SNDT Women's University Syllabus Master of Personnel Masters in ...

SNDT Women’s University
(Sndt.digitaluniversity.ac)
Syllabus
Master of Personnel Masters in Retail
Management (MRM)
SNDT Women’s University
1, Nathibai Thackersey Road,
Mumbai 400 020
Revised - 2008
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Masters in Retail Management
Introduction :
Gone are the days, when you had to run from one shop to other to buy your daily
groceries, your clothes, your cosmetics, toys for your children etc. Now that hypermalls
and supermarkets are here, shopping has become an adventure. Today, under one roof,
you can find everything you want and in a very short period of time, the mall culture had
spread. In the coming years, the retail industry will be booming after sector like
agriculture, IT, textile and tourism. With the boom in the retail industry, the demand for
professionals for this industry has also gone up
Malls and big stores have revolutionized the whole retail sector, as it is now more
organized and efficient. The revolution is not only limited to metros but had shifted to
small towns and one can find stores like Big Bazar and Shopper’s Stop in these small
towns. In this scenario, the demand for a retail manager is going to be phenomenal and a
career in retail is going to be a lucrative one.
A part from manager, one can also opt for positions like inventory manager, shopping
operational manager, floor manager and customer service. The options don’t end here and
there are also opportunities in human resources, finance and system management. In fact,
according to an estimate, the retail sector will soon become one of the major employers.
A combination of big brands and corporate names in the retail industry are opening their
outlets in smaller towns.
Objectives:
Though graduates from any field can enter the retail sector, but preference is given to one
who has done a specialized course in the field. MBA or equivalent degree holders or
people doing a retail management postgraduation course, can make a career for
themselves in this sector.
1) To give an opportunity to working women to upgrade & empower themselves with a
management degree.
2) Prepare the participants for professional careers in the various streams of
management.
3) Promote among the future women executives a scientific approach and capability to
undertake senior management responsibilities in various management streams.
ELIGIBILITY
DURATIO
ITAKE
MEDIUM OF ISTRUCTIO:
SELECTIO PROCEDURE:
Graduation in any discipline with work
experience of minimum 2 years
2 years
60 students
English
Aptitude test followed by Personal Interview by
the panel of experts.
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Course ame : MBA - Retail Management
SCHEME: Semester I
Subject L Cr P/T D TP TW P/V T
1 Business Communication 3 4 2 3 75 25 -- 100
2. Fundamentals of Accounts 3 4 2 3 75 25 -- 100
3. Management Marketing 3 4 2 3 75 25 -- 100
4. Organization Behavior 3 4 2 3 75 25 -- 100
5. Fundamental of Retail 3 4 2 3 75 25 -- 100
6. Retail Environment 3 4 2 3 75 25 -- 100
7. Foreign Language (French) 3 4 2 3 75 25 -- 100
8. Macro Economic Environment 3 4 2 3 75 25 -- 100
9. Business Statistics 3 4 2 3 75 25 -- 100
10. International Business Law 3 4 2 3 75 25 -- 100
Total 30 40 20 -- 750 250 1000
SCHEME: Semester II
Subject L Cr P/T D TP TW P/V T
1. Management Accounting 3 4 2 3 75 25 -- 100
2. Research Methodology 3 4 2 3 75 25 -- 100
3. Introduction to IT 3 4 2 3 75 25 -- 100
4. Enterprise Resource Planning (ERP) 3 4 2 3 75 25 -- 100
5. Consumer Behavior 3 4 2 3 75 25 -- 100
6. International Marketing
3 4 2 3 75 25 -- 100
Management
7. International Financial Management 3 4 2 3 75 25 -- 100
8. International Business 3 4 2 3 75 25 -- 100
9. Summer Project Report -- 4 -- -- 100 -- -- 100
Total 24 36 16 -- 700 200 -- 900
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SCHEME: Semester III
Subject L Cr P/T D TP TW P/V T
1 Retail Operation and Inventory 3 4 2 3 75 25 -- 100
2. Banking 3 4 2 3 75 25 -- 100
3. Culture Strategy & Behavior 3 4 2 3 75 25 -- 100
4. Franchise Operations &
3 4 2 3 75 25 -- 100
Management
5. Managerial Economics 3 4 2 3 75 25 -- 100
6. Retail Laws & HR in Retailing 3 4 2 3 75 25 -- 100
7. Financial Strategy 3 4 2 3 75 25 -- 100
8. Visual Merchandising and Sales 3 4 2 3 75 25 -- 100
Policy
9. Supply Chain Management 3 4 2 3 75 25 -- 100
Total 27 36 18 -- 675 225 900
SCHEME: Semester IV
Subject L P/T P/T D TP TW P/V T
1. Selling techniques 3 4 2 3 75 25 -- 100
2. Entrepreneurship Management 3 4 2 3 75 25 -- 100
3. Management Control System 3 4 2 3 75 25 -- 100
4. Retail Brand Building and Product 3 4 2 3 75 25 -- 100
Management
5. Corporate Finance 3 4 2 3 75 25 -- 100
6. IT in Retail 3 4 2 3 75 25 -- 100
7. Market Research 3 4 2 3 75 25 -- 100
8. Foreign Language (German) 3 4 2 3 75 25 -- 100
9. Research Based Project : Year Long -- 8 -- -- 100 -- -- 100
Total 24 40 16 -- 700 200 -- 900
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SCHEME: Semester I
Business Communication
Subject L Cr P/T D TP TW P/V T
1 Business Communication 3 4 2 3 75 25 -- 100
Topic
1. Introduction
1. The Comprehensive communication model and its analysis
2. The communication network
3. Barriers to communication
4. Types of communication and situation
5. Facing today’s communication challenges
2. Oral Communication
1. Face to face
2. Telephonic conversation
3. Interview
4. Instruction and dictation
5. Oral presentation
3. on Verbal Communication
1. Body language
2. Sings and symbols
3. Colours
4. Written Communication
1. Writing for business audiences
2. Revising and proof reading business messages
3. Routine letters
4. Memorandums and e-mails
5. Letters and memos that persuade
6. Negative messages
7. Goodwill and special messages
8. Informal reports
9. Proposals and formal reports
10. The job search, resumes, & job application letters
5. Listing
o. of
Lectures
(Hrs
Weight
age (%)
05 10
05 10
05 10
05 10
05 12
1. Managerial implications
2. Selective listening
3. Selective comprehensive / retention
4. Selective distortion
6. Important Parameters in Communication 05 12
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(a) The Cross Cultural Dimensions of Business Communication
(b) Technology and Communication
(c) Ethical & Legal Issues in Business Communication
(d) Mass Communication: Mass Communication & Promotion
Strategies, Advertisements,
Publicity, and Press Releases. Media Mix, Public Relations,
Newsletters.
7. Business egotiation
Negotiation Process & its Management
Term Work
05 11
10 25
45 100
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Fundamentals of Accounts
Subject L Cr P/T D TP TW P/V T
2. Fundamentals of Accounts 3 4 2 3 75 25 -- 100
Topic
1. ature of Accounting Information: Scope of Accounting,
Accounting concepts, Principles & Standards, Accounting Cycle,
Journalisation, Subsidiary Books; Ledger Posting, Preparation of Trial
Balance, Rectification of Error. Classification of Capital and Revenue.
Fixed Assets and Depreciation Accounting. Preparation of Final
Accounts, Manufacturing Account; Trading Account, Profit and Loss
Account; Balance Sheet (with adjustments), Reports to be Annexed.
2. Cost Accounting: Objectives, Classification of Cost, Preparation of
Cost Sheet, Material Cost Accounting, Perpetual Inventory Control,
Inventory Valuation, EOQ, ABC Analysis, Setting of Reorder Level,
Maximum Level, Minimum Level, Labour Cost Accounting,
Remuneration and Incentive Schemes. Overhead Cost Allocations,
Over and under Absorption. Job and Contract Costing, Operating
Costing (Transportation, Powerhouse, Hospitals), Reconciliation of
Financial and Cost Accounting
3. Performance Evaluation Techniques: Introduction to Budgeting
and Budgetary Control;
Performance Budgeting; Classification of Budget; Standard Costing
and Variance Analysis;
Balanced Scorecard; Responsibility Accounting
4. Decision Making Techniques: Cost Volume Profit Analysis;
Management Accounting for Decision Making and Control; EVA and
Performance Measurement; Introduction to Activity Base Costing,
Targeting Costing, Life Cycle Costing; Uniform Costing.
Term Work
o. of
Lectures
(Hrs
Weight
age (%)
08 15
09 20
09 20
09 20
10 25
45 100
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Management Marketing
Subject L Cr P/T D TP TW P/V T
3. Management Marketing 3 4 2 3 75 25 -- 100
Topic
Introduction to Marketing : Meaning, Nature and Scope of
Marketing; Marketing
o. of
Lectures
(Hrs
Weight
age (%)
05 15
Philosophies; Marketing Management Process; Concept of Marketing
Mix; Market Analysis: Understanding Marketing Environment;
Consumer and Organisation Buyer Behaviour; Market Measurement;
Market Segmentation, Targeting and Positioning
Strategic Marketing Planning
• Corporate and Division Strategic Planning
• Business Strategic Planning
• Developing the Marketing Strategy
• Marketing Planning in the 21 st Strategy
The Marketing Environment
• Environmental Forces and Marketing
• Micro environment
• Macro environment
• Analyzing needs and trends identifying responding to the major
macro envt forces
Analyzing Marketing Opportunity
• Nature of Marketing Research
• Marketing Decision Making
• Marketing Information System
• Marketing Research Process
• Sales Analysis and Forecasting
Consumer Behaviour
• A model of Consumer Behaviour
• Major features influencing Buyer behaviour
• Buying Decision Process
• Stages of Buying decision process
• Business Market & buying behaviour
Competition Analysis
• Nature of competition and degree of competition
• Competition analysis
• Competitive Strategies
Market Segmentation Targeting and Positioning
• Strategic Approaches to segmentation
05 10
05 10
05 10
05 10
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• Market Targeting
• How to differentiate
• Basis for positioning
• Positioning Strategies
• Product Life Cycle-Marketing Strategies
Developing Marketing Strategy
• Market Offering
• Strategy Framework
• Local VS Global Marketing
Product Decision
• New Product development – why and How?
