 

Andrew Rubin, Senior Writer 

Nicole Bradley, Account Director 

Leah Fullem, Senior Account Executive 

Gina DiGiovanni, Project Manager 

Mark Schaeffer, Production 


Officer 

Award: 

Entrant: 


Title: 

Credits: 


LevLane 

Philadelphia Retail Marketing alliance 

Philadelphia Retail Attraction Brochure 

Bruce Lev, Partner, Chief Creative Officer 

Deborah Racano, SVP, Creative Director 

Crystal Irvin, Sr Art Director 

Jerry Selber, VP, Senior Writer 

Michael Spain Smith, Photographer 

Christopher Shea, Art Director 

PhiladelPhiaRetail.com 

PhiladelPhia Retail 


07 . B 


07 . B 

Award: 

Entrant: 


Title: 

Credits: 



The Melting Pot 

Melting Pot - Brochure 




Mark Garman, Writer 

Tom Archer, Writer 

Jared Scott, Managing Partner 

Susan Baraczek, VP, Group Account Director 

Award: 

Entrant: 


Title: 

Credits: 

Poster - Single 

09 . A 

Award: 

Entrant: 


Title: 

Credits: 



UStore It 

CubeSmart 


Adrian Castillo, Senior Art Director 

Colleen Lamoureux, Writer 

Melinda Ferry, Account Manager 

Dani Geraci, Account Director 


Officer 


Tierney 

Gourmet Popcorn Creations 

Gourmet Popcorn - Banana 


Derek Miller, Senior Art Director 

Rebecca Robins, Senior Copywriter 

Bill Simone, Photographer 

Pammi Simone, Photographer Assistant/Prop 

Stylist 


create 

Awesome Ad Agency 

Philadelphia Post 

240 

216 

24 

letters remaining 

Awesome Ad Agency played COLOR for 14 points! 

chat 

BM 

JA 

I 1 

E 1 

D 2 

JB 

E 1 

V 4 

V 4 

O 1 

JB 

SW 

JA 

BM 

I 1 

JA 

C 3 A 1 S 1 T 1 I 1 N 1 G 2 

JB 

JA 

BM 

O 1 

BM 

SW 

G 2 A 1 P 3 H 4 I 1 C 3 S 1 

R 1 

SW 

JB 

I 1 

JB 

SW 

SW 

JB 

JB 

SW 

JB 

L 1 

C 3 O 1 R 1 E 1 

C 3 

JB 

JA 

BM 

BM 

JB 

S 1 H 4 O 1 O 1 

SW 

14 

L 1 

O 1 

R 1 

JB 

A 1 

D 2 

M 3 X 8 

I 1 

O 1 

JA 

JA 

JB 

JB 

JA 

C 3 M 3 O 1 R 1 A 1 D 2 Z 10 

Player 2 Proole 

Congratulations to all of tonight’s 

winners. You make Philly great. Cheers! 

Name: PHILADELPHIA POST 

Website: www.phillypost.tv

We’re a new kind of Philly radio where the DJs let music speak for itself. We’re streaming 18 brand-new radio stations, 

and not a single one plays the same song a thousand times over. Instead, we play songs you forgot about mixed with 

songs you haven’t heard yet—you know, the reason you tuned in in the first place. 

Less repetition. 

Just what you want to hear. 

More genres to choose from. 


We found a huge hole in Philly radio. Actually we found about 18 of them. So for the first time, Philly DJs are streaming 18 

dedicated genres so you can listen to exactly what you’re in the mood for—from bandstand to bellbottoms. Cause let’s 

face it, hearing only one 80s song at a time is like getting Hall without Oates. 


09 . A 


09 . A 

Award: 

Entrant: 


Title: 

Credits: 


Tierney 


Gourmet Popcorn - Ice Cream 






Stylist 

Award: 

Entrant: 


Title: 

Credits: 



Internet Radio Partners, LLC 

iradio philly Happy Place 


Kyle Ferino, Designer/Art Director 



Dave Treston, Strategist 

Phil Edlestein, Senior Strategist 


Officer 

Internet radio that plays your favorite songs. Without over-playing them. 

Listen to us online at iradiophilly.com or anytime with our free mobile app. 


09 . A 


09 . A 

Award: 

Entrant: 


Title: 

Credits: 


Tierney 


Gourmet Popcorn - Grapes 






Award: 

Entrant: 


Title: 

Credits: 




iradio philly Perm 








Officer 

Welcome to Internet radio streaming all 80s and 17 other genres Philly’s been missing. 



We’re the first in Philly Internet radio to create music playlists just like they used to. By hand. Instead of basing song 

choices on a like button, our DJs combine a unique blend of old favorites and new artists to create the perfect mood. 

It’s Philly radio, crafted by Philadelphians. 

Welcome to the first Philly radio station that really does have less interruptions. Less than 2 minutes per hour. That 

means you can experience your music with less used cars or personal injury lawyers killing the mood. So with more 

than 18 stations to choose from, the only thing keeping you from that next song is one tiny millisecond of air. 

Perfectly crafted music. 


Fewer interuptions. 



09 . A 


09 . A 

Award: 

Entrant: 


Title: 

Credits: 




iradio philly This One 








Officer 

Award: 

Entrant: 


Title: 

Credits: 

Poster - Campaign 

09 . B 



SKA Brewing 

SKA Brewing (Special) 




Jon Goldstein, Writer 

Internet radio where music is crafted by DJs, not presorted by a computer program. 

Award: 

Entrant: 


Title: 

Credits: 


Tierney 


Gourmet Popcorn Campaign 






Stylist 



09 . A 

Award: 

Entrant: 


Title: 

Credits: 




iradio philly ceelo 








Officer 

Commercials can ruin the music. Introducing Internet radio that won’t let them. 


2012 ADDY AWARDS 21

More genres to choose from. 


We found a huge hole in Philly radio. Actually we found about 18 of them. So for the first time, Philly DJs are streaming 18 

dedicated genres so you can listen to exactly what you’re in the mood for—from bandstand to bellbottoms. Cause let’s 

face it, hearing only one 80s song at a time is like getting Hall without Oates. 


