By-Passing the Jury Through Mediation or Arbitration - Venable LLP

sonalis” encapsulates this ideal, meaning
concern for the whole person.
The training is rigorous, the expectations
are high, and the mission is the
pursuit of well-rounded learning for
the development of excellent leadership.
The MBA program is no different,
and the same well-rounded cultivation
of leadership is manifest in the
classrooms and in the administrative
voice.
Peter Lorenzi, Ph. D., Professor of
Management, came to Loyola College
in 1995 as Dean and has taught in the
Evening MBA program for the last four
years. When asked about applying
Jesuit tradition to an MBA program, he
responds “Jesuits are inclined towards
higher education. It is in our mission
and core values. These elements include
a wholistic yet rigorous approach to
study and life, with an emphasis on
taking on responsibilities of leadership
and on delivering. The phrase I liked to
use as dean, speaking around the world
about Sellinger, was our commitment
to ‘value-added, values-added education,’
meaning that being wanting to
be profitable and being ethical are
important elements to combine, not to
compromise.”
Customer
According to Ann Attanasio, director
of Graduate Business Programs,
students that choose Loyola’s MBA
program share the desire for leadership.
“Many of our students are looking to
make career changes or developments.
Increased compensation and workplace
advancement are certainly elements,
but all of Loyola’s students join
our program because they seek to
become more effective leaders. This is
really a leadership degree.”
Consumer profile? Limited time
but available resources, varied professional
experience but shared ultimate
goal, ranging geographic locations and
commuting methods, and perhaps
most importantly, the desire to earn the
MBA degree.
Product and
Availability
The Sellinger School of Business
and Management offers three programs
for MBA students, the Executive MBA,
the MBA Fellows program and the
Evening MBA. These three structures
offer the exact same content and
degree. But as any successful business
owner knows, customization and easy
access are key to attracting and retaining
consumers. Since advanced education
has a self-selected client base,
Loyola need not create the MBA product,
but instead, they have developed a
number of customized delivery methods
so to attract the highest market
share of that client base.
The Executive MBA is a relatively
structured program; you’re either in or
you’re out. There is one September start
date per year, students pay the full fee
($48,500) rather than pay by credit,
and it is completed in 21 months of
one-day-a-week classes on alternating
Fridays and Saturdays, with no summer
classes. The program enrolls 35 executives
with eight to ten years of management
experience, and students have an
average age of 40.
The MBA Fellows program is similar
to the Executive MBA in its “all
business” approach to completion, but
the Fellows program attracts students
with less work-week flexibility. These
students are busy, fast-rising leaders and
therefore, classes are only held on Saturdays
for a longer two and half academic
years.
The Evening MBA program is the
most flexible, offering candidates four
start dates per year, the option to pay
per credit ($545), and a maximum of
seven years to complete the degree.
This delivery method attracts recent
college graduates with an existing academic
foundation in business classes. 90
percent of the students are part-timers
and take one or two courses per session.
Additionally, Loyola holds classes at
“three high-tech facilities for maximum
coverage.” Sellinger Hall is on Loyola’s
main campus, on the corner of N.
Charles Street and Cold Spring Lane,
which is accessible via I-83, 695, and
any of Baltimore city’s northbound
concourses. The Timonium campus is
further north and offers ample on-site
parking for students commuting from
Baltimore, York, Harrisburg, Lancaster
and other locations in Southern Pennsylvania.
The newest facility is in
Columbia just 20 minutes from the
Baltimore and D.C. beltways. This
facility boasts a lakeside setting and is
the gateway to the suburbs of D.C. and
Northern Virginia.
Quality
A product is not wildly successful
based on its availability alone. Attansio
explains that the administration is
“intimately involved in the success of
the graduate program” and on her
dashboard for quality assessment, she
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www.smartceo.com August 2005 Baltimore SmartCEO 49