• Stages in the development process
• Consumer Adoption Process
• Product – Meaning and Levels
• Product Structure
• Product Classification
• Product mix decision
• Product line decisions
• Brand decisions
• Branding Strategies
• Packaging & Strategy
Marketing Organization and Control: Emerging Trends and Issues
in Marketing – Consumerism, Rural Marketing, Social Marketing;
Direct and Online Marketing; Green Marketing
Physical Distribution and Channel Management
• Marketing Channels – Functions and flows
• Channel levels
• Channel Levels
• Channels designs
• Channel dynamics
• Developing channel strategy
Integrated Marketing Communication
• Identifying target audience
• Determining Communication objectives
• Promotional tools
• Advertising
• Sales promotion
• Public relations
Case : Swatch
Term Work
05 10
05 10
10 25
45 100
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Organization Behavior
Subject L Cr P/T D TP TW P/V T
4. Organization Behavior 3 4 2 3 75 25 -- 100
Topic
1. What is organization behavior
• Contribution towards social sciences
Industrial Psychology
Sociology
Anthropology
Political Science
• Hawthorne Studies
Implications for managers
• Douglas Mac Gregor (Theory X Versus Theory Y)
Relation between managers and employees with the
organization
2. Individual behavior in the organization
• Theories of human behavior-a psychological
approach
Factors affecting personality
Cultural variables
Greet Hofstede’s Studies
• The human sides of enterprise (D.McGregor)
• Employing the whole man (P.Ducker)
• Characteristics of achievers (D.C. McClelland)
3. Motivation
• A needs approach – maslow
• McClellend’s acquired needs
• Thematic apperception test (TAT)
• Herzberg’s two-factor theory
• Job design (Hackman and Oldman)
• Equity of rewards in the work place
• Expectancy, instrumentally, and advance
• On the folly of rewarding “A”, While hopping for
‘B” (S. Kerr)
An examination of piece rates (Pro & Con)
4. Leadership
• Historical review of the study of leadership
• Trait theories
• Ohio state studies
• The Blanchard model
• The vroom model
Path-goal theory of leadership (House & Mitchell)
5. Team
• Teams defined
• Reasons for joining teams
o. of
Lectures
(Hrs
Weight
age (%)
05 10
06 13
06 13
06 13
06 13
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Selection criteria
Goals (objectives)
• Norms and roles
Deviance
Dysfunction behaviors
Social loafing
• Group processes
Communication
Responsibility
Accountability
Respect
Evaluation
• Decision making
Consensus
Cooperation
Constructive conflict
• Groupthink
6. Organization power and politics
• Power defined
• Sources of power
• Power as a function of dependence
• Political behavior in the organization
• Coalition formation
• Control of Information
Pattern of political behavior in organizations (Farrell &
Petersen)
Term Work
06 13
10 25
45 100
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Fundamental of Retail
Subject L Cr P/T D TP TW P/V T
5. Fundamental of Retail 3 4 2 3 75 25 -- 100
Topic
1. Fundamental’s
• Intro to retail
• Organized V/S unorganized
• Types of retailing
2. Types of retailers
• Non store
• Store
• Financial product retailing
3. Multi channel retailing
• Introduction
• Characteristics
• Importance
4. Customer buying behaviour
• Layout
• Experience
• Moment magic/truth
• ambiance
5. Retail market strategy
• Symerting
• Pestroning
• Penetration
6. Retail locations
• Importance
• How is it done
• Customer Profiling
7. Site selection
• Space
• V as for customer
• accessibility
8. CRM
• Tools for the same
• Importance and contribution to business
o. of
Lectures
(Hrs
Weight
age (%)
03 08
03 08
03 08
03 08
03 08
05 08
05 08
05 09
9. Managing the stores 05 10
Term Work
10 25
45 100
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Retail Environment
Subject L Cr P/T D TP TW P/V T
6. Retail Environment 3 4 2 3 75 25 -- 100
Topic
o. of
Lectures
(Hrs
Weight
age (%)
1) Retail Industry profile – a chronological evolution. 02 06
2) Trends in e-commerce retailing
• Identifying factors leading to success of retail industry
• Emergence of new channels of retailing
• Mom and pop stores to 7 – 11 or 365* 24*7, catalogues –
mail order – internet channels.
04 08
3) Retail sales and market economics figures and analysis for 03 07
countries such as US, UK, Canada and India
4) Environmental Changes impacting retail business 02 06
5) Emergence of growth of retail industry in Asia and South east
asian countries such as Malaysia, Indonesia, Korea, Japan
and China
04 08
6) Trends in retail Branding in different countries – a
04 08
comparative study.
7) Emergence of Inventory management solutions in retailing 04 08
8) CRM in retailing
a) Customer Service trends
b) Changing in the Employee – customer relationship
management.
9) Trends in retail advertising – media trend.
a) The changes in advertising in the recent times.
b) Predicting the future of retail advertising
04 08
10) Technological intervention in retailing
a) Technologies of past
b) E-convergence technologies
c) Internet technologies
11) Customer Profiling in retailing
a) Demographic
b) Educational
c) Economic
d) Socio – cultural
04 08
04 08
12) Major failure in retail business such as K Mart.
Term Work
10 25
45 100
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Foreign Language (French)
Subject L Cr P/T D TP TW P/V T
7. Foreign Language (French) 3 4 2 3 75 25 -- 100
1. Objectives:
Topic
o. of
Lectures
(Hrs
Weight
age (%)
04 05
To impart the basics of the French language.
To teach basic conversation in French Language/Spanish
Language/German Language.
2. Scope
Theory
Basic nouns
Things around us.
Items of daily use.
Numbers
0 -100
Ordinal numbers.
Colours
Use them in complex sentences
Change them according to the nouns.
Different materials
eg. Silk, cotton………
Grammer
Definition & indefinite articles.
Prepositions
Singular – plural
Adjectives
Masculine- feminine.
Negation & inversion of verbs.
Verbs
Basic verbes like etre, avoir………
Conversation skills
Understand simple sentences used in class.
Formal & informal greetings
Understand & translate simple passages.
Answer basic & complex “wh” type questions.
Term Work
04 10
04 10
04 10
04 10
04 10
04 10
07 10
10 25
45 100
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Macro Economic Environment
Subject L Cr P/T D TP TW P/V T
8. Macro Economic Environment 3 4 2 3 75 25 -- 100
Topic
Analysis of Business Environment, technological,
political and economic – PEST, SWOT Analysis.
Government industry interface – Market intervention,
need for regulation and promotion monetary and fiscal
policies.
Consumerism, Consumer Protection, Labour issues –
National and International.
Analysis of Competitive Environment – Competitive
policy & law.
Role of Government in Industrial development .
Meaning and Rational for globalization from domestic
market to global market, India – WTO and trade blocs,
TRIPS, IPR.
International Business Environment analysis.
New Economic policy, Basic Economic trends and
Business forecasting.
Turnaround Management.
Joint Ventures.
Ecology and Sustainable Development.
Corporate Governance.
Term Work
o. of
Lectures
(Hrs
Weight
age (%)
08 15
08 20
09 20
10 20
10 25
45 100
Business Statistics
Subject L Cr P/T D TP TW P/V T
9. Business Statistics 3 4 2 3 75 25 -- 100
Topic
Basic Statistical Concepts.
Summarization of Data : Frequency Distribution :
Measures of central Tendency.
Measure of Dispersion ; Relative Disperstion –
Skewness, Kurtosis.
Elementary Probability theory ; Marginal and
conditional probability ; Independence / Dependence of
Events.
o. of
Lectures
(Hrs
Weight
age (%)
08 15
08 20
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Elementary Statistical Distribution ; Binomial,
Poission, Normal, Estimation; Point and Interval,
sampling, Distribution, Mean and Proportion.
Testing of Hypothesis.
Simple Corelation and Regression ; Spearmans Rank
Correlation.
Types of Sampling – Simple and Random, Stratified
sampling and Cluster sampling.
Time series – Components of time series, Estimation of
trends and seasonal components.
Term Work
09 20
10 20
10 25
45 100
International Business Law
Subject L Cr P/T D TP TW P/V T
10. International Business Law 3 4 2 3 75 25 -- 100
Topic
Introduction to International Business Law: (a) Development of
public and private international law
(b) Overview of international organizations, United Nations,
International Court of Justice, International Monetary Fund, World
Bank, World Intellectual Property Organization
History of the European Common Market and European
Union: (a) Structure of European Union, Harmonization principles
of EU (b) Regulation of business under the EU, Monetary
principles under the EU.
Jurisdiction in International Disputes: (a) Collection of evidence
in international litigation; enforcement of
foreign judgments in United States courts; enforcement of United
States judgments in foreign nations;
alternative dispute resolution in international conflicts (arbitration
and mediation).
U.S. and International law: Contracts and the sale of goods with
special emphasis on the Convention for the International Sale of
Goods.
Analysis of United States laws:
a) Regulating trademarks, patents and copyrights
b) licensing Intellectual Property Rights (IPR's) in other nations;
issues related to gray market goods
c) Treaties affecting IPR's, Grant back of IPR's
International Trade Financing:
a) International Drafts, Trade Acceptances, Letters of Credit
b) Uniform Customs and Practice (UCP) of Documentary Credits
o. of
Lectures
(Hrs
Weight
age (%)
05 10
06 13
06 13
06 13
06 13
06 13
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and the Uniform Commercial Code
c) Convertibility and other risks of foreign currency transactions.
Term Work
10 25
45 100
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SCHEME: Semester II
Management Accounting
Subject L Cr P/T D TP TW P/V T
1. Management Accounting 3 4 2 3 75 25 -- 100
Time Value Money
Topic
o. of
Lectures
(Hrs
Weight
age (%)
05 10
• Future value of a single Amount
