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Market Research- Secondary Data Analysis Additional data sources triangulated • PRAMS (2004-2008) • Growth from Knowledge/Mediamark Research and Intelligence (2009-2010) Accumulation of data streams used to inform • Segmentation recommendations • Social marketing plan • Dissemination opportunities
GFK-MRI DATA
Page 1 and 2: Developing a National Social Market
Page 3 and 4: WHAT IS SOCIAL MARKETING?
Page 5 and 6: Problem Description Implementation
Page 7 and 8: Defining the Issue - Public Health
Page 9 and 10: Defining the Issue- A Call To Actio
Page 11 and 12: Defining the Issue- Consumer Workgr
Page 13 and 14: Defining the Issue- Social Marketin
Page 15 and 16: Market Research Conducted or Underw
Page 17 and 18: Market Research (cont’d) Environ
Page 19 and 20: Market Research- Audience Segmentat
Page 25 and 26: Market Research- Focus Groups Over
Page 27: Market Research- Couple Interviews
Page 31 and 32: What Is GFK/MRI? Secondary market
Page 33 and 34: Internet Activities (Last 30 Days)
Page 41 and 42: Cable, Satellite or Fiber Optic Pro
Page 43: Cable, Satellite or Fiber Optic Pro
Page 46 and 47: Women of Childbearing Age- Planners
Page 48 and 49: Non-Planners are Pre-Contemplators
Page 50 and 51: Planners Short Term Communication G
Page 52 and 53: Market Research- Concept Developmen
Page 55 and 56: Market Research- Concept Developmen
Page 57: Market Research- Concepts, Adcepts
Page 71 and 72: Social Marketing Phases 3 Market St
Page 74 and 75: Problem Description Market Research
Page 76 and 77: NEXT STEPS
Page 78 and 79:
WHAT’S MISSING?
Page 80 and 81:
Questions? On-line social marketin
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