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A Wall Street Perspective on Generics

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Authorized <strong>Generics</strong> – What Do Case Studies Show?<br />

100%<br />

Zoloft (sertraline)<br />

80%<br />

Greenst<strong>on</strong>e<br />

TRx Share<br />

60%<br />

40%<br />

20%<br />

0%<br />

Pfizer<br />

TEVA<br />

1 6 11 16 21 26<br />

Weeks Since Launch<br />

Source: IMS Health.<br />

First generics launched in August 2006.<br />

brand ANDA generic authorized generic or brand generic<br />

23

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