• Present Value of a Single Amount
• Future Value of an Annuity
• Present Value of an Annuity
• Basic aspects of application of time value of money to NPV
/ IRR situations.
• Basics of RISK / Return Concepts
• Valuation of Securities – An introduction to the valuation of
Bonds / Equity Share etc.
Financial Planning and Budgeting
• Business Forecasting Process
• Techniques of Business Forecasting. Problems in Business
Forecasting
• Requirement or Sound Budgeting System
• Budgeting Process
• Budget Techniques
• Problems in Budgeting
• Pro Forms Profit and Loss Account
• Pro Forma Profit and Loss Account
• Pro Forma Balance Sheet
Financial Statements
• Concept of Fund
• Significance of Financial Statements
• Preparation of the Funds Flow Statement
• Preparation of the Cash Flow Statement
Financial Statement Analysis (FSA)
• Significance of FSA
• Users of FSA
• Ratio Analysis
• Utility of Ratio Analysis
• Cautions in Using Ratio Analysis
Break Even Analysis and Leverages
• Income Statement Relationship
• Operating Leverage
• Cost – Volume – Profit Analysis
• Financial Leverage
06 13
06 13
06 13
06 13
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• Total Leverage
Management of Working Capital
• Main Elements of Working Capital
• Purpose of Working Capital and the Nature of the Working
Capital Cycle
• Importance of Establishing Policies for the Control
Working Capital
• Factors that have to be taken into account when managing
each element of working capitals.
Term Work
06 13
10 25
45 100
Research Methodology
Subject L Cr P/T D TP TW P/V T
2. Research Methodology 3 4 2 3 75 25 -- 100
Topic
Relevance and scope of research in management.
Steps involved in the research process.
Identification of research problem
Identification and types of research variables
Research design.
Data collection methodology, primary date collection methods /
measurement techniques – characteristics of measurement
techniques – reliability, validity etc. secondary data collection
methods – library research, references – bibliography, abstracts etc.
Analysis techniques – qualitative and quantitative analysis
techniques – techniques of testing hypothesis – chi-square, t-test,
correlation and regression analysis, analysis of variance etc.
Making choice of an appropriate analysis technique.
Research report writing
Computer aided research methodology.
Term Work
o. of
Lectures
(Hrs
Weight
age (%)
08 18
09 19
09 19
09 19
10 25
45 100
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Introduction to IT
Subject L Cr P/T D TP TW P/V T
3. Introduction to IT 3 4 2 3 75 25 -- 100
Topic
Overview of computer system :
• What is Inside Machine
• Software : Bringing the Machine To Life
o. of
Lectures
(Hrs
Weight
age (%)
05 12
Types of Computers and Computing Devices
Input-output Devices
Input Device
Keyboard
Mouse
Variants of Mouse
Devices for the hand
Optical Input devices
Auto visual input devices
Output Devices
Monitors
PC Projectors
Sound Systems
Printers
Plotters
Storage Devices
Categorized Storage Devices
Magnetic Storage Devices
Optical Storage Devices
Operating Systems
The User Interface
Running Programs
Managing Files
Managing Hardware
Utility Software
Data Representation and Processing
How Computers Represent Data
How a Computer Process Data
Factors Affecting Processing Speed
Extending the Processor’s Power to other Devices
Office Application (Open Office 1.10rg)
Calc
Introduction to Calc
Working in Calc
Performing Calculation in Calc
Managing the layout of a Worksheet
Manipulating the Worksheet
06 12
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Word Processing
Getting Started with Write
Editing Documents in Writer
Formatting a document
Advanced tools and features of writer
Network and date Communication Concepts :
The Uses of Network
How Networks are structures
Network Topologies for LAN
Network Media and Hardware
IT technologies DSL etc
Data Communication over standard telephone lines
Using Digital telephone lines
Internet and Online Resources
The Internet : Than and Now
How the Internet works
Major Features of the Internet
Online Services
Internet-related features in application
Accessing the internet
Working on the internet
Commerce on the world wide web
Database Concepts
Database and Database Management Systems
Working with database
Creating Database Tables
Viewing Records
Sorting Records
Querying a Database
Generating Reports
Introduction to Programming
What is Computer Program
Hardware / Software Interaction
Machine Code Programming Languages
Compliers and Interpreters
How Programmes solve Problem
Program Control Flow
Algorithms
Variables and Functions
Advantages and Limitations of High Level Languages
Object-oriented Programming Languages
Examples of Some High Level Languages
Examples of OOPs
Characteristics of good programming language
Selecting a language for coding an application
Programming in ’C’
Introduction
Decision Statements
Looping Statements
06 12
06 13
06 13
06 13
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Term Work
Functions
Structure and Unions
10 25
45 100
Enterprise Resource Planning (ERP)
Subject L Cr P/T D TP TW P/V T
4. Enterprise Resource Planning (ERP) 3 4 2 3 75 25 -- 100
Topic
Introduction
Information System overview
a. Contemporary Info System
i. Why use information System
1. IS for automation
2. IS for Organizational learning
3. IS for supporting strategy
b. Information system for competitive advantage
a. Sources of competitive
advantage
b. Is and Value Chain Analysis
c. Making the business case for
a system
d. Presenting the business case
c. Competitive Advantages being at Cutting Edge
o. of
Lectures
(Hrs
Weight
age (%)
05 12
d. Database Management Concepts
i. Database Management for Strategic advantage
ii. Key Database activities
iii. How organization get most from their Data
e. Ecommerce Management Solutions
i. Intranet System Architecture
ii. Intranet Applications
iii. Extranet System Architecture
iv. Extranet Applications
v. Formula for E-commerce Success
vi. Ecommerce business strategy
vii. Business to Business Ecommerce
viii. Enterprise Portals
f. Organizational Information System
i.Decision making level of an organization
ii.General type of IS
iii.IS that spans organizational Boundaries
iv.Collaboration Technologies
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v.Functional Area IS
g. Enterprise wise information system
i. Enterprise Systems
ii. Type of Enterprise Systems
h. Information System Development & Acquisition
i. Need for Structure System Development
ii. Step for System Development Phase
iv. Other Approaches to Designing and Building
v. Need for alternatives to building System in-house
Common alternative to in-house Systems
Overview of ERP Modules (any product)
a. HRMS
b. Financial
Supply Chain
Overview of Architecture
a. How ERP Architecture difference from Legacy
Applications
b. Key Components
Managing Enterprise architecture
Building basis for Business Development
a. Planning for Business Case
b. Determining business drivers
c. Identifying various ERP Implementations Cost
d. Defining Success for the project
e. Creating an effective business case to support the project
Communicating Business Case
Planning and Communication
a. A look at what organizational alignment is and how it
affects the implementations
b. What to do to better prepare the organization for the
changes the project will bring
c. How to get the project started on the right foot
d. What characteristics on should look in Project Manager
e. What a project Charter is how to create one for the project
f. What individual and Role required for a successful
implementation
g. What appropriate Project Infrastructure need to be in place
for successful implementation
How to create the right project plan and budget to ensure that goal
and objectives for this initiative is met
Surveying the Infrastructure
a. A look at the key technical infrastructure components
b. What technical resources are required to support Technical
infrastructure
What key policies and procedures should have in place to support
technical needs
Analyzing the infrastructure
a. What are business requirements anyway and who should
identify them
06 12
06 12
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. Sponsorship – key support for requirements
c. The 80 / 20rules
d. Building Consensus
e. Impact on software
f. Identifying, Reading and Prioritizing requirements
g. Performing a Gap Analysis
h. Finding the right Solution
i. Changing business requirements and processes not the
software
j. Impact of decision and dealing with the changes
Designing a Solution
a. Alternative approaches to designing a solution
b. How to handle high impact changes to the applications
c. Managing and tracking system and design changes
d. Effect of changes, both Local and Global
06 13
How to track version control to track a change it’s made
Preparing Organization for implementation
a. Putting together a high power Implementation Team
b. Developing a proper implementation Plan and approach
c. Ensure Readiness of People
d. Looking at the processing support requirements
e. Putting the proper technology in place to support
f. Looking at organizational changes and getting the right
executive sponsorship
Determining the require communication flow in place
Prototyping & Conference Room Piloting
a. What is Prototyping
b. Prototyping Techniques – Conference room piloting
c. Why to prototype?
d. CRP Tips
e. Best time to prototype
f. What to include in prototype
Getting Feedback and leveraging it
Converting Data & Creating Interface
a. What data to convert
b. How much historical data to convert
c. Available tools for conversion
d. What to know about interfaces
e. What type of interfaces are encountered during
implementation
Determining format for interface
Technical Implementation Issues
a. A look at various technical environments needed to support
the project
b. Deciding between two tier and three tier architecture
c. What type of standards should be in place – Development,
Naming, Configuration Standards
06 13
24 | P a g e

