issue 9 - Roland Berger

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p food for thought cut the red tape, foster growth and innovation! 20
how much regulation is necessary? food for thought f “ The internal market needs to be reinvigorated by further liberalizing markets and completing trans-European networks.” Don’t stop now! Europe’s companies are mobilizing: With this declaration, business is calling upon the EU for more reforms. But much remains to be done, especially in innovation and the battle against protectionism. An abridged version of the declaration was presented at the European Business Summit. : The Treaty of Rome laid the foundations for one of the most prosperous and safe regions in the world. Business has always believed in the European project and has supported it because of the benefits it brings to society as a whole. Peace; stability; creation of an internal market in which persons, services, goods and capital can move freely; political and economic integration; common currency; international standing—these are some of the benefits of Europe, and they speak for themselves. But Europe is confronted today with a series of challenges that require concrete actions. In a context of increasing globalization and fast technological changes, it is necessary for Europe to focus its actions on restoring its competitiveness vis-à-vis those other regions of the world which are undergoing tremendous developments. This is why business demands actions to reinvigorate the European Union. A European Union capable of swift and decisive action, when required. A European Union more capable of coordinating national initiatives. A European Union that can disseminate best practices in one member state to other member states. A European Union that takes action to achieve the objectives of tomorrow. To move forward and make the appropriate and needed reforms of its governance and policies, Europe needs strong support from all the actors which are key to its success. The political declaration to be adopted on the occasion of the 50th anniversary of the Treaty of Rome must be the occasion to reaffirm strong support for Europe and the projects on which it must deliver. Business calls for a boost to Europe which must concentrate its future actions on the following priorities. New York–based illustrator Melinda Beck provides us with her view on Europe on the left page and throughout the magazine. Her works have been published in Rolling Stone, The New York Times, Time and ID. Beck has received awards from numerous groups, including the US Art Directors Club, the Society of Publication Designers and the Society of Illustrators. REFORMS FOR GROWTH AND JOBS More growth and jobs continue to be the central challenges for the EU. There is a need for a stronger political will and commitment if the European Union wants to meet the Lisbon objectives. The European Union must put in place effective EU surveillance of national reform programs. Among many other actions, Europe must strengthen the links between research, innovation and education in order to strengthen its competitiveness. Less and, when needed, better regulation is necessary. EU intervention must be justified, explained and proportional to the objective. Subsidiarity must be fully respected. Impact assessment, better regulation and less red tape are vital for doing business in Europe. Member states on their side must refrain from gold-plating EU legislation. REINVIGORATE INNOVATION The internal market is one of the great successes of European integration and the foundation stone for growth and jobs in the European Union. But the internal market is not yet complete, and it needs to be 21
Page 1 and 2: ROLAND BERGER STRATEGY CONSULTANTS
Page 3 and 4: think: act the global magazine for
Page 5 and 6: contents f food for thought 6 Viva
Page 7 and 8: highly qualified people profit from
Page 9 and 10: deregulation and competition have g
Page 11 and 12: europe has the real opportunity to
Page 13 and 14: no more grand narratives, claims ti
Page 15 and 16: george clooney likes la dolce vita
Page 17 and 18: from good old bavaria to the new wo
Page 19: ad weather as a source of identity?
Page 23 and 24: Dossier #09 BEST OF EUROPEAN BUSINE
Page 25 and 26: Diversity is not necessarily an adv
Page 27 and 28: Companies are more successful that
Page 29 and 30: Only service elements make companie
Page 31 and 32: Standards make the difference DOSSI
Page 33 and 34: Davos in Brussels: The European Bus
Page 35 and 36: A continent on the path to itself D
Page 37 and 38: Business travelers accept the no-fr
Page 39 and 40: Pernod Ricard’s takeover of Allie
Page 41 and 42: More trust in business will make yo
Page 43 and 44: Want to reduce your risk? Invest in
Page 45 and 46: Europe’s most successful companie
Page 47 and 48: Distribution is what really matters
Page 49 and 50: Growth needs to be top priority for
Page 51 and 52: Traditional companies are on the ro
Page 53 and 54: Asia: a place to grow, not a threat
Page 55 and 56: the 1986 “big bang” launched lo
Page 57 and 58: wall street banks still dominate—
Page 59 and 60: tackling the climate change industr
Page 61 and 62: does the world need another lingua
Page 63 and 64: average age: 25 business culture f
Page 65 and 66: international central banks are buy
Page 67: THE BEB CELEBRATIONS 1 Warsaw: Artu

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