The PRO'S BEST BET - Rogers Connect

2009 Coatings Media Planner
The PRO’S BEST BET
CANADA’S #1 MAGAZINE
FOR PAINT AND COATINGS
MANUFACTURING AND
INDUSTRIAL FINISHING
WE DELIVER:
7 info-packed issues.
Print and online Buyer’s Guide for Finishing and
Paint and Coatings Manufacturing.
ABC audited circulation with 30 years of readership
development to target key buyers and influencers.
Industry-leading online products such as a
monthly enewsletter and www.coatingsmagazine.com
to reach key buyers at their convenience.
30th Anniversary

READERSHIP
Do Canadian industrial finishers
SEE your ADVERTISING?
WHAT THE COMPETITION
REALLY DOESN’T WANT YOU TO KNOW.
Which finishing magazines do Canadian industrial finishers receive?
Coatings Magazine 96%
CFCM 17%
Finishing Today 17%
Metal Finishing Magazine 17%
Powder Coating 17%
Products Finishing 13%
0 20 40 60 80 100
Which of the following magazines do you prefer?/do you trust more?
PREFER
Coatings Magazine 89%
CFCM 4%
0 20 40 60 80 100
TRUST MORE
Coatings Magazine 88%
CFCM 2%
0 20 40 60 80 100
Here’s what we found
CFCM was launched in 2007 as a Canadian competitor to Coatings
Magazine. Now that we’re almost halfway through 2008 we decided to
see who is receiving CFCM, as well as American publications in the field.
The Rogers Business & Professional Research Group completed this
research study in May 2008, led by former Ipsos Canada Vice-President
Tricia Benn. Ms. Benn is currently Director of Research for the Rogers
Business & Professional Research Group.
The study was concluded with 161 completed surveys by readers of
Coatings Magazine. It is not surprising that non-Canadian publications do
not reach this market effectively. However, the scores for CFCM, a
Canadian publication, indicate that the true decision makers in this
market identified through the nearly 30 years of circulation development
of Coatings Magazine must rely on the proven reach of Coatings
Magazine to stay up-to-date. Coatings remains the only Canadian
magazine with its circulation independently audited by industry auditors
such as BPA or ABC. In fact, there has been no indication yet that CFCM
intends to try to qualify to audit its circulation.
30th Anniversary

Readership study shows your advertising delivers a committed audience
Do Canadian coatings manufacturers
SEE your ADVERTISING?
WHAT THE COMPETITION
REALLY DOESN’T WANT YOU TO KNOW.
Which coatings manufacturing magazines do Canadian coatings
manufacturers receive?
Coatings Magazine 92%
PCI 7%
Coatings World 5%
JCT CoatingsTech 2%
CFCM 2%
0 20 40 60 80 100
Which of the following magazines do you prefer?/do you trust more?
PREFER
Coatings Magazine 89%
CFCM 4%
0 20 40 60 80 100
TRUST MORE
Coatings Magazine 88%
CFCM 2%
0 20 40 60 80 100
Canadian readership: circulation audited magazines
June 2008 BPA Audit unless otherwise noted
CFCM: (Unaudited)
Coatings Magazine: 8,040
Coatings World: 360
Metal Finishing: 1,101
Paint & Coatings Industry: 60
Powder Coating: 1,105
Products Finishing: 506
(December 2007 BPA Audit)
June 2008 ABC Audit
0 2,000 4,000 6,000 8,000 10,000
www.coatingsmagazine.com

