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Creativity - IDA Ireland

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INTERVIEW »<br />

‘Because they<br />

account for huge<br />

consumption of<br />

energy, cities are<br />

responsible for<br />

about 80pc of<br />

greenhouse gas<br />

emissions globally’<br />

TODAY, MORE THAN HALF OF THE PLANET’S<br />

INHABITANTS ARE LIVING IN URBAN AREAS, WITH<br />

THREE MILLION MORE PEOPLE ARRIVING IN<br />

CITIES EVERY WEEK. BY 2050, MORE THAN 70PC OF<br />

THE GLOBAL POPULATION IS EXPECTED TO LIVE IN<br />

CITIES. CITIES ARE THE FUTURE, AND THEY ARE<br />

WHERE THE CLIMATE CHANGE BATTLE WILL BE<br />

WON – OR LOST.<br />

That is according to Willfried Wienholt, vice-president of<br />

urban development at Siemens, who is was in Dublin in May<br />

to address the second annual Green Economy Business &<br />

Leadership Briefing, where other international speakers included<br />

the former UN climate change chief Yvo de Boer.<br />

Issue 2 Spring/Summer 2011 INNOVATION IRELAND REVIEW 61

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