SEM Brochure
SEM Brochure
SEM Brochure
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YE Qing<br />
Assistant Professor<br />
• BS, 1998, Tsinghua University<br />
• MS, 2001, Tsinghua University<br />
• Ph.D., 2006, University of Michigan<br />
Research Areas<br />
Supply Chain Management, Procurement<br />
and Outsourcing Management, Information<br />
Asymmetry in Operations Management,<br />
Capacity and Inventory Management<br />
HU Zuohao<br />
Professor<br />
• BS, 1985, Huazhong University of Science<br />
and Technology<br />
• MS, 1988, Zhejiang University<br />
• Ph.D., 2000, Kyoto University<br />
Research Areas<br />
Marketing Strategy and Model<br />
27<br />
ZHU Tao<br />
Assistant Professor<br />
• BS/BS, 1997, Tsinghua University<br />
• Ph.D., 2002, Tsinghua University<br />
Research Areas<br />
Analysis and Design of Information Systems,<br />
Enterprise Application of Information Systems<br />
JIANG Xuping<br />
Professor<br />
• BS, 1982, Central-South Institute of Mining<br />
and Metallurgy<br />
• MS, 1985, Tsinghua University<br />
Research Areas<br />
E-Marketing, E-Commerce/Business,<br />
Interactive Marketing, Precision Marketing,<br />
Mobile Commerce and Value Added Service,<br />
E-Procurement, E-Customer Relationship<br />
Management, Information Management<br />
ZHU Yan<br />
Professor, Associate Dean<br />
• BS, 1994, Tsinghua University<br />
• MS/Ph.D., 1998, Tsinghua University<br />
Research Areas<br />
Internet Behavior, Internet Economics,<br />
E-Business, Trust Management, Healthcare<br />
System Management<br />
LI Fei<br />
Professor<br />
• BS, 1983, Beijing Institute of Business<br />
• MS, 1988, Beijing Institute of Business<br />
• Ph.D., 2002, Renmin University of China<br />
Research Areas<br />
Positioning, Retailing Strategy, Luxury<br />
Marketing, Chinese Marketing<br />
Department of Marketing<br />
LIU Wenjing<br />
Assistant Professor<br />
• BA, 2000, University of International<br />
Business and Economics<br />
• MS, 2004, National University of Singapore<br />
• Ph.D., 2010, University of Toronto<br />
Research Areas<br />
Consumer Behavior and Decision-Making,<br />
Interpersonal Interactions, Time Perception,<br />
Intertemporal Choice, Pricing<br />
CHEN Rong<br />
Associate Professor<br />
• BS, 1998, Xi’an Jiaotong University<br />
• MS, 2000, Xi’an Jiaotong University<br />
• Ph.D., 2004, The Chinese University of<br />
Hong Kong<br />
Research Areas<br />
Consumer Behavior, Services Marketing,<br />
Consumer Satisfaction and Regret, Customer<br />
Relations Management, Pricing Strategy<br />
LIU Xi<br />
Associate Professor<br />
• BA, 1995, Peking University<br />
• Ph.D., 2002, University of Iowa<br />
Research Areas<br />
Integrated Marketing Communications (IMC),<br />
Corporate Social Responsibility (CSR), Crisis<br />
Management, Qualitative Research Methods
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