09 . B 

Special Event Material - Invitation 

10 . B 

Award: 

Entrant: 


Title: 

Credits: 




iradio philly Campaign 








Officer 

Award: 

Entrant: 


Title: 

Credits: 


Mangos 

Jane Gast 

Wedding Invitation 

Jane Gast, Art Director/Copywriter 

Sue Trickel, Production 

Jane Gast, Illustrator 


09 . B 

Award: 

Entrant: 


Title: 

Credits: 

Welcome to Internet radio streaming all 80s and 17 other genres Philly’s been missing. 



Masterminds 

Boomtown Casino 

Welcome To Boomtown Branding Posters 

Chris Holland, Senior Art Director 

Joe Morano, Associate Creative Director 

Jean Pierre Blanchet, Senior Art Director 

Jim Garrison, Senior Art Director 

RT Herwig, Creative Director 

Nick Jiorle, Junior Copywriter 


10 . B 

Award: Gold ADDY® Award 

Entrant: The Brownstein Group 

Advertiser: Jeff & Jenifer Westphal 

Title: Oporto Celebrate 5-0 

Credits: Dan Shepelavy, Executive Creative Director 

Emily Ianacone, Designer 



Officer 


09 . B 

Award: 

Entrant: 


Title: 

Credits: 



SKA Brewing 

SKA Brewing 



Bryon Lomas, VP, Creative Director 


Jon Goldstein, Writer 




10 . B 


10 . B 

Award: 

Entrant: 


Title: 

Credits: 



Philadelphia International Festival of The Arts 

PIFA Invite 




Jamie Steen, Senior Designer 

Rob Marshbank, Designer 



Award: 

Entrant: 


Title: 

Credits: 


Left Hand Creative, LLC 

Nat Gutwirth + Sarah Jolles 

Gutwirth/ Jolles Invitation 

Andrew Geroski, Art Director 

Nat Gutwirth, Copywriter 

Sarah Beth Jolles, Creative Director/ Copywriter 

Special Event Material - Campaign 

10 . D 

Award: 

Entrant: 


Title: 

Credits: 


AgileCat 

Philly Old School BMX Ride 

4th Annual Philly Old School BMX Ride 



10 . B 

Award: 

Entrant: 


Title: 

Credits: 



TuB Gin 

TuB Sins (Pride, Lust) 




Tom Archer, Copywriter 



DIRECT MARKETING 

Business-to-Business or Consumer, 

Campaign - 3-D / Mixed 

12 . B 

Award: 

Entrant: 


Title: 

Credits: 


20nine 

Watchdog Real Estate Project Managers 

Watchdog Real Estate Project Managers Direct 

Mail Campaign 

Gary Kopervas, VP, Brand Strategy 

Kevin Hammond, Creative Director 

Jenna Navitsky, Senior Designer 

Erin Doyle, Graphic Designer 


Specialty Advertising - Other Merchandise 

13 . B 

OUT-OF-HOME 

Award: 

Entrant: 


Title: 

Credits: 


Masterminds 


Welcome to Boomtown Hotel Amenities 




Rich Corrigan, Art Director 

Zack Kinslow, Copywriter 


Ryan Leeds, VP, Strategy 

Jen Fink, Account Director 

Outdoor Board - Extension/Dimensional 

14 . B 

Award: 

Entrant: 


Title: 

Credits: 



TuB Gin 

TuB Window Display 




Amanda Abrams, Copywriter 




WE SEE WHERE 

SALARIES ARE GOING 

BEFORE THEY 

GET THERE. 

Our Salary Center tools offer 

in-depth compensation data 

for more than 100 creative and 

marketing positions. To review 

salary trends, calculate local 

salary ranges and download a 

FREE 2012 Salary Guide, visit 

creativegroup.com/salarycenter. 

Philadelphia • 215.568.1513 

© 2012 The Creative Group. A Robert Half Company. An Equal Opportunity Employer. 0911-7301 

2012 ADDY AWARDS 25

Outdoor Board - Extension/Dimensional 

14 . B 

Mass Transit/Public/Airline - Exterior 

16 . B 

Award: 

Entrant: 


Title: 

Credits: 




PIFA Cube 




Steve Belkowitz, Photographer 

Tracy Thompson, Writer 

John Connor, Writer 

Ahmad Ajouz, 3D Animator 

Vic Carreno, Editor 


Award: 

Entrant: 


Title: 

Credits: 


Diccicco Battista Communications 

The Original Canal’s 

Bottle Talk 

Sean Donahue, Creative Director 

Stephen Merino, Copywriter 

Rebecca Moore, Art Director 

It’s a giant toy store. 

For grown ups. 

10 South Jersey locations. 

originalcanals.com 

Outdoor Board - Super-Sized 

14 . D 

XX 

Award: 

Entrant: 


Title: 

Credits: 



University of Texas 

UT Tower 





Site - Interior Animated 

17 . A 

Award: 

Entrant: 


Title: 

Credits: 



AllSaints Spitalfields 

AllSaints Chicago Store 







Site - Interior Still or Static 

17 . B 

Campaign - Out-of-Home, Campaign 

18 . 

Award: 

Entrant: 


Title: 

Credits: 



International Spy Museum 

SPY ‘behind the scenes’ 







Nicola D’Amico, Photographer 


Award: 

Entrant: 


Title: 

Credits: 



Jewish Federation of Philadelphia 

Jewish Federation of Philadelphia 


Adrian Castillo, Associate Creative Director 

Mikey Burton, Illustrator 

Andrew Rubin, Senior Writer 

Nicole Bradley, Account Manager 


Officer 



18 . 


18 . 

Award: 

Entrant: 


Title: 

Credits: 



International Spy Museum 

SPY ‘behind the scenes’ 







Pier Nicola D’Amico, Photographer 


Award: 

Entrant: 


Title: 

Credits: 



TuB Gin 

TuB 




Jon Goldstein, Copywriter 



2012 ADDY AWARDS 29

NON-TRADITIONAL ADVERTISING 

Single 

20 . A 

Single 

20 . A 

Award: 

Entrant: 


Title: 

Credits: 



Nike / Jordan Brand 

Melo M8 Explosive Flight 






Award: 

Entrant: 


Title: 

Credits: 



Under Armour 

Under Armour Finding Undeniable 




Bill Starkey, Creative Director 

Aaron Grando, Lord of Internet 

Uri Weingarten, Dir. Digital Account Strategy 

Annie Heckenberger, VP, Community Trailblazer 

Amanda Mobley, Account Coordinator 

Jackie Phy, Project Manager 

NICE WORK 

ADDY WINNERS 

NFL FILMS 


Single 

20 . A 

Single 

20 . A 

Award: 

Entrant: 


Title: 

Credits: 



Curb Your Enthusiasm 

HBO Curb Your Enthusiasm Band 






Award: 

Entrant: 


Title: 

Credits: 


D4 Creative Group 

Sleepy’s 

What is Your Favorite (Sleeping) Position? 

