A Wall Street Perspective on Generics
A Wall Street Perspective on Generics
A Wall Street Perspective on Generics
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Authorized <strong>Generics</strong> – What Do Case Studies Show?<br />
100%<br />
Zoloft (sertraline)<br />
80%<br />
Greenst<strong>on</strong>e<br />
TRx Share<br />
60%<br />
40%<br />
20%<br />
0%<br />
Pfizer<br />
TEVA<br />
1 6 11 16 21 26<br />
Weeks Since Launch<br />
Source: IMS Health.<br />
First generics launched in August 2006.<br />
brand ANDA generic authorized generic or brand generic<br />
23