Special Need of the users may need to support technically
(reporting, Web enabling work flow etc.)
Security
a. Overview of security components
b. What user security and permission lists are and how to
configure these features
c. What object security is and why it should be used
d. A look at how query security is set up
e. What process security it
f. Use of field level security
Product specific Security
Testing
a. A detail look at what testing involves and what the key
components are in a successful testing effort
b. Creating an effective Testing efforts
c. Tracking result of testing efforts
d. Types of Testing
e. Supporting Resources for Testing
f. Environment to Support Testing
g. How to accelerate Testing
Documenting Tasting method
Go Live
a. A look at various cutover planning models might consider
during go live
b. What it cut over plan, Why to have cut over plan
c. Setting adequate user expectations
d. Operational process
e. Training and its role in successful rollout
Post implementation support planning and its impact on rollout
Post Implementation Support
a. Creating new support services
b. Help Desk structure and format
c. Shifting from a project to a production environment
d. Conducting go live activities
Knowledge transfer
Organizational Changes
Getting “E” for ERP
a. How to use ERP for more Revenues (Earnings)
Convergence of Back office & Front Office
Enterprise Performance Management
i. Balance Scorecard
ii. Workflow analytics
Data Warehousing, Data mining
Term Work
06 13
10 25
45 100
25 | P a g e

