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A Wall Street Perspective on Generics

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Generic Industry – Key Trends<br />

Major wave of patent expirati<strong>on</strong>s c<strong>on</strong>tinues<br />

Industry c<strong>on</strong>solidati<strong>on</strong><br />

Relative pricing stability<br />

Pricing al<strong>on</strong>e no l<strong>on</strong>ger sufficient competitive advantage<br />

More rapid rate of generic penetrati<strong>on</strong> in post-Prozac era<br />

Barriers to entry – increasingly difficult to dislodge market<br />

leaders<br />

Increasing generic utilizati<strong>on</strong> push from customers - i.e.<br />

retailers, PBMs, government<br />

Brand defense strategy remains <strong>on</strong>going challenge<br />

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