EDITORIAL CALENDAR 2009
FEBRUARY APRIL MAY
30th Anniversary Special
Finishing
Application Technologies
30th Anniversary Special – As part of Coatings Magazine’s year-long 30th Anniversary celebration, advertisers running
their ad program in all 7 issues of Coatings this year will receive a 30% discount off both space and colour from the 1x rate.
In addition, 7x advertisers will receive a free corporate profile in the February issue. This issue will also feature editorial
Automatic Finishing (Liquid) Manual Finishing (Liquid) Powder Application
Guns
Finishing
Systems & Equipment
Powder & Liquid Spray Booths
Parts Washers & Pretreatment
Systems
Conveyors
Finishing
Accessories & Services
Stripping
Liquid & Powder
Spray Tips & Nozzles
Booth Filtration
Finishing Materials
Waterbased Coatings Pretreatment Chemicals Wood Finishes
Powder
Powder Spray Booths Powder
Tips & Nozzles
Powder Application
Guns
Wood Finishing
Wood Finishes
Coatings Manufacturing
Formulation & Purchasing
Eco-Friendly
Raw Materials
Raw Materials Issue:
Resins
Silicones
Coatings Manufacturing
Formulation & Purchasing
Ti02, Pigments & Extenders
Colorants
Special Effects Pigments
Coatings Manufacturing
Formulation & Purchasing
Additives
Solvents
Quality Canada
Magazine
Quality Canada Magazine:
Inserted into Coatings Magazine.
Coatings & Thickness Measurement
Automotive
Canadian Finishing
Bonus coverage for program finishing
advertisers in Canadian Metalworking
Magazine
20,000-circulation bonus coverage
for program finishing advertisers in
the Canadian Finishing section of
Canadian Metalworking Magazine
March, June, September, November
Closing: January 21 Closing: March 18 Closing: April 15
HOT HAND
EVERY MONTH!

JUNE SEPTEMBER OCTOBER NOVEMBER
coverage on the major events shaping the industry over the past 30 years. 7x advertisers will be part of this coverage with corporate profiles in this
feature coverage.
BUYERS’ GUIDE 2009
Coatings Magazine’s Buyers’ Guide
2009 is Canada’s #1 directory for
sourcing the unique products and
services sold in Canada’s industrial
finishing and coatings manufacturing
markets.
Paint Handling & Material Supply
Drying & Curing
Plural Component
Finishing
Wastewater Treatment
Robotic Finishing
Pumps
Thickness Gauges
Hooks & Racks
Masking
EDITORIAL EXCELLENCE
Mary Scianna is just the second Editor
to guide Coatings Magazine through its
30-year history, with almost 20 years
experience with the magazine
Editor: Mary Scianna
Email: mary.scianna@rci.rogers.com
Phone: (416) 764-1540
Managing Editor: Daryl Angier
Email: daryl.angier@rci.rogers.com
Phone: (416) 764-1508
BUYERS’ GUIDE
Powder Themoplastics
Specialty Finishes
(Liquid & Powder)
Powder Thermosets
Powder Themoplastics Specialty Powder Finishes Thermosets
Preview: Woodworking Machinery &
Supply Expo – Sept 24-26, 2009
Plural Component
Finishing
Biocides Additives Issue: Coatings Manufacturing
Instrumentation
BUYERS’ GUIDE
Managing Chemicals Surfactants Waterbased Resins
BUYERS’ GUIDE
Thickness Gauges
Surface Modifiers
Quality Canada Magazine:
Inserted into Coatings Magazine.
Handheld Gauging
Quality Management Software
Quality Canada Magazine:
Inserted into Coatings Magazine.
ISO
Data Collection
First Annual
Canadian Industrial
Coatings Survey
Quality Canada Magazine:
Inserted into Coatings Magazine.
Benchmarking Survey
Automotive Standards
20,000-circulation bonus coverage
for program finishing advertisers in
the Canadian Finishing section of
Canadian Metalworking Magazine
March, June, September, November
20,000-circulation bonus coverage
for program finishing advertisers in
the Canadian Finishing section of
Canadian Metalworking Magazine
March, June, September, November
20,000-circulation bonus coverage
for program finishing advertisers in
the Canadian Finishing section of
Canadian Metalworking Magazine
March, June, September, November
Closing: May 20 Closing: July 29 Closing: September 16 Closing: October 14