Kurt Shore, Chief Creative Officer 

Bob Seabert, Creative Director 

Wicky Lee, VP of Design 

Daniel Gemp, President D4 Digital 

Single 

20 . A 

Award: 

Entrant: 


Title: 

Credits: 



Under Armour 

Under Armour Ultimate Intern Contest 





Rob Marshbank, Art Director 

Annie Heckenberger, VP, Community Trailblazer 

Uri Weingarten, Dir. of Digital Strategy 

ADVERTISE 

AT THE MOVIES! 

Put your message on a 40-foot screen — 

it’s more affordable than you may think. 

Record-breaking crowds are headed to 

your local theatres. 

Advertise alongside the hottest movies 

and biggest brands. 

Create 360 O of marketing awareness with our 

on-screen, in-lobby, online and mobile networKS. 

FOR MORE INFORMATION, CONTACT: 

Marianne Hooper 

marianne.hooper@ncm.com . 610.459.7780 

Kim Cohen 

kim.cohen@ncm.com . 215.489.9226 


Sadly, No Addy Awards. 

(but plenty of Emmy ® Awards, Golden Globe Awards ® & 

Screen Actors Guild Awards ® ) 

Cable’s award-winning original programming is earning more viewers than ever before. 

There has never been a better time to advertise on cable with a customizable mix of 

On Air, Online and On Demand formats. We can deliver your message to your 

customers, at the moment they’re most interested. 

Copyright © 2012 Comcast Spotlight. All rights reserved. 

Call 610.668.2020 or visit comcastspotlight.com

Campaign 

20 . B 

Full Page - Four-color 

22 . B 

Award: 

Entrant: 


Title: 

Credits: 



Dial For Men 

Camp Dirt 





Stephen Snyder, Account Manager 


Award: 

Entrant: 


Title: 

Credits: 




Melting Pot 






Amy Kleger, Account Manager 

Alex Muller, Account Coordinator 



CONSUMER OR TRADE PUBLICATION 

Fractional Page - Less than four-color 

21 . A 

Award: 

Entrant: 


Title: 

Credits: 

Full Page - Four-color 

22 . B 

Award: 

Entrant: 


Title: 

Credits: 

RELEVANCE 

Refresh an iconic brand. Identify a position 

for the Dial For Men brand that sets it apart 

in the suddenly crowded men’s body wash 

category. 

CHALLENGE 

There’s a tendency for men to think body 

wash isn’t so manly. Plus the competition 

outspends DFM 10 to 1. 

INSIGHT 

Men like to get dirty, they see it as a badge 

of pride. So celebrate that notion by encouraging 

men to get their glorious dirt on, 

because Dial For Men will always be there 

to get them clean again. 

SOLUTION 

Launch the idea by creating the ultimate dirt 

fantasy – Camp Dirt - and invite manly men 

everywhere to enter to win their way there. 

RESULTS 

Touted as the most integrated and innovative 

360 marketing campaign in Henkel’s 

history. 

promotional poster 



Moss Rehab 

Moss Rehab 







Will Elias, Account Director 






Melting Pot 










Campaign - Four-Color 

24 . B 

Award: 

Entrant: 


Title: 

Credits: 

NEWSPAPER 

Fractional Page - 

Black and White 

26 . A 

Award: 

Entrant: 


Title: 

Credits: 




Melting Pot 









Mangos 

Main Line Health 

Main Line Health CVS 

Heart Surgery Ad 

Joanne de Menna, 


Julie Schmidt, 

Associate Creative 

Director 

Charles Smolover, 

Associate Creative 

Director & Copywriter 

Gary Herrmann, 

Copywriter 

Sue Trickel, 

Production 

After heart surgery, how long would you 

like your scar to be? 

Today, most people who need bypass or valve 

repair surgery have a choice. The 12-inch scar 

from traditional open heart surgery. Or minimally 

invasive or robotic surgery. With just three tiny 

incisions. Less pain. Faster healing time. Better 

results. Because sometimes, the short answer 

really is the best. 

For more information or to take our 

free heart risk assessment: 

mainlinehealth.org/heart 1.866.CALL.MLH 

Lankenau Medical Center | Bryn Mawr Hospital 

Paoli Hospital | Riddle Hospital 

Bryn Mawr Rehab Hospital 


LEAD MEDIA SPONSOR: 

BRYN MAWR FILM INSTITUTE 

KUN-YANG LIN / DANCERS 

ARTISTAS Y MÚSICOS LATINO AMERICANOS 

COMMONWEALTH PLAZA 

PHILADELPHIA ANTIQUES SHOW 

OLD CITY ARTS ASSOCIATION 

SÕ PERCUSSION 

ROXEY BALLET 

MADE POSSIBLE BY: 

VISIT THE 

KIMMEL CENTER 

FOR A TASTE OF 

FRANCE RIGHT IN 

COMMONWEALTH 

PLAZA 

AFRICAN AMERICAN MUSEUM 

IN PHILADELPHIA 

BLACK PEARL CHAMBER ORCHESTRA 

IRA BRIND SCHOOL OF THEATER ARTS 

AT THE UNIVERSITY OF THE ARTS 

FREE LIBRARY OF PHILADELPHIA 

SETTLEMENT MUSIC SCHOOL 

WORLD CAFE LIVE 

ORCHESTRA 2001 

WITH TWO MAIN STAGES 

AND GRAVITY DEFYING 

TRANSE EXPRESS ON 

SOUTH BROAD STREET 

Campaign - Color (any color besides black) 

30 . B 

Award: 

Entrant: 


Title: 

Credits: 

PHILADELPHIA 

INTERNATIONAL 

FESTIVAL 

OF THE ARTS 

2011 

APRIL 7 – MAY 1 




PIFA 





Tracy Thompson, Writer 


Joe Mosca, Producer 



PHILADELPHIA CINEFEST 

FROM 

CANVAS 

PHILADELPHIA MUSEUM OF ART 

TO 

CRÊPES 

135 EVENTS. 1500 ARTISTS. 25 DAYS. 

PURCHASE TICKETS AT 

PIFA.ORG 

FROM 

MASTERY 

PHILADELPHIA YOUTH ORCHESTRA 

TO 

MAYHEM 

STREET FAIR 

INTERACTIVE MEDIA 

Websites, Consumer Flash - Products 

34 . A 

Award: 