Consumer Behavior
Subject L Cr P/T D TP TW P/V T
5. Consumer Behavior 3 4 2 3 75 25 -- 100
Topic
A. To acquaint with the conceptual issues models of consumer
behaviour from the published literature.
B. To develop an appreciation and understanding about how these
behavioural science based concepts & theories can be applied to
explain or understand consumer action (before, during and after
the purchase) in the Indian context.
C. To help the participants’ to know the diversity of Indian market
(with the help of an group assignment) and further, enrich their
analytical skills (eg. Through preparation of a questionnaire
with appropriate scaling techniques to study specific aspects of
consumer action)
D. Finally, to understand how marketing strategies are evolved in
case of specific products / services or particular companies in
the Indian market, given the diversity with respect to
demographics, psychology and behavioural patterns of Indian
market.
Term Work
o. of
Lectures
(Hrs
Weight
age (%)
09 15
09 20
09 20
08 20
10 25
45 100
26 | P a g e

International Marketing Management
Subject L Cr P/T D TP TW P/V T
6. International Marketing
3 4 2 3 75 25 -- 100
Management
Topic
Introduction to International Marketing :
a)Meaning, nature and scope of international marketing
b) International marketing distinguished from domestic marketing,
Exporting, International trade and International business
c) International marketing management process- an overview
International Marketing Environment:
a) Geographic, demographic, economic, political, legal, socio
cultural environments- their nature and effects on international
marketing operations ,Tariff and non tariff barriers
b) WTO, UNCTAD, Generalized system of preferences (GSP),
Regional economic groupings- European Union (EU), NAFTA,
ASEAN, etc., Facilities and incentives schemes for exporters.
International Product/ market Selection and Entry Modes:
Selecting products, Selecting Market, Various modes of entry into
international markets and their evaluation, Export licensing/
franchising, contracting, Joint Venture, setting up wholly owned
subsidiary.
International Product Planning:
a) Product in international context, standardization vs. adoption
decision, other considerations
b) Packaging, Branding, after Sales Services, ISO 9001: 2000
quality system standard
International Pricing: Factors influencing price, pricing methods,
Decisions and Pricing process, Price quotations and related
considerations
International Distribution: Types and Functions of Foreign
Distribution Channels, Selection of middlemen, Distribution
logistics- transportation and warehousing decisions
International Promotion:
International advertising- Standardization vs. Adaptation, Selection
of Media, Selection of Agency, Measuring Advertising
Effectiveness
Import and Export Procedures :
a) ICD’s, Dry Port,Wet Port
b) Domestic Procedures
c) International Procedures (d) Procedures Specific of other
country.
Term Work
o. of
Lectures
(Hrs
Weight
age (%)
05 10
05 10
05 10
06 15
06 15
08 15
10 25
45 100
27 | P a g e

International Financial Management
Subject L Cr P/T D TP TW P/V T
7. International Financial Management 3 4 2 3 75 25 -- 100
Topic
International Financial Systems and Markets:
a) The International Monetary Systems
b)The Foreign Exchange Market – Spot, Forward, Futures and
Options market
Exchange Rate Determinants and Behaviour: Balance of
Payments, Relationships among inflation rates, interest rates, and
exchange rates and the parity conditions-International arbitrage and
interest rate parity.
Exchange Rate Risk Management:
a) Measuring exposure to exchange rate fluctuations
b) Managing exposure to exchange rate fluctuations.
Asset and Liability Management:
a) Financing international trade, International working capital
management
b) Corporate strategy and direct foreign investment, Political risk
management
c) International financing and equity issuance.
Operation Control and Strategic Planning:
a) Performance evaluation and control
b) International tax planning, Cultural and ethical concern.
Term Work
o. of
Lectures
(Hrs
Weight
age (%)
07 15
07 15
07 15
07 15
07 15
10 25
100
28 | P a g e

International Business
Subject L Cr P/T D TP TW P/V T
8. International Business 3 4 2 3 75 25 -- 100
Topic
International Business Environment:
a) Globalization - Forces, Meaning, dimensions and stages in
Globalization
b) Trading Environment of International Trade - Tariff and Nontariff
Barriers
c) Trade Blocks - Rise of new economies like Japan, South East
Asia and China.
Country Risk Analysis:
a) Political, Social and Economical - Cultural and Ethical practices
(b) Responsibilities of International Business - Economic crisis of
Brazil, Mexico, India, South East Asia and Argentina
Managing Multinational Enterprises: Problems and Potential -
Multinational Service Organizations, Indian companies becoming
multinationals - Potential, Need and Problems
Introduction to International Financial Management:
a) Balance of Trade and Balance of Payment
b)International Monetary Fund, Asian Development Bank and
World Bank , Financial Markets and its Instruments
c) Introduction to Export and Import Finance - Methods of payment
in International Trade
Bilateral and Multilateral Trade Laws:
a) General Agreement on Trade and Tariffs, (GATT), World Trade
Organization - Seattle and Doha round of talks
b) Dispute settlement mechanism under WTO - Problems of Patent
Laws - International convention on competitiveness
Global sourcing and its impact on Indian Industry -
Globalization and internal reform process, India's competitive
advantage in industries like IT, Textiles, Gems & Jewellery etc. -
Potential and threats
Term Work
o. of
Lectures
(Hrs
Weight
age (%)
05 10
05 10
05 10
06 15
06 15
08 15
10 25
45 100
Summer Project Report
Subject L Cr P/T D TP TW P/V T
9. Summer Project Report -- 4 -- -- 100 -- -- 100
(100 marks, 90 hours)
29 | P a g e

SCHEME: Semester III
Retail Operation and Inventory
Subject L Cr P/T D TP TW P/V T
1 Retail Operation and Inventory 3 4 2 3 75 25 -- 100
Topic
1. Information systems and supply chain management
• Strategic advantage gained through supply chain
management
• The flow of information
• The Physical flow management
2. Customer relationship management
• The CRM process
• Collecting customer data
• Analysis customer data identifying target customer
• Developing CRM programs
• Implementation of CRM
3. Organising the buying process by categories
4. Setting objectives for the merchandise plan
5. Sales forecasting
6. The assortment planning process
7. The assortment plan
8. Staple merchandise buying system
9. Merchandising budget plan for fashion
10. Merchandise
11. Open-to-buy
12. Allocation merchandise performance
13. Analyzing merchandise performance
14. Branding Strategies
15. International Sourcing decision
16. Connection with vendors
17. Negotiating with vendors
18. Establishing and Maintaining Strategic relationship with
vendor
19. Store Management responsibility
20. Recruitment and selecting store employees
21. Socializing and Training New store employees
Term Work
o. of
Lectures
(Hrs
Weight
age (%)
07 15
07 15
07 15
07 15
07 15
10 25
45 100
30 | P a g e