ADVERTISING RATES
Rate Card 29 Advertising Rates
2009 Advertising Rates (Black & White)
Advertising rates in Cdn $. US$ quote available on request
Black & White 1-2x 3-6x 7x
Double Page Spread $5,000 $4,250 $3,750
Standard Page 3,800 3,230 2,850
2/3 Page 3,140 2,670 2,355
1/2 Page 1,890 1,605 1,415
1/3 Page 1,640 1,395 1,230
1/4 Page 1,090 925 815
1/6 Page 875 745 655
New frequent buyer programs tailored to your ad program provide
exceptional value at no addional cost. Call for details
Colour Rates ($ Canadian)
2nd colour: ICA (AAAA) red, blue, green,
yellow or orange, per page extra $500
Special matched colours $700
Three or four colour $1,000
Additional three or four colour in the same issue $500
Position Rates
IFC/IBC: Add 20% to space charge
OBC: Add 30% to space charge
Preferred Positions: Add 10% to space charge
Mailings
Call for quote for inserts or polybagged outserts.
30th Anniversary 7 issue Ad Rates
Celebrating Coatings Magazine’s 30th Anniversary, advertisers running an
ad in all 7 issues in 2009 receive a 30% discount on both space and colour
4/Colour Rates
7x issues
Double Page Spread $4,200
Standard Page 3,360
2/3 Page 2,898
1/2 Page 2,023
1/3 Page 1,848
1/4 Page 1,463
1/6 Page 1,313
Marketplace Rates
These inexpensive lead generators give you the opportunity for
regular exposure at low cost. Each ad is 3” high by 2-1/2” wide.
Design services provided. Send brochure, picture or service guide with a
60-word or less description.
1x: $540
3x: $515
7x: $495
Colour: Add $150 per ad to use an extra colour (red, blue, green)
Add $300 per ad to use three or four colour process
ONLINE ADVERTISING RATES
Enewsletter & Website Combined Program
12 month 6 month 3 month
Big Box ad $8,140 $5,700 $3,990
Banner ad $6,745 $4,720 $3,305
Box ad $4,925 $3,450 $2,415
Logo ad $3,450 $2,415 $1,690
Only Enewsletter or Only Website
12 month 6 month 3 month
Big Box ad $5,700 $3,990 $2,795
Banner ad $4,720 $3,305 $2,315
Box ad $3,450 $2,415 $1,690
Logo ad $2,415 $1,690 $1,185
Banner ad rate can include a Leaderboard Banner available on website
only or a text-based banner ad available on enewsletter only, or a regular
graphic based banner available on both.
1-3x 4-11x 12x+
Custom enewsletters $2,300 $2,070 $1,865
GET YOUR
GAME ON!
30th Anniversary

