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Book Information / Sample Chapter(s) (PDF) - Textbook Media

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70 <strong>Chapter</strong> 4 Demand and Supply<br />

Government policies can affect the cost of production and the supply curve through<br />

taxes, regulations, and subsidies. For example, the U.S. government imposes a tax on<br />

alcoholic beverages that collects about $8 billion per year from producers. There is a<br />

wide array of government regulations that require firms to spend money to provide a<br />

cleaner environment or a safer workplace. A government subsidy, on the other hand,<br />

occurs when the government sends money to a firm directly or when the government<br />

reduces the firm’s taxes if the firm carries out certain actions. For example, the U.S.<br />

government pays more than $20 billion per year directly to firms to support research and<br />

development. From the perspective of a firm, taxes or regulations are an additional cost<br />

of production that shifts supply to the left, leading the firm to produce a lower quantity<br />

at every given price. However, government subsidies reduce the cost of production and<br />

increase supply.<br />

Summing Up Factors That Change Supply<br />

Natural disasters, changes in the cost of inputs, new technologies, and the impact of<br />

government decisions all affect the cost of production for firms. In turn, these factors<br />

affect firms’ willingness to supply at a given price. Exhibit 4-7 summarizes factors that<br />

change the supply of goods and services. Notice that a change in the price of the product<br />

itself is not among the factors that shift the supply curve. Although a change in price<br />

of a good or service typically causes a change in quantity supplied along the supply<br />

curve for that specific good or service, it does not cause the supply curve itself to shift.<br />

Because demand and supply curves appear on a two-dimensional diagram with only<br />

price and quantity on the axes, an unwary visitor to the land of economics might be<br />

fooled into believing that economics is only about four topics: demand, supply, price,<br />

and quantity. However, demand and supply are really “umbrella” concepts: demand<br />

covers all of the factors that affect demand, and supply covers all of the factors that<br />

affect supply. The factors other than price that affect demand and supply are included<br />

by using shifts in the demand or the supply curve. In this way, the two-dimensional<br />

demand and supply model becomes a powerful tool for analyzing a wide range of<br />

economic circumstances.<br />

Exhibit 4-7 Some Factors That Shift Supply Curves<br />

The right-hand panel (a) offers list of factors that can cause an increase in supply from S 0<br />

to S 1<br />

. The left-hand panel (b)<br />

shows that the same factors, if their direction is reversed, can cause a decrease in supply from S 0<br />

to S 1<br />

.<br />

Price<br />

Favorable natural conditions for<br />

production<br />

A fall in input prices<br />

Improved technology<br />

Lower product<br />

taxes/ less costly<br />

regulations<br />

S 0<br />

S 1<br />

Price<br />

Poor natural conditions for<br />

production<br />

A rise in input prices<br />

A decline in technology<br />

(not common)<br />

Higher product taxes/<br />

more costly<br />

regulations<br />

S 1<br />

S 0<br />

Quantity<br />

(a) Factors that increase supply<br />

Quantity<br />

(b) Factors that decrease supply

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