Subject L Cr P/T D TP TW P/V T
2. Banking 3 4 2 3 75 25 -- 100
Topic
• Introduction, meaning and objective of financial services,
banks NBFCs, investment bankers etc.
• Banking, definition, meaning, types, role, historical
overview, role of globalization, Role Pf, IT, SWOT of
Indian public sector banks.
• Consolidation in the banking sector through merger and
acquisition. Discussion with three major cities.
• NBFCs, Meaning, objective, types, role played RBI
guidelines, SWOT of NBFC, Bank VS NBFCs. Discussion
through case.
• Investment banking meaning, objective, scope, role, banks
VS investment banking.
• Plastic money
• Case discussion
Term Work
o. of
Lectures
(Hrs
Weight
age (%)
05 10
05 10
05 10
06 15
06 15
08 15
10 25
45 100
31 | P a g e

Culture Strategy & Behavior
Subject L Cr P/T D TP TW P/V T
3. Culture Strategy & Behavior 3 4 2 3 75 25 -- 100
Topic
Environmental Foundation
Worldwide Developments the political, legal, technological
environment And global competitiveness
Integrative Cases :
A. Brazil & Argentina
B. Israel : A unique member of the Global Community
C. Colgate’s Distasteful Toothpaste
The Role of Culture
Meaning, dimensions, managing across cultures, organizational
cultures and intercultural communication
International Strategic Management
Strategic Planning, Organizing international operations, decisionmaking
and controlling.
Integrative Cases :
A. Cultural Differences Doom a Seemingly Perfect Alliance
B. Questionable Strategy at the pebble Beach Golf Links
OB & HRM
Motivation across cultures, leadership across cultures, global
leadership project and competencies, perpetual differences and
personality analysis. Human Resource Selection and repatriation
and Development across cultures.
Integrative Cases :
A. Cultural Differences Doom a Seemingly Perfect Alliance
B. Questionable Strategy at the pebble Beach Golf Links
Skill Building
Seminar on International Management and Cross cultural
operations to be delivered by four groups. Case Discussion and
Submission in the Session
Planning Merchandise Assortments
Organizing the buying process by categories setting objectives for
the Merchandise Plan Sales Forecasting Assortment Planning
Process
Buying Systems
o. of
Lectures
(Hrs
Weight
age (%)
05 10
05 10
05 10
06 15
Staple merchandise buying systems Merchandise buying plan for
fashion merchandise Open To buy (OTB) Allocating Merchandise
to stores Analyzing merchandise performance
Buying Merchandise
Branding strategy
International sourcing decisions
32 | P a g e

Connecting with vendors
Pricing :
Pricing strategies
Approaches for setting prices
Price adjustments
Using price to stimulate retail sales
Methodology
Class room sessions
Case studies
Role Play
Project assignments
Work shop
Location visit – on the spot study
Interactions
Team games
Internet Surfing
Library references
CD VHS PPT presentations
Evaluation
Written examinations
Project presentations
Store visit report
Attendance & classroom participation
Work shop results
Team participation
Submission of dissertation on retail Management
Term Work
06 15
08 15
10 25
45 100
33 | P a g e

Franchise Operations & Management
Subject L Cr P/T D TP TW P/V T
4. Franchise Operations &
3 4 2 3 75 25 -- 100
Management
Topic
Franchising as Entrepreneurship
The Franchise relationship model
The wealth – creating power of franchising
Service delivery system & Real Estate
Selecting & Monitoring Franchisees
The Service Delivery System & Marketing
Transaction Analysis
Financial Analysis
The Dynamics of the Franchiser, Franchisee Relationship
Understanding the basis of Franchise Laws
International Franchising
o. of
Lectures
(Hrs
Weight
age (%)
15
15
15
15
15
Harvest
Term Work
10 25
100
Managerial Economics
Subject L Cr P/T D TP TW P/V T
5. Managerial Economics 3 4 2 3 75 25 -- 100
Topic
The meaning, scope and methods of Managerial Economics.
Economic concepts relevant to business; Demand and supply,
production, distribution, consumption and consumption function;
Cost, Price, Competition, Monopoly, Profits, Optimisation, Margin
and Average, Elasticity, Macro and Micro Analysis
Demand Analysis and Business Forecasting, Market Structures,
Factors influencing Demand, Elasticities and Demand levels.
o. of
Lectures
(Hrs
Weight
age (%)
05 20
10 20
34 | P a g e

Demand Analysis for various products and situations, Determinants
of Demand, Durables and Non-durable goods. Long run and Short
run Demand, Derived and Autonomous Demand, Industry and Firm
Demand
Cost and Production analysis – cost concepts, short term and long
term, cost-output relationship, cost of multiple products,
Economics of scale, production functions, Cost control, Cost and
profit forecasting, Break even analysis
Market analysis, Competition, Kinds of Competitive situations,
Oligopoly and monopoly, Measuring concentration of economic
power. Pricing decisions, policies and practices, pricing and output
decisions under perfect and imperfect competition, oligopoly and
monopoly : pricing methods, product line pricing, specific pricing
problems, price discrimination, price forecasting
Profit Management, role of profit in the economy, Nature and
measurement of profit, Profit policies, policies on profit
maximization, profits and control, profit planning and control
Capital budgeting, demand for capital, supply of capital, capital
rationing, cost of capital, appraising of profitability of a project,
risk and uncertainty, Economical probability analysis
Macro economics and business, business cycle and business
policies, economic indicators, forecasting for business, input output
analysis
Term Work
Total
05 20
05 05
05 05
05 05
10 25
45 100
35 | P a g e

Retail Laws & HR in Retailing
Subject L Cr P/T D TP TW P/V T
6. Retail Laws & HR in Retailing 3 4 2 3 75 25 -- 100
Topic
Human Resource Management –
a. Nature, meaning, definition, scope & objectives
b. Functions & Role of HR Personnel
c. HR Policies & Principles
Human Resource Planning
a. Meaning & definition
b. Importance, scope & objectives
c. Factors affecting HRP & Requisites for HRP
d. Planning Process. (assessing current, implications
of demand & supply)
e. Barriers to HRP
f. Job Analysis (meaning, process, methods,
problems) – Job Description, Job specification.
g. Job Design
h. Job evaluation, job security
i. Job loading, job enlargements, job rotation,
job enrichment, job sharing
Human Resource Acquisition
a. Recruitment (meaning, definition, purpose,
importance, methods, process, cost, problems,
barriers)
b. Selection (meaning, definition, purpose, methods,
devices, process, discrete, barriers)
c. Orientation, placement, induction
d. Promotion, demotion, transfer, separation, turnover
Human Resource Development
a. Training (nature, meaning, purpose, importance,
objectives, process, identifying needs, methods,
use, barriers, evaluation, effectiveness)
b. Managerial Development
c. Mentoring
Human Resource Utilization
a. Productivity
b. Performance Management
c. Performance Appraisal (nature, meaning, purpose,
importance, objectiveness)
d. Career development (dimensions, stages,
individual role, organizational responsibility)
e. Succession planning
Human Relation Management
A. Compensation
o. of
Lectures
(Hrs
Weight
age (%)
06 13
06 12
07 15
06 15
10 20
36 | P a g e