AD MATERIAL REQUIREMENTS
Print Mechanical Requirements
Inches
Millimeters
Size Width Height Width Height
Full pg. 7” 10” 178 mm 254 mm
2/3 pg. 4-5/8” 10” 117 mm 254 mm
1/2 island 4-5/8” 7-1/2” 117 mm 191 mm
1/2 pg. vertical 3-3/8” 10” 86 mm 254 mm
1/2 pg. horizontal 7” 4-7/8” 178 mm 124 mm
1/3 pg. vertical 2-1/4” 10” 57 mm 254 mm
1/3 pg. horizontal 7” 3-1/4” 178 mm 82 mm
1/3 pg. square 4-5/8” 4-7/8” 117 mm 124 mm
1/4 pg. square 3-3/8” 4-7/8” 86 mm 124 mm
1/4 pg. horizontal 7” 2-3/8” 178 mm 60 mm
1/6 pg. vertical 2-1/4” 4-7/8” 57 mm 124 mm
Single Bleed Size: 8 1/8” x 10 7/8” (210mm x 280mm)
Trim Size: 7 7/8” x 10 3/4” (203mm x 273mm)
Double Pg. Spread Bleed Size: 16 1/4” x 10 7/8” (420mm x 280mm)
Trim Size 15 3/4” x 10 3/4” (406mm x 273mm)
Online Ad Requirements
Format Spec (Width x Height)
Leaderboard Banner ad
728 x 90 pixels, maximum file size 20k
Banner ad
460 x 60 pixels, maximum file size 15k
Bulletin ad
Plain text and logo in EPS or high quality JPG
Big Box ad
250 x 250 pixels,
maximum file
size 15k
Box ad
125 x 125 pixels,
maximum file
size 15k
Logo ad
125 x 30 pixels,
size 15k
Digital Print Ad Material Requirements
a) PDF/X-1a, or a generic PDF created to Rogers Publishing
specifications,on a Macintosh formatted CD-ROM, with a MAC standards
proof. Check www.rogersdigitalads.com, or contact Production Manager,
for details. Every attempt is made to verify the supplied file to the
supplied proof, however Rogers Publishing does not accept responsibility
for material content, or colour trapping. Production charges apply for
material not to spec or for alterations. Ad Designers/Suppliers are
recommended to visit www.rogersdigitalads.com to avoid quality
control problems.
b) Ad Material should be directed to Ina Mackenzie, Production Manager,
Coatings Magazine, 7th Floor, 1 Mount Pleasant Road, Toronto, ON M4Y
2Y5 Canada 416-764-1543. Files should NOT be sent electronically (ftp
or email) without prior consultations with the Production Manager.
Please back up electronic files before sending.
c) For any questions about preparing or sending ad material using
Coatings Magazine specifications, please contact your Sales
Representative. Or contact Ina Mackenzie, Production Manager, at
416-764-1684, ina.mackenzie@rci.rogers.com
d) To send ad material via FTP site, consult with Production Manager or
Sales Representative. FTP info is:
host: rogersftp.rnm.ca
user ID: wonlyftp2
password: wa2Rec6U
Email Ina Mackenzie, Production Manager of Coatings Magazine
(ina.mackenzie@rci.rogers.com) the file name. A colour proof is still
highly recommended to ensure colour quality, so courier is still
recommended for that. Another method to send ad materials is the Ad
Transport system, which can be found at www.rogersdigitalads.com.
Click on Ad Transport in the left menu. You can then download the
application that lets you drop your file onto an icon that will
automatically send the file to us. You and our Production Manager
receive a confirmation that the file was received and it is in our system.
All the instructions are above the download link “How to send a file…”
DO NOT close the program window after you click "Apply". The ad will
start uploading to our ftp site but the screen will switch back to the the
original window. Do not close that window until you see at the bottom
left hand corner that it says "100% sent" and "Disconnecting". Many
people who use this program close out of the window before the file
finishes uploading to our ftp server, and this causes the ad to not
upload and we will not receive it on our end. If the file has been sent
successfully, you will receive a confirmatione-mail within the hour letting
you know. Another method to send ad material is on a CD with colour
proof. Emailing ad material is discouraged because graphic changes can
occur during the email process.
www.coatingsmagazine.com

CANADIAN FINISHING
Bonus advertising for
finishing advertisers
• Bonus ads in the 20,000
circulation publication
Canadian Finishing
• Bonus sales leads
Finishing program advertisers in Coatings Magazine receive
free bonus ads in Canadian Finishing, a quarterly finishing
supplement of Canadian Metalworking Magazine. The circulation
list of Canadian Metalworking includes more than 20,000 key
decision makers at more than 15,000 company locations across
Canada. The Canadian Finishing supplement gets your advertising
in front of thousands of key people running finishing systems like
the readers of Coatings. Plus you get thousands of decision
makers at plants with batch finishing operations.
7x Coatings advertisers get:
Run your ad in 7 consecutive issues of Coatings and your ads
run free in all 4 quarterly issues of Canadian Finishing.
4-6x Coatings advertisers get:
Run your ad in 4, 5 or 6 issues over 12 months in Coatings
and your ads run free in 2 of the 4 quarterly issues of
Canadian Finishing.
THE POT IS BIGGER WITH
COATINGS MAGAZINE!
30th Anniversary