Entrant: 


Title: 

Credits: 


Neo-Pangea 

Snapple 

Snapple Lunch Break Beats 

Brett Bagenstose, Creative Director - Neo-Pangea 

Michelle Crum, Associate Creative Director - 

Campfire 

Merrin McCormick, Associate Creative Director - 

Campfire 

Aaron Beaucher, Art Director/Designer 

Jason Morris, Flash Developer 

Shane Hoffa, Flash Developer 

Damon Williams, Web Developer 

Zach Decktor, Animator/Designer 

Phillip Krick, Project Manager 

PHILADELPHIA 

INTERNATIONAL 

FESTIVAL 

OF THE ARTS 

2011 

APRIL 7 – MAY 1 

135 EVENTS. 1500 ARTISTS. 25 DAYS. 

PURCHASE TICKETS AT 

PIFA.ORG 

STREET FAIR 

APRIL 30 

LEAD MEDIA SPONSOR: 

MADE POSSIBLE BY: 

LET NRI COLOR GRAPHICS TAKE YOUR MESSAGE TO THE STREETS. 

AND WALLS. AND CARS. AND WINDOWS... 

on-demand digital printing • wide format printing • display systems & graphics • web-to-print storefronts 

1015 Chestnut Street, Philadelphia, PA 19107 

Phone: 215.627.6493 

csr.philly@nrinet.com | www.nrinet.com 

• Posters • Banners • Window Graphics • Wall Graphics 

• Vehicle Wraps • Event Displays • Mounting • Binding 

and more 

2012 ADDY AWARDS 35

Websites, Consumer Flash - Products 

34 . A 

Websites, Consumer HTML/Other - Products 

35 . A 

Award: 

Entrant: 


Title: 


Bluecadet 

Josh Cogan 

Joshua Cogan Photography 

Award: 

Entrant: 


Title: 


1 Trick Pony 

Timberland 

Timberland LiteTrace 

Websites, Consumer Flash - Services 

34 . C 

Award: 

Entrant: 


Title: 


1 Trick Pony 

Turner Classic Movies 

Turner Classic Movies - Summer Under the Stars 

2011 

Websites, Consumer HTML/Other - Products 

35 . A 

Websites, Consumer Flash - Services 

34 . C 


Entrant: 1 Trick Pony 

Advertiser: Turner Classic Movies 

Title: Turner Classic Movies - 31 Days of Oscar 2011 

Award: 

Entrant: 


Title: 

Credits: 


20nine 

Pet360 

Petoolah Members-Only Sales Website 

John Dean, Chief Operating Officer 



Ashley Thurston-Curry, Art Director 

Justin Graham, Interactive Designer 

Jenna Navitsky, Senior Designer 


Websites, Consumer HTML/Other - Services 

35 . C 

Award: 

Entrant: 


Title: 

Credits: 


Bluecadet 

Counterspill 

Counterspill 

Bluecadet, Interactive Studio 

Jon Vidar, Marketing Manager 


Unworldly Augmented Reality 

www.bluedesign.tv 215-735-8581


35 . C 

Online - E-Mails / E-Cards 

36 . B 

Award: 

Entrant: 


Title: 


Bluecadet 

John P McNulty 

John P McNulty Prize 

Award: 

Entrant: 


Title: 


1 Trick Pony 

Virgin Mobile USA 

Virgin Mobile - Warm Your Devices 


35 . C 

Award: 

Entrant: 


Title: 


Bluecadet 

American Revolution Center 

American Revolution Center 

Marketing, communications, technology, analytics. Under one roof. 

Koncordia Group’s strategy, creative, technology and analytics staff provides targeted, end-to-end solutions to clients in both consumer 

and business-to-business markets. Solutions that get actionable results for clients like Comcast, DuPont, Ford, Saint Francis Healthcare 

and Starwood, to name a few. 

The agency’s integrated process has helped Koncordia establish and embrace proven methods for simultaneously driving customer 

satisfaction and brand growth. 

It happens by distilling the actions and reactions of people into strategic insights, leveraging creative thinking, and combining it with 

respect for an ever-changing media landscape; all backed with technology and advanced analytics. 

Koncordia Group’s staff is organized into teams focused on four core disciplines: 

Brand Strategy | The agency considers brands from the top down and bottom up, arriving at insights—driven by analytics—that result 

in targeted strategy and marketing and communications plans. The goal? To help brands become more engaging for customers and 

consumers—building trust and loyalty over time. 

Communications | The Creative team turns insight and strategy into communications that are both rationally and emotionally 

compelling—bringing consumers to the brand and reinforcing customers’ brand decisions. 

Technology-Enabled Marketing | Koncordia helps clients connect with customers in the face of an ever-changing, ever-fragmented 

media landscape, and offers a wide range of services, including: eMarketing, web development, social & mobile media, promotions, 

digital analytics and channel program administration. 

Decision Sciences: Analytics | The Decision Sciences team is focused on the development of market-driven analytics and models 

that help clients improve revenue-driven results and reduce financial risk. This team pursues both “backward-looking” and 

“forward-looking” strategies to uncover new ways to improve marketing outcomes. 

From its offices in Wilmington, Delaware, and Detroit, Michigan, 

the agency serves clients regionally, nationally and globally. 

Find out more at koncordiagroup.com 


BAZINGA! 

What a difference a show makes! 

By now it’s no secret. Big Bang Theory has arrived in 

Philadelphia and has taken the market by storm. As 

Dr. Sheldon Cooper might say, the show is like a Red 

Giant star that propels itself into a great ball of fiery 

devastation that upsets the balance of a solar system’s 

acceptable levels of cosmic mass. In other words…it’s 

huge. 

And by “huge” we mean the number of people watching 

the show on PHL17 at 7:30 & 11. The nerd herd of super 

smart scientists with a super hot babe is attracting TV 

viewers at an astounding rate. No hypothesis needed, 

here are facts based on the research by the lovable 

scientists at Nielsen (Based on Jan’11 vs. Jan’12 YTY). 

