Final FA PDF - Asia Travel

operations review
Our Future Plans
With increased traffic and a wider choice of destinations, we are improving conversion rate and generating
more room nights for hotel partners. Besides focusing on improvements to our current system, we are
geared for new ventures to be installed in the pipeline.
An important strategy of our future plans includes extending our global reach through new access channels
such as Interactive TV, Broadband Internet, as well as to penetrate deeper into new supplier markets to
secure better value for our customers. The following destinations are expected to feature more prominently
in our future growth plan for FY 2002 and beyond;
• North Asia - China and Hong Kong etc. We plan to expand further in these countries over the next
few months.
• Europe - United Kingdom and Spain etc. To facilitate intra and long-haul cross Atlantic travel, a base
was established in UK this financial year.
• USA - Another office also established this year with the intentions of tapping intra and long-haul travellers
in the States.
As we usher in the digital age, our bold aspirations and good foresight, coupled with our inquisitive nature
and attitude for change, we are confident of taking Asia Travel to yet another whole new level of opportunities.
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