CIRCULATION
Circulation Information
Coatings Magazine offers advertisers the assurance of independent
auditing via the Audit Bureau of Circulations (ABC), the only Canadian
coatings industry publication with an independent circulation audit.
Request Circulation
ABC Audit: June 2008
Total Qualified Circulation: 8,040
Request circulation: 71.4%
Other than Request: 28.6%
Coatings Circulation by Title
ABC Audit: June 2008
0 20 40 60 80 100
1. MANAGEMENT 4,641
0 1,000 2,000 3,000 4,000 5,000
2. PRODUCTION AND PLANT OPERATION 548
Geographic Breakdown
ABC Audit: June 2008
Newfoundland: 43 (0.5%)
Prince Edward Island: 17 (0.2%)
Nova Scotia: 110 (1.4%)
New Brunswick: 122 (1.5%)
Quebec: 1,761 (21.9%)
Ontario: 4,366 (54.3%)
Manitoba: 265 (3.3%)
Saskatchewan: 150 (1.9%)
Alberta/NWT: 466 (5.8%)
BC and Yukon: 661 (8.2%)
US/Other Foreign: 79 (1%)
0 20 40 60
0 1,000 2,000 3,000 4,000 5,000
3. ENGINEERING 434
0 1,000 2,000 3,000 4,000 5,000
4. RESEARCH, DEVELOPMENT AND TECHNOLOGY 458
Market Coverage
ABC Audit: June 2008
Manufacturers of Paints, Coatings and Industrial Finishes and
Suppliers of Raw Materials to the Paint & Coatings Industry: 1,571
0 1,000 2,000 3,000 4,000 5,000
5. PURCHASING 493
0 1,000 2,000 3,000 4,000 5,000
6. SALES AND MARKETING 550
0 1,000 2,000 3,000 4,000 5,000
7. OTHER QUALIFIED PERSONNEL, N.E.C.
OR ADDRESSED BY NAME
916
ONLY OR PAID
0 1,000 2,000 3,000 4,000 5,000
0 1,000 2,000 3,000 4,000 5,000 6,000
Industries Utilizing Coatings in their Finished Product: 5,849
0 1,000 2,000 3,000 4,000 5,000 6,000
Other: 608
0 1,000 2,000 3,000 4,000 5,000 6,000
www.coatingsmagazine.com

MAGAZINE INFORMATION
Canada’s #1 choice
for industrial finishing and paint
manufacturing readers and advertisers
• More stories. More balance. Better readership. The #1 choice
for readers.
• More ads. More reach. The #1 choice for advertisers.
• Coatings Magazine is the #1 choice for advertisers because it
publishes the complete magazine, with balanced coverage in regular
issues, online and print directories, monthly enewsletter, finishing
intent-to-buy sales leads.
• Circulation results set the bar for both print and online.
Mary Scianna is one of Canada’s best trade magazine Editors. She has
covered the industrial finishing and paint manufacturing industries for 16 years and is
respected across North America.She is part of the reason Coatings Magazine has
delivered a continual stream of impressive CCAB circulation audit statements for
decades. High request readership. High first year qualified readership. Coatings
delivers the information readers need. Coatings delivers key readers to advertisers.
Daryl Angier is Managing Editor of Coatings Magazine. Combined with
regular contributors across Canada and the world, Mary and Daryl build editorial
packages that are must-reading for Coatings Magazine readers, creating the kind
of environment that brings readers to your advertising.
30th Anniversary

ONLINE
Reach thousands of prospects with the
monthly enewsletter
Your enewsletter Ad links to your website
Every enewsletter story links readers to
www.canadianmetalworking.com
Your website ad links to your website
Coatings Magazine offers you a range of opportunities to
reach customers and prospects online. Many affordable
enewsletter ad formats link directly to your website.
Stories on the monthly enewsletter link to
www.coatingsmagazine.com where visitors are again
exposed to your online advertising, with another opportunity
for you to encourage them to link to your website.
Coatings Magazine also offers you opportunities to distribute
custom enewsletters to either customers and prospects in
your own email database, or emailed to the readers of
Coatings Magazine.
Contact your Coatings sales representative to discuss any of
these opportunities.
INTRODUCING www.canadianmanufacturing.com
The Industry Group of Rogers Media has launched
www.canadianmanufacturing.com to be the premier online
destination for Canadian manufacturers. The site hosts all
of the websites of our industrial publications, along with the
Frasers industrial search engine to source products. Searches
on the website bring results from both Frasers and all of our
magazines, the most comprehensive site available dedicated
to results appropriate for Canada's manufacturers. Contact
your sales rep for online marketing opportunities.
www.coatingsmagazine.com