1. Big Bang Theory is Philadelphia’s number one 

comedy in all key demos 

2. Big Bang Theory is constantly number one or 

two in its time period at any given night of the 

week 

3. It is the only show in its time period at 7:30pm 

to have any Year to Year growth. 61% in adults 

25-54, 31% in women, and a staggering 88% in 

men to be exact. 

4. The second run at 11pm is up over 114% in all 

key adult demos (our marketing guy’s favorite 

chart). 

It doesn’t take a rocket scientist to see that Big Bang 

Theory on PHL17 has taken off like a leathery winged 

mammal out of an intensely hot molten core of a 

biblical plane…or the title of a popular Meat Loaf 

album.

Online - Micro or Mini 

Sites 

36 . C 

Award: 

Entrant: 


Title: 

Credits: 

Gold ADDY® 

Award 

Bluecadet 

Doctors without 

Borders 

Starved for 

Attention 

Bluecadet, 

Interactive Studio 

Julie Whitaker, 

U.S. Web & Social 

Media Strategist 

Online - Micro or Mini Sites 

36 . C 

Award: 

Entrant: 


Title: 


Bluecadet 

Mural Arts Program 

Peace is a Haiku Song 

Online - Mobile Websites 

36 . G 

Award: 

Entrant: 


Title: 


Neiman 

PennDOT 

Live Free, Ride Alive Mobile Website 


Online - Internet Commercials 

36 . J 

RADIO 

Award: 

Entrant: 


Title: 

Credits: 



Pennsylvania Tourism 

PA Roadtrips Animations 





John Connor, Copywriter 

Greg O’Loughlin, Senior Account Manager 

Blue Visual Effects, Animators 

Local (one metro) - :30 

39 . A 

Award: 

Entrant: 


Title: 


Neiman 

Dietz & Watson 

Dietz & Watson Ham Radio 


Local (one metro) - :60 or more 

39 . B 


39 . B 

Award: 

Entrant: 


Title: 

Credits: 



Grillsmith 

Grillsmith 




Tom Archer, Copywriter 


Amanda Abrams, Writer 




Award: 

Entrant: 


Title: 

Credits: 


Masterminds 


Welcome to Boomtown Branding Radio 







Jon Branca, Account Executive 


39 . B 

Award: Silver ADDY® Award 

Entrant: B101 

Advertiser: Purple Heart 

Title: B101 ‘Purple Heart - Sarge :60’ 

Credits: Allen Hite, Copywriter, Production, Voice Talent 

Gina Hite, Voice Talent 

Toni Mason, Voice Talent 

LET NRI COLOR GRAPHICS TAKE 

YOUR MESSAGE TO THE STREETS. 

AND WALLS. AND CARS. 

AND WINDOWS... 

on-demand digital printing • wide format printing 

display systems & graphics • web-to-print storefronts 

• Posters • Banners • Window Graphics • Wall Graphics 

• Vehicle Wraps • Event Displays • Mounting • Binding 

and more 

1015 Chestnut Street, Philadelphia, PA 19107 

Phone: 215.627.6493 

csr.philly@nrinet.com | www.nrinet.com 

2012 ADDY AWARDS 43

Campaign - 

40 . 

Local, Single (one DMA) - :60 or more 

44 . C 

Award: 

Entrant: 


Title: 

Credits: 

TELEVISION 


Masterminds 


Welcome to Boomtown Campaign Radio 








Local, Single (one DMA) - :30 

44 . B 

Award: 

Entrant: 


Title: 

Credits: 




Philadelphia Eagles - Made in Philly 

Tim McDermott, Senior Vice President & Chief 

Marketing 

Karen Zuckerman, President, Executive Creative 

Director 


Kris Magyarits, Director/Art Director 

Chris Walker, Senior Art Director 






Chris Magliozzo, Editor 


Award: 

Entrant: 


Title: 

Credits: 




Philadelphia Eagles - Generations 


Marketing Officer 


Director 








Chris Walker, Senior Art Director 



Local, Single (one DMA) - :60 or more 

44 . C 


Entrant: NFL Films 

Advertiser: Atlanta Falcons 

Title: Atlanta Falcons ‘Rise Up ‘11’ 

Credits: David Swain, Director 

Dave Dart, DP 

Mark Christy, Editor 


Rob Giglio, Colorist 

Bill Milkereit, Creative Director 

Mike LaTour, Art Director 


Local - Campaign 

45 . 


45 . 

Award: 

Entrant: 


Title: 

Credits: 


Machinery 

MSG Varsity 

The Note, That’s my Boy, Drenched, Dressed 

Kristian Summerer, Partner 

Ken Cills, Partner 

JIm McGorman, Director -- Accordion Fillms 

Alice Haynsworth, Producer 

Award: 

Entrant: 


Title: 

Credits: 



parx casino 

parx casino TV Campaign 





Jimmy Diebold, Director 

Gary Herrmann, Writer 

Mark Ambrosino, Art Director 



Diana Montagna, Sr. Account Manager 



45 . 

Award: 

Entrant: 


Title: 

Credits: 






Marketing 


Director 











2012 ADDY AWARDS 45

TV Self-Promotion - Single 

46 . A 

Regional/National TV, Single - Consumer Services 

47 . C 

Award: 

Entrant: 


Title: 

Credits: 


WPHL 

PHL17 

Family Guy/American Dad Late Shift 

John Clements, Writer/Producer 

Travis Brower, Manager of Promotion & 

Production 

Regional/National TV, Single - Consumer Products 

47 . A 

Award: 

Entrant: 


Title: 

Credits: 



Dial For Men 

Dial For Men “Filthocratic Oath” 










Award: 

Entrant: 


Title: 

Credits: 


BIGSMACK 

National Geographic Channel 

National Geographic / Drugs Incorporated 

Andy Hann, Head Creative 

Kelly Dials, Executive Producer 

Heidi Erney, Executive Producer 

Laura Gillespie, Producer 

Rick Malwitz, Animator 

Jason Harmon, Animator 

Andrew Maggio, Editor 

Bob Schachner, Audio Engineer 

About The Creative Group ® 

The Creative Group (TCG) specializes in placing interactive, 

design, marketing, advertising and public relations professionals 

on a project and full-time basis with a variety of companies. 

As a division of Robert Half International, the world’s 

first and largest specialized staffing firm, we are backed by a 

history of excellence. 