I. Employee Remuneration
a. Compensation (importance, theories, Components,
challenges, remuneration plan)
b. Wages, wage policy in India
c. Incentives (meaning, definition, scope, types,
group incentive plans, installing a incentive
scheme)
II. Executive Remuneration (components,
Features, extent)
III. Rewards (types, quality of rewards, criterion for rewarding)
B. Employee Benefits & Services
(meaning, definition, types, principles, non-monetary rewards,
administration of benefits, group incentive
plans, installing a incentive scheme
C. Participative management, empowerment goal
Setting, quality of work life.
Term Work
10 25
45 100
37 | P a g e

Financial Strategy
Subject L Cr P/T D TP TW P/V T
7. Financial Strategy 3 4 2 3 75 25 -- 100
Topic
• Strategic Profit Model : An Overview
The Profit Path
Net Sales
Gross Margin
Expenses
• The Turnover Path
Current Assets
Accounts Receivable
Merchandise Inventory
Cash and Other Current Assets
Fixed Assets
Assets Turnover
Liabilities and Owner’s Equity
• The Strategic Profit Model
Return on Assets
Term Work
o. of
Lectures
(Hrs
Weight
age (%)
11 25
12 25
12 25
10 25
45 100
38 | P a g e

Visual Merchandising and Sales Policy
Subject L Cr P/T D TP TW P/V T
8. Visual Merchandising and Sales 3 4 2 3 75 25 -- 100
Policy
Topic
Planning Merchandise
Assortments
Organizing the buying process by categories
Buying Systems
Staple merchandise buying systems Merchandising buying plan for
fashion merchandise
Open to buy (OTB)
Allocating Merchandise to stores
Analyzing Merchandise performance
Buying Merchandise
Branding strategy
International Sourcing decisions
Connecting with vendors
Negotiation with vendors
Establishing & maintaining strategic
Relationship with vendors
Pricing
Pricing strategies
Approaches for setting prices
Price adjustments
Using price to stimulate retail sales
Term Work
o. of
Lectures
(Hrs
Weight
age (%)
11 25
12 25
12 25
10 25
45 100
39 | P a g e

Supply Chain Management
Subject L Cr P/T D TP TW P/V T
9. Supply Chain Management 3 4 2 3 75 25 -- 100
Topic
1. Introduction to Supply Chain Management
- Fundamentals of SCM and basic definition
- Major drivers of SC
- SC components and need for integration
- SC in various industries
o. of
Lectures
(Hrs
Weight
age (%)
05 10
2.Strategic Decisions in Supply Chain
- Business strategy
- Core compete in SC
- Trade off in SC
- CRM strategy in SC
3. Managing a Supply Chain
- Creating SC vision and adopting SC initiative measures
- Developing SC organization
- Customer service dimensions and SC orientation
- SC ‘Value Chain’ & ‘Value Network
4. Sub systems in SC
- Procurement (Strategic sourcing, partnership, vendor
development)
- Conversions (Flexible manufacturing, facility planning)
- Distribution (Network and logistic planning)
- Warehousing & Transportation in Supply chain
- Aligning capabilities of SC partners
5. Supply Chain Mapping
- Value and non value added activities
- Waste identification and elimination
- Techniques used in waste elimination (Kaizen, TQM, Six
sigma)
6. Information Technology in Supply Chain
- Developments in E-commerce and E-business solutions
- EDI, Bar Cording, RFID
- Data mining and warehousing
- E-supply Chain
7. Supply chain Information System
- Computer based Information System
- Feature and Evaluation of ERP, DRP, MRP systems
- ERP & SCM
- Organization Structure
8. Supply Chain Optimization
- Linear Programming modeling example
05 10
05 10
06 15
06 15
40 | P a g e

- Multiple objective optimization
- Asset based and process based optimization
9. Benchmarking SC
- What is benchmarking
- Benchmarking SC process and its components
- Setting benchmarking priorities and performance indicators
Term Work
08 15
10 25
45 100
41 | P a g e

SCHEME: Semester IV
Selling techniques
Subject L P/T P/T D TP TW P/V T
1. Selling techniques 3 4 2 3 75 25 -- 100
Topic
1. The role of a personal selling in overall Marketing
Framework
2. personality Traits for Sales Success
3. fundamentals of communication
4. Business Creation and Prospecting
5. pre- approach preparation
6. The selling process
7. Negotiation skills
8. positive Attitude Maintenance
9. Setting Goals
10. Time Management
11. Territory Planning
12. Major Accounts Planning and Management
13. Selling to different personality Types
14. Telemarketing
15. Advanced Selling Methods
Term Work
o. of
Lectures
(Hrs
Weight
age (%)
07 15
07 15
07 15
07 15
07 15
10 25
45 100
42 | P a g e

Entrepreneurship Management
Subject L P/T P/T D TP TW P/V T
2. Entrepreneurship Management 3 4 2 3 75 25 -- 100
Topic
1. Concept or Entrepreneurship – How a Manager
differentiated from an entrepreneur? Qualities of an
Entrepreneur Characteristic. Risk taking Ability egotiation
Skills etc. Developing Entrepreneurship and the theory of
Achievement Motivation.
2. Generating and Screening the Business ideas and Identifying
the venture; Entrepreneurial Opportunities in Manufacturing
and Service industries in India .
o. of
Lectures
(Hrs
Weight
age (%)
05 10
05 10
3. Role of small and Ancillary Industries in ational Economy. 05 10
4. Starting and Management a new small or Ancillary Unit –
Business Plan ; Procedures; Personnel, Financial Materials,
Marketing and Distribution and R & D Management
06 15
5. Vendor Development programme – Organisation for vendor
Development Programme ; Cost – Benefit Analysis of vendor
Development programme.
6. Entrepreneurial Development and the Indian Environment
– Government Policies ; Government Agencies Supporting
entrepreneurial Development ; Industries Estates Financial
Assistance Schemes Tax Incentives Schemes for Educated
unemployment etc.
Term Work
06 15
08 15
10 25
45 100
43 | P a g e

Management Control System
Subject L P/T P/T D TP TW P/V T
3. Management Control System 3 4 2 3 75 25 -- 100
Topic
Financial goal setting – Analysis of Incremental ROI – Sensitivity
Analysis – Developing financial goals along organisation hierarchy
– Concept and Technique of Responsibility Budgeting – Analytical
framework for Developing Responsibility Budgets – Integrating
Responsibility Budgets – Budgeting with MBO Systems.
ORGANISATION GROWTH ; Responsibility of profit centres –
identification and creation of profit centres, Profit centres as a
control systems – decentralisation and profit centres.
Mechanics of determining profit objectives of profit centres –
Problems and perspectives of transfer pricing – Linear
programming technique for determining divisional goals in a multidivisional
company – problems of growth and corporate control.
CONTROL IN SPECIAL SECTORS : Scrap Control of R & D –
Project Control – Administrative Cost Control – audit Efficiency
Audit – Internal Audit – Government Cost Audit – Management
Audit.
o. of
Lectures
(Hrs
Weight
age (%)
09 20
09 20
09 20
Financial Reporting to Management Under Conditions of price
level change : Objective and methodology.
08 15
Term Work
10 25
45 100
44 | P a g e

