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The Pharmaceutical Price Regulation Scheme - Office of Fair Trading

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February 2007<br />

the UK have historically been higher than the rest <strong>of</strong> Europe, but that the situation changed<br />

after the 2005 price cut. UK prices in that year were not the highest in Europe but in the<br />

upper half <strong>of</strong> the range. In general, we would expect the effect <strong>of</strong> the price cut to be<br />

strongest in the year in which it is introduced. <strong>The</strong>refore it is not clear whether this is a<br />

temporary or longer term realignment <strong>of</strong> prices. We are aware that price comparisons are<br />

sensitive to a range <strong>of</strong> factors, such as the choice <strong>of</strong> comparator products and exchange<br />

rates. <strong>The</strong>y also ignore the effect <strong>of</strong> rebates between companies and payers, which are<br />

particularly important in the higher priced countries such as the US and Germany and<br />

therefore will tend to overstate prices in those countries with reference to those in the UK.<br />

Several stakeholders have expressed to us the view that the scheme should be considered as<br />

an instrument <strong>of</strong> industrial policy (that is, as a means <strong>of</strong> attracting R&D investment into the<br />

UK). We have found that the scheme itself does not provide explicit incentives for companies<br />

to invest in the UK (the R&D allowances under the scheme apply to R&D wherever in the<br />

world it is undertaken, not just to R&D incurred in the UK). Furthermore, the scheme could not<br />

be revised in the future to provide such explicit incentives. Any attempt to <strong>of</strong>fer firms better<br />

prices if they located in the UK would almost certainly fall foul <strong>of</strong> EU legislation on state aid<br />

and the free movement <strong>of</strong> goods. <strong>The</strong> Government has much more effective instruments at<br />

its disposal for attracting investment into the UK, such as investing in the scientific skill base<br />

or improving the environment for clinical trials. Examples <strong>of</strong> initiatives that do this, such as the<br />

creation <strong>of</strong> the UK Clinical Research Collaboration, are to be welcomed.<br />

Options for reform<br />

We have considered a number <strong>of</strong> options for reform in the course <strong>of</strong> the study. Some involve<br />

incremental changes to existing instruments, such as amendments to the pr<strong>of</strong>it cap to<br />

address the potential disadvantage to which small firms are put under current arrangements.<br />

This could include smoothing the assessment <strong>of</strong> pr<strong>of</strong>itability over time or allowing an R&D<br />

allowance that is more commensurate with small companies’ global R&D / sales ratios.<br />

However, while such measures may bring small improvements, they would not address the<br />

fundamental concerns we have with existing arrangements. To ensure value for money from<br />

NHS expenditure and give good, stable investment incentives to companies in the long run,<br />

there is a compelling case for reform <strong>of</strong> the scheme towards a value-based pricing<br />

system that would relate the prices <strong>of</strong> products to their clinical value relative to existing<br />

treatments.<br />

For on-patent brands, this report sets out in detail the key principles that we think should<br />

guide reform and the many different design options that need to be considered. But it is<br />

possible, at a high level, to identify two broad options.<br />

<strong>The</strong> first option – which we have called ex post value-based pricing – would involve<br />

retaining up front freedom <strong>of</strong> pricing for companies for new active substances but would<br />

replace company-wide pr<strong>of</strong>it controls and price cuts with a series <strong>of</strong> ex post reviews <strong>of</strong> the<br />

cost effectiveness <strong>of</strong> individual drugs or drug classes. <strong>The</strong>se reviews would set a maximum<br />

price for a product in accordance with the clinical benefits it delivers relative to an appropriate<br />

comparator. <strong>The</strong> timing <strong>of</strong> reviews would be designed to coincide with major events (such as<br />

new drugs entering the market, comparators going <strong>of</strong>f patent, or the results <strong>of</strong> Phase 4 trials<br />

providing new clinical information). <strong>The</strong> timing <strong>of</strong> reviews and principles to inform them could<br />

be set out in a PPRS-style framework agreement between industry and government.<br />

<strong>The</strong> second option – ex ante value-based pricing – would again replace PPRS pr<strong>of</strong>it and<br />

price controls. In addition to the ex post reviews for existing drugs, it would involve a fast<br />

track ex ante assessment <strong>of</strong> a new drug’s cost effectiveness (starting during the licensing<br />

5

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