As companies develop strategies for building visibility in an 

increasingly competitive marketplace, they require immediate 

access to specialized freelancers. They turn to TCG when 

supplementing their core teams with project professionals. 

Our team of staffing managers is composed primarily of former 

creative and communications professionals who know 

the intricacies of the businesses we serve. Their industry 

knowledge and expansive professional networks enable 

them to quickly and successfully match freelancers with 

projects tailored to their skills and job requirements. 

For more information about TCG, call the local Philadelphia 

office at (215) 568-9410 or visit www.creativegroup.com. 


Regional/National TV Campaigns - Consumer 

Products 

48 . A 

Award: 

Entrant: 


Title: 

Credits: 



Dial For Men 

Dial For Men - Anthem, Respect, Camp Dirt 










Consumer, Regional / National 

54 . 

Award: 

Entrant: 


Title: 

Credits: 


AgileCat 

Joie International Co. 

Joie: Product Launch 





Regional/National TV Campaigns - Consumer 

Services 

48 . C 

Award: 

Entrant: 


Title: 

Credits: 


BIGSMACK 

National Geographic Channel 

National Geographic / Brain Games 

Andy Hann, Head Creative 

Kelly Dials, Executive Producer 

Heidi Erney, Executive Producer 

Laura Gillespie, Producer 

Rick Malwitz, Designer/Animator 

Jason Harmon, Designer/Animator 

Adam Stockholm, Designer/Animator 

Bob Schachner, Sound Engineer 

Mike Taylor, Sound Engineer 

MIXED/MULTIPLE MEDIA 

Consumer, Local 

53 . 

Award: 

Entrant: 


Title: 

Credits: 


Masterminds 


Welcome to Boomtown Rebrand Campaign 




JP Blanchet, Senior Art Director 

Chris Holland, Art Director 






SPOTS • WEBISODES • CONTENT 

NFL FILMS 856 . 222 . 5675 nflfilms.com 

2012 ADDY AWARDS 47


54 . 

Award: 

Entrant: 


Title: 

Credits: 



Under Armour 

Finding Undeniable 





Aaron Grando, Lord of Internet 

Uri Weingarten, Dir. of Digital Strategy 

Annie Heckenberger, Dir. of Digital Strategy 


Amanda Mobley, Account Coordinator 

ADVERTISING FOR THE ARTS & 

SCIENCES 

Collateral - Cards / Invitations / Announcements 

55 . G 

Award: 

Entrant: 


Title: 

Credits: 




PIFA 




Tracy Thompson, writer 

John Connor, writer 


Joe Zoltec, Studio Director 

Susan Baranczek, VP, Group Account Director 

https://www.facebook.com/underarmour?sk=app_247495301981834 


54 . 


Entrant: Red Tettemer + Partners 

Advertiser: Century 21 

Title: Century 21 

Credits: Steve Red, Chief Creative Officer 








PUBLIC SERVICE 

Collateral - Poster 

62 . E 

Award: 

Entrant: 


Title: 

Credits: 



Mural Arts Program 

Mural Arts Month - 31 Days/31Ways 


Kenny Kim, Senior Art Director 



Gina DiGiovanni, Project Manager 

Nancy Logan, Production Manager 


Officer 



62 . E 

Broadcast/Electronic - Audio / Visual 

64 . C 

Award: 

Entrant: 


Title: 


62 . E 

Award: 

Entrant: 


Title: 


Neiman 


Pennsylvania Liquor Control Board Alcohol 

Education Poster- Panties 


Neiman 



Education Poster-Condom 

Award: 

Entrant: 


Title: 

Credits: 


ShootersINC 

Boys & Girls Club of Camden County 

Boys & Girls Club of Camden County 

Mark Hutchinson, Editor 

Mike Taylor, Sound Designer 

Mike Mullen, Graphic Artist 

Mark Reidenauer, Post Producer 

Cris Andrei, Executive Producer 

Scott Whitham, Director 

Broadcast/Electronic - TV 

64 . A 

Award: 

Entrant: 


Title: 

Credits: 


NFL Films 

NFL 

‘NFL Play60 PSA - Lions’ 




Broadcast/Electronic - Interactive 

64 . D 

Broadcast/Electronic - Radio 

64 . B 

Award: 

Entrant: 


Title: 


Neiman 



Education Radio 

Award: 

Entrant: 


Title: 


Neiman 



Education Banner Ad- Date Rape 

2012 ADDY AWARDS 49

Broadcast/Electronic - Interactive 

64 . D 

Award: 

Entrant: 


Title: 


Neiman 


Pennsylvania Liquor Control Board Control 

Tonight Website 

Campaign - Single Medium Campaign 

(for categories 62-67) 

68 . A 

Award: 

Entrant: 


Title: 


Neiman 



Education Posters Campaign 

Take Home 

More Than 

One Award! 

watch for an email from 

the Philly Ad Club 

to order additional 

AWARDS online. 

ADDY Best of AWARDS $120 

ADDY Gold and Silver AWARDS $95 


BGG-433_9-11_AnniversaryAd-FNL.indd 1 

9/9/11 10:07 AM 

Campaign - Mixed / Multiple Media Campaign 


68 . B 

ADVERTISING INDUSTRY SELF- 

PROMOTION 

Award: 

Entrant: 


Title: 


Neiman 



Education Campaign 

Creative Services and Industry 

Suppliers - Print 

69 . C 

Award: 

Entrant: 


Title: 

Credits: 




9/11 Anniversary Ad 

Dan Shepelavy, Executive 


Keelia Murnane, Art 

Director 

Nicole Goss, Writer 

Berny Brownstein, 

Chairman & Chief 

Creative Officer 

Ten years later, our sense of loss is 

matched only by our sense of hope. 

