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Market Research- Audience Segmentation Process Entire Population Target Population Groups i.e. Women of Childbearing Age Determined by Epidemiology or stratification data Kirby Marketing Solutions
Market Research- Audience Segmentation Process Entire Population Target Population Groups i.e. Women of Childbearing Age Determined by Epidemiology or Stratification Data Determined by Behavioral, Theoretical, or Multivariate Data Audience Segments Kirby Marketing Solutions
Page 1 and 2: Developing a National Social Market
Page 3 and 4: WHAT IS SOCIAL MARKETING?
Page 5 and 6: Problem Description Implementation
Page 7 and 8: Defining the Issue - Public Health
Page 9 and 10: Defining the Issue- A Call To Actio
Page 11 and 12: Defining the Issue- Consumer Workgr
Page 13 and 14: Defining the Issue- Social Marketin
Page 15 and 16: Market Research Conducted or Underw
Page 17 and 18: Market Research (cont’d) Environ
Page 19: Market Research- Audience Segmentat
Page 23 and 24: Market Research- Audience Segmentat
Page 25 and 26: Market Research- Focus Groups Over
Page 27 and 28: Market Research- Couple Interviews
Page 29 and 30: GFK-MRI DATA
Page 31 and 32: What Is GFK/MRI? Secondary market
Page 33 and 34: Internet Activities (Last 30 Days)
Page 41 and 42: Cable, Satellite or Fiber Optic Pro
Page 43: Cable, Satellite or Fiber Optic Pro
Page 46 and 47: Women of Childbearing Age- Planners
Page 48 and 49: Non-Planners are Pre-Contemplators
Page 50 and 51: Planners Short Term Communication G
Page 52 and 53: Market Research- Concept Developmen
Page 55 and 56: Market Research- Concept Developmen
Page 57: Market Research- Concepts, Adcepts
Page 71 and 72:
Social Marketing Phases 3 Market St
Page 74 and 75:
Problem Description Market Research
Page 76 and 77:
NEXT STEPS
Page 78 and 79:
WHAT’S MISSING?
Page 80 and 81:
Questions? On-line social marketin
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