Retail Brand Building and Product Management
Subject L P/T P/T D TP TW P/V T
4. Retail Brand Building and Product 3 4 2 3 75 25 -- 100
Management
Topic
Intro to ew product Management ; The ew Product Process
Strategic planning for new products.The operation of product
Management
The Ideation Stage
Concept Evaluation
The Design Processes
Customer Measurement
Commercialization
Marketing Plan
Marketing Mix
Post Launch Control
• What is brand ?
• Why a brand is much more than a logo
• Ttypes of branding used today
Strategic Implications of Branding
• Creating and sustaining Brand Equity
• Creating a brand
• Pyramid Model
• Brand Extension
• Brand Architecture
• Brand portfolios
• Global Brands
Brand Positioning
• Brand Action
• Delivering expectations
• Campaign planning
Why Brand Management ?
• The importane to company value
• Strategic implications
• How brands drive growth
• Financial evaluation of brands
The Philosophy of Branding – Discussion
The Role of Retailers
Branding in service Business
Term work
o. of
Lectures
(Hrs
Weight
age (%)
05 12
06 12
06 15
06 12
06 12
06 12
10 25
45 100
45 | P a g e

Corporate Finance
Subject L P/T P/T D TP TW P/V T
5. Corporate Finance 3 4 2 3 75 25 -- 100
Topic
1. ITRODUCTIO : Main corporate decisions. Balance
Sheet model of firm Capital structure. Types of
organizations: proprietorship, Partnership,
Corporation, Goals of corporate firm : Shareholders
wealth maximization, Managerial Goals, Separation of
ownership and control, Financial markets.
2. ACCOUTIG STATEMET AD CASH FLOWS :
Balance sheet, et working capital, Statement of cash
flow, Financial Statement analysis: Liquidity ratios,
Activity ratios, Financial leverage ratios, Profitability
ratios, Market ratios.
3. VALUE AD CAPITAL BUDGETIG: The Financial
Market Economy, Making consumption choices over
time, The competitive market.
4. ET PRESET VALUE: The one period case, The
multi-period case, Future value and compounding,
Present value and discounting, Compounding periods,
Compounding over many years, Continious
compounding, Perpetuity, Growth perpetuity Anuity,
Growing annuity, What is a firm worth.
5. VALUIG STOCKS AD BODS: Valuing bonds,
Pure discountbonds, consols, Bond concepts, Interest
rates and bond prices, Yield to maturity, Present value
of common stocks, Dividends versus capital gains, Stock
valuation, Dividend discount model, Growth
opportunities, PVGO model, P/E ratio.
CAPITAL BUDGETIG: Payback period, Discounted
payback, Average accounting return, Internal rate of return,
et present value, Profitability index, Independent and
mutually exclusive projects, Example with net working
capital, Inflation & capital budgeting, Investment in
unequal lives, Replacement chain, Strategy and PV.
6. WORKIG CAPITAL MAAGEMET :
o. of
Lectures
(Hrs
Weight
age (%)
07 15
07 15
07 15
07 15
7. CAPITAL MARKET THEORY: Risk and return,
Capital asset pricing model, The efficient set of two
assets, Covariance and correlation , Beta, Risk less
borrowing and lending.
8. RISK, COST OF CAPITAL BUDGETIG : Cost of 07 15
46 | P a g e

capital, Betas, Determinants of Beta, cost of equity &
Debt, Determining weighted average cost of capital,
cost of equity and debt, Efficient capital markets.
Different types of efficiency.
9. LOG TERM FIACIG: Common stock and
Corporate long term debt, Preferred stock, patterns of
Financing, Capital structure, Financial leverage and
firm value, Modigliani and Miller Proposition I & II
, Bankruptcy Risk, Valuation of a levered firm.
10. DIVIDED POLICY
Term work 10 25
45 100
IT in Retail
Subject L P/T P/T D TP TW P/V T
6. IT in Retail 3 4 2 3 75 25 -- 100
Topic
Fundamentals of Information Technology.
Hardware & software
Internet & Intranet
etworking Fundamentals
Managing Data Resource
Management of Information Systems
Types of MIS.
Privacy, Ethical and Social issues of information system
Crime and legal aspects of information system.
Information system in Retailing
Business information systems
E- commerce & E- Business
Decision support system
Executive Information system
Expert systems
Inventory Information system
Marketing Information system
Systems integration & analysis
System design, implementation
Retail Applications and ew paradigms
Retail Softwares & Applications
ew concepts and paradigms shifts in RIS design
Value innovation through business web.
Enterprise Resource systems
Strategy and new economic of information
Merchandising information
o. of
Lectures
(Hrs
Weight
age (%)
09 18
09 19
09 19
08 19
47 | P a g e

Human centric computing
Intelligent Techniques :
Artificial Intelligence.
eural etworks.
Term work
10 25
45 100
48 | P a g e

Market Research
Subject L P/T P/T D TP TW P/V T
7. Market Research 3 4 2 3 75 25 -- 100
Topic
Fitting MR into marketing framework.
What is MR and not MR.
Defining Problems and structure of survey.
Primary data / Secondary data collection.
Sample decision / Field work / Tabulation.
Analysis and Interpretation of Data Analysis.
Factor analysis – using computer based techniques like SPSS
packages, special emphasis on cluster Analysis and Determinant
Analysis.
Application of MR to advertising research / Industrial marketing
research.
Term work
o. of
Lectures
(Hrs)
Weight
age (%)
05 15
10 15
10 15
10 30
10 25
45 100
Foreign Language (German)
Subject L P/T P/T D TP TW P/V T
8. Foreign Language (German) 3 4 2 3 75 25 -- 100
Topic
Foreign Language Knowledge Related To:
1. Listening: Understand Simple Questions and Instructions.
Reading: Understand Single Words and Sentences but also Signposts,
Signs and Posters.
Speaking: Provide Short Information about the Job and the Person.
Writing: Fill in Forms and Provide Information About Name, Address,
Nationality etc.
2. Listening: Understand Information about the Person and the Work.
Reading: Understand Simple Letters, Appointments, Invitations and
Information in Short
Texts.
Speaking: Answer Simple Questions About One's Working Field.
Writing: Write Faxes and e-mails (10 Hours)
3. Listening: Understand Standard Information Related to the Working
Field.
Reading: Understand Standard Letters and Texts about Working
Processes and Product
o. of
Lectures
(Hrs)
Weight
age (%)
09 15
09 20
49 | P a g e

Descriptions.
Speaking: Provide Information about the Job, the Departments, the
Company, the Products and
Processes in a Conversation or on the Phone.
Writing: Answer Standard Inquiries, Make Quotations, Write Short
Texts with a Familiar
Content, Possibly Give Some Explanation and Answer Simple
Questions.
4. Listening: Understand Complex Information Related to the
Working Field in Meetings,
Discussions and at Presentations.
Reading: Understand Reports and Contracts with a Company-related
Content.
Speaking: Describe and Explain Work Processes and Projects. Report
on Meetings and
Presentations. Explain Concepts and Clarify Misunderstandings.
Writing: Write Formal Standard Letters and Texts about One's Field
of Expertise. Explain a
Graphic and Reflect the Content.
Term work
09 20
08 20
10 25
45 100
Research Based Project : Year Long
Subject L P/T P/T D TP TW P/V T
9. Research Based Project : Year Long -- 8 -- -- 100 -- -- 100
(100 marks 90 hours)
50 | P a g e