Download the presentation - CityMatCH

Literature review
Market Research (cont’d)
• Synthesized research on PCH & HC by audience
(women, couples and clinicians) and by 4 P‟s to inform
formative research plan
Materials evaluation
• Analysis of PCH materials to understand what is being
communicated, to whom, and with what clinical
emphasis
• Overarching finding
o Some materials used “preconception health” terminology,
materials covered a wide range of clinical components,
and most materials targeted a general audience of women