Contract Regulations
a. If first insertion on this contract is not used within two months from date of contract
and if, in the meantime, a new rate schedule has been published, the new rates will
apply. “Rateholders” not recognized. Rates are based on total amount of space used
in twelve months from date of first insertion. Rates for schedules composed of mixed
space units computed on total space used as related to each unit of size, i.e. 3 full
pages and 6 half pages equal 6 full pages or 12 half pages. Full pages earn 6-time
rate and half pages earn 12-time half page rate.
b. All advertising copy subject to approval of the publisher.
c. Advertiser and advertising agency assume liability for all content (including text,
presentation and illustrations) of advertisements printed, and also assume
responsibility for any claims arising there from against the publisher.
COMMISSION
a. Agency Commission: 15% of gross billing allowed on space, color, bleed, position
and charges for special insert stock, to recognized agencies only. Commission is not
allowed on other charges such as extra mechanical charges, reprints, etc.
b. Accounts payable at office of publication in Canadian funds, or equivalent funds at
the rate of exchange prevailing at time of payment.
GENERAL
a. This rate applies exclusively to the regular business announcements of the
advertiser; advertisements inserted for other concerns will be charged at card rates
for space used.
b. Advertiser and advertising agency agree that Coatings Magazine shall be under no
liability for their failure for any cause to insert any advertisement.
c. Verbal agreements are not recognized by the company.
d. Rates subject to change without notice.
e. Publisher is not bound by any conditions, printed or otherwise, appearing on
contracts or copy instructions when such conflict with policies covered by rate card.
For More Information Contact
Larry Bonikowsky, Senior Publisher
416-764-1489 • larry.bonikowsky@rci.rogers.com
Jennifer Maston, Account Manager
416-764-1548 • jennifer.maston@rci.rogers.com
Joe Sindaha, Account Manager
416-764-1532 • joe.sindaha@rci.rogers.com
Ina Mackenzie, Production Manager
416-764-1543 • ina.mackenzie@rci.rogers.com
Mary Scianna, Editor
416-764-1540 • mary.scianna@rci.rogers.com
Daryl Angier, Managing Editor
416-764-1508 • daryl.angier@rci.rogers.com
Jill Nelson, Art Director
416-764-1518 • jill.nelson@rci.rogers.com
Thank You
to our Advertisers
A.S. Paterson
Alberdingk-Boley
Andicor
Arya Chem
ATOTECH
Brenntag
CCI Thermal
Celanese
Chemetall\Oakite Canada
ChemGuard
Chemroy
Classifier Milling
CSI Cornerstone
Daemar
DeFelsko
DuPont Powder Coatings
DuPont Titanium Technologies
Electro Steam Generator
Elementis Specialties
Enclosed Track Conveyor
Epsilon Plastic Fabrication
Erie Powder
Eurotech Spray Products
Evonik Tego Chemie
Exel Industrial
Fanuc Robotics America
Fielding
Fischer Technology
Geneq
Global Finishing
Graco
Guspro
Guyson
Henkel Technologies
Huntsman Advanced Materials
IBM
Inortech Chemie
ITW Industrial Finishing
ITW Ransburg
Jervis B Webb
King Industries
KW Plastics
L.V. Lomas
Myron L Company
NLB
Nordson
Norspec Filtration
NORTHSPEC CHEMICALS
Paintline Products
Pan Technology
Park Thermal International
PPG
Revelli Chemicals
Rohm & Haas
RÜTGERS Chemicals
Servair Filters
SME Canada
Steelman
Stone Tucker Instruments
TECHNO STRIP
Unimin
Univar
Vicinity Manufacturing
Coatings Magazine
1 Mount Pleasant Rd., 7th Floor
Toronto, Ontario M4Y 2Y5
Phone: 416-764-1489
Fax: 416-764-1735
www.coatingsmagazine.com