Final FA PDF - Asia Travel

Global Reach - leverages on the Internet to reach out to the regional and
international passenger traffic to benefit our global hotel partners
Global Reach Local Touch
Local Touch - to serve and support customers in proximity to the various
cities where our customer service and business development centres are
located
core values
To be the premier service provider, we have adopted the following core
values as part of our corporate culture:
• Innovations enhance leadership position
• Customers’ satisfaction is our accomplishment
• Ownership promotes teamwork
mission and vision
• To be the prevalent and accredited
‘click and mortar’ based hotel and
travel reservation services provider
locally, regionally, and globally
• To stay visionary, empowered and
relevant in the competitive service
industry
Vision - to embrace changes so as
to reach out to more consumers
Empowering - to offer more choices
and destinations for our consumers
Relevant - to create value for our
consumers and shareholders
2