2012 ADDY AWARDS 51

Creative Services and Industry Suppliers - 

Interactive 

69 . G 


Interactive 

69 . G 

Award: 

Entrant: 


Title: 


Neiman 

Neiman 

Philly SteakOut Micro Site 

Award: 

Entrant: 


Title: 


Neiman 

Neiman 

Go Crowdless Micro site 


Interactive 

69 . G 

Award: 

Entrant: 


Title: 

Credits: 


Archer Group 

The Archer Group 

Acher-Group.com 

Sean Trapani, Creative Director 

Chris Bennett, Art Director 

Jill de la Fuenta, Designer 

Dave Wallin, Application Developer 

Bart Hook, Design Technologist 

Brian Truono, Design Technologist 

Creative Services and Industry Suppliers 

- Non-Traditional 

69 . I 

Award: 

Entrant: 


Title: 


1 Trick Pony 

1 Trick Pony 

1 Trick Pony: SXSW - Spring Break for Nerds 


Creative Services and Industry Suppliers - Non- 

Traditional 

69 . I 

Creative Services and Industry Suppliers - Direct 

Marketing / Specialty Items 

69 . J 

Award: 

Entrant: 


Title: 


Neiman 

Neiman 

Philly SteakOut Mobile Site 

Award: 

Entrant: 


Title: 


1 Trick Pony 

1 Trick Pony 

1 Trick Pony Blueberries 2011 Campaign 

2012 ADDY AWARDS 53

To help you survive your office party, we did hours of exhaustive research at hundreds of parties. 

We found that, no matter what, every party has these five personalities. 

Loudmouth 

Singing karaoke (badly) 

BEST PICKUP 

LINE 

Loudmouth 

Well, here I am. 

What are your other two wishes? 

Gossip Girl 

Hi, I’m Miss Right. Someone said 

you were looking for me. 

Know-it-all 

You know, we were all born without clothes. 

Grump 

Don’t be so picky...I wasn’t! 

Party Animal 

You’re on my list of things to do tonight. 

Party Animal 

Loudmouth 

PREFERRED HOLIDAY BEVERAGE 

Loudmouth Gossip Girl Know-it-all Grump 

Megaphone Access to everyone’s email Trivial Pursuit 

Just keep the gift receipt Cherry bombs—big ones 

TIME SPENT 

Loudmouth 

Gossip Girl 

Finding ways to be 

center of attention 

Being the center 

of attention 

Know-it-all 

Waiting for someone to 

say something incorrect 

Correcting 

DESIRED HOLIDAY GIFT 

Gossip Girl 

Know-it-all 

Grump 

Gossiping and drinking 

Eavesdropping 

Getting new gossip 

Bar 

Dance floor 

FAVORITE PARTY ACTIVITY 

Gossip Girl 

Know-it-all 

Grump 

Watching people make out 

in supply closet 

Grump 

Shaking head 

Folding arms 

Butting into convos with a 

“Did you know…?” 

Captain ‘n’ 7 and 7, Scotch on 

Coke 8 maraschino cherries, the rocks 

sugar on the rim 

Party Animal 

All of the above mixed 

into a two-liter 

pitcher 

Leaving 

Gin 

Party Animal 

Xeroxing various 

body parts 

WHAT THEY’RE 

REALLY THINKING 

Loudmouth 

“Pay attention to me. Please never stop.” 

Gossip Girl 

“I cannot wait to tell…” 

Know-it-all 

“Everyone is always wrong. Thank goodness I’m here.” 

Grump 

“Oh, so here’s where all the bonus money went.” 

Party Animal 

“How naked can I get 

without getting fired?” 

Party Animal 

EXIT STRATEGY 

Loudmouth 

Voice goes. Leaves unnoticed. Oh, the horror. 

Gossip Girl 

All the cats are out the bag. Fun’s over. 

Know-it-all 

Departs having raised the intellect 

of the general populace. 

Grump 

Everyone in management saw me. I can leave. 

Party Animal 

Passes out in boss’s office. 

HAPPY HOLIDAYS! 

Please note: If you don’t recognize yourself as one of these—you probably are one. 

A 

PERSONAL SPACE INV 

Creative Services and Industry Suppliers - Cards 

/ Invitations / Announcements 

69 . K 



69 . K 

02-09-411610 


Entrant: Aloysius Butler & Clark 

Advertiser: Aloysius Butler & Clark 

Title: AB&C Holiday Card 2011 

Credits: Marc Icasiano, Creative Director 

Heidi Habel, Art Director 

Charissa Elliott, Copywriter 

Kat Simon, Marketing Coordinator 

SECRETS OF 

THE OFFICE 

HOLIDAY PARTY 

AWARD YOUR COLLEAGUES WITH BADGES THAT BEST DEFINE THEIR PERSONALITY 

(they don’t have to agree with your choice) 

Award: 

Entrant: 


Title: 

Credits: 


Print Art, Inc. 

Print Art, Inc. 

Holiday Toasters 

Cheryl Johnson, Creative Supervisor, Print Art 

Samanda Reinhardt, Graphic Artist, Print Art 

Frank Nardi, VP of Operations, Print Art 

Lisa Richards, VP of Integrated Marketing & PR, 

Print Art 

Frank Ferri, Copywriter 

Walt Vayo, VP of Operations, Omega Specialties 

Michael Robinson, Pressroom Supervisor, Print Art 

LOUDMOUTH 

GOSSIP GIRL 

KNOW-IT-ALL 

I know 

everything. 

PARTY ANIMAL 



69 . K 

GRUMP 

DER 

KISS-ASS 

NEWBIE 

Award: 

Entrant: 


Title: 

Credits: 




Red Tettemer + Partners Holiday Shirts (humbug) 




Jon Goldstein, Copywriter 


Campaign - Single Medium Campaign 


71 . A 

Award: 

Entrant: 


Title: 

Credits: 


Left Hand Creative, LLC 

Oink Ink Radio 

Oink Dead Radio CFE 

Nat Gutwirth, CD/ CW 

Matthew Parmet, AD/ Interactive Designer 

Dan Price/ Oink Ink, Client/ COO 

Campaign - Mixed / Multiple Media Campaign 


71 . B 

Award: 

Entrant: 


Title: 

Credits: 


AgileCat 

AgileCat 

AgileCat Brand Evolution: Celebrating 10 Years 





Dara Tye Goldstein, Public Relations & Events 

Specialist 

Dana Quinn Ryan, Account Manager 


ELEMENTS OF ADVERTISING 

Photography - Digitally Enhanced 

74 . C 

Logo 

72 . 

Award: 

Entrant: 


Title: 

Credits: 


20nine 

Magpie Pie Company 

Magpie Pie Company Brand Creation 



Ashley Thurston-Curry, Art Director 


Award: 

Entrant: 


Title: 

Credits: 


Masterminds 


Boomtown Branding Photography 



Animation or Special Effects - Video or Film 

75 . A 

Award: 

Entrant: 


Title: 

Credits: 


Hanlon Creative 

KIWI 

KIWI Stay Dry 

Christopher Hanlon, Creative Director 

Brian Loper, Art Director 

Nicole Dimotsis, Art Director 

Jim Eyles, Art Director 

Michael Rinnan, Graphics - 3D - E/FX 

Mark Christy, Director 


Marie Patriarca, Producer 

Robin Rue, Producer 

Shannon Oakley, Account Management 

Denise Green, Account Management 

NFL Films, Production 

Inside Digitas Health’s 

“helping, not selling” philosophy 

Today’s consumers are swept up in a rising tide of 

expectation for marketing that caters to their needs. 

With new digital and mobile tools at their fingertips, 

consumers have the power not only to tune out valueless 

marketing, but to consult instead the experience of 

people like themselves. 

Customers want and expect brands to participate in the 

decision-making process; they want brands to focus on 

helping, not selling. 

Digitas Health takes this challenge to heart. Brands can 

truly connect by educating consumers in entertaining, 

yet meaningful ways. Shire’s unbranded “Own It” 

campaign, featuring Maroon 5 lead singer Adam Levine, 

helped to educate young adults about the prevalence of 

adult ADHD and encouraged them to take responsibility 

for their condition. Since launching in June 2011, the 

effort has helped more than 567,000 people “own” their 

ADHD. 

For more information, visit www.helpingnotselling.com. 

John Anthony, Scott Waz, John Baker and Bryan 

McGee comprise Philadelphia Post. With over 80 

years of ad making experience under one roof, 

this truly Philadelphia centric post facility offers 

complete creative and production solutions for any 

media project. They are experts in audio production, 

sound design, original music and voice casting, as 

well as Philadelphia’s premier ADR stage and ISDN 

destination. They specialize in HD shooting and 

editorial, motion graphics, color grade and finishing 

for corporate, commercial and web-based clients. 

Philly Post mixes for film, television and radio, 

including recording, mixing and mastering for music 

artists. They have worked with every ad agency in 

Philadelphia and dozens more across the country, as 

well as for Hollywood studios and network TV shows 

on a regular basis, Philadelphia Post is proud to be 

an integral part of making this city look and sound so 

good. Visit them at phillypost.tv 

2012 ADDY AWARDS 55

Animation or Special Effects - Video or Film 

75 . A 

Cinematography 

77 . 

Award: 

Entrant: 


Title: 

Credits: 

Sound - Sound Design 

76 . C 


Blue Visual Effects 

PA Department of Tourism 

PA Tourism 

Howard McCabe, Executive Creative Director 

Erik Silverson, Creative Director 

Jen Kuptsow, Producer 

Sam Roe, Animator 

Adrienne Weikel, Designer 

Jennifer Todd, Producer 

Pete Rydberg, Sound Design 

Award: 

Entrant: 


Title: 

Credits: 



parx casino 

parx casino “Entourage” 






Joe Mosca, Editor 


Diana Montagna, Senior Account Manager 


Award: 

Entrant: 


Title: 

Credits: 


ShootersINC 

Big Smack 

Drugs, Inc. 

Bob Schachner, Sound Designer 


77 . 

Sound - Sound Design 

76 . C 

Award: 

Entrant: 


Title: 

Credits: 


NFL Films 

NRG 




Award: 

Entrant: 


Title: 

Credits: 


NFL Films 

NRG 


Steve Moseley, Sound Engineer 


David Stiles, Editor 



77 . 

Award: 

Entrant: 


Title: 

Credits: 



parx casino 

parx casino “Celebrity” 








Diana Montagna, Senior Account Manager 


TV Spots by Budget (based on total production 

cost) - Less than $25,000 

79 . A 

Award: 

Entrant: 


Title: 

Credits: 



TuB Gin 

TuB Prohibition 







Ahmad Ajouz, 3D Animator 



LOCAL ONLY CATEGORIES 



79 . A 

Award: 

Entrant: 


Title: 

Credits: 


Diccicco Battista Communications 

The Original Canal’s 

Canal’s “Bottle Talk” Campaign 

Sean Donahue, Creative Director 

Stephen Merino, Copywriter 

Scott Welliver, Creative Technologist 

Rebecca Moore, Art Director 

KNOW WHAT? 

Mediocrity sucks. That’s what we say. Because at BLUE (visual 

effects), we’ve never really been satisfied with the status quo, with 

delivering work that fails to push the envelope. That’s just not how 

we work. 

With every new project, we dive in head first. We blaze a new trail, 

and try to disturb the peace along the way whenever it’s possible. 

We push each other and every project and all of our clients to the 

outer limits of possibility and beyond. 

That’s just how we do it. 

Originally founded in 1999 as a broadcast design and editorial 

house, Blue has since evolved into a full-service post-production, 

audio and design studio. Our endless list of capabilities includes 

editorial and finishing, motion graphics design, animation, visual 

effects and full service audio production. And our facilities even 

boast an on-site studio space with a 2-wall hard cyc. 

From Discovery Channel to Spike TV, from Travel Channel to 

Comcast, we’re committed to pushing brands forward and creating 

experiences that engage, excite and ultimately make people sit up 

and take notice. 

We are outcasts by design. We take no quarter. 

We never compromise. 

We’re Blue. 

2012 ADDY AWARDS 57



79 . A 

Award: 

Entrant: 


Title: 

Credits: 


Deardorff Associates 

Delaware Office of Highway Safety 

DUI Realtime :30 Second TV Spot 

Wes Richards, Associate Creative Director 

Kathy Brooke, Creative Director 

Nancy Frick, Senior Copywriter 

Jill Deardorff, President 

Jaime Vanaman, Account Supervisor 

Lisa Fritz, Media Director 

Michelle Hassett, Production Coordinator 

Blue, Video Production 

We’re worth finding. 

www.serif-design.com 


You buy your vinyl on Second Street. You write letters on a typewriter 

and send them through the mail. You drink your gimlet neat. You 

use a pay phone because you “like the way it sounds.” You collect 

metal lunch boxes. You wear a porkpie hat. You push your files 

and footage to tape. You’re old school that way. Us, not so much. 

MONOGRAM.TV 

PRODUCTION | POST-ON-SET | EDITORIAL | COLOR GRADING | EFFECTS | COMPOSITING | ANIMATION

Download - Philly Ad Club

Create successful ePaper yourself

Delete template?

Save as template?